Google’s Content Update Rolled Out! Some Important Things You Need to Know
By Staccy Minnityy
Google has started introducing a new content update algorithm, which is extremely helpful for people-first content. Not to mention, the content update algorithm also devalues the specific content that is written primarily for search engines.
If you visit the official search engine rankings page of Google, you will notice the confirmation of content update that has started rolling on August 25.
Last week, Google informed the users that the developers were preparing to launch the update and suggested multiple ways for the users to determine whether their content is ‘people-first’.
In the modern saturated business market, we will provide additional information to help you know more about the content update algorithm. Here are some essential things you need to know to make sure that you’re developing people-first content as per Google’s guidance.
Make Sure You Focus Primarily on the Main Topic
Do you have a proper audience or customer base for your company or website who would find your content informative and useful if they visit your business directly?
With the help of this advice, Google is trying to tell business owners and audiences to focus on their areas of expertise. When you want to create relevant content for search engines only, sometimes you create and publish content that is outside your business niche.
For example, you might have a food recipe website, and you found a huge opportunity to leverage the benefits of high-volume keywords that are related to skincare. Even though the articles might seem helpful, people who visit your website to search for cooking recipes will find the skin-care-related content unhelpful. So, focus on your niche instead of random keywords!
Additionally, Google suggests that business owners ask the following questions:
Are you developing the content to primarily capture the attention of people from the search engines rather than people-first?
Have you focused on a niche topic without having any real expertise just to get quality traffic?
Are you developing content just because they are trendy and not because you want to help your existing audience?
Make Sure You Demonstrate First-Hand Experience
Do you upload content that is capable of demonstrating first-hand experience as well as a proper depth of knowledge?
Keeping this advice in mind, Google is trying to say that you should never write about something unless you have personally experienced it. This is one of the most important things you need to know about the content update algorithm of Google.
When you try to create content for search engines, you might start writing about services and products that you haven’t experienced first-hand. Most of these articles are accompanied by different types of affiliate links that can earn a specific amount of commission for the author.
Since the author is writing something without any prior experience, the content might not prove as informative as it could be.
If you have proper experience regarding the services and products, make sure you upload original insights and photos when writing about them.
Additionally, you also need to ensure that you’re summarizing some essential topics that others say without putting too much value.
Do Not Mix Numerous Topics Into One Website
Most business owners develop their websites for a primary focus or purpose. This is another essential thing we will discuss in the Google’s content update algorithm.
Google suggests that users must ensure their website has a proper and relevant niche. A website cannot showcase all pieces of information to the users. This is not only super unhelpful and confusing to the visitors, but it also confuses the search engine algorithm that is trying to know what the site is about.
Make sure you develop your website and focus on one subject area. You are always capable of building multiple websites if you’re eager to develop content on multiple topics.
Additionally, Google also asks business owners to determine whether they are creating content on different topics so that they can perform properly as per the search engine results.
Answer the Questions of the Searchers Properly
When someone reads your content, you need to ensure that they are leaving the page being educated on that specific topic.
This is why Google says that the content will only prove helpful and informative when it starts teaching people. The content you upload should also help the visitors accomplish some specific tasks.
While developing content for the searchers, make sure you help them with their questions or resolve the problems that led them to land on your website in the first place.
Here are some essential questions suggested you need to ask yourself:
Do you upload content that is not helpful for the readers? Do the readers feel that they need to gather additional information from other sites?
Do you focus on a specific word count, as you heard that the Google algorithm prioritizes a particular word count?
Pay Close Attention to the Reader Experience
When someone reads your content, you need to ensure that they leave your website satisfied. This is why Google asks business owners and marketers to pay close attention to the reader's experience when they read specific content.
However, many business owners manage to fulfill all the criteria mentioned above but still fail to provide a good experience to the readers.
This is because they upload reviews of their products and services without adding any photos or videos. Even though many searchers and customers prefer written content, you should never overlook the importance of visual demonstration in terms of capturing their attention. As per Fem Founder, visual communication is essential in business. Make sure you know the needs and wants of the searchers so that you can satisfy them properly.
Don’t Address the Questions That Don’t Have Proper Answers
Make sure you never make promises with your content to address questions that have no answer. This way, Google is cautioning different types of websites that are making false claims. As the number of websites that make non-factual claims is increasing, Google has started taking action against them.
Make sure you let the readers know when you’re uploading content about something that is either inconclusive or rumored.
These are some essential things you should know about Google’s content update. Make sure you let us know if you have any more questions.