How To Boost Your Web Design Brand or Business on Instagram
By Randy Stark
More and more organizations are employing the services of web design companies. Today most small and mid-sized organizations depend on web design firms to take their business to the next level. As such, there are plenty of opportunities for web designers and web design startups to shine. However, they will be encountering a lot of competition. For staying marketable and relevant, web design firms particularly, startups should be ready to provide their services globally. The web design landscape has gone through a radical change over the years with the evolution of technology. According to Forbes, as technology has been evolving at a rapid pace, the customer requirements have been going through dramatic changes and that has compelled web designers to consistently adapt their styles for keeping up to the pace.
Web design startups should focus on setting up an Instagram for a business account to promote their business and grab audience attention. Instagram boasts over 1 billion users and over 700 million users per month. Instagram is regarded as one of the most versatile and fastest developing social media platforms. Instagram is the best destination for your web design company. Here are some of the best tips to promote your web design startup on Instagram.
Identify Your Audience
Web design companies have a tricky and tough job in hand. New companies or experienced entrepreneurs who want to have their own websites or even individuals or non-profits who are looking to build a website, all are from different niches and demographics. Everyone has a specific audience that is different from the others; a web design organization must demonstrate that they have a sound understanding of diverse audiences and niches. You need to prove to your clients that you are capable of handling projects for various genres and niches. As you are running a web design startup, you do not have an impressive or exhaustive portfolio to flaunt to your potential clients. You have a couple of options.
The first option is to start with a specific demographic or niche you have a passion or talent for. You may consider branching out after you gain reasonable experience. Depending on your preference for traditional web designing techniques and approaches or your inclination towards more progressive and innovative designs, you can determine the specific target audience.
The second option is to start with a number of niches and try appealing to a far more diverse audience. It could prove to be dicey and will necessitate posting more often and your collaborations and advertising need to be diverse. Your startup will have more work at hand. As a new Instagram account and a newcomer to your niche, it may be a good idea to stick to the first option. After building a robust customer base, you may consider broadening your target audience.
Look for Influencers & Seek Their Assistance
You must identify influencers who are trustworthy in your field. This could prove to be immensely beneficial to web design startups for boosting brand awareness online and promoting your business as a whole. Collaborating with influencers goes a long way in getting promoted by somebody who has a massive following and his or her fans and followers have total trust in him or her. Here are some tricks to rope in some of the top influencers in your niche.
• Identify Instagram users in associated niches who enjoy a massive following and who have a similar audience.
• Start by making a proposal. It means that you need to make a payment to the concerned influencer for your brand promotion.
• If you are thinking in terms of relatively smaller influencers or micro-influencers, you could consider opting for a cross-promotional approach that necessitates no monetary payment. You may consider partnering up with a reliable graphic designer or a freelance copywriter.
Focus on Using Hashtags
Excessive use of hashtags may seem obnoxious; however, you simply cannot undermine the role of hashtags on Instagram. They are an integral part of this vibrant platform. Hashtags are instrumental in making your account easier to locate, creating an emotional response, and motivating people to respond to your CTA. The success of Instagram marketing does not depend solely on what you share. It is attributed to even what others are sharing. It is a good idea to focus on creating a branded hashtag. You may encourage your fans and followers to consider using the hashtag whenever they are posting any content that relates to your brand. It goes a long way in fortifying the bond and connection with your fans and followers. It is also an effective way of promoting your brand online. You can get real Instagram comments if you use hashtags strategically.
Identify Your Goals
It is of pivotal importance to chalk out precise goals and determine the metrics that you intend to use. Keep monitoring your progress towards accomplishing those goals. You may consider using one of the cutting-edge analytics tools for understanding the audience better, determining the content that fetches the top results. You can identify effective content that gets top results and poor content that is getting no engagement.
If you follow these tips, your business will soon taste the fruits of success and you can establish a robust Instagram presence for a web design startup. You can leverage the power and versatility of this social media platform for reaching out to influencers and future customers.