Top 9 SEO Tips to Improve your Business and Marketing Strategies

• By Abdulrehman
• 03-07-2024
• SEO

SEO is really important because it helps your website show up higher in search results on search engines like Google, Bing, and others.

That way, more people will visit your site and learn about your products or services. It's a great marketing strategy. It helps people find you easily when they are looking for what you offer.

According to the research of BrightEdge, 68% of online experiences begin with a search engine. Whereas in another study by Hubspot, 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.

In this article, I’ll share 9 simple tips to improve your website's SEO and get better results for your business. So, let’s begin!

Why should you invest in SEO?

In businesses, SEO helps more people find your website when they search online. The higher your website ranks in search engines, the more visitors you'll get to your site. And more visitors means more potential customers learning about your products or services.

Investing in SEO can really pay off for businesses of all sizes. It allows you to reach people who are actively searching for what you offer.

When you improve your SEO, you make it easier for these potential customers to discover your business. Also, using search engines to get visitors costs much less than paying for ads.

SEO also helps build credibility and trust for your brand. When your website ranks highly, it makes your business look more authorized.

Top 9 SEO tips to improve your business and marketing strategies

Here are the most effective SEO tips that will improve your business and marketing strategies:

1. Use of proper keywords and tags

Keywords are the words or phrases that people type into search engines when they're looking for something online. Whereas tags are labels that you add to your website's content to describe what it's about.

Using the right keywords and tags is really important for SEO. When you include relevant keywords throughout your website's content, it signals to search engines what your pages are about.

According to Ahref, 94.74% of keywords get 10 monthly searches or fewer.

That way, when someone searches for those keywords, your pages are more likely to show up in the results. But you can't just add in random keywords; they need to fit naturally into your writing.

On the other side, tags work similarly by labeling your content's topics. You can add tags to:

• Blog posts
• Product pages
• Categorize your site

Search engines look at these tags to understand your content better.

Therefore, the use of proper keywords and descriptive tags helps search engines match your website with the right audience. When you optimize for the right terms, you'll show up in results for people actively searching for businesses like yours.

This drives more interested visitors to your site, who are likely to become customers.

2. Update and republish your old content

Over time, some of the content on your website can become outdated or contain incorrect information.

Search engines like Google want to show fresh, helpful content to users. That's why it's a good idea to update and republish your old blog posts and website pages.

Updating old content means making changes to:

• Fix any errors
• Add new details like images and keywords that people are searching for now
• Make sure the information is still accurate and useful

To properly update old content,

1. Look at your website stats to find your most popular old posts
2. Make revisions by adding new stuff, fixing mistakes, and including better keywords
3. Change the publish date to today's date
4. Share the updated post again on social media and your email list

However, you can also refresh your old content using an online AI reworder. It can rewrite the existing content to add more quality to it. Afterward, you can republish it to your website.

Keeping your content fresh shows search engines that your website is active and knowledgeable about those topics. This can improve your website's rankings in search results. Updated content is also more helpful for visitors reading it.

From a business perspective, renewing your best old posts extends their lifespan and allows more people to find them. This can drive more traffic to your site from people searching online.

3. Sign in to the Google search console and analytics

Google search console and Google analytics are free tools that help you understand how people find and use your website. Setting them up properly is really important for improving your business's online presence.

Google search console shows you data on how your site appears in Google's search results. It lets you see which keywords people use to find your pages, which pages get the most views, and if Google has any issues with your site.

As per a survey, using Google search console (formerly Google Webmaster Tools) correctly can increase organic traffic to your site by up to 28%. Whereas, it costs $0.

Google analytics gives you information on who visits your website, what pages they look at, how long they stay, and where they come from. It tracks this using a special code added to your website.

Experts from Social Shephard say that about 28.1 million websites use Google Analytics

To set them up:

1. Go to the Google Search Console and Google Analytics websites
2. Add your website URL and some details
3. Follow the steps to verify you own the website
4. Install the Analytics tracking code on your site

Once set up properly, these tools give you valuable data to understand your website's performance and audience better. You can use these insights to improve your website content, target better keywords, fix issues, and deliver a great experience for visitors.

4. Use clear and relevant URL slugs

A URL slug is the part of a web address that comes after the domain name.

For example, in the URL "www.example.com/blog/my-post-title", the slug is "my-post-title".

Using clear, descriptive slugs can really help with SEO.

URL slugs allow search engines and users to easily understand what a web page is about just from the URL. Slugs with relevant keywords signal to Google what topics the page covers. User-friendly slugs also make it easier for people to remember and share those web addresses.

According to a survey, 93% of the market share in the industry prefers shorter URLs.

To optimize your slugs:

• Use 2–5 words maximum to describe the page content
• Separate words with hyphens instead of underscores
• Remove small words like "a", "the" and "and."
• Avoid unnecessary words already in higher folders
• Update old slugs if page topics change

Having clean, keyword-focused URL slugs improves the user experience on your website. It helps people and search bots efficiently navigate your site structure and content.

The descriptive slugs enhance your site's overall SEO. They make it simpler for your target audience to find your most relevant pages when searching online.

Over time, this can lead to more website traffic and visibility for your products or services.

5. Optimize your content for E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google wants to show content that exhibits these qualities in the search results.

Experience means your website has been actively publishing helpful, relevant content over a long period of time. Older domains with lots of quality content can demonstrate more experience on a topic.

Expertise means your content is written by people who really know and understand the topic well. You can showcase expertise by having author bios, credentials, and in-depth explanations.

Authoritativeness refers to content from reputable, reliable sources. You can build authoritativeness by getting high-quality backlinks from other respected websites.

Trustworthiness is about being honest, accurate, and transparent with your information. Having an about page, contact details, and citing sources can increase trustworthiness.

To optimize for E-E-A-T:

• Create high-quality, factual content written by subject experts
• Get trusted websites to link back to your content
• Be open about your organization and authors
• Follow Google's guidelines for secure, accessible websites

Having E-E-A-T signals to Google that your content is valuable and deserving of higher search rankings. This can lead to more visibility and traffic for your business online.

From a marketing perspective, optimizing E-A-T builds credibility and trust with your target audience. People are more likely to become customers when they see your brand as a knowledgeable, trustworthy authority.

6. Try to use more CTAs in your blog posts

CTA stands for “Call to Action”. A CTA is a phrase or button that encourages your website visitors to take a specific action you want them to take. Using CTAs in your blog posts is an important marketing strategy.

Some examples of CTAs include "Buy Now", "Sign Up Today", "Download the Free Guide", etc. The goal is to guide readers towards becoming customers or subscribers after reading your content.

To effectively use CTAs in blog posts:

• Place 1-2 CTAs at the end of each post
• Make the CTA text clear and actionable
• Use contrasting colors for CTA buttons to make them stand out
• Link the CTAs to a relevant landing page or product page

Michael Aagaard, a conversion optimization consultant from CXL, increased the conversion rate of a long landing page by 304% by placing the CTA button at the bottom.

According to Hubspot, personalized call-to-actions perform 202% better than basic CTAs.

CTAs work by giving readers a direct next step to take after consuming your content. Maybe you want them to purchase a product, sign up for your email list, or schedule a consultation.

Including compelling CTAs allows you to convert more of your blog's traffic into leads or sales for your business. It maximizes the value you get from people reading your posts.

7. Incorporate a link-building strategy

Link building means getting other websites to link back to your website's pages. These inbound links act like votes or recommendations, telling Google that your content is useful and high-quality.

The more high-quality, relevant links pointing to your site from reputable sources, the higher Google will rank your pages in search results. That's because links are one of Google's most important ranking factors.

According to Adam connell, almost 40% of businesses spend between $1000 and $5000 on link building each month.

To build links effectively:

• Create extremely valuable, share-worthy content that others will want to link to
• Ask customers, partners, or industry friends to link to your site
• List your business on online directories with a link
• Guest post on other blogs and include a link back to your site

Link building works because it shows Google that your website is an authority, worth ranking highly for certain topics or keywords. Strong inbound links signal that your content is trusted by other credible sources online.

From a marketing perspective, link building drives referral traffic from those inbound linked sites. It exposes your brand to new audiences browsing those linking websites.

8. Try to create user-generated content

User-generated content (UGC) refers to any content created by your customers or website visitors, rather than by you or your employees. This could include product reviews, testimonials, social media posts, videos, photos, and more.

Using UGC on your website and marketing channels is a smart strategy because it provides fresh, relevant content while also building trust and credibility with potential customers.

According to TINT, 75% of marketers believe that UGC is a more authentic type of content than others.
To effectively use UGC:

• Encourage customers to leave reviews or share photos/videos of your products
• Add positive testimonials throughout your website pages
• Reshare UGC from customers on your social media
• Run contests asking people to submit UGC for a prize

UGC works well because it offers an authentic, trustworthy perspective directly from real users. Potential customers find this type of unbiased content more believable than promotional marketing from brands.

Researchers from TINT say 93% of customers find UGC very helpful in their purchasing decisions.

From an SEO perspective, UGC keeps your website constantly updated with new content without requiring much effort from you. This fresh content helps with rankings.

For marketing, UGC provides social proof that your products or services truly deliver value. It builds confidence in your brand. UGC also increases engagement and expands your reach when it's shared.

9. Lastly, measure and track SEO performance

Measuring and tracking your website's SEO performance is really important to see if your efforts are actually working or not. It helps you understand what's going well and what needs to be improved.

There are a few key metrics you can track:

• Website traffic - How many visitors your site gets from search engines
• Keyword rankings - What position your pages rank for target keywords
• Backlinks - How many other websites are linking to your site
• Conversion rates - How many visitors take desired actions like purchases

You can use free tools like Google Analytics and Google Search Console to easily view and monitor these SEO metrics over time. They provide detailed reports and data.

As per Social Shephard survey, Google Analytics or similar tools are used by approximately 83.5% of all websites.

Tracking performance allows you to identify strategies that are driving more search traffic and visibility. It also exposes areas for improvement where you may need to adjust your approach.

From a business perspective, consistently measuring SEO helps ensure you're getting a good return on investment for the time and resources spent on optimization. The data insights help people make smarter and more informed decisions.