How To Make Your Small Business More Successful With Social Media?
By Rohit Jangid
The need for social media marketing is increasing day by day in this technical era where people are active more on social media platforms than in reality. According to the results of stats, more than one-third of the population of the world is using social media actively every month in 2021.
People running small businesses believe that their customers can easily reach them and recognize their company which is enough for their company to grow and expand. But it is very essential to understand that if you are not marketing through social media, then you will lack behind and all your clients will be slowly shifting to your competitors in your field.
There are different platforms that can be targeted by your company according to your website marketing strategy and ideas which will help you in expanding and growing your business vigorously. You have to judiciously analyze which ideas and plans among the plethora of tricks and strategies on social media are going to work for you. The strategies should be based on how to take advantage of this platform without getting off track.
If you want to grow your business through social media but not able to understand how or if you are not able to see the growth even after using social media platforms for marketing, then this article is going to help you in creating profitable strategies and fuel growth in your business this year.
1. Try and analyze which social media platform you want to target
It is very important to understand what you need in order to meet the goals of your company. Choosing and investing on any random social media platform or being active on every platform will leave you empty handed. So, you should deeply research your requirements and ideas that are needed to be able to meet your goals.
Most small business owners prefer Facebook for marketing because it is widely used by people all over the world. According to stats, more than 1.5 million users actively operate Facebook each day. So it is the safest option for all marketers. But along with users, more companies are going to give you tough competition. So you need to plan accordingly.
Every platform has a slight difference in the type of audience it has. So, focus on a platform that has a target audience according to your business.
If your company sells the products for teenagers, then you should focus on a platform that has a primary audience of teenagers. Snapchat is one such platform that has an audience of teenagers. It is stated that more than 70% of the population of teenagers uses Snapchat more than 6 times in a single day.
On the other hand, LinkedIn focuses on B2B companies that can be very beneficial for companies preferring B2B. If companies use this platform, they will be able to generate a high amount of leads for their company and get huge benefits from it.
Youtube and Instagram also have a wide base audience. So strategizing according to these platforms will benefit you in marketing if you want to focus on every age group. Youtube can also be used side by side by the main choice of the platforms for extra benefits.
2. Identify and Set up targets and goals
For posting content and being active, you need to have a planned inbound marketing strategy to make it work. That’s why it is very important to identify the goals and targets required by your company.
It is very important to identify the goals for your company and strategize keeping those goals in mind. Small business mostly focuses on three top targets which are a generation of leads, engagement with customers and brand recognition. But you don't need to have the same targets for website marketing strategy. You might need something else from it and that is acceptable. You just need to understand that whatever your goal is, it should be clear and kept in mind while strategizing. If you are clear with your targets, you will be easily able to think about creating content that requires a lot of brainstorming and effort.
3. Be active and post quality content
After deciding your platform and setting up your targets and goals, you have to make sure that you actively post quality content. If you are not active, then the audience is not going to follow you and the ones who do will soon unfollow. It is very important to interest your audience by letting them stick by you.
The marketers who post on a daily basis have greater engagement than the ones who post weekly or monthly. Posting actively will make you stand out among your competitors and create a good impact which will last longer than usual. Each time you post, your followers observe your content and brand. Posting more and good content will help you in increasing your audience and brand recognition.
Post more and more content about the services and products you provide, so that you can reach a large number of audiences. Keep your audience updated about what you are planning to provide them with and how it is beneficial for them, this will help to create a connection with your audience.
Keeping in mind the recent algorithms, it is preferred to post video content over other formats. Most of the brands have already started posting videos on their social media platforms and made huge progress. Your videos can include the updates of new products and services or about the reviews shared by your clients. You can be creative and create whatever you think will interest your audience.
4. Woo influencers for building your brand awareness
Wooing influencers can be one of the most profitable decisions for your business. Influencers have made such an impact on social media that it is very easy for them to establish credibility among the users. They are treated just like celebrities, so users follow them for taking advice related to their niche. According to surveys, it is stated that influencer marketing brings new customers and that too in a cost effective manner. So, if you are able to collaborate with the targeted influencers on social media for promoting your product in a correct way, it is going to skyrocket your sales, and your page and your page can get viral. If you are able to do it, it will eventually increase the audience and help in building your brand awareness.
5. Ephemeral content creation
Ephemeral content is the content that is only displayed for 24 hours on the profile of a user. It is now found on most platforms like Facebook, Instagram, and Snapchat. In social media language, it is called a story feature.
It is very advantageous in social media marketing as the other post might not be visible to the user which will now be clearly visible to every follower. If a brand wants to post more on a daily basis, they should post more on ephemeral content so that you don’t flood the audience with your content and create a balance between the ones who want to know every single detail and the one who doesn’t.
You can put up your normal post as a story post so that the audience pays attention to it even if they don’t scroll down their feed. You can also post ephemeral content for putting reviews of your customers on a daily basis which might be a little difficult to post otherwise.
6. Provide the audience a reason to follow your page
For being successful through social media platforms, the primary need is to have a large number of followers on your profile. If you are able to make people follow you, next comes the plan to convert those followers into your clients. The audience is more likely to shop from the profiles they follow as they are well updated by the goods and the reviews. So, you need to give them a reason to follow you.
The ways in which you can interest your audience or give them a reason to follow you are-
● Curiosity and excitement about your new products and services
● Your content is interesting and entertaining
● Their mutual follow you and keep you in high regard
● Your brand conducts huge giveaways for an audience that follows their page.
● Your products are in high demand
● Your brand is recommended by several good influencers on social media.
● Your brand conducts great discounts
So make sure that you have any reason so that the audience gets interested in following your page. If you want an engaging follower list, then you must connect with your audience in some way, get to know their problems and try to solve them through services provided by your company. It will help you in creating a list of loyal followers who will stick by your brand and might promote it on a personal basis if asked to.
These are some of the social media marketing strategies which you can follow to make your small business more successful. Try them out and see the results in a cost effective manner.