social media marketing

The Complete Guide to Social Media Marketing Plan for Small Businesses

  • By Barsha Bhattacharya
  • 02-07-2024
  • Social Media

Maintaining a small business is one of the most challenging things that you could do in your life. However, social media marketing could make this arduous task easy. Here is a detailed rundown of how to use social media to grow your small business.

Social Media & Business Overview

Social media is the newest frontier that businesses are looking to capitalize on. It is the final frontier that would allow businesses to move beyond their physical form and transcend into something global.

As per current business reports, most businesses spend around $500 to $10,000 monthly on social media marketing in the United States of America. This cost heavily depends on whether you want to outsource your social media or use an in-house team for it.

Most businesses usually outsource this service at a base rate. This is primarily because managing an in-house team of social media managers and pieces of equipment is way more expensive and taxing.

Why Do You Need Social Media Management For Your Business?

Social Media is more than just a way to connect people. In fact, it is one of the most essential tools for businesses. Practical usage of social media helps a business flourish. Here are some of the primary reasons why you must use social media management:

Brand Awareness: As per current stats, around 80% of social media users have used the platform to make purchases of any kind. This is a consistent trend that can be observed over a period of time.

Reach: Social media has really brought individuals closer. Unlike before, buyers now have the ability to connect to sellers directly and vice versa. This has helped enhance the overall reach between businesses.

Customer Understanding: One of the most influential proponents of business is understanding the customer. Social media data can help companies crack that code. In other words, social media data can help businesses understand their customer base and act accordingly.

Establishing a Relationship: A business must always strive to build a relationship with its customer base. This is one of the only ways to retain the customer. Social media gives companies the opportunity to establish a relationship.

Cost-effective Advertising: Advertising is one of the most significant and most effective ways of engaging with the audience. Social media could provide businesses with a platform to run their ads in a cost-effective manner.

Best Platforms To Capitalize On

Social media is an essential tool for businesses of all sizes. However, if you are a small business, you need to understand that you must spread yourself fairly. In other words, you need to focus on your strengths, which will produce results.

Different social media landscapes bring in different audiences or buyers. As a result, it is essential to know more about the right playing field. This section will try to understand that landscape and help you decide where you want to focus your energy.

Here are some of the best social media platforms for your small business:


Facebook is easily one of the most popular social media platforms of all time. The platform is known for its popularity and versatility. As of the writing of this article, Facebook has over 2.9 billion monthly users. This is a considerable figure.

Given the platform’s monthly user number, it is understandable why social media managers prefer Facebook over everything else. Facebook offers the perfect blend of scale and reachability.

Facebook allows users to create business pages, which can help users engage with the business. The best part about Facebook is its ability to run targeted ads. This allows companies to approach each customer differently.


Unlike Facebook, Instagram mainly specializes in visual content. As a result, many small businesses think that this is a restrictive medium. However, this is different. In fact, Instagram’s popularity has been at an all-time high.

Instagram’s popularity has been on a gradual rise since 2020. Sources suggest that this rise will continue well into the future. As a result, now is the best time for businesses to break into this platform.

Instagram could allow specific businesses, like clothing and fashion, to present their products in a visually appealing manner. Using hashtags, reels, and stories can truly enable firms to increase their overall discoverability.


This might surprise you, but TikTok is also a popular and potent platform for social media marketing and management. TikTok primarily focuses on the younger generation of the audience, or Gen Z.

TikTok is an audio-visual medium. As a result, businesses could use this medium to showcase their products and even advertise. The platform is made in such a way that it accommodates short videos.

As a small business, you can use the platform to create product videos with a unique touch. This could make the video viral and increase your brand’s online presence. Some brands even set up TikTok shops to push their products to the masses.

X (Formerly Twitter)

X or Twitter, is another top-rated and influential social media service that has grown to a great extent. X is best suited for fast-paced social media marketing. X uses components from Facebook and Instagram.

X is a versatile medium that allows different forms of content. However, it will enable a follower-based connection like instagram. You can use this platform to push audio-visual content, posts, news, and advertisements. Hence, it is a versatile platform.

One of the challenges that the platform offers is the need for more space. The platform comes with a word limitation. This limitation is a double-edged sword, as it restricts but also provides opportunities to innovate.


YouTube is not a social media platform per se. The platform does not have a social aspect as rich as Instagram, X, or Facebook. However, it is the go-to platform for video content. Therefore, it is more of a free online streaming platform.

As per the stats, YouTube has one of the highest footfalls in a day. Every day, billions of people across the planet log in to the platform and consume video content. Brands could use this platform to push their products to the masses.

YouTube is perfect for automobile marketing. Brands could use the computational power to create videos and reviews of their popular products.

How Should You Use Social Media For Your Business?

Social media has some exciting benefits and usage. However, you can only avail yourself of these benefits if you truly understand the proper ways to use the platform.

Here is a detailed take on how you can use Social media management and SEO tactics for small business growth.
Here we go:

Set Up The Account

The foremost thing that you need to do is set up the account. This is a crucial part of the whole process. You need to understand what your customer is gravitating towards. This is an essential step of the process that clearly defines the direction your business is heading.
As a small business owner, you need to understand where your target audience is residing. Younger audiences are on platforms like instagram, TikTok, and Facebook. Meanwhile, if you are a B2B service, you should go for LinkedIn.

Develop A Strategy

The next thing that you need to do is to develop a strategy. As a small business on the Internet, you need to make sure that you follow effective SEO tactics for small business growth.

The best way to create a strategy is to follow your competitors. Make a list of some of your competitors and some inspirations. Try to understand what your role model and competitors are doing. This information will help you come up with a strategy that enables you to further your appeal.

Engage Your Audience

As a brand, you have to maintain visibility. On the Internet, visual presence is significant. An invisible brand would not make any headway when compared to a visible brand. You can enhance your visibility by keeping your audience engaged.

Make a schedule and follow it religiously. Keep your brand's presence strong. Therefore, you should keep posting and interacting with your audience and customers. This would help you establish a relationship and maintain an online engagement.

Use Adverts

The advertising side of a business has become one of the easiest things to address. As of now, social media has indeed cut down on the overall cost of running advertisements. Hence, it would help if you used this opportunity to run advertisements free of charge.

It would help if you made your advertisements peppy and interactive. As a small business, you must strive to connect to your customer’s hearts and minds. This would actually enable you to connect with the audience and set yourself apart from other brands.

The Final Thought

In summation, small businesses should genuinely understand that the Internet is one of the most critical and essential components of business marketing. Therefore, more and more small businesses should opt for social media marketing in order to increase their brand presence across different facets. Keep following our page for more such content on business.

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