7 Tips You Should Hear About E-Commerce App Development
By Chanchal Soni
Mobile App Development
E-commerce has undoubtedly replaced a large chunk of brick, and mortar retail arena as more and more people are riding the wave of digitization and opt for eCommerce App development companies to get their own websites. E-commerce, in addition to being an excellent relief for fashionistas and shopaholics, is a lucrative and feasible business idea as well.
However, if you are contemplating launching an e-commerce store, you have to fixate on mobile users that constitute 51 percent of the entire internet user base. Here are seven tips you should hear about e-commerce app development.
1. In-Depth Analysis
Developing an e-commerce app just because you are launching a store online is not the right road to travel. Mobile and desktop users are substantially different, and for e-commerce app development, you will require proper market analysis, along with creating an accurate, actionable buyer persona. By knowing who are you selling to, what are your target customers' location, age, and preferences, you can create an app that is more relatable and oriented towards the right audience.
The in-depth analysis also involves extracting data of who your competitors are, what are their strengths and weaknesses, and how can you edge them. However, it is essential not to imitate your competitors' business models, but study them and come with a better version.
2. The Right Technology
Mobile app development companies are not restricted to Java, Swift, JS, C++, and HTML as it once used to be. New technologies like Node.JS, Objective C, Frameworks(JS, DOM, CSS), and PhoneGap have revolutionized the development process, but it has posed a challenge for developers as well. You need to know the ins and outs of your business to select the technology that caters to your needs. A few points to consider while choosing the best technology are:
● Front-end and back-end languages
Another hurdle developers and store owners might face is to choose between building a hybrid or native app. As a rule of thumb, if you are looking for a better time to market, choose the hybrid app, and if you want sustainability, choose native mobile app development. You will also need to determine if you wish to launch the application on both iOS and Android or any one of them, and if on both, then together or at intervals.
3. UI and UX Design
Designs give your brand the voice and your consumers an engaging experience. Use appealing visuals, soothing colors, and smooth transitions to ensure the users love to spend time on the app. Here are a few tips to kill the UI and UX Design game.
● Create a unique and stunning but simplified logo to give your brand a discreet and memorable identity.
● Use smart brand tactics and color combinations to play the customers' subconscious mind (colors have a psychological impact).
● Make sure your UI is minimal, sleek, and smooth.
4. Quick Registration
Business needs user details for a plethora of purposes: providing a better experience, targeting, promotions, and much more. But, no user prefers spending five minutes on entering emails & phone numbers and clicking confirmation links. If Thus, it is essential to ensure a seamless registration process.
The simplest way to do it is by integrating the registration process with social media accounts, which enables users to sign up within a couple of clicks. Moreover, social media helps you gain better insights into the users' behavior and preferences.
5. Multiple Payment Options
We can't emphasize more on how essential is it to allow various payment options. From credit cards to cryptocurrency, customers use an exhaustive range of options to make online transactions. Although it is not essential to give all the payment options, you should allow the standard ones, including all the major cards, banks, and wallets.
Also, Read: Top 8 Digital Wallet App in India for Online Payment
6. Push Notifications
Push notifications might sound "pushy," but they are not. In fact, more than 55 percent of the users agree to receive push notifications, and 40 percent of them interact with them within an hour of receiving them. Therefore, you should leverage this feature as it can play a vital role in mapping the success of your e-commerce app.
Most users don't remember reverting to the app, and if you don't inform them with regards to new offers and discounts, they might never know. Push notifications, on the other hand, provides you with up-selling and cross-selling opportunities for generating more sales and profits.
7. Seamless Checkouts
Your ultimate objective with your e-commerce app is to make people pay quickly, and for doing so, you need to ensure your app provides easy and secure checkouts. For starters, you can save your customers' payment details so that they don't need to enter their card details every time they make a purchase. You can add other functionalities as well, such as automatic detection and enter of OTPs, one-click payments, and many more. Just ensure you provide your consumers with the value of time and money they spend on your app.
Wrapping It Up
If you are launching an e-commerce store, it is essential to develop a mobile app to engage mobile users. However, an e-commerce app is a lot trickier than the website; therefore, follow the tips discussed above to ensure your e-commerce app is a right away success.