The healthcare industry finds itself at a breathtaking pace of change, with mobile technology at the center. From fitness trackers to telemedicine applications, individuals tend to use their mobile phones when evaluating health, scheduling doctor visits, tracking medication, or even measuring heart rates in real time.
While mobile apps used to be nice-to-have tools for healthcare providers and startups, today they have become essential for creating patient engagement, reducing costs, and delivering care.
This article will focus on the secrets of successfully developing and launching a mobile app in the healthcare industry, and will outline essential features, as well as tried and proven best practices, and the significant trends impacting the industry today.
Healthcare has always relied on accessibility and trust. Previously, patients engaged in physical meetings to examine clinical notes, had extended telephone chats with staff, and kept paper charts that were readily lost or misinterpreted. Mobile applications have changed the model. They have made it possible for individuals to access care anywhere and at any time.
A diabetes patient can track blood glucose and share results with a physician in real-time. Parents with hectic schedules can effortlessly schedule a pediatric appointment without calling the clinic or spending time on hold. Older adults receive reminders to take medications in a timely manner and avoid missing doses.
Mobile apps prevent trivial challenges in everyday healthcare, simplify communication, and help individuals maintain better health with minimal effort.
There are many different types of healthcare applications on the market today, some developed primarily for patients and others for providers, hospitals, and insurers. Here are the most frequent categories:
Telemedicine applications allow patients to engage with their physicians over video calls, chat, and voice calls. Prominent examples in this space include brands like Teladoc and Amwell. Telemedicine applications provide time and cost savings but also enable patients in remote communities to access quality health care.
Think of applications like MyFitnessPal or Fitbit. These applications center around improving lifestyles, with a focus on tracking things like exercise, sleep, calorie intake, or heart rate, which promote users' motivation to engage in healthier behaviors.
To patients with chronic medical conditions, being reminded to take a medication and take that medication on time is extremely important. Applications like Medisafe, for example, send reminders, track dosages, and give alerts to family members in the case a dose is missed.
Increasingly, hospitals have begun to create their own applications to improve patient engagement. Most of the applications involve some set of features for a user to schedule appointments, find lab results, pay bills, or help navigate through the large footprint of a hospital.
Physicians and nurses require quick access to their patients' medical records. Mobile EHR apps allow for the review of lab results and updating charts. Thanks to e prescription software development, users are not limited to being at their desktop computers.
Mental wellness apps like Calm, Headspace, or Talkspace are also increasingly popular. These apps provide services like mediation sessions, therapy chat, or mood tracking, and make it easier to obtain mental health assistance.
There are some essential features when you are creating a healthcare app. These features serve as the essentials for functionality and patients' trust.
Patients may be elderly, anxious, or ill. So, the app must be as simple, intuitive, and easy to use as possible. Minimal clicking, clear instructions, and an easy-to-read font size will make a difference.
Healthy means sensitive and secure data; well-built login options are needed. Biometric authentication (fingerprint and face recognition), multi-factor authentication, and encrypted passwords are features that will ensure secure accounts.
Any app that deals with users' personal health data must be compliant with regulations. In the US, that is HIPAA, and in Europe, the General Data Protection Regulation (or GDPR). Being compliant helps ensure patient data is encrypted, shared appropriately, and securely stored.
Patients can schedule or cancel an appointment, confirm the appointment, and receive reminders before an appointment. Using the doctor's calendar will help prevent double-booking.
Chatbots, video consultations, and secure messaging allow patients and doctors to connect quickly. Real-time is also critical in an emergency, as it could ultimately save lives.
Timely notifications are essential for a high engagement rate. Notifications can remind a patient to take their medicine or inform them of their lab results while guaranteeing that readers do not miss critical information.
Wearables, including smartwatches and fitness trackers, capture useful, valuable health information. Wearable integration apps provide doctors with real-time patient monitoring, an especially useful feature for chronic care management.
In-app payments, payments that allow users to pay for something without having to leave the app, are a valuable method for streamlining the experience for the patient-user. Patients can pay consultation fees to the doctor, hospital bills, or even subscriptions without leaving the app and making the process easier.
Healthcare is universal, yet language barriers can present challenges. Using a multilingual app expands the potential audience reach of languages and adds inclusivity to the services it provides.
For healthcare practitioners/providers, an analytics dashboard helps them track patients in engagement, how effective treatments are, and how effective the app is as a whole.
Having the right features in your health app is a start. Creating those features wisely and with attention to safety, trust, and usability is quite another. Here is a compiled list of best practices developers should consider:
A data breach in healthcare can be catastrophic. Your app should employ end-to-end encryption, secure APIs, and a compliance framework. You should also avoid storing more sensitive data on the device than you absolutely need to.
Not all patients are tech natives. Your app should incorporate features that allow for voice commands, accessibility for bulky fingers, and possibly even screen reader compatibility.
Your patients and providers won’t all be using the same device. A cross-platform development effort (iOS + Android) is the only way to make sure your app touches the greatest audience possible without needing to leave anyone behind.
App developers should collaborate with actual physicians, nurses, health administrators, etc. in developing the app. Medical experts’ perspectives lend credibility to the app and help ensure it matches both content and workflow needs.
When it comes to healthcare applications, bugs and outages are unacceptable. Your testing should not only include usability but also address security and high load capabilities. It's also a good idea to include regular maintenance to fix security holes, which is a good practice in software development regardless.
Initially, your app may need to accommodate thousands or tens of thousands of users. However, as it grows in popularity, you could have hundreds of thousands or even millions of users. Cloud-based backends and modular architectures will save a lot of headaches as you attempt to scale without degrading performance.
Soliciting input from patients and providers and then implementing that feedback into the application will help, and hopefully help a lot. After all, features that look good on paper in development don't always correlate well to real-world issues.
Healthcare applications are reliant on more than just technology. They also have to have business models that can create a viable product without violating the trust of their patients. Subscription models are popular with many companies; they provide value for a monthly or annual fee, with premium features such as advanced analytics or unlimited consultations with a physician. Other companies, like pay-per-use models that simply allow the patient to pay for the appointment each time they use the app.
Freemium models provide free access to the app for basic features and charge for advanced access or features. Another model is to partner with clinics that will promote the app and include its use as part of their service. The proposition is quite simple: you need a revenue stream that will allow patients access to the app. Patients should feel that they receive value from their use and should never feel that they are being charged excessively.
Healthcare technology is changing at great speed. Patients typically expect the same type of personalization and conveniences they get from Netflix or Uber. To be competitive in a changing landscape, healthcare apps must also be in tune with the latest trends.
Artificial intelligence is no longer a trend. It is already reshaping diagnostics, patient engagement, and even drug discovery. Many healthcare applications are using chatbots that are able to provide patients with answers to their questions 24 hours a day. Machine learning is being utilized to analyze patient data and even predict potential health-related conditions or concerns without symptoms being present. AI assistants can help physicians review medical histories and even recommend evidence-based treatment plans. AI mentioned previously by Bradley has been used in a lot of different ways within healthcare. Companies also use technology like Babylon Health to create AI-based symptom checkers, which deliver personalized health insights to patients rapidly (without having to wait or go to the clinic).
Wearable devices like the Apple Watch or FitBit are no longer considered just fitness devices. They can detect an irregular heartbeat, track oxygen levels, or even monitor sleep patterns.
When integrated with healthcare apps, RPM helps physicians to monitor chronic conditions in real time. For example, for a patient who is pre-hypertensive, the patient can set the app to notify the physician if their blood pressure increases. This type of proactive patient care can help prevent hospitalizations.
Data security within healthcare records is still a huge concern. One possibility being considered is the use of blockchain to securely store medical records and ensure that only those with authorization can have access. The app can be used to allow the patient to control the visibility of their information while preventing the changes or sharing of data without consent.
Virtual Reality (VR) and Augmented Reality (AR) utilize entertainment to have a true impact on medical education, training, and patient care. For example, surgeons practice complex surgeries on VR simulations within a safe environment. Patients participating in exposure therapy for PTSD or phobias engage in VR environments that allow them to face the stressors in a novel, but controlled way.
AR offers medical provider support by projecting real-time instructions step-by-step during a procedure. When these techniques are connected with mobile apps, there is a new potential for treatment results, training, and ongoing patient support.
The Internet of Medical Things (IoMT) refers to connected medical devices that collect and share information over the internet. Smart inhalers, connected glucose monitors, and digital blood pressure cuffs are examples of IoMT devices that offer continuous data collection and sharing.
Connectivity with apps that share IoMT device data creates a continuous feedback loop of data exchange between patients and providers that improves the ability to provide precision medicine and develop less expensive "stay-at-home" solutions that avoid the use of emergency departments.
The age of generic solutions is coming to an end. Patients don't want just another app. Patients want apps that are built into their own health profile, habits, and preferences.
These apps can use the power of AI to modify content and recommendations. For example, a diabetes management app reasonably would recommend tailored meal plans based on the patient’s blood sugar history.
Voice technology is becoming prominent in healthcare apps with voice assistants like Siri and Alexa. Patients can verbally command their devices to check symptoms, book appointments, or even request a reminder for medications.
Utilizing voice technology is great for older patients who have minor difficulty with typing on a small screen.
While the opportunity is vast, there are many challenges to building a healthcare app. Developers and healthcare organizations are faced with several barriers.
Every market has its specific healthcare regulations, e.g., HIPAA in the US, GDPR in Europe, PIPEDA in Canada, etc. Due to these standards, there are additional costs for data protection, compliance reviews, and audits.
Healthcare data is a prime target for hackers. Data breaches cost money, and when healthcare data is breached, it affects patient confidence. Developers must stay ahead of the hackers with strong encryption, secure APIs, and constant monitoring.
Healthcare organizations frequently utilize old electronic health record (EHR) systems. It can be technically complex to integrate the new mobile application with older systems.
Between well-designed apps to those just okay, and if patients and doctors do not use the app, there are problems. Therefore, the user experience and education are key to app adoption.
Because of the specialized knowledge needed for healthcare app development, regulatory testing, and regulatory compliance certifications, the cost for development rises significantly. A small startup can have trouble pursuing healthcare innovation and staying within a reasonable budget.
The utilization of mobile apps in healthcare is only going to continue to grow, shifting care from a reactive to a preventive model. Individuals have come to expect to maintain continuous levels of monitoring, tracking of lifestyle and overall health, and telehealth connections with their doctors, even from areas lacking access to care. This paradigm shift to prevention and access for everyone becomes recycled everyday health rather than just an option for an individual’s health management.
On the technology side, there is another movement of significance. Employers and healthcare systems are advocating for improved interoperability so that apps can exchange information effectively and securely with medical systems. Additionally, algorithmically driven medical assistants will provide initial treatment recommendations for routine cases, freeing up doctors to manage more complicated detox decisions. Prescribing cooperative wearables in conjunction with medications is a trend that further advances the healthcare and technology continuum, in which data-driven and consumer-connected healthcare becomes the rule rather than the exception.
Mobile applications are providing care in a wide variety of real-world scenarios where traditional healthcare cannot. They connect gaps in access due to distance, provider shortages, or the need for ongoing monitoring. Below are some realistic use cases that illustrate how mobile technology can improve the experience and health outcomes at various time intervals during the patient experience.
In remote villages, hospitals may be hours away, but telemedicine apps can assist providers in bringing doctors into the homes of patients. In sections with low-bandwidth internet, patients can receive primary care through a video visit from the comfort of their homes.
Review apps can be developed for asthmatics, patients with hypertension, or diabetes patients that can help them with daily routines, alerts, and tracking logs for symptom sharing with doctors. The small daily changes can reduce complications.
Patients recovering from surgery often need close follow-up. Patients can be referred to rehab, but may not have transportation. Apps can provide personalized rehabilitation exercises, reminders for medications, and dashboards to track progress that can alert doctors to the patient’s status.
With the rise in public consciousness around mental health, there are several apps providing therapy chatrooms, sleep programs, guided media, and other mood tracking tools to fill the gaps left by therapist availability.
A clear roadmap assists any company or startup in the shift from an idea to a functional healthcare application. The first stage is to set the objective. One must appreciate if the goal is to increase patient interaction, provide support for chronic disease management, or make hospital processes more efficient. When the target is clear, then the study of the market, competition review, and the identification of real gaps that are worth solving can be done.
The following stage is forming a proficient team. It consists of developers, designers, healthcare professionals, and compliance specialists who are well-informed about the regulations and the dangers. The next step is to outline the feature set and give priority to the core ones. Basic functions such as booking appointments, secure messaging, and sending medication reminders allow you to validate your idea and provide immediate benefits.
Moreover, one should consider compliance as an integral part of the infrastructure. HIPAA or GDPR should be the main factors that determine your choices right from the beginning. With such a base, it is possible to build an MVP with the central features and to use the input from the users to determine the features of the next version. Finally, rigorous testing for security, user-friendliness, and performance will be applied, and a cloud platform that ensures smooth and predictable scaling will be the new home for the growth plan.
Yuliya Melnik is a technical writer at Cleveroad, a web and mobile application development company. She is passionate about innovative technologies that make the world a better place and loves creating content that evokes vivid emotions.