Social Media Marketing - What Are The Advantages?
By Amardeep Sudadar
Social media marketing is one of the most effective ways to drive traffic to your website. With websites experiencing an increase in traffic, they are having to compete with sites that are trying to lure people into making purchases or sign up for services.
This means that they must be able to advertise themselves in such a way as to make it a point to draw as many people as possible. There are, however, some advantages to it that you should consider when implementing. Just be aware of the pros and cons before choosing whether or not you want to use it.
The first advantage to social media marketing is the fact that it is an affordable and easy way to get your brand on the front page of search engines. It can get you the kind of attention that you need to have a presence online.
Another big advantage to social media marketing is that it can help you grow your business. It is a great way to engage your customers so that they become more loyal to your company and brand.
It is also a way to attract new people to the company that may want to learn more about what you do.
Some disadvantages to social media marketing are the possibility of misuse. If you are not careful, you could promote a product that is worthless or even dangerous.
When it comes to social media marketing, you will need to provide the proper environment for interaction. You cannot expect people to use it if they feel unsafe, so be sure to keep your business clean and secure.
Disadvantages can be many, but you can work on it. Many disadvantages can be a matter of time, but you can't solve them if you don't acknowledge them at all.
Social media marketing can be a big help when it comes to improving the quality of your sales funnel. It can help you with your business' PR and also improve the overall reach of your company's message.
It can help you get closer to your potential customers. Even though the social networking sites are mainly sites where people can connect, you still need to make sure that you make yourself known to your target market.
When it comes to getting closer to your potential customers, social media marketing can help you get more people interested in your products and services. You just need to find a medium in which you can reach your audience and keep up with the conversation.
Advantages also include building brand awareness and good will. It can help you increase your sales because you can provide something that is unique and useful to people who are looking for it.
Disadvantages are also obvious, but they can be easily worked on. As with everything else, you have to take the time to think about them and how you can work them into your business model.
Use Social Media For Business
With all the hype surrounding social media marketing, you might be forgiven for being somewhat skeptical about whether it is really effective in improving your business.
The fact is that social media has huge potential as a marketing tool, and should not be ignored by any business owner. But what does social media marketing actually involve? And how can you harness its power to grow your business? Below we take a look at the ways you can use social media marketing to improve your business.
Facebook - Using Facebook as a social media marketing tool is relatively straightforward.
Firstly, sign up to the service and get an account. This will then allow you to take advantage of its features such as adding friends, seeing what your friends are doing, and sharing your content with them.
Facebook will also help you to grow your list of potential customers, which will increase your chances of them actually purchasing your product or services from you.
Twitter - Twitter is another highly used platform by business owners.
Whilst Facebook gives you access to all sorts of information, Twitter allows you to post short messages to specific groups that relate to your business. This makes it very easy to interact with your followers and this can be great for building connections and following their activity. As with Facebook, this is a great way to find out about what your prospects are up to in their spare time, and for your followers to keep up to date with your new products.
Tweeting is the best marketing tool, and it's the reason that so many people use Twitter. You can send out news updates and details, but also link to sales pages and provide an avenue for people to find out about your services and products.
YouTube has a huge user base and provides a great way to find out what your
audience is looking for. Most people will have a basic understanding of what they want to watch,
and it's not hard to find out what they are interested in by reading through their videos.
Be careful though, because some of these channels are run by amateur producers, and could give you a false impression of what people want. But if you keep on top of things and make sure that your content is high quality, it could still be worth making some advertising space for your YouTube channel.
Although YouTube is growing fast in popularity, it's still an extremely low traffic website for most businesses. Make sure that you post high quality videos that people are likely to find interesting. People are more likely to stick around and spend time watching videos, and
so make sure that you post the right ones.
Google+ - Using Google+ as a marketing tool can be great as it gives you plenty of opportunities to advertise your products and services. One of the more popular features is the 'favorites' option, where you can 'favorite' the content that you enjoy watching and then share it with others.
You can also do searches based on keywords that relate to your niche, and search for YouTube videos by location to see what people are talking about there.
Instagram is a great way to keep in touch with customers and build relationships. If you take advantage of the comments you can make about their products, you can learn a lot about them. You can also leave reviews, and post images that can help people gain a better understanding of what they should expect from your business.
LinkedIn is one of the more popular social networking sites, and the majority of businesses will have some level of connection to this site. Here you can make connections, or even advertise your services. Connecting with professionals will help you establish a
professional image that can increase your credibility in the eyes of other business owners.
Many people use Pinterest as a way to catch up on all the activities in their local area. There are a large number of pins from popular stores such as Starbucks, or national brands, or even from local businesses.
This is a great way to generate traffic to your site and make sure that you're always up to date with what is happening in your area.