Please describe your company, your role, and the industry you operate in.
Wren & Holt Retail PLC has been operating in Healthcare for a while now, headquartered in Birmingham, UK. As Director of eCommerce I sit across both strategic planning and day-to-day technology delivery. We hold our vendors to a high bar because our own clients hold us to one — it's only fair to expect the same discipline from partners.
What specific problem or business challenge led you to hire this company?
A competitor move forced our hand and compressed a roadmap item we'd planned for the following year. The POS System Development investment we'd scheduled twelve months out suddenly needed to happen in six, and building it internally in that window wasn't realistic.
What services did the company provide for your project?
The core of it was POS System Development, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
A peer in the Healthcare space had used them for something similar in POS System Development and recommended them without hesitation. Our own due diligence backed that up. Domain knowledge, POS System Development depth, and a track record of actually delivering — that combination made the decision easy.
How clearly did the company understand your requirements and business goals?
Really well, partly because they already had Healthcare experience that cut down on the amount of context we had to provide. They knew the terminology, asked the right questions, and translated our business requirements into technical specs accurately enough that development barely needed any clarification cycles.
How was your overall experience with their communication and project management?
Professional throughout. The project manager always had a clear view of the critical path and flagged changes to it honestly, without spin. The one significant scope change we made mid-project went through a clean process — fairly priced, clearly documented, and absorbed without knocking the rest of the timeline off course.
Did the company deliver the project on time and within your expected budget?
Yes to both. I'd quietly built in some contingency given the complexity and the number of integrations involved, and none of it ended up being needed. Delivery landed on the agreed date and the final invoice was within a rounding error of the approved budget — rarer than most people in this industry would admit.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the POS System Development work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
Their willingness to just be direct. If our requirements were unclear, they said so. If our priorities contradicted each other, they explained why. If an approach we'd assumed was right actually had real downsides, they told us before we'd committed to it. That kind of honesty is exactly what I look for in a long-term partner.
Would you recommend this company to others, and would you work with them again?
Yes — though I'll add that they're not the cheapest option out there and they're selective about what they take on. If price is your main filter, look elsewhere. If you need a partner you can trust with a serious POS System Development program in Healthcare and expect them to actually deliver against the brief, this is the team.