Under Creativity

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Details

Founded:
2022
Hourly Rates:
Undisclosed
Employees:
10 - 49
Ratings:
4.8 10 Reviews

Industries Served

Energy & Utilities Sports & Fitness Agriculture Aerospace & Defense Insurance Logistics & Supply Chain Pharmaceuticals & Biotechnology

Where We Specialize

23% Virtual Reality
Virtual Reality 23%
Cloud Computing Services 18%
Web Development 15%
Bot Development 15%
Mobile App Development 8%
Software Development 8%
AI Development 8%
Ruby on Rails 5%

Industry Expertise

Travel54% Retail24% FinTech22%

Typical Project Size

47% Enterprise
45% Midmarket Business
8% Small Business

About

Under Creativity is a technology company founded in 2022. Under Creativity focuses on Web Development. Its team includes 10 - 49 specialists working across design, development, and delivery. The team is based in New York, NY. This gives a quick snapshot of what to expect when working with Under Creativity.

Under Creativity Reviews

4.8 10 Reviews
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They listened, asked the right questions, and delivered

Abdullah Al Otaibi / Founder & CEO | Sep 16, 2026

Our experience with Under Creativity was really positive from start to finish. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

It has made a real difference to how our team works day to day.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

We partnered with Under Creativity to rebuild a slow, outdated web app and move it to a new framework. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 5-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Mar 2026 - Aug 2026
Business Type:
Energy & Utilities
Location:
Jeddah, Saudi Arabia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Founder & CEO at Brightpath Energy Co, a Energy & Utilities company based in Jeddah, Saudi Arabia. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to rebuild a slow, outdated web app and move it to a new framework before our busy season.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Under Creativity asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Exceeded our expectations on quality and communication

Josh Wilson / Co-Founder | Sep 16, 2026

Our experience with Under Creativity was really positive from start to finish. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Since launch, everything has been stable and our team has adapted to it quickly. Happy to recommend them.

Project summary

Our company worked with Under Creativity to rebuild an internal order management system that had outgrown its original design. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 8 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
Less than $10,000
Project Duration:
Nov 2025 - Jul 2026
Business Type:
Sports & Fitness
Location:
Christchurch, New Zealand

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Copper Leaf Athletics Ltd is a Sports & Fitness business in Christchurch, New Zealand. As Co-Founder, I was responsible for this project on our side and the main contact for Under Creativity.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to rebuild an internal order management system that had outgrown its original design so they could focus on customers.
What services did the company provide for your project?
Software Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Reliable Software Development Partner That Delivered What They Promised

Sanne Smit / Founder | Aug 04, 2026

Our experience with Under Creativity was really positive from start to finish. They shared working builds regularly, so we could test early and give feedback before things were locked in. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

The Software Development work has already made a noticeable difference — tasks that used to take hours now take minutes. Overall, a team we trust and plan to keep working with.

Project summary

We partnered with Under Creativity to build a custom operations platform to replace the spreadsheets and email threads we were running the business on. Their team handled planning, development and QA, with our product owner signing off each milestone. Overall it was a 9-month engagement.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - Jul 2026
Business Type:
Energy & Utilities
Location:
Utrecht, Netherlands

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Founder at Copper Leaf Power BV, a Energy & Utilities company based in Utrecht, Netherlands. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a custom operations platform to replace the spreadsheets and email threads we were running the business on so they could focus on customers.
What services did the company provide for your project?
Software Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Under Creativity asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Dependable Web Development Partner for a Growing Agriculture Business

Arjun Joshi / Founder & CEO | Jul 30, 2026

Our experience with Under Creativity was really positive from start to finish. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

Feedback from our customers has been very positive so far. I would recommend Under Creativity to anyone looking for a dependable Web Development partner.

Project summary

We hired Under Creativity to redesign and rebuild our company website on a modern stack. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 9 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Sep 2025 - Jun 2026
Business Type:
Agriculture
Location:
Gurugram, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Founder & CEO at Keystone Harvest Pvt Ltd, a Agriculture company based in Gurugram, India. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We needed to redesign and rebuild our company website on a modern stack, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Professional team that made a complex project feel manageable

Ryan Ramirez / Senior Product Manager | Jul 12, 2026

I would rate this engagement highly on almost every front. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We launched on schedule and have not had any major issues since. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We engaged Under Creativity to add an AI chatbot to our support site that answers questions from our help docs. The project was split into milestones, with a working build shared at the end of each one. The project took roughly 3 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
Mar 2026 - Jun 2026
Business Type:
Sports & Fitness
Location:
Nashville, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Senior Product Manager at Bluepeak Gym. We operate in Sports & Fitness and most of our customers are in and around Nashville, USA.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to add an AI chatbot to our support site that answers questions from our help docs.
What services did the company provide for your project?
AI & Machine Learning, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Sports & Fitness and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Sports & Fitness clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Professional Software Development Team, Smooth Delivery From Start to Finish

Sara Al Mansoori / Director | May 04, 2026

We were very happy with how this project went. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

Since launch, everything has been stable and our team has adapted to it quickly.

We would definitely work with them again.

Project summary

Our company worked with Under Creativity to develop a scheduling and dispatch tool for our field team. The work covered requirements, design, development, testing and launch support. The project took roughly 6 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - Apr 2026
Business Type:
Aerospace & Defense
Location:
Sharjah, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Aerospace & Defense company based in Sharjah, UAE. I'm the Director and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to develop a scheduling and dispatch tool for our field team.
What services did the company provide for your project?
Software Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Aerospace & Defense and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Delivered on time and stayed involved after launch

Kevin Nguyen / Head of Digital Transformation | May 02, 2026

Under Creativity did an excellent job for us. They shared working builds regularly, so we could test early and give feedback before things were locked in. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

We launched on schedule and have not had any major issues since. Overall, a team we trust and plan to keep working with.

Project summary

Under Creativity was brought in to build a customer portal where clients can log in, track orders and download invoices. The project was split into milestones, with a working build shared at the end of each one. The project took roughly 7 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$500,000+
Project Duration:
Jul 2025 - Feb 2026
Business Type:
Insurance
Location:
Phoenix, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Northgate Underwriters LLC is a Insurance business in Phoenix, USA. As Head of Digital Transformation, I was responsible for this project on our side and the main contact for Under Creativity.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a customer portal where clients can log in, track orders and download invoices.
What services did the company provide for your project?
Web Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Great team to work with — professional, responsive and reliable

Noah Tremblay / VP of Engineering | Feb 28, 2026

I would rate this engagement highly on almost every front. We dealt with the same core team throughout, so we did not have to keep re-explaining things. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

Feedback from our customers has been very positive so far. I would recommend Under Creativity to anyone looking for a dependable Cloud Services partner.

Project summary

We engaged Under Creativity to migrate our on-premise servers to AWS. They also took care of integrations with a couple of third-party tools we already used. We worked together for around 8 months.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Cloud Services
Project Cost:
$50,000 to $149,999
Project Duration:
Apr 2025 - Dec 2025
Business Type:
Aerospace & Defense
Location:
Vancouver, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as VP of Engineering at Maple Aerospace. We operate in Aerospace & Defense and most of our customers are in and around Vancouver, Canada.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to migrate our on-premise servers to AWS before our busy season.
What services did the company provide for your project?
End-to-end Cloud Services — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
They had relevant experience in Aerospace & Defense and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Aerospace & Defense clients before.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Dependable Web Development Partner for a Growing Logistics & Supply Chain Business

Ruby Ngata / Senior Engineering Manager | Feb 09, 2026

Our experience with Under Creativity was really positive from start to finish. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They shared working builds regularly, so we could test early and give feedback before things were locked in. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

We launched on schedule and have not had any major issues since. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We partnered with Under Creativity to rebuild a slow, outdated web app and move it to a new framework. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 5-month engagement.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$500,000+
Project Duration:
Jul 2025 - Dec 2025
Business Type:
Logistics & Supply Chain
Location:
Wellington, New Zealand

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Nimbus Transport is a Logistics & Supply Chain business in Wellington, New Zealand. As Senior Engineering Manager, I was responsible for this project on our side and the main contact for Under Creativity.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to rebuild a slow, outdated web app and move it to a new framework.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Under Creativity asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Skilled Web Development Team That Understood Our Business

Joanne Lim / CEO | Jan 22, 2026

We were happy with the final result. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

Since launch, everything has been stable and our team has adapted to it quickly. A couple of milestones slipped by a week or so, mostly around testing. We are already discussing the next phase with them.

Project summary

Under Creativity was brought in to redesign and rebuild our company website on a modern stack. They also took care of integrations with a couple of third-party tools we already used. The project took roughly 2 months from kickoff to launch.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - Dec 2025
Business Type:
Pharmaceuticals & Biotechnology
Location:
Singapore

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as CEO at Brightpath Therapeutics Pte Ltd. We operate in Pharmaceuticals & Biotechnology and most of our customers are in and around Singapore.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to redesign and rebuild our company website on a modern stack.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Under Creativity asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Web Development partner.
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