The App Concept

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Details

Founded:
2020
Hourly Rates:
Undisclosed
Employees:
10 - 49
Ratings:
4.8 9 Reviews

Industries Served

Advertising & Marketing Retail & E-commerce Pharmaceuticals & Biotechnology Automotive Sports & Fitness Aerospace & Defense Fashion & Apparel Real Estate

Where We Specialize

23% Mobile App Development
Mobile App Development 23%
IT Consulting 22%
Web Development 16%
Software Development 16%
IT Services 12%
Implementation Services 6%
Bot Development 3%
Ruby on Rails 2%

Industry Expertise

Education100%

Typical Project Size

70% Enterprise
15% Small Business
15% Midmarket Business

About

The App Concept is a technology company. Their work spans web development, mobile apps, and custom software projects. With 10 - 49 people on staff, The App Concept can take on projects of varying size. Their home base is Alexandria, Egypt. These details offer a useful starting point when evaluating The App Concept.

The App Concept Reviews

4.8 9 Reviews
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Great team to work with — professional, responsive and reliable

Bec Smith / Head of Product | Sep 14, 2026

I would rate this engagement highly on almost every front. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Since launch, everything has been stable and our team has adapted to it quickly. We are already discussing the next phase with them.

Project summary

We partnered with The App Concept to build a custom operations platform to replace the spreadsheets and email threads we were running the business on. The project was split into milestones, with a working build shared at the end of each one. The project took roughly 5 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$50,000 to $149,999
Project Duration:
Mar 2026 - Aug 2026
Business Type:
Advertising & Marketing
Location:
Perth, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Head of Product at Atlas Marketing Pty Ltd. We operate in Advertising & Marketing and most of our customers are in and around Perth, Australia.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a custom operations platform to replace the spreadsheets and email threads we were running the business on so they could focus on customers.
What services did the company provide for your project?
Mainly Software Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

They listened, asked the right questions, and delivered

Kelly Miller / Head of Digital Transformation | Sep 03, 2026

Our experience with The App Concept was really positive from start to finish. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

Since launch, everything has been stable and our team has adapted to it quickly.

Overall, a team we trust and plan to keep working with.

Project summary

We hired The App Concept to provide ongoing monitoring and support for our cloud infrastructure. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The engagement ran for about 4 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IT Managed Services
Project Cost:
$150,000 to $499,999
Project Duration:
Apr 2026 - Aug 2026
Business Type:
Retail & E-commerce
Location:
Phoenix, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Pioneer Brands LLC is a Retail & E-commerce business in Phoenix, USA. As Head of Digital Transformation, I was responsible for this project on our side and the main contact for The App Concept.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to provide ongoing monitoring and support for our cloud infrastructure.
What services did the company provide for your project?
IT Managed Services, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Honest advice and solid execution

Harsh Sharma / VP of Engineering | Aug 30, 2026

Our experience with The App Concept was really positive from start to finish. They were upfront about what was realistic within our budget, which helped us prioritise the right features. They shared working builds regularly, so we could test early and give feedback before things were locked in.

The result looks great and performs well, and our internal team found it easy to take over. Overall, a team we trust and plan to keep working with.

Project summary

The App Concept was brought in to assess our architecture before a major product rebuild. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 4-month engagement.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IT Consulting
Project Cost:
$50,000 to $149,999
Project Duration:
Apr 2026 - Aug 2026
Business Type:
Pharmaceuticals & Biotechnology
Location:
Chennai, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Pharmaceuticals & Biotechnology company based in Chennai, India. I'm the VP of Engineering and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to assess our architecture before a major product rebuild, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
End-to-end IT Consulting — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

The App Concept Delivered a Quality Software Development Solution on Time

Callum Ahmed / Co-Founder | Aug 06, 2026

The App Concept did an excellent job for us. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

It has made a real difference to how our team works day to day. Overall, a team we trust and plan to keep working with.

Project summary

We engaged The App Concept to build a custom operations platform to replace the spreadsheets and email threads we were running the business on. The project was split into milestones, with a working build shared at the end of each one. The project took roughly 6 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
Less than $10,000
Project Duration:
Dec 2025 - Jun 2026
Business Type:
Automotive
Location:
Manchester, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Summit Automotive Ltd is a Automotive business in Manchester, UK. As Co-Founder, I was responsible for this project on our side and the main contact for The App Concept.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build a custom operations platform to replace the spreadsheets and email threads we were running the business on before our busy season.
What services did the company provide for your project?
End-to-end Software Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Solid Web Development Work With Clear Communication Throughout

Amit Mehta / Head of Engineering | Jun 02, 2026

I would rate this engagement highly on almost every front. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

Feedback from our customers has been very positive so far. Happy to recommend them.

Project summary

Our company worked with The App Concept to redesign and rebuild our company website on a modern stack. The project was split into milestones, with a working build shared at the end of each one. The engagement ran for about 2 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$50,000 to $149,999
Project Duration:
Feb 2026 - Apr 2026
Business Type:
Sports & Fitness
Location:
Bengaluru, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Head of Engineering at Pioneer Gym Pvt Ltd. We operate in Sports & Fitness and most of our customers are in and around Bengaluru, India.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to redesign and rebuild our company website on a modern stack before our busy season.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. The App Concept asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Sports & Fitness clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Web Development partner.

Professional team that made a complex project feel manageable

Brandon Hayes / Co-Founder & CTO | May 10, 2026

The App Concept did an excellent job for us. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

We are already seeing better numbers than before the project. We would definitely work with them again.

Project summary

We partnered with The App Concept to manage our servers, backups and helpdesk. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 6-month engagement.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 4.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
IT Managed Services
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - Apr 2026
Business Type:
Aerospace & Defense
Location:
San Jose, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Sage Defense Systems LLC is a Aerospace & Defense business in San Jose, USA. As Co-Founder & CTO, I was responsible for this project on our side and the main contact for The App Concept.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to manage our servers, backups and helpdesk so they could focus on customers.
What services did the company provide for your project?
IT Managed Services, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Aerospace & Defense and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Exceeded our expectations on quality and communication

Mitch Murphy / Managing Director | Apr 29, 2026

The App Concept did an excellent job for us. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

It has made a real difference to how our team works day to day. Overall, a team we trust and plan to keep working with.

Project summary

We engaged The App Concept to assess our architecture before a major product rebuild. They worked alongside our in-house team, which mostly handled business requirements and testing. The engagement ran for about 9 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IT Consulting
Project Cost:
Less than $10,000
Project Duration:
Jun 2025 - Mar 2026
Business Type:
Fashion & Apparel
Location:
Sydney, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Maple Fashion Pty Ltd is a Fashion & Apparel business in Sydney, Australia. As Managing Director, I was responsible for this project on our side and the main contact for The App Concept.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to assess our architecture before a major product rebuild.
What services did the company provide for your project?
IT Consulting, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Fashion & Apparel and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Solid IT Consulting Work With Clear Communication Throughout

Divya Shah / CEO | Apr 09, 2026

We were very happy with how this project went. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

The result looks great and performs well, and our internal team found it easy to take over. If you need a team that communicates well and delivers, they are a good choice.

Project summary

The App Concept was brought in to review our technology setup and give us a roadmap for the next two years. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 4 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IT Consulting
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - Feb 2026
Business Type:
Real Estate
Location:
Kolkata, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as CEO at Greenfield Properties. We operate in Real Estate and most of our customers are in and around Kolkata, India.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to review our technology setup and give us a roadmap for the next two years.
What services did the company provide for your project?
IT Consulting, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable IT Consulting partner.

Good value and a team that genuinely cares about the result

Amy Walker / Head of Digital Transformation | Feb 04, 2026

We were very happy with how this project went. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

Since launch, everything has been stable and our team has adapted to it quickly.

Overall, a team we trust and plan to keep working with.

Project summary

We engaged The App Concept to rebuild a slow, outdated web app and move it to a new framework. The work covered requirements, design, development, testing and launch support. The project took roughly 8 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$500,000+
Project Duration:
Apr 2025 - Dec 2025
Business Type:
Advertising & Marketing
Location:
Manchester, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Head of Digital Transformation at Oakline Agency, a Advertising & Marketing company based in Manchester, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to rebuild a slow, outdated web app and move it to a new framework before our busy season.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
They had relevant experience in Advertising & Marketing and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.
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