Soft'n'd

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Details

Founded:: 2019
Hourly Rates:: $25 - $49 / hr
Employees:: 10 - 49
Ratings:: 4.2 8 Reviews

Industries Served

Information Technology Retail & E-commerce Sports & Fitness Events & Event Management Real Estate Insurance Logistics & Supply Chain Mining & Metals

Where We Specialize

18% Web Development

Web Development 18%

AI Development 18%

Virtual Reality 18%

Software Development 17%

E-commerce Development 15%

Mobile App Development 7%

Bot Development 7%

Industry Expertise

Logistics100%

Typical Project Size

60% Small Business

21% Enterprise

19% Midmarket Business

About

Soft'n'd is a software development company that turns ideas into working products. Soft'n'd focuses on Mobile App Development for clients in industries such as Logistics. Soft'n'd employs 10 - 49 people. Projects are generally billed around $25 - $49 / hr/hr. Soft'n'd holds a 5.0-star rating across 2 client reviews. The team is based in Dubai, United Arab Emirates. This profile is a starting point — reach out to Soft'n'd directly to discuss project specifics.

Soft'n'd Reviews

4.2 8 Reviews

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Solid delivery, though timelines needed some pushing

Ella Thompson / CTO | Oct 04, 2026

Overall the project was a success, though it was not without some challenges. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

We are already seeing better numbers than before the project. A couple of milestones slipped by a week or so, mostly around testing. Overall, a team we trust and plan to keep working with.

Project summary

We partnered with Soft'n'd to rebuild a slow, outdated web app and move it to a new framework. They worked alongside our in-house team, which mostly handled business requirements and testing. The engagement ran for about 4 months.

Overall Rating 3.5
Quality 3.5
Schedule 3.5
Project Cost 3.5
Willing To Refer 5.0

Project Type:: Web Development
Project Cost:: $150,000 to $499,999
Project Duration:: Apr 2026 - Aug 2026
Business Type:: Information Technology
Location:: Auckland, New Zealand

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Information Technology company based in Auckland, New Zealand. I'm the CTO and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to rebuild a slow, outdated web app and move it to a new framework before our busy season.

What services did the company provide for your project?

Web Development, including planning, development, testing and launch support.

Why did you choose this company over other providers you considered?

A colleague recommended them, and our first calls confirmed they understood what we needed.

How clearly did the company understand your requirements and business goals?

Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.

How was your overall experience with their communication and project management?

Organised and transparent. Their project manager kept the project on track and flagged risks early.

Did the company deliver the project on time and within your expected budget?

Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.

What tangible results or business impact have you seen since the project was completed?

Customer feedback has been positive, and we have seen better engagement since going live.

What did you like most about working with this company?

The consistency. Same team, same standard, from the first week to the last.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Solid Software Development Work With Clear Communication Throughout

Divya Gupta / Senior Engineering Manager | May 28, 2026

I would rate this engagement highly on almost every front. We dealt with the same core team throughout, so we did not have to keep re-explaining things. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

We are already seeing better numbers than before the project.

We would definitely work with them again.

Project summary

We partnered with Soft'n'd to rebuild an internal order management system that had outgrown its original design. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 4 months from kickoff to launch.

Overall Rating 4.5
Quality 4.5
Schedule 4.5
Project Cost 4.5
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: $500,000+
Project Duration:: Dec 2025 - Apr 2026
Business Type:: Retail & E-commerce
Location:: Bengaluru, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Retail & E-commerce company based in Bengaluru, India. I'm the Senior Engineering Manager and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

Our team was spending too much time on manual work. The goal was to rebuild an internal order management system that had outgrown its original design so they could focus on customers.

What services did the company provide for your project?

End-to-end Software Development — from requirements and design through to deployment and a support period afterwards.

Why did you choose this company over other providers you considered?

We compared three or four agencies. Soft'n'd asked the best questions and had good reviews from past clients.

How clearly did the company understand your requirements and business goals?

Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.

How was your overall experience with their communication and project management?

Organised and transparent. Their project manager kept the project on track and flagged risks early.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

We can now handle more volume without adding staff, which was the main goal.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Yes. They are a reliable Software Development partner.

Would happily work with them again

Lucy Ahmed / Co-Founder | May 25, 2026

I would rate this engagement highly on almost every front. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

It has made a real difference to how our team works day to day.

I would recommend Soft'n'd to anyone looking for a dependable E-commerce Development partner.

Project summary

We hired Soft'n'd to build a Shopify store with custom features for our product range. Their team handled planning, development and QA, with our product owner signing off each milestone. The engagement ran for about 4 months.

Overall Rating 4.5
Quality 4.0
Schedule 4.5
Project Cost 4.5
Willing To Refer 5.0

Project Type:: E-commerce Development
Project Cost:: $150,000 to $499,999
Project Duration:: Jan 2026 - May 2026
Business Type:: Sports & Fitness
Location:: Cardiff, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I work as Co-Founder at Blue Harbor Fitness Ltd. We operate in Sports & Fitness and most of our customers are in and around Cardiff, UK.

What specific problem or business challenge led you to hire this company?

We had tried to do this internally and it stalled. We needed specialists to build a Shopify store with custom features for our product range.

What services did the company provide for your project?

E-commerce Development, including planning, development, testing and launch support.

Why did you choose this company over other providers you considered?

Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.

How clearly did the company understand your requirements and business goals?

Better than we expected. They pointed out a few things we had not thought about.

How was your overall experience with their communication and project management?

Communication was good overall and improved further once we settled into a routine.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

We can now handle more volume without adding staff, which was the main goal.

What did you like most about working with this company?

The consistency. Same team, same standard, from the first week to the last.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

A reliable long-term partner for our tech needs

Callum Holmes / Chief Digital Officer | May 15, 2026

Overall we had a good experience working with Soft'n'd. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

It has made a real difference to how our team works day to day. Estimates on a few features were optimistic and those took longer than planned. Overall, a team we trust and plan to keep working with.

Project summary

We hired Soft'n'd to develop a scheduling and dispatch tool for our field team. Their team handled planning, development and QA, with our product owner signing off each milestone. We worked together for around 7 months.

Overall Rating 4.0
Quality 4.0
Schedule 4.0
Project Cost 4.0
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: $500,000+
Project Duration:: Sep 2025 - Apr 2026
Business Type:: Events & Event Management
Location:: Manchester, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Events & Event Management company based in Manchester, UK. I'm the Chief Digital Officer and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

We had tried to do this internally and it stalled. We needed specialists to develop a scheduling and dispatch tool for our field team.

What services did the company provide for your project?

End-to-end Software Development — from requirements and design through to deployment and a support period afterwards.

Why did you choose this company over other providers you considered?

They had relevant experience in Events & Event Management and their proposal was the clearest of the ones we received.

How clearly did the company understand your requirements and business goals?

They understood our goals quickly, partly because they had worked with Events & Event Management clients before.

How was your overall experience with their communication and project management?

Organised and transparent. Their project manager kept the project on track and flagged risks early.

Did the company deliver the project on time and within your expected budget?

Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.

What tangible results or business impact have you seen since the project was completed?

We can now handle more volume without adding staff, which was the main goal.

What did you like most about working with this company?

Their attention to detail and the quality of the final product.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Good results, communication improved as the project went on

Zoe Taylor / Owner | Mar 18, 2026

We got a good result in the end, but the road there had a few bumps. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

We launched on schedule and have not had any major issues since. A couple of milestones slipped by a week or so, mostly around testing. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We engaged Soft'n'd to migrate our online store from an older platform to a new one. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 5-month engagement.

Overall Rating 3.5
Quality 3.5
Schedule 3.5
Project Cost 3.5
Willing To Refer 5.0

Project Type:: E-commerce Development
Project Cost:: Less than $10,000
Project Duration:: Sep 2025 - Feb 2026
Business Type:: Real Estate
Location:: Perth, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I work as Owner at Nimbus Properties Pty Ltd. We operate in Real Estate and most of our customers are in and around Perth, Australia.

What specific problem or business challenge led you to hire this company?

We had tried to do this internally and it stalled. We needed specialists to migrate our online store from an older platform to a new one.

What services did the company provide for your project?

End-to-end E-commerce Development — from requirements and design through to deployment and a support period afterwards.

Why did you choose this company over other providers you considered?

A colleague recommended them, and our first calls confirmed they understood what we needed.

How clearly did the company understand your requirements and business goals?

Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.

How was your overall experience with their communication and project management?

Very responsive. We usually heard back the same day, even with the time difference.

Did the company deliver the project on time and within your expected budget?

It was delivered on time, and the final invoice matched the original estimate.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

Their attention to detail and the quality of the final product.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Honest advice and solid execution

Yousef Al Nuaimi / Founder | Jan 29, 2026

We were very happy with how this project went. We dealt with the same core team throughout, so we did not have to keep re-explaining things. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

Feedback from our customers has been very positive so far.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

We engaged Soft'n'd to build iOS and Android apps for our customers, including booking, payments and push notifications. They worked alongside our in-house team, which mostly handled business requirements and testing. The engagement ran for about 6 months.

Overall Rating 4.5
Quality 4.5
Schedule 4.5
Project Cost 4.5
Willing To Refer 5.0

Project Type:: Mobile App Development
Project Cost:: $10,000 to $49,999
Project Duration:: Jul 2025 - Jan 2026
Business Type:: Insurance
Location:: Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I'm the Founder at Bridgewater Underwriters FZ-LLC, a Insurance company based in Dubai, UAE. I look after our technology and work closely with outside partners on bigger projects.

What specific problem or business challenge led you to hire this company?

Our team was spending too much time on manual work. The goal was to build iOS and Android apps for our customers, including booking, payments and push notifications so they could focus on customers.

What services did the company provide for your project?

End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.

Why did you choose this company over other providers you considered?

Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.

How clearly did the company understand your requirements and business goals?

Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.

How was your overall experience with their communication and project management?

Very responsive. We usually heard back the same day, even with the time difference.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

That they were proactive — they suggested improvements instead of just doing what was asked.

Would you recommend this company to others, and would you work with them again?

Yes. They are a reliable Mobile App Development partner.

Skilled Web Development Team That Understood Our Business

Ahmed Al Nuaimi / Managing Director | Jan 23, 2026

I would rate this engagement highly on almost every front. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

The result looks great and performs well, and our internal team found it easy to take over.

We are already discussing the next phase with them.

Project summary

We engaged Soft'n'd to build a customer portal where clients can log in, track orders and download invoices. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 3-month engagement.

Overall Rating 4.5
Quality 4.5
Schedule 4.5
Project Cost 4.5
Willing To Refer 5.0

Project Type:: Web Development
Project Cost:: $10,000 to $49,999
Project Duration:: Oct 2025 - Jan 2026
Business Type:: Logistics & Supply Chain
Location:: Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I'm the Managing Director at Bridgewater Logistics LLC, a Logistics & Supply Chain company based in Dubai, UAE. I look after our technology and work closely with outside partners on bigger projects.

What specific problem or business challenge led you to hire this company?

We needed to build a customer portal where clients can log in, track orders and download invoices, and we didn't have the in-house capacity to do it ourselves.

What services did the company provide for your project?

Web Development, plus QA and some consulting on how to structure the project.

Why did you choose this company over other providers you considered?

They had relevant experience in Logistics & Supply Chain and their proposal was the clearest of the ones we received.