The Better Software Initiative ApS

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Details

Founded:
2025
Hourly Rates:
Undisclosed
Employees:
2 - 9
Ratings:
4.5 9 Reviews

Industries Served

Agriculture Travel & Hospitality Retail & E-commerce Healthcare Real Estate Financial Services Logistics & Supply Chain Fashion & Apparel

Where We Specialize

27% Bot Development
Bot Development 27%
C# 27%
AI Development 20%
Mobile App Development 10%
Web Development 8%
IoT Development 8%

Industry Expertise

Food100%

Typical Project Size

50% Enterprise
44% Small Business
6% Midmarket Business

About

Since 2025, The Better Software Initiative ApS has operated as a technology services provider. The company's main offerings are Custom Software Development and Web Development. The Better Software Initiative ApS employs 2 - 9 people. This profile is a starting point — reach out to The Better Software Initiative ApS directly to discuss project specifics.

The Better Software Initiative ApS Reviews

4.5 9 Reviews
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Strong Technical Skills and a Very Responsive Web Development Team

Chris Reed / Co-Founder | Oct 11, 2026

The Better Software Initiative ApS did an excellent job for us. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

We are already seeing better numbers than before the project. I would recommend The Better Software Initiative ApS to anyone looking for a dependable Web Development partner.

Project summary

The Better Software Initiative ApS was brought in to rebuild a slow, outdated web app and move it to a new framework. They worked alongside our in-house team, which mostly handled business requirements and testing. The project took roughly 5 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Mar 2026 - Aug 2026
Business Type:
Agriculture
Location:
Austin, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Co-Founder at Northgate Harvest, a Agriculture company based in Austin, USA. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We needed to rebuild a slow, outdated web app and move it to a new framework, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
End-to-end Web Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Quality work, a little slower than we planned

Maria Bennett / Founder & CEO | Oct 05, 2026

Overall the project was a success, though it was not without some challenges. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

It has made a real difference to how our team works day to day. Documentation at handover was a bit thin and we had to ask for more detail. If you need a team that communicates well and delivers, they are a good choice.

Project summary

Our company worked with The Better Software Initiative ApS to rebuild our existing mobile app, which had poor reviews and frequent crashes. They also took care of integrations with a couple of third-party tools we already used. Overall it was a 4-month engagement.

  • Overall Rating 3.5
  • Quality 4.0
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
Less than $10,000
Project Duration:
Apr 2026 - Aug 2026
Business Type:
Travel & Hospitality
Location:
San Diego, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Founder & CEO at Westbridge Travel Inc. We operate in Travel & Hospitality and most of our customers are in and around San Diego, USA.
What specific problem or business challenge led you to hire this company?
We needed to rebuild our existing mobile app, which had poor reviews and frequent crashes, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
They had relevant experience in Travel & Hospitality and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.

Honest advice and solid execution

Nikhil Kulkarni / Program Manager | Sep 28, 2026

Our experience with The Better Software Initiative ApS was really positive from start to finish. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We launched on schedule and have not had any major issues since. Happy to recommend them.

Project summary

Our company worked with The Better Software Initiative ApS to automate document data extraction that our team was doing by hand. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 6 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$150,000 to $499,999
Project Duration:
Feb 2026 - Aug 2026
Business Type:
Retail & E-commerce
Location:
Gurugram, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Vertex Retail Pvt Ltd is a Retail & E-commerce business in Gurugram, India. As Program Manager, I was responsible for this project on our side and the main contact for The Better Software Initiative ApS.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to automate document data extraction that our team was doing by hand so they could focus on customers.
What services did the company provide for your project?
AI & Machine Learning, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Retail & E-commerce and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Retail & E-commerce clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable AI & Machine Learning partner.

Professional Web Development Team, Smooth Delivery From Start to Finish

Andre Brooks / Owner | Jul 02, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They shared working builds regularly, so we could test early and give feedback before things were locked in.

We are already seeing better numbers than before the project. I would recommend The Better Software Initiative ApS to anyone looking for a dependable Web Development partner.

Project summary

We hired The Better Software Initiative ApS to redesign and rebuild our company website on a modern stack. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 7-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
Less than $10,000
Project Duration:
Oct 2025 - May 2026
Business Type:
Agriculture
Location:
Atlanta, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Owner at Lakeshore Agri, a Agriculture company based in Atlanta, USA. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to redesign and rebuild our company website on a modern stack so they could focus on customers.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Agriculture and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Solid IoT Development Work With Clear Communication Throughout

Georgia O'Brien / Head of Digital | May 30, 2026

We were very happy with how this project went. They shared working builds regularly, so we could test early and give feedback before things were locked in. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

The IoT Development work has already made a noticeable difference — tasks that used to take hours now take minutes.

Happy to recommend them.

Project summary

We hired The Better Software Initiative ApS to connect our equipment to a cloud dashboard so we could monitor it remotely. The project was split into milestones, with a working build shared at the end of each one. The engagement ran for about 2 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$50,000 to $149,999
Project Duration:
Feb 2026 - Apr 2026
Business Type:
Healthcare
Location:
Adelaide, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Healthcare company based in Adelaide, Australia. I'm the Head of Digital and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to connect our equipment to a cloud dashboard so we could monitor it remotely so they could focus on customers.
What services did the company provide for your project?
Mainly IoT Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Healthcare clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Solid AI & Machine Learning Work With Clear Communication Throughout

Yousef Al Nuaimi / Co-Founder & CTO | Apr 30, 2026

We were very happy with how this project went. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

Since launch, everything has been stable and our team has adapted to it quickly. We would definitely work with them again.

Project summary

Our company worked with The Better Software Initiative ApS to add an AI chatbot to our support site that answers questions from our help docs. They also took care of integrations with a couple of third-party tools we already used. We worked together for around 4 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$150,000 to $499,999
Project Duration:
Nov 2025 - Mar 2026
Business Type:
Real Estate
Location:
Sharjah, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Co-Founder & CTO at Crestview Properties LLC, a Real Estate company based in Sharjah, UAE. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We needed to add an AI chatbot to our support site that answers questions from our help docs, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
AI & Machine Learning, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Real Estate clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Exceeded our expectations on quality and communication

Jessica Morgan / Head of Engineering | Apr 30, 2026

The Better Software Initiative ApS did good work for us, and we would use them again. They shared working builds regularly, so we could test early and give feedback before things were locked in. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

The result looks great and performs well, and our internal team found it easy to take over. There were some early misunderstandings on requirements that took a few rounds to sort out. Happy to recommend them.

Project summary

Our company worked with The Better Software Initiative ApS to build firmware and a companion app for a smart device we were launching. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 8 months.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$50,000 to $149,999
Project Duration:
Jul 2025 - Mar 2026
Business Type:
Financial Services
Location:
Minneapolis, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Brightpath Capital LLC is a Financial Services business in Minneapolis, USA. As Head of Engineering, I was responsible for this project on our side and the main contact for The Better Software Initiative ApS.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build firmware and a companion app for a smart device we were launching.
What services did the company provide for your project?
IoT Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable IoT Development partner.

The Better Software Initiative ApS Delivered a Quality Mobile App Development Solution on Time

Rob Edwards / IT Director | Mar 17, 2026

I would rate this engagement highly on almost every front. They shared working builds regularly, so we could test early and give feedback before things were locked in. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

Feedback from our customers has been very positive so far. I would recommend The Better Software Initiative ApS to anyone looking for a dependable Mobile App Development partner.

Project summary

We hired The Better Software Initiative ApS to rebuild our existing mobile app, which had poor reviews and frequent crashes. They also took care of integrations with a couple of third-party tools we already used. We worked together for around 7 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$500,000+
Project Duration:
Jun 2025 - Jan 2026
Business Type:
Logistics & Supply Chain
Location:
Leeds, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Pioneer Transport Ltd is a Logistics & Supply Chain business in Leeds, UK. As IT Director, I was responsible for this project on our side and the main contact for The Better Software Initiative ApS.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to rebuild our existing mobile app, which had poor reviews and frequent crashes so they could focus on customers.
What services did the company provide for your project?
Mobile App Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Logistics & Supply Chain and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Good value and a team that genuinely cares about the result

Laura Hoffmann / Managing Director | Jan 03, 2026

The Better Software Initiative ApS did an excellent job for us. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

It has made a real difference to how our team works day to day.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

We hired The Better Software Initiative ApS to set up a sensor network and alerts for our cold storage facilities. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 4 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$10,000 to $49,999
Project Duration:
Jul 2025 - Oct 2025
Business Type:
Fashion & Apparel
Location:
Berlin, Germany

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Managing Director at Crestview Wear GmbH, a Fashion & Apparel company based in Berlin, Germany. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to set up a sensor network and alerts for our cold storage facilities so they could focus on customers.
What services did the company provide for your project?
IoT Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Fashion & Apparel clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.
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