Top 10 Social Media Tips for Your Business
By Belinda Mathew
In today's world most people use social media, making social media performance an essential aspect of any business strategy. With this drastic change, businesses can no longer ignore Social Media Marketing and must now consider it one of their main priorities and an integral part of their online presence.
As the number of Social Media platforms grows day by day, companies are often confused and hesitant about the right way to promote their business using these channels. Here are 10 social media tips for your business.
1. Set Goals and Objectives
Set the correct goals and objectives for your business. It could be to engage more with your customers, offer customer service, increase your audience, generate new leads, increase web traffic or get helpful insights and constructive criticisms. It is necessary to have clear goals. Your social media goals should align with your overall marketing efforts.
2. Research your Target Audience
Understanding who you are targeting is one of the most significant steps to building a solid social media strategy for your small business. Find your target audience demographic data, income level, age and education level. Find out their interests and favorite social networks. With this information, you can target your audience with the right message.
3. Expand Your Audience
Now that you clearly know about your target audience, you have to re-examine your social media roadmap. Come up with creative ways to reach more people that are like them. Reply to comments on your blog and comment on other blogs with the same target audience. You can also reply to all comments or questions on your social media channels.
4. Choose the right networks
Since the launch of Facebook in 2004, the social media view has expanded exponentially. Today, there are loads of platforms out there that offer endless chances for connecting with people, social activism and promoting businesses, among other things. If you’re looking to generate leads and build relationships with the targeted audience, then you can’t go wrong with Facebook. If you’re targeting a younger audience, then Snapchat and Instagram will work magic for you.
5. Choose Tools for Post Scheduling and Automation
Crafting successful social media content is one of the most interesting tactics you can use. It’ll improve your online visibility, your followers and your engagement. Developing a strong social media presence and remaining active takes time and effort. But using automation tools, you can automatically update your platforms with content and even schedule content for the entire month in advance. These tools also allow you to keep track of your social media and reply to messages immediately. Some of the popular automation tools include BuzzSumo, MeetEdgar, Hootsuite, and Sprout Social.
6. Add Video Content in your Strategy
You know how powerful video content has become. Particularly in social media marketing. There are different ways to use video content in your social media strategy. But live videos (like Facebook Live Videos) appear to be all the trend right now. Facebook live videos allow you to connect with your audience in an official way that isn’t possible in other content formats. Also, you can repurpose your live videos! The audience engages by asking questions. You can show them you’re not just a brand by communicating with them during and after your live video.
7. Create Mind-Blowing Images
It probably comes as no surprise that crafting mind-blowing images for social media should be your main priority. You don’t need to be a graphic designer to design beautiful images for your brand. You can use tools like Picmonkey or Canva to craft alluring images to “wow” your audience.
Your other choice is to outsource. Many business owners and bloggers do this – and it’s money well spent.
8. Actively Connect and Engage with Your Followers
Always stay online and actively engage with your followers by commenting on posts, sharing user-generated content, asking and answering questions, solving complaints, understanding your customers, and opening and participating in discussions.
9. Use Promotion in your strategy
You could create quality content on your website – but if the user's eyes aren’t on it, you’re not going to see results. That’s where promotion comes in.
We’ve talked about automation tools; you can use them for the social media platforms you’ve chosen for your social media strategy.
You’ll also need to have a separate tool for Pinterest. That'll increase the number of people who see your content and it’ll help to maximize your website traffic and your income.
Creating outstanding and unique content for social media is crucial, but don’t overlook the promotion process.
10. Monitor and Improve Your Performance
As you put your social media strategy into action, it’s wise to monitor what’s working and what isn’t. You can then improve your post efforts and boost results. Analytics tools such as Hootsuite Insights and Brandwatch can offer you a true picture of how your social media strategy is performing and can help you keep an eye on any metrics you want.
Using social media to drive your business to success doesn’t need to be scary or expensive. You just need to be strategic in your approach. These ten expert social media tips will help you get started.