Why And How You Should Digitize Your Business With Mobile Apps
By Paresh Sagar
Mobile App Development
Digital transformation is no more a buzzword today. Almost every business across all sectors has gone digital, adopting new technology and automated processes. Business leaders have already realized the importance of digitization in achieving business growth.
If you’re not adapting tech tools to digitize your business, you could be missing key aspects of business development. Digitizing your business operations can simplify your activities and streamline the process effectively.
If you’re wondering about what it means to go digital, let’s give a quick shot to answer this.
Customers expect the products and services to be delivered fast, conveniently. They seek businesses that involve less paperwork, minimal formalities, and reduced processing time. This simply means businesses involving automated processes with advanced technology like AR, VR, Blockchain, and more.
So, to digitize your business means to use digital tech tools for performing business operations.
How to Digitize Your Business With Mobile Applications
There are various ways you can adapt digitization for your business. Whether it be through a definite social media strategy, email marketing campaigns, or simply by creating a mobile app.
Mobile applications help businesses to make a smooth shift to digital platforms and help them thrive amid the competitive landscape. Designed to tailor the needs perfectly, apps lead to more satisfied customers.
The current day mobile applications, integrated with AI, machine learning, and IoT, highly improve user experience. This results in an increase in customer base, creation of brand awareness, and boost in sales, revenues.
When thinking of digitization, businesses aim at two main elements namely adaptability and convenience. Mobile apps are able to hit both of these elements, providing companies with an extensive, loyal customer base.
To digitize your business with mobile apps, develop an app that represents your brand and equip it with target-specific functions. Businesses should create custom apps built with specialized features and user-friendly UI to access the target market easily. Features including easy payment gateways and seamless functionality can engage and hold customers effectively.
9 Reasons You Should Digitize Your Business With Mobile Apps
As per a MarketWatch study, the global digital transformation market is expected to grow from US$ 445.4 Bn in 2017 to US$ 2,279.4 Bn by 2025 at a CAGR of 24.3% between 2018 and 2025.
The figures are enough to showcase why you think over digitizing your business.
With less human efforts, reduced paperwork, and limited resources needed, digitization essentially marks a severe cut in your expenses.
For instance, you are not required to hire a large number of employees for offering customer services. You can simply add needed features to the mobile app and limit the employees. AI-integrated apps having chatbots make the task, even more, easier and cut on excessive operational costs. This makes the system much faster and more cost-effective as well.
2) No Geographical Boundaries
Developing a mobile app can enable you to reach out to a great fraction of your target audience, irrespective of their location. With a mobile application at your source, you can attain the benefits of extensive reach. Businesses are not bound by any geographical limits and make their services mark a global reach. The products and services can be accessed and bought anywhere across the world.
AliExpress, Amazon, and other e-commerce sites are a few such examples that have access to a global audience without any physical spaces.
3) Added Customer Value
Robust mobile apps with interactive UI design can help save users time as well as effort.
Imagine having an easy-to-follow process at your end while you’re processing an order or performing any activity. Fast sign-up, simple process, and quick results will definitely overwhelm you and make you a loyal customer of the company.
Creating fast-performing and responsive apps can make customers get access to quick processing and instant feedback. Asics and Nike are the most common examples of how their running apps have created a loyal audience base.
4) Improve User Experience
With the mobile-first approach considered as a basic motto across industries and more people relying on mobile devices for most of their tasks, mobile apps are the best option to engage with customers.
Convenience and easy accessibility are the two prime features customers always look forward to. Whether it is for making online payments or related to e-commerce shopping, businesses can streamline the process by developing mobile apps. Digitizing the business lends with a positive, better user experience.
5) A Key Marketing Tool
You have researched what your customer needs are and what the market situation is. What’s next?
All you need to do is imply this knowledge to add elements that can incline users to buy your products.
A mobile app that tailors your needs and meets customer expectations is a marketing tool in itself. By providing a satisfactory customer experience, it promotes the product/services when a user installs your app. Adding interactive elements like quick navigations, dropdown menus, and appealing texts can help you expand your reach and widen your user base.
6) Establish Brand Awareness and Boost Sales
A responsive app engages users for a longer time and helps create loyal customers. It connects with a customer, establishes a product/service’s features, and urges them to buy. Creating mobile apps with fascinating functions is a part of a marketing strategy that creates loyal customers, leading to higher sales.
7) Enhanced Productivity
Productivity and efficiency essentially help businesses to make better earnings.
Digitized processes with mobile apps can help companies streamline business activities, hence improving productivity. Raised productivity leads to higher performance and less costs, ultimately leading to increased revenues.
From tracking apps to managing inventory, mobile apps can run almost every operation smoothly and more efficiently. Mobile apps further allow tracking user traffic, conversions, engagement rates, lead generation, and similar data to optimize the digital platforms. With the data at your end, you can get the benefits of data-driven decision-making. This can in turn enable you to make necessary improvements or changes to business plans accordingly.
8) Drive Social Engagement
According to app monitoring firm App Annie, People are spending an average of 4.8 hours a day on their mobile phones.
With people spending much time online scrolling their feeds and surfing videos, taking your business to online platforms can put you in a profitable position. Mobile applications essentially drive social life and enable customers to socialize and share essential business information.
Have you ever thought of apps allowing social media sharing? They are designed for a purpose. These embedded buttons enable customers to like, share or comment on the company’s products/services. It is not just for a communication purpose, rather it is a marketing tool that expands customer reach and drives the sale.
9) Easily Reach Target Audience
According to a report, “The number of mobile users worldwide stood at 7.1 billion in 2021, with forecasts suggesting this is likely to rise to 7.26 billion by 2022.”
This makes it clear how developing a mobile application for your business can benefit you. It enables you to create a strong digital presence, reach new customers easily and increase brand awareness seamlessly. The interactive UI and convenient process further engage the existing user base and invite more audience efficiently.
To reach your target audience quickly, avoid designing confusing actions like hiding options behind menus or setting vague symbols. Instead, present options in a clear and identical way.
Enterprise Mobile Solutions To Establish Digitized Business Organizations
Enterprise mobility solutions connect people, processes, and data to improve how consumers interact with a business’s products and services. It offers numerous ways to increase business growth by establishing a system that allows customers to use products easily.
By having a well-established mobile app strategy, businesses having mobile apps can reap the benefits of security, increase productivity, reduce costs, and more. It also improves employee retention by addressing their frustration and lowering their stress levels. If digital businesses have developed their enterprise mobility strategy, it should be:
- Unique as compared to its competitors
- Address consumer as well as business needs
- Adapt to evolving trends
The most successful companies that benefited from digital transformation include Microsoft, Nike, Horderly, and more.
According to Strategy Analytics, the enterprise mobility market will grow to reach $2.2 billion by 2022. This shows that organizations looking ahead to drive the digital changes and rising competition needs to make a shift towards mobile platforms.
Consistently evolving cutting-edge technologies require you to digitize your business. It is necessary to respond to the needs of firm competition to boost productivity and enable smooth operations.
Mobile apps not only make the process convenient but also make your business a profitable, value-bringing venture. Adapt the digital transformation, strategize new business models, rethink your strategies and change the way you operate to deliver value to customers.
The demand for mobile apps is not going to diminish anytime soon. Set your business standards according to the market needs and shape your plans accordingly. Develop well-tailored apps and attain benefits of automation, data-driven decisions, more flexibility, and greater security.