SoftLabNY

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Details

Founded:
2017
Hourly Rates:
$50 - $99 / hr
Employees:
10 - 49
Ratings:
4.7 10 Reviews

Industries Served

Real Estate Fashion & Apparel Retail & E-commerce Automotive Human Resources Energy & Utilities Government & Public Sector Travel & Hospitality

Where We Specialize

13% Web Development
Web Development 13%
Bot Development 13%
Virtual Reality 13%
Mobile App Development 11%
IT Support & Maintenance 11%
Web Design 8%
Ruby on Rails 8%
UI/UX 8%
AI Development 7%
Software Development 2%
Game Development 2%
IT Services 2%
Cross Platform 2%

Industry Expertise

Automotive49% Hospitality25% Logistics18% Travel8%

Typical Project Size

39% Midmarket Business
31% Small Business
30% Enterprise

About

Since 2017, SoftLabNY has operated as a technology services provider. Their core services include Web Development. Its team includes 10 - 49 specialists working across design, development, and delivery. Projects are generally billed around $50 - $99 / hr/hr. The team is based in Yonkers, NY. Overall, SoftLabNY is one of the options worth shortlisting for a technology project.

SoftLabNY Reviews

4.7 10 Reviews
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Great team to work with — professional, responsive and reliable

Hui Min Chua / Co-Founder | Sep 17, 2026

Our experience with SoftLabNY was really positive from start to finish. They shared working builds regularly, so we could test early and give feedback before things were locked in. They were upfront about what was realistic within our budget, which helped us prioritise the right features. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

It has made a real difference to how our team works day to day.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

We hired SoftLabNY to automate document data extraction that our team was doing by hand. They worked alongside our in-house team, which mostly handled business requirements and testing. The project took roughly 4 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$10,000 to $49,999
Project Duration:
Mar 2026 - Jul 2026
Business Type:
Real Estate
Location:
Singapore

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Co-Founder at Redwood Estates Pte Ltd. We operate in Real Estate and most of our customers are in and around Singapore.
What specific problem or business challenge led you to hire this company?
We needed to automate document data extraction that our team was doing by hand, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mainly AI & Machine Learning. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Real Estate clients before.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable AI & Machine Learning partner.

Dependable UI/UX Design Partner for a Growing Fashion & Apparel Business

Sophie Doyle / Director | Aug 10, 2026

Our experience with SoftLabNY was really positive from start to finish. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

It has made a real difference to how our team works day to day. Happy to recommend them.

Project summary

Our company worked with SoftLabNY to build a design system so our product looked consistent across screens. They worked alongside our in-house team, which mostly handled business requirements and testing. The project took roughly 8 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 4.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - Jun 2026
Business Type:
Fashion & Apparel
Location:
Cardiff, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Riverbend Apparel is a Fashion & Apparel business in Cardiff, UK. As Director, I was responsible for this project on our side and the main contact for SoftLabNY.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build a design system so our product looked consistent across screens before our busy season.
What services did the company provide for your project?
UI/UX Design, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Fashion & Apparel and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

SoftLabNY Delivered a Quality Web Development Solution on Time

Laura Hoffmann / CEO | Jun 12, 2026

SoftLabNY did an excellent job for us. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

The Web Development work has already made a noticeable difference — tasks that used to take hours now take minutes.

We are already discussing the next phase with them.

Project summary

Our company worked with SoftLabNY to redesign and rebuild our company website on a modern stack. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The engagement ran for about 2 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Feb 2026 - Apr 2026
Business Type:
Real Estate
Location:
Hamburg, Germany

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Brightpath Realty GmbH is a Real Estate business in Hamburg, Germany. As CEO, I was responsible for this project on our side and the main contact for SoftLabNY.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to redesign and rebuild our company website on a modern stack before our busy season.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
We compared three or four agencies. SoftLabNY asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Web Development partner.

Delivered on time and stayed involved after launch

Khalid Al Nuaimi / Head of Engineering | May 02, 2026

I would rate this engagement highly on almost every front. They shared working builds regularly, so we could test early and give feedback before things were locked in. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

Feedback from our customers has been very positive so far. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We engaged SoftLabNY to take over day-to-day IT support for our offices. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 3 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IT Managed Services
Project Cost:
$150,000 to $499,999
Project Duration:
Nov 2025 - Feb 2026
Business Type:
Retail & E-commerce
Location:
Sharjah, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Retail & E-commerce company based in Sharjah, UAE. I'm the Head of Engineering and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to take over day-to-day IT support for our offices before our busy season.
What services did the company provide for your project?
IT Managed Services, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Would happily work with them again

Callum Doyle / IT Director | Apr 17, 2026

We were happy with the final result. They shared working builds regularly, so we could test early and give feedback before things were locked in. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

Since launch, everything has been stable and our team has adapted to it quickly. A couple of milestones slipped by a week or so, mostly around testing.

Happy to recommend them.

Project summary

SoftLabNY was brought in to redesign and rebuild our company website on a modern stack. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 3-month engagement.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$500,000+
Project Duration:
Nov 2025 - Feb 2026
Business Type:
Automotive
Location:
Reading, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Automotive company based in Reading, UK. I'm the IT Director and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to redesign and rebuild our company website on a modern stack, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
End-to-end Web Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Web Development partner.

Good value and a team that genuinely cares about the result

Sam Evans / Head of Product | Mar 19, 2026

I would rate this engagement highly on almost every front. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

The Web Development work has already made a noticeable difference — tasks that used to take hours now take minutes.

I would recommend SoftLabNY to anyone looking for a dependable Web Development partner.

Project summary

We engaged SoftLabNY to redesign and rebuild our company website on a modern stack. The work covered requirements, design, development, testing and launch support. We worked together for around 3 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$50,000 to $149,999
Project Duration:
Nov 2025 - Feb 2026
Business Type:
Human Resources
Location:
Manchester, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Lumen Staffing Ltd is a Human Resources business in Manchester, UK. As Head of Product, I was responsible for this project on our side and the main contact for SoftLabNY.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to redesign and rebuild our company website on a modern stack so they could focus on customers.
What services did the company provide for your project?
Web Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. SoftLabNY asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Honest advice and solid execution

Hui Min Lim / IT Director | Mar 16, 2026

Our experience with SoftLabNY was really positive from start to finish. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

The Mobile App Development work has already made a noticeable difference — tasks that used to take hours now take minutes. I would recommend SoftLabNY to anyone looking for a dependable Mobile App Development partner.

Project summary

We hired SoftLabNY to develop a field-staff app with offline mode that syncs back to our main system. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The engagement ran for about 4 months.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
Oct 2025 - Feb 2026
Business Type:
Energy & Utilities
Location:
Singapore

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the IT Director at Clearfield Power Pte Ltd, a Energy & Utilities company based in Singapore. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We needed to develop a field-staff app with offline mode that syncs back to our main system, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Energy & Utilities clients before.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Professional Mobile App Development Team, Smooth Delivery From Start to Finish

Nikhil Mehta / Product Manager | Mar 15, 2026

I would rate this engagement highly on almost every front. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

We launched on schedule and have not had any major issues since. We are already discussing the next phase with them.

Project summary

SoftLabNY was brought in to rebuild our existing mobile app, which had poor reviews and frequent crashes. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 6 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
Jul 2025 - Jan 2026
Business Type:
Government & Public Sector
Location:
Gurugram, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Government & Public Sector company based in Gurugram, India. I'm the Product Manager and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to rebuild our existing mobile app, which had poor reviews and frequent crashes, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. SoftLabNY asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Government & Public Sector clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Strong Technical Skills and a Very Responsive Mobile App Development Team

Kavya Menon / Managing Director | Feb 04, 2026

I would rate this engagement highly on almost every front. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

The result looks great and performs well, and our internal team found it easy to take over. I would recommend SoftLabNY to anyone looking for a dependable Mobile App Development partner.

Project summary

SoftLabNY was brought in to rebuild our existing mobile app, which had poor reviews and frequent crashes. Their team handled planning, development and QA, with our product owner signing off each milestone. We worked together for around 5 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$10,000 to $49,999
Project Duration:
Aug 2025 - Jan 2026
Business Type:
Travel & Hospitality
Location:
Bengaluru, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Managing Director at Trueline Hotels Pvt Ltd. We operate in Travel & Hospitality and most of our customers are in and around Bengaluru, India.
What specific problem or business challenge led you to hire this company?
We needed to rebuild our existing mobile app, which had poor reviews and frequent crashes, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mobile App Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Travel & Hospitality clients before.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

They listened, asked the right questions, and delivered

Jessica Patel / Founder | Jan 11, 2026

We were very happy with how this project went. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

The result looks great and performs well, and our internal team found it easy to take over.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

We partnered with SoftLabNY to redesign the user experience of our SaaS product. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 2 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$10,000 to $49,999
Project Duration:
Sep 2025 - Nov 2025
Business Type:
Fashion & Apparel
Location:
Seattle, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Swift Fashion is a Fashion & Apparel business in Seattle, USA. As Founder, I was responsible for this project on our side and the main contact for SoftLabNY.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to redesign the user experience of our SaaS product so they could focus on customers.
What services did the company provide for your project?
Mainly UI/UX Design. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Fashion & Apparel clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable UI/UX Design partner.
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