The Lael Agency

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Details

Founded:
2012
Hourly Rates:
Undisclosed
Employees:
2 - 9
Ratings:
4.3 10 Reviews

Industries Served

Pharmaceuticals & Biotechnology Sports & Fitness Education Manufacturing Information Technology Events & Event Management Travel & Hospitality Energy & Utilities Insurance Environmental Services

Where We Specialize

16% AI Development
AI Development 16%
DevOps 16%
Phonegap 14%
Mobile App Development 13%
E-commerce Development 11%
Salesforce Development 11%
No Code/ Low Code 10%
Bot Development 4%
Productivity 4%
Progressive Web App 1%

Industry Expertise

Healthcare30% Food24% Manufacturing23% Restaurant23%

Typical Project Size

47% Midmarket Business
35% Small Business
18% Enterprise

About

The Lael Agency is a technology company founded in 2012. The company's main offerings are Mobile App Development and Web Development. With 2 - 9 people on staff, The Lael Agency can take on projects of varying size. Their home base is Winston-Salem, NC. Overall, The Lael Agency is one of the options worth shortlisting for a technology project.

The Lael Agency Reviews

4.3 10 Reviews
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Good results, communication improved as the project went on

Faisal Al Harbi / Managing Director | Oct 08, 2026

We got a good result in the end, but the road there had a few bumps. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

Feedback from our customers has been very positive so far. Estimates on a few features were optimistic and those took longer than planned. We would definitely work with them again.

Project summary

We hired The Lael Agency to build iOS and Android apps for our customers, including booking, payments and push notifications. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 6 months.

  • Overall Rating 3.5
  • Quality 4.0
  • Schedule 3.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$10,000 to $49,999
Project Duration:
Feb 2026 - Aug 2026
Business Type:
Pharmaceuticals & Biotechnology
Location:
Riyadh, Saudi Arabia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Pharmaceuticals & Biotechnology company based in Riyadh, Saudi Arabia. I'm the Managing Director and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build iOS and Android apps for our customers, including booking, payments and push notifications.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Good value and a team that genuinely cares about the result

James Clarke / Owner | Sep 12, 2026

Our experience with The Lael Agency was really positive from start to finish. They shared working builds regularly, so we could test early and give feedback before things were locked in. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We launched on schedule and have not had any major issues since. We would definitely work with them again.

Project summary

The Lael Agency was brought in to redesign and rebuild our company website on a modern stack. They also took care of integrations with a couple of third-party tools we already used. Overall it was a 5-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
Less than $10,000
Project Duration:
Feb 2026 - Jul 2026
Business Type:
Sports & Fitness
Location:
Reading, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Owner at Bridgewater Sports. We operate in Sports & Fitness and most of our customers are in and around Reading, UK.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to redesign and rebuild our company website on a modern stack.
What services did the company provide for your project?
End-to-end Web Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
We compared three or four agencies. The Lael Agency asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Sports & Fitness clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Strong Technical Skills and a Very Responsive AI & Machine Learning Team

Maya Sandhu / Managing Director | Jul 20, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

The result looks great and performs well, and our internal team found it easy to take over. We would definitely work with them again.

Project summary

We engaged The Lael Agency to build a demand forecasting model on top of our sales data. The project was split into milestones, with a working build shared at the end of each one. The engagement ran for about 9 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
Less than $10,000
Project Duration:
Oct 2025 - Jul 2026
Business Type:
Education
Location:
Toronto, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Managing Director at Clearfield Academy, a Education company based in Toronto, Canada. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a demand forecasting model on top of our sales data.
What services did the company provide for your project?
Mainly AI & Machine Learning. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. The Lael Agency asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Great team to work with — professional, responsive and reliable

Tyler Bennett / Director of IT | Jul 11, 2026

Our experience with The Lael Agency was really positive from start to finish. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

The Web Development work has already made a noticeable difference — tasks that used to take hours now take minutes. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We hired The Lael Agency to build a customer portal where clients can log in, track orders and download invoices. They also took care of integrations with a couple of third-party tools we already used. We worked together for around 6 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$500,000+
Project Duration:
Nov 2025 - May 2026
Business Type:
Manufacturing
Location:
Denver, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Director of IT at Copper Leaf Fabrication, a Manufacturing company based in Denver, USA. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a customer portal where clients can log in, track orders and download invoices.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Reliable Web Development Partner That Delivered What They Promised

Lukas Weber / Owner | Jun 25, 2026

Overall we had a good experience working with The Lael Agency. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

Feedback from our customers has been very positive so far. Their team changed one developer midway, which slowed things down for a couple of weeks. Happy to recommend them.

Project summary

We partnered with The Lael Agency to build a customer portal where clients can log in, track orders and download invoices. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 9 months from kickoff to launch.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Aug 2025 - May 2026
Business Type:
Information Technology
Location:
Hamburg, Germany

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Information Technology company based in Hamburg, Germany. I'm the Owner and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a customer portal where clients can log in, track orders and download invoices so they could focus on customers.
What services did the company provide for your project?
End-to-end Web Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
We compared three or four agencies. The Lael Agency asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Solid CRM Development Work With Clear Communication Throughout

Khalid Saleh / CEO | Jun 14, 2026

Our experience with The Lael Agency was really positive from start to finish. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

Feedback from our customers has been very positive so far.

Happy to recommend them.

Project summary

Our company worked with The Lael Agency to customize our CRM and connect it to our website and billing system. The work covered requirements, design, development, testing and launch support. The engagement ran for about 4 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
CRM Development
Project Cost:
$50,000 to $149,999
Project Duration:
Dec 2025 - Apr 2026
Business Type:
Events & Event Management
Location:
Sharjah, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Nimbus Experiences is a Events & Event Management business in Sharjah, UAE. As CEO, I was responsible for this project on our side and the main contact for The Lael Agency.
What specific problem or business challenge led you to hire this company?
We needed to customize our CRM and connect it to our website and billing system, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
CRM Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Events & Event Management clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable CRM Development partner.

Great Experience With The Lael Agency on Our Web Development Project

Lauren Johnson / Co-Founder & CTO | Jun 13, 2026

Our experience with The Lael Agency was really positive from start to finish. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

Since launch, everything has been stable and our team has adapted to it quickly. I would recommend The Lael Agency to anyone looking for a dependable Web Development partner.

Project summary

Our company worked with The Lael Agency to redesign and rebuild our company website on a modern stack. The project was split into milestones, with a working build shared at the end of each one. The project took roughly 8 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Sep 2025 - May 2026
Business Type:
Travel & Hospitality
Location:
Portland, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Co-Founder & CTO at Nimbus Travel LLC. We operate in Travel & Hospitality and most of our customers are in and around Portland, USA.
What specific problem or business challenge led you to hire this company?
We needed to redesign and rebuild our company website on a modern stack, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. The Lael Agency asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Web Development partner.

A reliable long-term partner for our tech needs

Jack Murphy / Product Manager | Apr 21, 2026

I would rate this engagement highly on almost every front. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. They shared working builds regularly, so we could test early and give feedback before things were locked in.

Feedback from our customers has been very positive so far. We would definitely work with them again.

Project summary

We partnered with The Lael Agency to build a customer portal where clients can log in, track orders and download invoices. The project was split into milestones, with a working build shared at the end of each one. The engagement ran for about 7 months.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$150,000 to $499,999
Project Duration:
Aug 2025 - Mar 2026
Business Type:
Energy & Utilities
Location:
Brisbane, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Swift Power is a Energy & Utilities business in Brisbane, Australia. As Product Manager, I was responsible for this project on our side and the main contact for The Lael Agency.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a customer portal where clients can log in, track orders and download invoices so they could focus on customers.
What services did the company provide for your project?
End-to-end Web Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Energy & Utilities clients before.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Professional team that made a complex project feel manageable

Rachel Tan / Managing Director | Apr 02, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

The result looks great and performs well, and our internal team found it easy to take over.

We would definitely work with them again.

Project summary

We partnered with The Lael Agency to build iOS and Android apps for our customers, including booking, payments and push notifications. The project was split into milestones, with a working build shared at the end of each one. The engagement ran for about 5 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$10,000 to $49,999
Project Duration:
Sep 2025 - Feb 2026
Business Type:
Insurance
Location:
Singapore

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Insurance company based in Singapore. I'm the Managing Director and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build iOS and Android apps for our customers, including booking, payments and push notifications.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Solid delivery, though timelines needed some pushing

Charlotte Doyle / Director of Technology | Mar 24, 2026

Overall the project was a success, though it was not without some challenges. They shared working builds regularly, so we could test early and give feedback before things were locked in. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

Feedback from our customers has been very positive so far. We had to follow up a few times on smaller bug fixes after launch. We are already discussing the next phase with them.

Project summary

We engaged The Lael Agency to build internal tools on a low-code platform so our team could stop relying on spreadsheets. They also took care of integrations with a couple of third-party tools we already used. Overall it was a 3-month engagement.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Low-Code / No-Code Development
Project Cost:
$150,000 to $499,999
Project Duration:
Oct 2025 - Jan 2026
Business Type:
Environmental Services
Location:
Birmingham, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Environmental Services company based in Birmingham, UK. I'm the Director of Technology and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build internal tools on a low-code platform so our team could stop relying on spreadsheets so they could focus on customers.
What services did the company provide for your project?
Mainly Low-Code / No-Code Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Low-Code / No-Code Development partner.
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