SoftGuru

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Details

Founded:
2016
Hourly Rates:
$25 - $49 / hr
Employees:
2 - 9
Ratings:
4.3 8 Reviews

Industries Served

Sports & Fitness Events & Event Management Construction Travel & Hospitality Insurance Retail & E-commerce Agriculture

Where We Specialize

25% Web Design
Web Design 25%
Software Development 16%
Bot Development 16%
Mobile App Development 15%
Virtual Reality 11%
AI Development 6%
UI/UX 6%
Web Development 5%

Industry Expertise

Retail100%

Typical Project Size

64% Enterprise
30% Small Business
6% Midmarket Business

About

SoftGuru is a software development company that turns ideas into working products. The company's main offerings are Web Development and UI/UX Design. With 2 - 9 people on staff, SoftGuru can take on projects of varying size. Typical hourly rates run around $25 - $49 / hr/hr. Overall, SoftGuru is one of the options worth shortlisting for a technology project.

SoftGuru Reviews

4.3 8 Reviews
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Reliable Web Development Partner That Delivered What They Promised

Bec Harris / Co-Founder | May 01, 2026

SoftGuru did an excellent job for us. They were upfront about what was realistic within our budget, which helped us prioritise the right features. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

Since launch, everything has been stable and our team has adapted to it quickly.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

We partnered with SoftGuru to rebuild a slow, outdated web app and move it to a new framework. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 9 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Jun 2025 - Mar 2026
Business Type:
Sports & Fitness
Location:
Melbourne, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Co-Founder at Trueline Athletics, a Sports & Fitness company based in Melbourne, Australia. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to rebuild a slow, outdated web app and move it to a new framework.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Sports & Fitness clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Solid delivery, though timelines needed some pushing

Joanne Lim / IT Director | Apr 17, 2026

The final product works well for us, although the process could have been smoother. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

Feedback from our customers has been very positive so far. Documentation at handover was a bit thin and we had to ask for more detail.

I would recommend SoftGuru to anyone looking for a dependable Mobile App Development partner.

Project summary

SoftGuru was brought in to develop a field-staff app with offline mode that syncs back to our main system. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 9 months from kickoff to launch.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
May 2025 - Feb 2026
Business Type:
Events & Event Management
Location:
Singapore

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as IT Director at Pioneer Experiences Pte Ltd. We operate in Events & Event Management and most of our customers are in and around Singapore.
What specific problem or business challenge led you to hire this company?
We needed to develop a field-staff app with offline mode that syncs back to our main system, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mobile App Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Reliable Mobile App Development Partner That Delivered What They Promised

Daniel Khan / Managing Director | Apr 09, 2026

Overall we had a good experience working with SoftGuru. Their project manager kept things organised and was quick to flag anything that might affect the timeline. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

The result looks great and performs well, and our internal team found it easy to take over. Their team changed one developer midway, which slowed things down for a couple of weeks. We are already discussing the next phase with them.

Project summary

Our company worked with SoftGuru to develop a field-staff app with offline mode that syncs back to our main system. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 5-month engagement.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$10,000 to $49,999
Project Duration:
Sep 2025 - Feb 2026
Business Type:
Construction
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Construction company based in Dubai, UAE. I'm the Managing Director and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to develop a field-staff app with offline mode that syncs back to our main system so they could focus on customers.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Exceeded our expectations on quality and communication

Eric Wallace / CEO | Apr 03, 2026

We were happy with the final result. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

We are already seeing better numbers than before the project. Estimates on a few features were optimistic and those took longer than planned. Overall, a team we trust and plan to keep working with.

Project summary

We engaged SoftGuru to build a demand forecasting model on top of our sales data. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 7 months from kickoff to launch.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$10,000 to $49,999
Project Duration:
Jul 2025 - Feb 2026
Business Type:
Travel & Hospitality
Location:
Charlotte, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Sage Journeys LLC is a Travel & Hospitality business in Charlotte, USA. As CEO, I was responsible for this project on our side and the main contact for SoftGuru.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build a demand forecasting model on top of our sales data before our busy season.
What services did the company provide for your project?
End-to-end AI & Machine Learning — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Reliable Software Development Partner That Delivered What They Promised

Kavya Verma / General Manager | Mar 21, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

Since launch, everything has been stable and our team has adapted to it quickly.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

We hired SoftGuru to develop a scheduling and dispatch tool for our field team. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The engagement ran for about 2 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$150,000 to $499,999
Project Duration:
Nov 2025 - Jan 2026
Business Type:
Sports & Fitness
Location:
Noida, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as General Manager at Keystone Fitness Pvt Ltd. We operate in Sports & Fitness and most of our customers are in and around Noida, India.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to develop a scheduling and dispatch tool for our field team so they could focus on customers.
What services did the company provide for your project?
Software Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Sports & Fitness and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Sports & Fitness clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Quality work, a little slower than we planned

Omar Haddad / Director | Mar 09, 2026

Overall the project was a success, though it was not without some challenges. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

The UI/UX Design work has already made a noticeable difference — tasks that used to take hours now take minutes. Their team changed one developer midway, which slowed things down for a couple of weeks. We are already discussing the next phase with them.

Project summary

We partnered with SoftGuru to run user research and create new designs for our mobile app. Their team handled planning, development and QA, with our product owner signing off each milestone. Overall it was a 9-month engagement.

  • Overall Rating 3.5
  • Quality 4.0
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$10,000 to $49,999
Project Duration:
May 2025 - Feb 2026
Business Type:
Insurance
Location:
Sharjah, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Director at Silverline Insurance, a Insurance company based in Sharjah, UAE. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to run user research and create new designs for our mobile app so they could focus on customers.
What services did the company provide for your project?
UI/UX Design, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Insurance clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable UI/UX Design partner.

Skilled AI & Machine Learning Team That Understood Our Business

Stephanie Morgan / Senior Engineering Manager | Feb 16, 2026

Our experience with SoftGuru was really positive from start to finish. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

It has made a real difference to how our team works day to day.

Happy to recommend them.

Project summary

SoftGuru was brought in to automate document data extraction that our team was doing by hand. They also took care of integrations with a couple of third-party tools we already used. The project took roughly 7 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
Jun 2025 - Jan 2026
Business Type:
Retail & E-commerce
Location:
Portland, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Senior Engineering Manager at Blue Harbor Store. We operate in Retail & E-commerce and most of our customers are in and around Portland, USA.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to automate document data extraction that our team was doing by hand so they could focus on customers.
What services did the company provide for your project?
AI & Machine Learning, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Retail & E-commerce and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Retail & E-commerce clients before.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Dependable Mobile App Development Partner for a Growing Agriculture Business

Nikhil Agarwal / Senior Product Manager | Jan 03, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. We dealt with the same core team throughout, so we did not have to keep re-explaining things. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

It has made a real difference to how our team works day to day. We are already discussing the next phase with them.

Project summary

Our company worked with SoftGuru to rebuild our existing mobile app, which had poor reviews and frequent crashes. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 5-month engagement.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$500,000+
Project Duration:
Jun 2025 - Nov 2025
Business Type:
Agriculture
Location:
Mumbai, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Lumen Agri Pvt Ltd is a Agriculture business in Mumbai, India. As Senior Product Manager, I was responsible for this project on our side and the main contact for SoftGuru.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to rebuild our existing mobile app, which had poor reviews and frequent crashes before our busy season.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
They had relevant experience in Agriculture and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.
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