Social Commerce: 6 Secrets to Boost Sales with Social Media
By Bhavik Soni
Gone are the days when social media was just used for sharing cute pictures and cool life updates. Today, social media has become much more than that. Especially if you are a business, you must leverage the different social platforms present out there.
Let’s admit this, in this era if your business is not online, it probably does not exist. Therefore, a strong social presence is important, not just for brand recognition but to avail all other marketing benefits along with skyrocketing your sales.
While you already would have invested in other forms of marketing like SEO, PPC, Email Marketing, Content Marketing, etc, it’s time to implement some social media marketing strategies to get those sales rolling.
In this article, we will talk about certain tips to boost your sales with social media.
So, let’s begin.
Why Is Social Media Important For Business?
The whole idea behind using social media for business is to target more people at the same time. In today’s date, one thing that’s guaranteed is people checking their social media, be it any channel- Instagram, Facebook, LinkedIn, etc.
This comes out as an opportunity for businesses since they can promote and sell their products from the comfort of their home. All that they need is to build an effective social media presence for getting noticed by the audience.
Once people start trusting your business online, there are chances for them to turn into your potential customers which in the end will boost your sales.
However, establishing your brand’s unique name on social media may take some time but with the right strategies, you can reach there soon.
6 Strategies To Boost Sales With Social Media
It does not matter if you are a B2B or B2C, social media boost is equally beneficial for both. Here is our take on strategies for boosting your sales with social media. Have a look:
Know Where Your Audience Is
The first rule of social media marketing is to know and use the platforms that your audience is using. You can’t just sign up for any social platform and expect your target customers there. Now you might choose to be present everywhere, but that can be both time-consuming and confusing for your strategy.
Therefore, it’s important to first learn about your audience’s demographic to find out where they would be most active.
For example, suppose you are targeting B2B customers, the ideal social platform, in this case, would be LinkedIn or Facebook. Similarly, if your target audience is young adults between 16-40 years of age group, Instagram and Pinterest are your social platform for the same.
Certain tools like “Keyhole” are excellent for finding platforms where your potential audience can be. Once you bring your business to the right social platform, you can easily target your potential audience, thereby improving your sales.
Collaborate With Social Media Influencers
You might have heard about Influencer Marketing and wondered why is it so much hyped. Well, Influencer Marketing is an important aspect of social media marketing and a must in improving sales.
What happens here is that you collaborate with social media bloggers having huge followers who then endorses your products or services. You can also ask them for an honest product review or feature your product in their photos.
The ideas are endless but if you want to drive sales dramatically, ask the influencers to promote unique discount coupons for your products. As the followers trust these influencers, there are chances for lead conversion here.
Just make sure that the influencers have a genuine fan base with real followers. Do not fall prey to the social media hoax of paid followers.
Let Your Loyal Customers Become Your Brand Advocate
If you want real people to promote your products, it’s not mandatory that you only have influencers for this. Your existing loyal customers can also play the role of your brand advocates in exchange for discount coupons or giveaways.
Just conduct keyword and hashtag research related to your services on social media to find out who is using your products and posting content about the same. However, in doing so, you might find the top results to be influencers you already are working with but don’t stop there, scroll down a bit and look for people posting appealing content.
Get in touch with them. Ask them to create and share content about your products in exchange for something exciting like discount coupons for their next purchase.
Share User-Generated Content
Before buying anything online, most people look for reviews to make sure that the products they are buying are trustworthy and worth it. In this case, if your products have little or no genuine reviews, there is a high chance of them getting rejected by the audience.
When it comes to social media marketing, the best part is that you can make the most out of content shared by other people. Ask your existing customers to share pictures online. Also, make sure to go one step ahead by sharing those user-generated content in your company’s feed.
By doing so, you can add credibility to your brand whenever potential customers visit your social media profiles.
Study Your Competitors
While social media marketing strategy is essential to boost sales, doing a thorough analysis of your competitor’s move can also be helpful.
Understand your competitor’s strategy. Look for what content they are posting and which are being liked by the audience the most. You can also learn from your competitor's mistakes and improve your strategy accordingly.
However, you must know that the aim here is to generate marketing ideas and not copy-pasting their content. Instead, gather insights and adapt these in your strategy to improve your sales funnel.
Create Content To Keep Your Audience Interested
Social media is all about content. The brands creating valuable content are automatically liked by the audience. Therefore, your focus should be to create content that is engaging and keeps your audience hooked.
Apart from promoting your blog posts on social media, you can create content that speaks about your brand. You can also give tutorials and how-to about using your products.
Remember the goal is to motivate the audience for trying your products. Therefore, the more valuable information you would provide, the more people would show interest in buying your products, which ultimately would lead to more conversions.
What Is Social Selling And Why Businesses Should Be Doing It?
Social selling is the process to build and nurture relationships with prospects on social media. To be precise, social selling is the art of using different social media platforms to interact with prospects, guide them throughout the buyer’s journey process till the time they are ready to convert into your customer.
It does not matter what is the size and nature of your business, your business should be active on social media since the majority of the decision-makers use the social channel to research the products and services that they are interested in buying.
Benefits Of Using Social Media For Business
Social media can help your business to:
Attract customers, get customer reviews and retain customer loyalty.
Expand your market reach including the international market.
Reduce marketing costs.
Amplify revenue by building networks and advertising.
Enhance your brand’s name.
Improve the way you do business.
Get skilled people in your team through job networking sites like LinkedIn.
Boost traffic to your website.
Improve the SEO of your website.
Monitor your competitors.
While there are numerous advantages of using social media for businesses, you need to be aware of certain points as well:
Keep a clear marketing strategy, else the benefits would be reduced.
You might need some additional resources to manage your online presence.
Social media needs consistency.
If you don’t actively manage your social media presence, you won’t see real benefits.
You might at times fall prey to some inappropriate comments.
False claims by customers might hamper your brand’s reputation.
Should You Be Investing In Social Media Marketing?
If asked, we would definitely recommend hiring social media experts for businesses. Since social media marketing is vast, it must be done by professionals to get better results. You can try doing it by yourself too but the results won’t be that effective.
While organic reach might drop after a time, paid ads can help you reach and boost your audiences quickly. Every social media has its unique advertising abilities and you must leverage them wisely in your strategy.
When used correctly, social media can enhance both your brand’s value and potential customer list. The above-mentioned strategies are some of the most effective ways to give your business a social media boost, thereby improving your sales.
Remember, if you are still not working on your social media presence, you are missing a lot. So, gear up, learn from these tips, and implement them in your strategy for improved business growth.
If you have any doubts or further tips to add, drop them in the comments section below. We will reach out to you soon.