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Top 8 Tips For Effective Ecommerce Website Design

  • By Paige Griffin
  • 16-09-2022
  • Web Design

Design is as much of an art as it is science. Ensure that your design talks to your audience; it better sing.

Your infinite product list or data records won't help your business if your design language doesn’t appeal to your people or push them to benefit from your business.

We have long been into the online shopping rage. With 2020 being a catalyst, eCommerce is at its peak. It's even more important not to leave any gap between your business and potential consumers. If the design language is complex, user churn will be high.

We have a few tips to get you started on the improvements you can make to your eCommerce website design right away -

Get ready; it's showtime!

Simplicity is the key

While it may be irresistible to stuff your website with interactive features and visuals, doing so may overwhelm your visitors and turn them off.

Simple website designs are always preferable for eCommerce. Nobody wants to navigate through five pages, put up with many popups, or look for a navigation menu that doesn't exist. Such design flaws lead to lost clients, which corresponds to lost sales.

KISS, or "keep it simple, silly," is one of the essential principles in mind while designing for eCommerce. Clutter on your eCommerce website is unnecessary because they only serve as a source of distraction. Keep your design basic, uncluttered, and focused on the sale.

Your brand is your face

How would you describe your brand?

If you have the answer, good. But if you're still struggling with the right words, it's time you work on painting your face value.

People prefer to buy from well-known companies when they shop online rather than anonymous eCommerce sites that may be used as a front to steal their credit card information.

It would help if you gave your branding some attention to establishing the trust necessary to generate significant sales for your eCommerce business. Your brand is identical to the DNA of your eCommerce business; it represents who you are as a business - what you stand for - how you vary from your rivals. Your brand is crucial to connecting with your audience and generating sales.

Think like your user

Put yourself in your customer's shoes. What type of design will you use? How can you set up your items so the user can understand them? How can you make the checkout process simpler?

When you approach business from your client's perspective, you may foresee their demands and create a website that satisfies them.

Make image quality your priority.

Page abandonment is a result of poor image quality:
It's uncomfortable for individuals to look closely at pixelated images.
Poor images detract from the items. Even if the items are excellent, poor photography will make them appear even worse.
Individuals are likely to look elsewhere for a retailer that respects them more since they believe low-quality photographs indicate a company doesn't care about trying to sell.

Building client confidence and trust begin with professional photos of your items (and images taken from various perspectives). They are more inclined to buy anything if they are confident in what they are buying.

Curate a scannable interface

According to research, most internet users only read approximately 20% of the material on any online page. They scan the text for important information rather than reading the entire piece, so if you want to convey your point, you need to make your content scannable.

Organize your material so it is simple to skim, whether it be product descriptions, blog entries, or an "about us" page. Shorten your phrases and paragraphs, emphasize important details with bolding, and break up long blocks of text using bulleted lists.

Your audience needs proof

Ask for genuine opinions and include a rating system on your e-commerce website. Strive to collect as many favorable ones as you can. A large number of 4 and 5-star ratings significantly increase someone's confidence. People are more inclined to purchase goods and services if they trust you.

Make testimonials accessible to the public on your website. Add these to your checkout page or blog. If you can, include images of your consumers in their reviews. Building confidence with new consumers is greatly aided by positive reviews left by real people, not fake ids’.

Easy-breezy checkout

Curating a simplified and user-centric eCommerce website design will work wonders for your business. Give consumers the option of doing a guest checkout. Make sure they fill out the essential data fields. These data fields have clear labels. Allow them to read a description and a product preview in their shopping basket to examine what they are purchasing.

Don't hold off on telling someone about shipping or other charges until the very end of the call. When they reach "confirm purchase" and discover that the final price is far greater than they had anticipated, it appears dishonest and causes them to quit their basket.

Have a responsive website

If your webpage takes four or more seconds to load, you've already lost 25% of your users.

You will lose sales if your site loads slowly or not is not well-adapted to mobile devices. People will lose interest and switch to another website - it’s that simple.

Ensure your eCommerce website design isn’t the only thing you focus on. When your site loads, it must automatically resize itself to fit a smartphone's screen. Links and buttons for the navigation must function just as smoothly and intuitively on a mobile device as on a laptop or desktop. Make sure your mobile site maintains the same functionality and professional appearance as your desktop site, especially on the checkout page.

Your website should load quickly. Before they've even seen a single item, visitors to your site and maybe your brand will judge it based on a slow page.

Wrapping up

Once you start implementing the above suggestions, your eCommerce site will improve drastically. Follow the above steps, and you’re good to go.

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