Ecommerce Marketing: The Trends & Ways to Implement Them
According to a study, the global e-commerce growth for 2020 is expected to rise at 19 percent, resulting in total e-commerce sales worldwide in 2020 to $4.206 trillion. Such a statistic shows that the e-commerce industry is rapidly growing and evolving to meet customer preferences and demands. Thanks to the latest and advanced technology! It pushes the boundaries of the e-commerce industry to a new level and provides retailers so much ease in their daily operations.
While this growth is good news for e-commerce owners, at the same time, they also have to adapt to new changes for the stable growth in a crowded digital environment. For this, you must be aware of e-commerce marketing trends. Today’s customers in the market have different choices and preferences. They are always on the hunt for discounts, ease in delivery & other e-commerce services. To meet their expectations & demands, you must know the e-commerce trends to help you deliver a better experience and drive more sales.
Below, we have come up with a bucket-list of e-commerce marketing trends of 2020, along with different ways to implement them.
Mobile devices feature voice search functions that have now emerged as an e-commerce trend. But why is voice search on our list? Voice search is undoubtedly considered the best for conducting search queries and information requests on Google than typing. According to PricewaterhouseCoopers (PwC) 2018, 71 percent of consumers prefer searching for online queries by voice instead of typing. So, one can conclude that voice search is one of the e-commerce trends that every online business should follow. It means that all online businesses should optimize their content for voice search. Even businesses can use this voice assistant technology in their SEO strategies. Prefer using keywords for voice search queries as it will bring you closer to your e-commerce marketing goals.
Growth in AI & Machine Learning
Today’s e-commerce industry is adopting new technologies such as AI (Artificial Intelligence) and machine learning. Such two new modern tech approaches have transformed the entire working of the business and pushed it to the new direction of growth. AI and machine learning are the core of the digital marketing industry. When these technologies are ingrained in the business functioning, they will start earning more points in terms of sales, leads, conversions, and ranking as well. Nowadays, AI tools are used for email product recommendation via machine learning. One of the examples of AI is Chatbots, which provides-
Ease of communicating with the customers
Customer behavior tracking
Resolving customer queries or questions through ML (Machine Learning).
Content marketing never goes out of e-commerce trends. A high-quality, informative, unique, and personalized content still works magic for online brands to efficiently engage with the customers. Research shows that content writing will continue to grow as one of the essential aspects of e-commerce marketing.
Another study shows that 88 percent of content marketers agree that high-quality and user-friendly content attracts more and more audiences to view their organizations as a trusted resource. So, create unique content and promote it on social media. It will help your customer to remember your brand.
QR codes have made accessing the information, making payments, and several other things easier. Any customer with a mobile device can scan the QR codes. It is one of the leading technologies nowadays that can boost landing pages or customer engagement. But how? QR codes encryption develops an urge in the user to know the mystery behind this code. Such an urge leads the customer to scan code. A business can use QR code for several purposes, including-
For heavy discounts and offers
Drive traffic to social media platforms
Link it to your feedback page
User experience is the priority and one of the e-commerce marketing trends of 2020. You must personalize the website content to enhance the UX. With the changing time, it is essential to personalize the user experience, updating the fresh content on the website. And there are several other tactics you can apply to improve the UX. Such as
Provide exceptional customer service to woo your clients
Fast shipping methods
Proper navigation on the website
Checkout without any trouble.
Remember, there are innumerable trends out there. The important thing is to pick the right trend that will perfectly suit your business and deliver better results. We hope you find this blog post helpful enough to know about the latest e-commerce marketing trends.