SoftUp Agency

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Details

Founded:
2023
Hourly Rates:
$50 - $99 / hr
Employees:
10 - 49
Ratings:
4.4 8 Reviews

Industries Served

Nonprofit & NGO Aerospace & Defense Insurance Pharmaceuticals & Biotechnology Construction Sports & Fitness Fashion & Apparel

Where We Specialize

20% C
C 20%
Bot Development 15%
Web Development 14%
Software Development 14%
AI Development 14%
Mobile App Development 13%
IoT Development 10%

Industry Expertise

Food42% Retail33% Restaurant25%

Typical Project Size

45% Midmarket Business
41% Enterprise
14% Small Business

About

Businesses looking for a reliable technology partner often consider SoftUp Agency. Their core services include Custom Software Development. Its team includes 10 - 49 specialists working across design, development, and delivery. Typical hourly rates run around $50 - $99 / hr/hr. The team is based in Anaheim, CA. This profile is a starting point — reach out to SoftUp Agency directly to discuss project specifics.

SoftUp Agency Reviews

4.4 8 Reviews
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Solid Web Development Work With Clear Communication Throughout

Divya Bose / Chief Digital Officer | Aug 25, 2026

I would rate this engagement highly on almost every front. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

Feedback from our customers has been very positive so far. Happy to recommend them.

Project summary

SoftUp Agency was brought in to build a customer portal where clients can log in, track orders and download invoices. Scope included discovery workshops, development in two-week sprints and a short support period after launch. We worked together for around 6 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$500,000+
Project Duration:
Dec 2025 - Jun 2026
Business Type:
Nonprofit & NGO
Location:
Hyderabad, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Nonprofit & NGO company based in Hyderabad, India. I'm the Chief Digital Officer and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a customer portal where clients can log in, track orders and download invoices.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Great Experience With SoftUp Agency on Our Mobile App Development Project

Mitch Nguyen / Founder | Aug 19, 2026

I would rate this engagement highly on almost every front. We dealt with the same core team throughout, so we did not have to keep re-explaining things. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

Since launch, everything has been stable and our team has adapted to it quickly. Happy to recommend them.

Project summary

SoftUp Agency was brought in to rebuild our existing mobile app, which had poor reviews and frequent crashes. Scope included discovery workshops, development in two-week sprints and a short support period after launch. We worked together for around 7 months.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
Less than $10,000
Project Duration:
Nov 2025 - Jun 2026
Business Type:
Aerospace & Defense
Location:
Brisbane, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Founder at Brightpath Aerospace Pty Ltd. We operate in Aerospace & Defense and most of our customers are in and around Brisbane, Australia.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to rebuild our existing mobile app, which had poor reviews and frequent crashes.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. SoftUp Agency asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

They listened, asked the right questions, and delivered

Nicole Miller / Founder & CEO | Aug 09, 2026

Our experience with SoftUp Agency was really positive from start to finish. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

We launched on schedule and have not had any major issues since.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

Our company worked with SoftUp Agency to rebuild our existing mobile app, which had poor reviews and frequent crashes. The work covered requirements, design, development, testing and launch support. We worked together for around 6 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
Less than $10,000
Project Duration:
Jan 2026 - Jul 2026
Business Type:
Insurance
Location:
Boston, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Insurance company based in Boston, USA. I'm the Founder & CEO and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to rebuild our existing mobile app, which had poor reviews and frequent crashes so they could focus on customers.
What services did the company provide for your project?
Mobile App Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Insurance clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Good work overall, with a few bumps along the way

Noah Tremblay / Director of Technology | Aug 07, 2026

We got a good result in the end, but the road there had a few bumps. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Feedback from our customers has been very positive so far. Their team changed one developer midway, which slowed things down for a couple of weeks.

We would definitely work with them again.

Project summary

We partnered with SoftUp Agency to rebuild our existing mobile app, which had poor reviews and frequent crashes. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 6-month engagement.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$500,000+
Project Duration:
Dec 2025 - Jun 2026
Business Type:
Insurance
Location:
Toronto, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Director of Technology at Sage Insurance. We operate in Insurance and most of our customers are in and around Toronto, Canada.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to rebuild our existing mobile app, which had poor reviews and frequent crashes before our busy season.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Delivered on time and stayed involved after launch

Vikram Gupta / Co-Founder & CTO | Aug 05, 2026

SoftUp Agency did good work for us, and we would use them again. They were upfront about what was realistic within our budget, which helped us prioritise the right features. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

The AI & Machine Learning work has already made a noticeable difference — tasks that used to take hours now take minutes. Their team changed one developer midway, which slowed things down for a couple of weeks.

I would recommend SoftUp Agency to anyone looking for a dependable AI & Machine Learning partner.

Project summary

We partnered with SoftUp Agency to automate document data extraction that our team was doing by hand. The work covered requirements, design, development, testing and launch support. Overall it was a 8-month engagement.

  • Overall Rating 4.0
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
Less than $10,000
Project Duration:
Nov 2025 - Jul 2026
Business Type:
Pharmaceuticals & Biotechnology
Location:
Ahmedabad, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Lumen Bio Pvt Ltd is a Pharmaceuticals & Biotechnology business in Ahmedabad, India. As Co-Founder & CTO, I was responsible for this project on our side and the main contact for SoftUp Agency.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to automate document data extraction that our team was doing by hand.
What services did the company provide for your project?
AI & Machine Learning, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Great team to work with — professional, responsive and reliable

Daniel Saleh / Marketing Director | Jul 27, 2026

I would rate this engagement highly on almost every front. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

Feedback from our customers has been very positive so far. If you need a team that communicates well and delivers, they are a good choice.

Project summary

Our company worked with SoftUp Agency to automate document data extraction that our team was doing by hand. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 2-month engagement.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
May 2026 - Jul 2026
Business Type:
Construction
Location:
Abu Dhabi, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Vertex Construction LLC is a Construction business in Abu Dhabi, UAE. As Marketing Director, I was responsible for this project on our side and the main contact for SoftUp Agency.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to automate document data extraction that our team was doing by hand.
What services did the company provide for your project?
End-to-end AI & Machine Learning — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Solid Mobile App Development Work With Clear Communication Throughout

Carlos Johnson / Senior Engineering Manager | Jun 21, 2026

SoftUp Agency did an excellent job for us. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We are already seeing better numbers than before the project. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We partnered with SoftUp Agency to build iOS and Android apps for our customers, including booking, payments and push notifications. The project was split into milestones, with a working build shared at the end of each one. The engagement ran for about 9 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$500,000+
Project Duration:
Aug 2025 - May 2026
Business Type:
Sports & Fitness
Location:
Chicago, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Senior Engineering Manager at Trueline Sports, a Sports & Fitness company based in Chicago, USA. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build iOS and Android apps for our customers, including booking, payments and push notifications.
What services did the company provide for your project?
Mobile App Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. SoftUp Agency asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.

Professional team that made a complex project feel manageable

Nikhil Joshi / Co-Founder & CTO | Jun 04, 2026

Overall we had a good experience working with SoftUp Agency. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. They shared working builds regularly, so we could test early and give feedback before things were locked in.

Since launch, everything has been stable and our team has adapted to it quickly. A couple of milestones slipped by a week or so, mostly around testing.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

Our company worked with SoftUp Agency to develop a field-staff app with offline mode that syncs back to our main system. They also took care of integrations with a couple of third-party tools we already used. We worked together for around 7 months.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$10,000 to $49,999
Project Duration:
Sep 2025 - Apr 2026
Business Type:
Fashion & Apparel
Location:
Kolkata, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Co-Founder & CTO at Greenfield Apparel Pvt Ltd. We operate in Fashion & Apparel and most of our customers are in and around Kolkata, India.
What specific problem or business challenge led you to hire this company?
We needed to develop a field-staff app with offline mode that syncs back to our main system, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Fashion & Apparel clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.
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