Super Effective

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Details

Founded:
2019
Hourly Rates:
$100 - $149 / hr
Employees:
2 - 9
Ratings:
4.1 9 Reviews

Industries Served

Insurance Energy & Utilities Automotive Logistics & Supply Chain Travel & Hospitality Sports & Fitness Information Technology Agriculture Food & Beverage

Where We Specialize

26% UI/UX
UI/UX 26%
Bot Development 20%
Virtual Reality 15%
Mobile App Development 13%
Software Development 12%
Web Design 8%
AI Development 6%

Industry Expertise

Healthcare28% Sports22% Real Estate19% Logistics18% Fitness13%

Typical Project Size

62% Enterprise
20% Small Business
18% Midmarket Business

About

Super Effective is a technology company founded in 2019. The company's main offerings are UI/UX Design and Mobile App Development. Super Effective employs 2 - 9 people. Projects are generally billed around $100 - $149 / hr/hr. Their home base is Toronto, Canada. This profile is a starting point — reach out to Super Effective directly to discuss project specifics.

Super Effective Reviews

4.1 9 Reviews
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Capable UI/UX Design team — happy with the end result

Tyler Johnson / VP of Engineering | Jul 10, 2026

Overall the project was a success, though it was not without some challenges. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

It has made a real difference to how our team works day to day. A couple of milestones slipped by a week or so, mostly around testing. We would definitely work with them again.

Project summary

We partnered with Super Effective to build a design system so our product looked consistent across screens. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 7 months from kickoff to launch.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$500,000+
Project Duration:
Oct 2025 - May 2026
Business Type:
Insurance
Location:
Columbus, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Beacon Assurance Inc is a Insurance business in Columbus, USA. As VP of Engineering, I was responsible for this project on our side and the main contact for Super Effective.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a design system so our product looked consistent across screens so they could focus on customers.
What services did the company provide for your project?
UI/UX Design, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Super Effective asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable UI/UX Design partner.

Good work overall, with a few bumps along the way

Aoife O'Connor / Head of Engineering | Jun 12, 2026

Overall the project was a success, though it was not without some challenges. They shared working builds regularly, so we could test early and give feedback before things were locked in. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

The result looks great and performs well, and our internal team found it easy to take over. Their team changed one developer midway, which slowed things down for a couple of weeks.

Overall, a team we trust and plan to keep working with.

Project summary

Our company worked with Super Effective to build a design system so our product looked consistent across screens. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The engagement ran for about 9 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$150,000 to $499,999
Project Duration:
Aug 2025 - May 2026
Business Type:
Energy & Utilities
Location:
Galway, Ireland

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Energy & Utilities company based in Galway, Ireland. I'm the Head of Engineering and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a design system so our product looked consistent across screens.
What services did the company provide for your project?
UI/UX Design, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Energy & Utilities and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable UI/UX Design partner.

A reliable long-term partner for our tech needs

Mitch Taylor / Operations Manager | Jun 10, 2026

I would rate this engagement highly on almost every front. They shared working builds regularly, so we could test early and give feedback before things were locked in. We dealt with the same core team throughout, so we did not have to keep re-explaining things. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

We launched on schedule and have not had any major issues since. Overall, a team we trust and plan to keep working with.

Project summary

We engaged Super Effective to add an AI chatbot to our support site that answers questions from our help docs. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 4 months.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
Jan 2026 - May 2026
Business Type:
Automotive
Location:
Perth, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Automotive company based in Perth, Australia. I'm the Operations Manager and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to add an AI chatbot to our support site that answers questions from our help docs before our busy season.
What services did the company provide for your project?
End-to-end AI & Machine Learning — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Super Effective asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Good results, communication improved as the project went on

Harsh Shah / Co-Founder | Jun 02, 2026

The final product works well for us, although the process could have been smoother. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They shared working builds regularly, so we could test early and give feedback before things were locked in.

Feedback from our customers has been very positive so far. A couple of milestones slipped by a week or so, mostly around testing. We are already discussing the next phase with them.

Project summary

Our company worked with Super Effective to rebuild our existing mobile app, which had poor reviews and frequent crashes. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 3 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
Less than $10,000
Project Duration:
Dec 2025 - Mar 2026
Business Type:
Logistics & Supply Chain
Location:
Kolkata, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Logistics & Supply Chain company based in Kolkata, India. I'm the Co-Founder and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to rebuild our existing mobile app, which had poor reviews and frequent crashes.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Super Effective asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.

Professional Mobile App Development Team, Smooth Delivery From Start to Finish

Amy Doyle / Co-Founder | May 28, 2026

I would rate this engagement highly on almost every front. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

The result looks great and performs well, and our internal team found it easy to take over. Happy to recommend them.

Project summary

We engaged Super Effective to rebuild our existing mobile app, which had poor reviews and frequent crashes. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 6 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
Oct 2025 - Apr 2026
Business Type:
Travel & Hospitality
Location:
Nottingham, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Travel & Hospitality company based in Nottingham, UK. I'm the Co-Founder and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to rebuild our existing mobile app, which had poor reviews and frequent crashes, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mobile App Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Travel & Hospitality and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Travel & Hospitality clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Great Experience With Super Effective on Our Mobile App Development Project

Eva Bakker / Co-Founder & CTO | May 26, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. They shared working builds regularly, so we could test early and give feedback before things were locked in. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

The Mobile App Development work has already made a noticeable difference — tasks that used to take hours now take minutes. We would definitely work with them again.

Project summary

Our company worked with Super Effective to develop a field-staff app with offline mode that syncs back to our main system. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The engagement ran for about 6 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$150,000 to $499,999
Project Duration:
Oct 2025 - Apr 2026
Business Type:
Sports & Fitness
Location:
Rotterdam, Netherlands

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Co-Founder & CTO at Kinetic Fitness BV, a Sports & Fitness company based in Rotterdam, Netherlands. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to develop a field-staff app with offline mode that syncs back to our main system before our busy season.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.

Solid delivery, though timelines needed some pushing

Pooja Sharma / Program Manager | Mar 09, 2026

We got a good result in the end, but the road there had a few bumps. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They were upfront about what was realistic within our budget, which helped us prioritise the right features. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

The Software Development work has already made a noticeable difference — tasks that used to take hours now take minutes. There were some early misunderstandings on requirements that took a few rounds to sort out. Overall, a team we trust and plan to keep working with.

Project summary

Super Effective was brought in to rebuild an internal order management system that had outgrown its original design. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 7 months from kickoff to launch.

  • Overall Rating 4.0
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$150,000 to $499,999
Project Duration:
Jun 2025 - Jan 2026
Business Type:
Information Technology
Location:
Kolkata, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Cobalt Labs Pvt Ltd is a Information Technology business in Kolkata, India. As Program Manager, I was responsible for this project on our side and the main contact for Super Effective.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to rebuild an internal order management system that had outgrown its original design.
What services did the company provide for your project?
End-to-end Software Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
They had relevant experience in Information Technology and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Software Development partner.

Strong Technical Skills and a Very Responsive AI & Machine Learning Team

Sarah Sandhu / Senior Engineering Manager | Feb 22, 2026

The project went well overall. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They shared working builds regularly, so we could test early and give feedback before things were locked in.

It has made a real difference to how our team works day to day. We had to follow up a few times on smaller bug fixes after launch. We would definitely work with them again.

Project summary

Our company worked with Super Effective to build a demand forecasting model on top of our sales data. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 8 months from kickoff to launch.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$150,000 to $499,999
Project Duration:
May 2025 - Jan 2026
Business Type:
Agriculture
Location:
Edmonton, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Senior Engineering Manager at Fairway Growers. We operate in Agriculture and most of our customers are in and around Edmonton, Canada.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a demand forecasting model on top of our sales data.
What services did the company provide for your project?
End-to-end AI & Machine Learning — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Strong Technical Skills and a Very Responsive UI/UX Design Team

Darragh Murphy / Founder & CEO | Jan 21, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Since launch, everything has been stable and our team has adapted to it quickly. Overall, a team we trust and plan to keep working with.

Project summary

We partnered with Super Effective to redesign the user experience of our SaaS product. The project was split into milestones, with a working build shared at the end of each one. The project took roughly 9 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
Less than $10,000
Project Duration:
Mar 2025 - Dec 2025
Business Type:
Food & Beverage
Location:
Galway, Ireland

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Founder & CEO at Summit Beverages Ltd, a Food & Beverage company based in Galway, Ireland. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to redesign the user experience of our SaaS product before our busy season.
What services did the company provide for your project?
Mainly UI/UX Design. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.
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