virtual event

Virtual Event Trends That You Should Consider In Your Next Event

  • By Maria
  • 27-05-2021
  • Trends

No doubt virtual events are taking up the place of virtual events with the commencement of the new decade 2020. Virtual events like webinars, live streaming, virtual meetings on Google meets, etc. were also taking place before too but in this decade, due to the current global situation and easy accessibility of advanced technology, it has become the new normal in the event industry.

Virtual events are the future of conducting events no matter if it is the corporate meeting, summits, music concerts, awards ceremonies, graduation ceremonies, fundraisers, etc. Like in-person or offline events, you spend your week or even months in planning and strategies to make your event highly successful.

Similarly, to make your virtual event successful you need to plan and strategize to add crucial elements in your virtual event that make it audience-friendly, engaging, and worthy for every second they invest in your event.

Dynamicity, innovation, interactiveness, and user-friendly are the major components to make your virtual event remarkable for your audience. Hence, to embark on this year's virtual event, check the following virtual event trends to plan out your successful virtual event.

7 Popular Virtual Event Trends For To Adopt In Next Event

#1 Enhancing AR & VR
Augmented reality and virtual reality are making a difference not only in the virtual event world but all over the industry. With their growing popularity and immersive characteristics, AR & VR are proving to enhance the virtual user experience in the real world.

With the implementation of augmented reality, you can allow your attendees to take immersive participation in your virtual event. AR is effective in grabbing the audience's attention and enticing them to stay engaged throughout the event.

Whereas, virtual reality will enhance your audience's experience by allowing them to interact with 3D visuals during your event.

#2 Use of Applications & Tools
Events applications and tools are powerful, easier, and faster to effectively manage and improve audience engagement. The use of event applications is increasing and now it is the booming trend in 2021.

With the help of event apps, one can easily personalize the audience experience as per your audience requirement and the form of virtual event you are conducting. This will make your event more interactive and streamline with your audience's expectations.

#3 Facial Recognition
Allowing your audience to enter into a virtual meeting or event through facial recognition will not only give your audience a new experience but will also quicken the process of entry. Facial recognition is an essential part of almost every event as it will authenticate the registration process and only allow verified people to attend the event which brings in safety for event organizers as well as for their virtual event audience.

#4 Social Media Walls
As audience engagement is the foremost factor that every event organizer keeps on priority, engaging the audience with the social media walls will give your audience soothing and interesting content to engage with.

Displaying social walls during events with social media posts from your hashtag campaigns, user-generated content, your Twitter timeline posts, etc. offer unique content to your audience. Moreover, social walls also display the social proof of your virtual event which will increase rapport with your audience.

#5 Hologram
The use of Hologram or projection mapping during the virtual event will increase the understanding of the content much easier to your audience. They can understand the context and perfectly relate to the information you are presenting to them.

The hologram will offer an in-depth understanding of the product, content, or planning you are sharing with your audience which also reduces the confusion as well as questions from the mind of the people.

With the help of holograms, you can add extra dimensions, enhance the depiction of visuals, and use 3D movements rather than 2D static images during presentations.

#6 Live Translation
Live translation will allow you to invite people from different regions of the world as a part of your virtual event. Implementation of live translation functionality will allow your audience to attend the virtual event in their native language which makes it easy and worthwhile for your audience to attend your virtual event.

Your audience can easily access the live translation functionality with the use of earphones or headphones

#7 Chatbots
With emerging artificial intelligence and machine learning functionalities, many tasks that require manual support are easily incorporated with these technologies. One of the best examples for virtual events is the use of AI or machine learning-based Chatbots.

AI will help improve audience experience by understanding their past behavior and analyzing the data collected during the live event. Moreover, real-time data is more agile and you can also alter the collected data based on their interest shared in real-time.

Saying it as a trend or necessity of the time, virtual events are the future of the event industry. Hence to retrieve enormous benefits, success, and desired results make sure you are implementing the latest technologies and trends that will make your virtual event remarkable.

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