Please describe your company, your role, and the industry you operate in.
Silverbrook Digital Ltd has been operating in Advertising & Marketing for a while now, headquartered in Belfast, UK. As VP of Product Engineering I sit across both strategic planning and day-to-day technology delivery. We hold our vendors to a high bar because our own clients hold us to one — it's only fair to expect the same discipline from partners.
What specific problem or business challenge led you to hire this company?
Regulation in our Advertising & Marketing segment shifted and the compliance deadline came from the regulator, not from us. The scale of the Data & Analytics changes required justified bringing in a specialist rather than pulling our internal team off the product roadmap to handle it.
What services did the company provide for your project?
The scope ran the full Data & Analytics lifecycle — discovery, requirements, architecture, development across roughly a dozen sprints, integration testing, performance validation, deployment, and a four-week hypercare window afterward. They also handed over full documentation and ran a knowledge transfer session for our internal team.
Why did you choose this company over other providers you considered?
A peer in the Advertising & Marketing space had used them for something similar in Data & Analytics and recommended them without hesitation. Our own due diligence backed that up. Domain knowledge, Data & Analytics depth, and a track record of actually delivering — that combination made the decision easy.
How clearly did the company understand your requirements and business goals?
Better than we understood them ourselves, honestly. The workshops they ran surfaced assumptions we'd never questioned and exposed a few requirements that flatly contradicted each other. Sorting that out before development started saved us from what would have been serious rework later.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Belfast, UK and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
The project came in on schedule. Budget stayed within the agreed ceiling, including one scope addition we asked for ourselves, which was quoted fairly and handled without disturbing the rest of the timeline. Nothing about the invoice came as a surprise.
What tangible results or business impact have you seen since the project was completed?
We went live about three months ago. User adoption beat the target we'd set by roughly 20 percent in the first month, and support ticket volume has dropped noticeably since. Features we'd shelved because the old architecture made them too expensive to build are now back on the roadmap.
What did you like most about working with this company?
Their willingness to just be direct. If our requirements were unclear, they said so. If our priorities contradicted each other, they explained why. If an approach we'd assumed was right actually had real downsides, they told us before we'd committed to it. That kind of honesty is exactly what I look for in a long-term partner.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Advertising & Marketing network, both times to people facing Data & Analytics problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.