Starting Point (SP-Apps)

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Details

Founded:
2010
Hourly Rates:
$50 - $99 / hr
Employees:
10 - 49
Ratings:
4.4 10 Reviews

Industries Served

Retail & E-commerce Advertising & Marketing Travel & Hospitality Automotive Legal Services Telecommunications Energy & Utilities Government & Public Sector Agriculture Food & Beverage

Where We Specialize

13% AI Development
AI Development 13%
IT Services 12%
Digital Transformation 11%
Cloud Security 11%
Mobile App Development 10%
Bot Development 9%
No Code/ Low Code 9%
Testing Services 8%
Cloud Computing Services 8%
Web Development 7%
Game Development 2%

Industry Expertise

Food60% Sports31% Entertainment9%

Typical Project Size

45% Midmarket Business
32% Small Business
23% Enterprise

About

Since 2010, Starting Point (SP-Apps) has operated as a technology services provider. The company's main offerings are Mobile App Development and Web Development. Its team includes 10 - 49 specialists working across design, development, and delivery. Projects are generally billed around $50 - $99 / hr/hr. The team is based in Amman, Jordan. Overall, Starting Point (SP-Apps) is one of the options worth shortlisting for a technology project.

Starting Point (SP-Apps) Reviews

4.4 10 Reviews
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Would happily work with them again

Rachel Tan / Co-Founder & CTO | Sep 11, 2026

Starting Point (SP-Apps) did good work for us, and we would use them again. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We are already seeing better numbers than before the project. Estimates on a few features were optimistic and those took longer than planned.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

Our company worked with Starting Point (SP-Apps) to manage our servers, backups and helpdesk. Their team handled planning, development and QA, with our product owner signing off each milestone. We worked together for around 9 months.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
IT Managed Services
Project Cost:
$150,000 to $499,999
Project Duration:
Oct 2025 - Jul 2026
Business Type:
Retail & E-commerce
Location:
Singapore

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Co-Founder & CTO at Oakline Goods Pte Ltd. We operate in Retail & E-commerce and most of our customers are in and around Singapore.
What specific problem or business challenge led you to hire this company?
We needed to manage our servers, backups and helpdesk, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
IT Managed Services, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Starting Point (SP-Apps) asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Quality work, a little slower than we planned

Megan Hayes / Managing Director | Jul 11, 2026

We got a good result in the end, but the road there had a few bumps. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

It has made a real difference to how our team works day to day. We had to follow up a few times on smaller bug fixes after launch. Overall, a team we trust and plan to keep working with.

Project summary

We partnered with Starting Point (SP-Apps) to automate document data extraction that our team was doing by hand. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The engagement ran for about 3 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$10,000 to $49,999
Project Duration:
Feb 2026 - May 2026
Business Type:
Advertising & Marketing
Location:
New York, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Keystone Media Group is a Advertising & Marketing business in New York, USA. As Managing Director, I was responsible for this project on our side and the main contact for Starting Point (SP-Apps).
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to automate document data extraction that our team was doing by hand so they could focus on customers.
What services did the company provide for your project?
AI & Machine Learning, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Professional IT Managed Services Team, Smooth Delivery From Start to Finish

Fatima Al Nuaimi / IT Manager | Jun 24, 2026

Starting Point (SP-Apps) did an excellent job for us. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

We are already seeing better numbers than before the project. We would definitely work with them again.

Project summary

We hired Starting Point (SP-Apps) to provide ongoing monitoring and support for our cloud infrastructure. The work covered requirements, design, development, testing and launch support. We worked together for around 8 months.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IT Managed Services
Project Cost:
$150,000 to $499,999
Project Duration:
Aug 2025 - Apr 2026
Business Type:
Travel & Hospitality
Location:
Abu Dhabi, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Maple Journeys FZ-LLC is a Travel & Hospitality business in Abu Dhabi, UAE. As IT Manager, I was responsible for this project on our side and the main contact for Starting Point (SP-Apps).
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to provide ongoing monitoring and support for our cloud infrastructure.
What services did the company provide for your project?
Mainly IT Managed Services. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable IT Managed Services partner.

Strong Technical Skills and a Very Responsive Web Development Team

Mitch Smith / Director | May 15, 2026

We were very happy with how this project went. We dealt with the same core team throughout, so we did not have to keep re-explaining things. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

The Web Development work has already made a noticeable difference — tasks that used to take hours now take minutes.

Happy to recommend them.

Project summary

Starting Point (SP-Apps) was brought in to redesign and rebuild our company website on a modern stack. They worked alongside our in-house team, which mostly handled business requirements and testing. The project took roughly 7 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$50,000 to $149,999
Project Duration:
Aug 2025 - Mar 2026
Business Type:
Automotive
Location:
Sydney, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Automotive company based in Sydney, Australia. I'm the Director and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to redesign and rebuild our company website on a modern stack, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Web Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Strong Technical Skills and a Very Responsive AI & Machine Learning Team

Andre Reed / Product Manager | Apr 24, 2026

Starting Point (SP-Apps) did an excellent job for us. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

The AI & Machine Learning work has already made a noticeable difference — tasks that used to take hours now take minutes.

I would recommend Starting Point (SP-Apps) to anyone looking for a dependable AI & Machine Learning partner.

Project summary

We engaged Starting Point (SP-Apps) to add an AI chatbot to our support site that answers questions from our help docs. The work covered requirements, design, development, testing and launch support. We worked together for around 4 months.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
Oct 2025 - Feb 2026
Business Type:
Legal Services
Location:
Nashville, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Lumen Law Group is a Legal Services business in Nashville, USA. As Product Manager, I was responsible for this project on our side and the main contact for Starting Point (SP-Apps).
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to add an AI chatbot to our support site that answers questions from our help docs.
What services did the company provide for your project?
AI & Machine Learning, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable AI & Machine Learning partner.

Exceeded our expectations on quality and communication

Vikram Menon / Director of IT | Apr 18, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Since launch, everything has been stable and our team has adapted to it quickly. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We engaged Starting Point (SP-Apps) to set up automated testing for our web application. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 9 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Quality Assurance & Testing
Project Cost:
$500,000+
Project Duration:
May 2025 - Feb 2026
Business Type:
Telecommunications
Location:
Gurugram, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Director of IT at Silverline Networks, a Telecommunications company based in Gurugram, India. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to set up automated testing for our web application so they could focus on customers.
What services did the company provide for your project?
Mainly Quality Assurance & Testing. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Starting Point (SP-Apps) asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Starting Point (SP-Apps) Delivered a Quality Web Development Solution on Time

Emily Clarke / Owner | Mar 21, 2026

Our experience with Starting Point (SP-Apps) was really positive from start to finish. They shared working builds regularly, so we could test early and give feedback before things were locked in. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

The result looks great and performs well, and our internal team found it easy to take over.

Overall, a team we trust and plan to keep working with.

Project summary

We hired Starting Point (SP-Apps) to build a customer portal where clients can log in, track orders and download invoices. Their team handled planning, development and QA, with our product owner signing off each milestone. Overall it was a 3-month engagement.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - Jan 2026
Business Type:
Energy & Utilities
Location:
London, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Owner at Westbridge Energy, a Energy & Utilities company based in London, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a customer portal where clients can log in, track orders and download invoices.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Starting Point (SP-Apps) asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Energy & Utilities clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Honest advice and solid execution

Fatima Haddad / IT Director | Feb 11, 2026

I would rate this engagement highly on almost every front. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

The result looks great and performs well, and our internal team found it easy to take over.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

We partnered with Starting Point (SP-Apps) to build the multiplayer features for our existing game. They worked alongside our in-house team, which mostly handled business requirements and testing. The engagement ran for about 4 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Game Development
Project Cost:
$500,000+
Project Duration:
Aug 2025 - Dec 2025
Business Type:
Government & Public Sector
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Pinecrest Council Services is a Government & Public Sector business in Dubai, UAE. As IT Director, I was responsible for this project on our side and the main contact for Starting Point (SP-Apps).
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build the multiplayer features for our existing game so they could focus on customers.
What services did the company provide for your project?
Game Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Starting Point (SP-Apps) asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

A reliable long-term partner for our tech needs

Jason Graham / Director | Feb 04, 2026

I would rate this engagement highly on almost every front. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

The Mobile App Development work has already made a noticeable difference — tasks that used to take hours now take minutes.

We are already discussing the next phase with them.

Project summary

We engaged Starting Point (SP-Apps) to build iOS and Android apps for our customers, including booking, payments and push notifications. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 8 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
Less than $10,000
Project Duration:
May 2025 - Jan 2026
Business Type:
Agriculture
Location:
Minneapolis, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Nimbus Harvest is a Agriculture business in Minneapolis, USA. As Director, I was responsible for this project on our side and the main contact for Starting Point (SP-Apps).
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build iOS and Android apps for our customers, including booking, payments and push notifications.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.

Great Experience With Starting Point (SP-Apps) on Our Web Development Project

Lotte Visser / Co-Founder & CTO | Jan 09, 2026

We were very happy with how this project went. We dealt with the same core team throughout, so we did not have to keep re-explaining things. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

We are already seeing better numbers than before the project. Overall, a team we trust and plan to keep working with.

Project summary

Starting Point (SP-Apps) was brought in to build a customer portal where clients can log in, track orders and download invoices. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 4-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Jul 2025 - Nov 2025
Business Type:
Food & Beverage
Location:
Eindhoven, Netherlands

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Blue Harbor Kitchen BV is a Food & Beverage business in Eindhoven, Netherlands. As Co-Founder & CTO, I was responsible for this project on our side and the main contact for Starting Point (SP-Apps).
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build a customer portal where clients can log in, track orders and download invoices before our busy season.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Starting Point (SP-Apps) asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Food & Beverage clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.
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