mobile marketing

11 Mobile Marketing Trends in 2024

  • By James David
  • 26-03-2024
  • Trends

There are over 5 billion mobile users worldwide. This channel has become the easiest way to reach consumers who spend, on average, nearly 5 hours a day on their smartphone.

How to take advantage of this potential? Now is the perfect time to hire a mobile developer on Coeur to launch or improve your own app.

Native advertising, Chabot, super app, m-commerce… To carry out your project, discover the 11 major trends that will take mobile marketing to the next level in 2024!

1. Native ads still on top

Integrated with content marketing, native advertising plays a pivotal role in cultivating consumer trust and fostering affinity. How does it achieve this? By seamlessly delivering added value to users seeking specific information, all while ensuring a smooth and unobtrusive mobile experience. To enhance the effectiveness of your native advertising strategy, consider exploring opportunities to Affordable hire Wikipedia writers. These skilled professionals can contribute to crafting informative and credible content, enriching your brand's online presence and solidifying your connection with the audience.

They usually appear as articles, recommendations or sponsored blog posts. These advertisements prove to be very effective because they are perceived as non-intrusive and useful to those who view them. Moreover, more than 51% of mobile users discovered a brand or product by searching with their mobile.

Native ads don't convert immediately, but they increase awareness of a business. Internet users won over by an article or relevant content will tend to stay in the brand's wake by subscribing to the latter's newsletter or social networks.

So when they are retargeted with an ad containing a more direct call to action, they are more likely to take action!

2. Make way for on-demand applications!

The rise of so-called “on-demand” applications is emerging as a real trend in mobile marketing. What is this? These are applications that allow you to quickly order a product or service: food, a VTC, a film, clothes, etc. Among the best-known “on-demand apps”, we can cite Delivered, Spotify, Netflix or Sheen.

These tools are fully in line with immediacy and ease, values ​​that consumers seek in their daily lives.

Although these applications have already existed for several years, their growth is booming! Furthermore, they tend to become more and more personalized. Developers are working to make their algorithms smarter, capable of segmentation, so that they can be more precise in the content promoted to users.

According to a PwC study, the on-demand service application market is expected to reach $335 billion by 2025. Many companies will try to take a piece of the pie. And you?

3. The arrival of super apps

A super app brings together several services: delivery, shopping, finance, entertainment, etc. For example, popular super apps are:

  • Uber: This will soon allow everyone to organize trips, in addition to booking a VTC.
  • Facebook: in addition to being able to manage their profile on the social network, users can send private messages, manage professional pages, create advertisements, etc.
  • WeChat: Chinese messaging offers dozens of additional mini services, such as meal delivery, live streaming, online shopping, travel reservations, etc.
  • Revolute: financial application that allows you to manage all your accounts in one place, edit and send invoices, invest, chat with other users, etc.

These apps are becoming trendy among millions of users. The reason? Our need to save time, thanks to our smartphones, by using as few applications as possible!

4. The Skyrocketing Rise of Tikor

When it comes to mobile marketing trends, Tikor is a clear winner. The video content app has been downloaded over 3 billion times, it is currently the most downloaded app in the world.

We could consider that 60% of Tikor users will be under 25 years old in 2024. It is the social network where you can reach the consumers of tomorrow... but also today, if you target generation Z!

100% mobile, the platform broadcasts an uninterrupted stream of videos. Between its popularity and new features regularly developed to attract brands and content creators, Tikor is poised to become one of the most powerful mobile marketing channels in the world.
Among the key tools offered by the platform to boost your mobile marketing, you will find:

  • Tikor Duo: This feature allows users to post their video alongside yours. On their profile, the 2 videos are displayed side by side, giving additional visibility to your content. This option is ideal for organizing competitions and rewarding the Duos with the most views, for example.
  • Tikor live: as its name suggests, this feature allows you to broadcast a live video. With a significant reach, this content offers you the possibility of organizing an online event, interacting directly with your consumers or demonstrating a product.
  • Tikor Creator Market Place: If you're looking for influencers to boost your mobile marketing, this is the place. This marketplace helps you identify users with a community similar to your customer profile. You can then contact them to offer them a partnership.
  • Tikor Creative Center: you will find a video editor to improve your short clips, as well as a page listing trends on the platform. Useful for monitoring successful campaigns and content that interests the community.
  • Tikor Ads: as on other social networks, you can buy advertising space to boost the visibility of your brand. You have the ability to precisely target users and track the performance of your ads in real time.
  • Good to know: the social network is suitable for mainstream brands, which can generate authentic, fun and entertaining content. It is less suitable for B2B companies.

5. Even more local mobile marketing!

Location-based mobile marketing uses different techniques to target users based on their location. The most common are geo-fencing, geo-combusting and proximity marketing. Each of these techniques uses different technologies to target users, among which we find access to GPS and/or IP address. When a user is in a certain location, automatic messages and advertisements are triggered.

Location-based mobile marketing aims to attract the attention of users and convert them into customers. For example, if a user types the query “leather sofa” on their phone, their search will show them furniture stores around them that have leather sofas in stock.

Some apps can also send push notifications. So, when a consumer is next to a store that is having promotions, they receive an SMS, MMS or notification on their phone to encourage them to go there.

Good to know: users must first agree to be relocated and receive notifications. Privacy is an important aspect of local mobile marketing.
If your activity is local, in 2024, launch delocalized mobile campaigns to increase your sales!

6. M-Commerce confirms its success

Mobile commerce has enjoyed great success for several years. When we know that 3 out of 4 consumers say they make purchases on their smartphone, it is normal to find it in mobile marketing trends! Especially since 90% of mobile users admit that the user experience could be improved…

In other words: companies and brands still have a way to go to take full advantage of M-Commerce.

So, how do you optimize your website for mobile?

  • Make pages as light as possible for rapid display: 47% of mobile users want a page to load in 2 seconds or less, 40% will leave a site that is not displayed after 3 seconds.
  • Adopt the AMP format for your site. The latter will be better optimized for mobile users to create a pleasant experience.
  • Simplify navigation: prefer a hamburger menu and offer filters so that Internet users quickly find the products they are looking for.
  • Integrate instant payment options: entering a credit card number on a smartphone is inconvenient. Mobile users expect to be able to pay in one click with PayPal, Apple Pay or Google Pay, for example. However, if some people want to pay directly by credit card, offer to save the data for a future purchase.
  • Remove pop-ups: Nobody wants to spend time closing windows. In addition to ruining the user experience, it reflects poorly on your business. Unexpected pop-ups are often considered spam.

With an app, you simplify navigation and make purchases easier. In addition, you will be able to take advantage of a fantastic marketing opportunity: push notifications! These messages will be displayed on users' smartphones to offer them promotions, private sales, complementary products, etc. Which improves customer retention.

7. Chabot’s invade mobile

A Chabot relies on artificial intelligence to hold a conversation with the user. It facilitates quick and seamless interactions between brands and customers across different digital channels such as websites, messaging tools, social media… and mobile apps!

Generally, mobile users have little time to spend on research. Especially since, on a smartphone, it is not always easy to search for information.

Chabot’s have already won the hearts of Internet users: in 2022, 67% of consumers have interacted with a Chabot.
These conversational bots necessarily have a role to play in improving the user experience with your application. They can:

  • Advise products or services;
  • Answer pre- or post-sales questions;
  • Encourage purchases via promotions or vouchers;
  • Encourage cross-selling;
  • Recover abandoned shopping carts;
  • Send tutorials or useful content to the mobile user.

8. Rise of the Metaverse

The concept of Met averse has been in the news for a few months now. The first to embark on the adventure was Mark Zuckerberg, the founder of Facebook. Behind this fashionable term lies a digital world whose technology is shaped by virtual reality and augmented reality. We must see this alternative universe as an extended digital lifestyle in which mobile applications will be able to thrive!

The met adverse offers users the possibility of meeting in the same space to discuss, exchange, play, buy... To do this, they will need payment, shopping, messaging, gaming applications, etc. Companies in the field of video games, NFTs and cryptocurrencies, but also banks, real estate agencies, clothing brands or productivity tools, can benefit from these decentralized worlds.

9. The Mobile Wallet as a new marketing channel

Customers want to pay for products and services using the different payment platforms available to them. For example, when a consumer has Apple Pay, they expect to be able to use this service. The same goes for Google Pay or PayPal.

And that's not all! Mobile users also want to be able to easily find their loyalty card, gift card, ticket and other tickets on their smartphone. Thus, one of the major trends in mobile marketing is the “mobile wallet”.

As a reminder, the mobile wallet is installed by default on smartphones: “Apple Wallet” on iPhones and “Google Pay” on Android phones. While the Mobile Wallet is best known for holding consumers' credit cards and enabling contactless mobile payments, it offers much more than just a payment option.

Currently, there are 2.8 billion mobile wallet users worldwide. Nothing suggests a slowdown in their use, on the contrary! The mobile wallet market is expected to grow by 20% every year, between 2021 and 2027.

What are the opportunities offered by the Mobile Wallet?

  • A permanent presence on the phone: your company's loyalty card and discount coupons remain on the user's smartphone, which can encourage them to repurchase more easily.
  • Dynamic content you can control: you can easily update each card, offer discounts or easily transmit information.
  • Access to notifications: A Wallet mobile app can also send notifications to the user's lock screen, allowing you to stay top-of-mind with mobile users and potentially inspire them to action.

10. Always more Augmented Reality

Augmented Reality is becoming more and more important in mobile marketing! This technology offers high experimental value. You can integrate your products into the daily lives of your consumers. Beauty brands, for example, use it to allow their customers to try on a lipstick, a hairstyle or a foundation. Recently, IKEA stood out with a tool that allows users to remove furniture from a room in their home to replace it with products from the brand. The idea is to help potential buyers project themselves with their new interior decoration.

Adopting AR may not be a requirement to stay ahead in your market. However, if you work in e-commerce, design, tourism, fashion or beauty, you should give it a try. This is (again) a unique opportunity to stand out from the competition!

11. Mobile streaming

We talked about it in our 2024 marketing trends, but live video is indeed back in 2024.

Online events are now present in every brand marketing strategy. Webinars, live action, streaming… So many possibilities that allow brands to reach even more potential customers by diversifying their content.

While video continues to dominate mobile content in 2024, live is part of this continuity of showing rather than writing to tell a story.

Our tip for marketing on mobile

2024 is the year of all opportunities with mobile marketing. Especially with 5G which is now widely developed and which encourages mobile users to spend time on their smartphones! To capture their attention, you will need to direct your strategy towards the trends seen in this article.

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