Details
| Founded: | 2016 |
|---|---|
| Hourly Rates: | $50 - $99 |
| Employees: | 2 - 9 |
| Avg. Project Cost: | $5,000,000+ |
| Ratings: |
4.4
8 Reviews
|
Industries Served
Real Estate
Information Technology
Legal Services
Agriculture
Environmental Services
Insurance
Fashion & Apparel
About
Their credit for great customer service is owed in part to their choosing just the best app possible if you think you have what it demand then they like to learn from you. Their strong technical competency, different methodology and a skilled team of developers have presented them one of the best and most known names in the IT industry. SoFriendly Designs is top software development firm in Orlando.
SoFriendly Designs Reviews
4.4
8 Reviews
Started as a single project and earned a permanent spot on our preferred vendor list
Julian Ashworth / Head of Digital Strategy | May 07, 2026We handed this team an aggressive deadline, a genuinely complicated scope, and a client-side team on our end that was stretched thin and slow to respond at times. They handled all of it without complaint. When they needed something from us they asked precisely and on time. When they didn't, they just kept moving. The project still landed on schedule despite our side being the weaker link for a good chunk of it, which tells you something about how they operate under pressure.
Project summary
Buyer behavior had gone fully digital-first and our search experience had quietly become a liability. It needed to match the quality of the listings it was supposed to represent.
| 4.5 Overall Rating |
| 4.5 Quality |
| 4.5 Schedule |
| 4.0 Project Cost |
| 5.0 Willing To Refer |
| Project Type: | Low-Code / No-Code Development |
|---|---|
| Project Cost: | Less than $10,000 |
| Project Duration: | Aug 2025 - Mar 2026 |
| Business Type: | Real Estate |
|---|---|
| Location: | London, UK |
Questions & Answers
Please describe your company, your role, and the industry you operate in.
As Head of Digital Strategy at Kingswood Consulting Ltd I oversee technology spend and delivery across our Real Estate operations out of London, UK. We're a commercially minded business, so every technology decision gets judged on what it actually contributes to the bottom line, not on how elegant it looks on paper.
What specific problem or business challenge led you to hire this company?
Our Low-Code / No-Code Development capability had become the thing slowing everything else down. New feature requests, client asks, internal initiatives — all of it kept queuing up behind a platform that had been stretched way past what it was originally built for. We needed a proper rebuild, not another patch.
What services did the company provide for your project?
Mainly Low-Code / No-Code Development, with some adjacent architecture and QA work folded in. They owned the whole thing from requirements to go-live, including hooking it into four of our existing systems. Not needing a second vendor to cover that ground was genuinely useful, both cost-wise and logistically.
Why did you choose this company over other providers you considered?
We shortlisted five vendors through a structured process. The technical review knocked two out right away. Of the remaining three, this team stood out because their Low-Code / No-Code Development approach was specific rather than generic, backed by actual reference projects in Real Estate — not just case studies pulled off a website. The reference calls confirmed everything the proposal claimed.
How clearly did the company understand your requirements and business goals?
Thoroughly. The requirements document was detailed enough that our own QA team used it directly to build acceptance criteria. Every user story had a clear business reason attached, and nothing was left open to interpretation. That discipline early on paid off through the rest of development and testing.
How was your overall experience with their communication and project management?
Professional throughout. The project manager always had a clear view of the critical path and flagged changes to it honestly, without spin. The one significant scope change we made mid-project went through a clean process — fairly priced, clearly documented, and absorbed without knocking the rest of the timeline off course.
Did the company deliver the project on time and within your expected budget?
The project came in on schedule. Budget stayed within the agreed ceiling, including one scope addition we asked for ourselves, which was quoted fairly and handled without disturbing the rest of the timeline. Nothing about the invoice came as a surprise.
What tangible results or business impact have you seen since the project was completed?
We went live about three months ago. User adoption beat the target we'd set by roughly 20 percent in the first month, and support ticket volume has dropped noticeably since. Features we'd shelved because the old architecture made them too expensive to build are now back on the roadmap.
What did you like most about working with this company?
The team stayed the same the whole way through. The engineers in the discovery sessions were the same ones who built the system. That continuity matters more than people expect, and you really only notice it when it's missing. Every conversation picked up where the last one left off.
Would you recommend this company to others, and would you work with them again?
Absolutely, with one caveat worth mentioning: the value really starts in discovery, so clients who take that phase seriously will get the most out of it. We put real effort in upfront and it clearly paid off in what got delivered.
Resolved a network fault at 2am before a single person walked into the office
Percy Wren / Director of eCommerce | May 04, 2026This was our fourth agency in three years, and I say that with some embarrassment. Every previous engagement had looked promising on paper and fallen apart somewhere in delivery. What was different here was the sequencing: they spent real time understanding the actual problem before proposing anything, rather than pattern-matching to a solution they already knew how to sell. The build ran to schedule, our own engineers had genuinely positive things to say during handover, and four months into live operation we haven't had a single critical incident. We're already talking about the next phase with them.
Project summary
We hold vendors to the same standard our own clients hold us to, so the bar for this engagement was never going to be low. We needed a partner comfortable being measured against it.
| 4.0 Overall Rating |
| 4.0 Quality |
| 3.5 Schedule |
| 4.5 Project Cost |
| 5.0 Willing To Refer |
| Project Type: | IT Managed Services |
|---|---|
| Project Cost: | $500,000+ |
| Project Duration: | May 2025 - Mar 2026 |
| Business Type: | Information Technology |
|---|---|
| Location: | Birmingham, UK |
Questions & Answers
Please describe your company, your role, and the industry you operate in.
As Director of eCommerce at Wren & Holt Retail PLC I oversee technology spend and delivery across our Information Technology operations out of Birmingham, UK. We're a commercially minded business, so every technology decision gets judged on what it actually contributes to the bottom line, not on how elegant it looks on paper.
What specific problem or business challenge led you to hire this company?
A competitor move forced our hand and compressed a roadmap item we'd planned for the following year. The IT Managed Services investment we'd scheduled twelve months out suddenly needed to happen in six, and building it internally in that window wasn't realistic.
What services did the company provide for your project?
The core of it was IT Managed Services, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
We shortlisted five vendors through a structured process. The technical review knocked two out right away. Of the remaining three, this team stood out because their IT Managed Services approach was specific rather than generic, backed by actual reference projects in Information Technology — not just case studies pulled off a website. The reference calls confirmed everything the proposal claimed.
How clearly did the company understand your requirements and business goals?
Thoroughly. The requirements document was detailed enough that our own QA team used it directly to build acceptance criteria. Every user story had a clear business reason attached, and nothing was left open to interpretation. That discipline early on paid off through the rest of development and testing.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Birmingham, UK and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
The ROI model we took to the board was deliberately conservative. Current performance against that model puts us on track to hit payback well ahead of the eighteen-month target we set. The operational efficiency gains in particular have outpaced the model, partly because the new platform's data quality supports decisions the old system simply couldn't.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Yes — though I'll add that they're not the cheapest option out there and they're selective about what they take on. If price is your main filter, look elsewhere. If you need a partner you can trust with a serious IT Managed Services program in Information Technology and expect them to actually deliver against the brief, this is the team.
Cut our monthly infrastructure bill by more than a third with no drop in performance
Anjali Raghunathan / VP of Data Science | Mar 14, 2026We had proposals in hand ranging from roughly half to well over double what we eventually paid this team. What set their proposal apart wasn't the price — it was that the number matched what they actually delivered, almost line for line. I've been burned before by proposals that were really just opening offers in a negotiation that continues throughout the project. That wasn't the case here, and I don't say that lightly.
Project summary
Our client portal hadn't been touched since it launched years earlier, and clients had started comparing it unfavorably to competitors' portals in live pitches.
| 4.5 Overall Rating |
| 4.5 Quality |
| 4.5 Schedule |
| 5.0 Project Cost |
| 5.0 Willing To Refer |
| Project Type: | Cloud Services |
|---|---|
| Project Cost: | Less than $10,000 |
| Project Duration: | Aug 2025 - Jan 2026 |
| Business Type: | Legal Services |
|---|---|
| Location: | Seattle, USA |
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Clearwave Analytics Inc has been operating in Legal Services for a while now, headquartered in Seattle, USA. As VP of Data Science I sit across both strategic planning and day-to-day technology delivery. We hold our vendors to a high bar because our own clients hold us to one — it's only fair to expect the same discipline from partners.
What specific problem or business challenge led you to hire this company?
We had a clear product direction for our next stage of growth in Legal Services, but not the internal engineering depth to actually execute it. The Cloud Services piece specifically needed specialist skills we couldn't realistically hire for on the timeline our business plan demanded.
What services did the company provide for your project?
Mainly Cloud Services, with some adjacent architecture and QA work folded in. They owned the whole thing from requirements to go-live, including hooking it into four of our existing systems. Not needing a second vendor to cover that ground was genuinely useful, both cost-wise and logistically.
Why did you choose this company over other providers you considered?
The questions they asked during the briefing stage told us most of what we needed to know. Vendors who ask sharp questions during sales tend to bring that same rigor into delivery, and that held up. The technical proposal had real substance, the team was senior from the start, and the pricing was straightforward.
How clearly did the company understand your requirements and business goals?
Very well. The discovery phase was more thorough than anything we'd been through with prior vendors. They pushed back on requirements that were vague or contradictory, suggested better alternatives where our own thinking was limited, and produced a spec our internal stakeholders agreed was the clearest version of the product they'd ever seen written down.
How was your overall experience with their communication and project management?
The most structured project management I've dealt with from any outside vendor. Sprint planning was tight, acceptance criteria were specific, and retrospectives actually led to changes rather than just being a box to tick. The backlog and risk register were both treated as live tools, not paperwork. I never once had to chase a status update.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
The clearest measure is how the system's actually performing in production. In the four months since go-live we've had zero major incidents, our page performance scores improved across every Core Web Vitals metric, and two enterprise clients who'd previously flagged our old platform's limits during renewal talks signed again without raising it.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Without reservation. We're already in early conversations about a second engagement, and I expect this to turn into a multi-year relationship. Anyone in Legal Services looking for real Cloud Services depth paired with actual delivery discipline should have this team near the top of their list.
Their pen test found gaps our previous vendor had missed two years running
Étienne Marchand / CTO | Mar 13, 2026We handed this team an aggressive deadline, a genuinely complicated scope, and a client-side team on our end that was stretched thin and slow to respond at times. They handled all of it without complaint. When they needed something from us they asked precisely and on time. When they didn't, they just kept moving. The project still landed on schedule despite our side being the weaker link for a good chunk of it, which tells you something about how they operate under pressure.
Project summary
Years of incremental patches had left us with a platform that technically worked but was quietly holding the business back strategically. A proper rebuild was the agreed way forward.
| 4.5 Overall Rating |
| 4.5 Quality |
| 4.5 Schedule |
| 4.5 Project Cost |
| 5.0 Willing To Refer |
| Project Type: | Cybersecurity |
|---|---|
| Project Cost: | $500,000+ |
| Project Duration: | Sep 2025 - Jan 2026 |
| Business Type: | Agriculture |
|---|---|
| Location: | Ottawa, Canada |
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Aurora Systems Inc is a Agriculture business headquartered in Ottawa, Canada. As CTO I'm responsible for the whole technology agenda — infrastructure, product, and how we pick vendors. Every decision we make on the technology side has to tie back to a clear business case before it gets approved.
What specific problem or business challenge led you to hire this company?
Our previous vendor had maintained this platform for a few years, and the technical debt had piled up to the point where our delivery speed had dropped to a fraction of what it used to be. We needed fresh engineering eyes and an actual plan to deal with the underlying mess.
What services did the company provide for your project?
The scope ran the full Cybersecurity lifecycle — discovery, requirements, architecture, development across roughly a dozen sprints, integration testing, performance validation, deployment, and a four-week hypercare window afterward. They also handed over full documentation and ran a knowledge transfer session for our internal team.
Why did you choose this company over other providers you considered?
We were coming off a failed engagement and went into vendor selection this time with a lot more scrutiny. We asked pointed questions about how they handle scope changes, how they estimate, how they communicate bad news. The answers were specific and consistent across everyone we spoke to on their team, which gave us confidence it wasn't a rehearsed pitch.
How clearly did the company understand your requirements and business goals?
Better than we understood them ourselves, honestly. The workshops they ran surfaced assumptions we'd never questioned and exposed a few requirements that flatly contradicted each other. Sorting that out before development started saved us from what would have been serious rework later.
How was your overall experience with their communication and project management?
Proactive and well-calibrated. Technical detail for the engineering side, plain summaries for the steering group, and risk flags that came with a proposed fix attached rather than just a problem statement. The biweekly sprint reviews kept our stakeholders in the loop without requiring them to sit in on every working session.
Did the company deliver the project on time and within your expected budget?
The project came in on schedule. Budget stayed within the agreed ceiling, including one scope addition we asked for ourselves, which was quoted fairly and handled without disturbing the rest of the timeline. Nothing about the invoice came as a surprise.
What tangible results or business impact have you seen since the project was completed?
The ROI model we took to the board was deliberately conservative. Current performance against that model puts us on track to hit payback well ahead of the eighteen-month target we set. The operational efficiency gains in particular have outpaced the model, partly because the new platform's data quality supports decisions the old system simply couldn't.
What did you like most about working with this company?
The team stayed the same the whole way through. The engineers in the discovery sessions were the same ones who built the system. That continuity matters more than people expect, and you really only notice it when it's missing. Every conversation picked up where the last one left off.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Agriculture network, both times to people facing Cybersecurity problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.
The first CMS rollout where editors asked for more of it, not less
Anton Berggren / Chief Technology Officer | Mar 09, 2026The easiest thing to praise is the technical output itself — solid test coverage, a deployment pipeline that just works, documentation that people actually reference instead of ignoring. But what I keep coming back to is the number of conversations we haven't had to have since launch. No 2am incident calls. No emergency patches. No post-mortems about what went sideways. That absence is really the whole pitch, if you ask me.
Project summary
This project had a board-facing deadline tied to a wider strategic push. We needed a partner who'd treat that date like it was their own problem, not just ours.
| 4.0 Overall Rating |
| 4.0 Quality |
| 4.0 Schedule |
| 4.0 Project Cost |
| 5.0 Willing To Refer |
| Project Type: | CMS Development |
|---|---|
| Project Cost: | Less than $10,000 |
| Project Duration: | Mar 2025 - Dec 2025 |
| Business Type: | Environmental Services |
|---|---|
| Location: | Malmö, Sweden |
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Baltic Cloud AB has been operating in Environmental Services for a while now, headquartered in Malmö, Sweden. As Chief Technology Officer I sit across both strategic planning and day-to-day technology delivery. We hold our vendors to a high bar because our own clients hold us to one — it's only fair to expect the same discipline from partners.
What specific problem or business challenge led you to hire this company?
Our CMS Development capability had become the thing slowing everything else down. New feature requests, client asks, internal initiatives — all of it kept queuing up behind a platform that had been stretched way past what it was originally built for. We needed a proper rebuild, not another patch.
What services did the company provide for your project?
Full CMS Development delivery, with particular depth on the integration and data migration pieces — the riskiest parts of the whole program. On top of that, they kept a dedicated QA person on the project throughout and left our operations team with a proper runbook at handover.
Why did you choose this company over other providers you considered?
A peer in the Environmental Services space had used them for something similar in CMS Development and recommended them without hesitation. Our own due diligence backed that up. Domain knowledge, CMS Development depth, and a track record of actually delivering — that combination made the decision easy.
How clearly did the company understand your requirements and business goals?
Very well. The discovery phase was more thorough than anything we'd been through with prior vendors. They pushed back on requirements that were vague or contradictory, suggested better alternatives where our own thinking was limited, and produced a spec our internal stakeholders agreed was the clearest version of the product they'd ever seen written down.
How was your overall experience with their communication and project management?
The most structured project management I've dealt with from any outside vendor. Sprint planning was tight, acceptance criteria were specific, and retrospectives actually led to changes rather than just being a box to tick. The backlog and risk register were both treated as live tools, not paperwork. I never once had to chase a status update.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
The clearest measure is how the system's actually performing in production. In the four months since go-live we've had zero major incidents, our page performance scores improved across every Core Web Vitals metric, and two enterprise clients who'd previously flagged our old platform's limits during renewal talks signed again without raising it.
What did you like most about working with this company?
The team stayed the same the whole way through. The engineers in the discovery sessions were the same ones who built the system. That continuity matters more than people expect, and you really only notice it when it's missing. Every conversation picked up where the last one left off.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Environmental Services network, both times to people facing CMS Development problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.
Started as a single project and earned a permanent spot on our preferred vendor list
Konstantin Bauer / Leiter Digitalisierung | Feb 18, 2026We handed this team an aggressive deadline, a genuinely complicated scope, and a client-side team on our end that was stretched thin and slow to respond at times. They handled all of it without complaint. When they needed something from us they asked precisely and on time. When they didn't, they just kept moving. The project still landed on schedule despite our side being the weaker link for a good chunk of it, which tells you something about how they operate under pressure.
Project summary
Our actuarial models had outgrown the reporting pipeline feeding them, and the resulting data lag was introducing real risk into pricing decisions the business wasn't comfortable carrying anymore.
| 4.5 Overall Rating |
| 4.5 Quality |
| 4.0 Schedule |
| 4.0 Project Cost |
| 5.0 Willing To Refer |
| Project Type: | Industry-Specific Solutions |
|---|---|
| Project Cost: | $500,000+ |
| Project Duration: | May 2025 - Nov 2025 |
| Business Type: | Insurance |
|---|---|
| Location: | Munich, Germany |
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Bauer Industrie GmbH has been operating in Insurance for a while now, headquartered in Munich, Germany. As Leiter Digitalisierung I sit across both strategic planning and day-to-day technology delivery. We hold our vendors to a high bar because our own clients hold us to one — it's only fair to expect the same discipline from partners.
What specific problem or business challenge led you to hire this company?
We had a clear product direction for our next stage of growth in Insurance, but not the internal engineering depth to actually execute it. The Industry-Specific Solutions piece specifically needed specialist skills we couldn't realistically hire for on the timeline our business plan demanded.
What services did the company provide for your project?
The core of it was Industry-Specific Solutions, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
We shortlisted five vendors through a structured process. The technical review knocked two out right away. Of the remaining three, this team stood out because their Industry-Specific Solutions approach was specific rather than generic, backed by actual reference projects in Insurance — not just case studies pulled off a website. The reference calls confirmed everything the proposal claimed.
How clearly did the company understand your requirements and business goals?
Thoroughly. The requirements document was detailed enough that our own QA team used it directly to build acceptance criteria. Every user story had a clear business reason attached, and nothing was left open to interpretation. That discipline early on paid off through the rest of development and testing.
How was your overall experience with their communication and project management?
The most structured project management I've dealt with from any outside vendor. Sprint planning was tight, acceptance criteria were specific, and retrospectives actually led to changes rather than just being a box to tick. The backlog and risk register were both treated as live tools, not paperwork. I never once had to chase a status update.
Did the company deliver the project on time and within your expected budget?
The project came in on schedule. Budget stayed within the agreed ceiling, including one scope addition we asked for ourselves, which was quoted fairly and handled without disturbing the rest of the timeline. Nothing about the invoice came as a surprise.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the Industry-Specific Solutions work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
Their willingness to just be direct. If our requirements were unclear, they said so. If our priorities contradicted each other, they explained why. If an approach we'd assumed was right actually had real downsides, they told us before we'd committed to it. That kind of honesty is exactly what I look for in a long-term partner.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Insurance network, both times to people facing Industry-Specific Solutions problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.
Started as a single project and earned a permanent spot on our preferred vendor list
Elin Holmqvist / Head of Product Engineering | Jan 26, 2026Looking back, the thing that stands out most is how uneventful the whole project was. Technology projects of this size tend to generate their share of fire drills and awkward escalation calls. This one really didn't. Issues got flagged early enough that they never became incidents, scope changes went through an actual process instead of a tense phone call, and risks were tracked rather than just hoped away. That kind of quiet competence is unusual in my experience, and it made the whole thing feel easier on our end than I know it was on theirs.
Project summary
A previous project had worked fine in staging and fallen apart in production. We approached vendor selection this time with a lot more scrutiny as a direct result.
| 4.5 Overall Rating |
| 4.5 Quality |
| 5.0 Schedule |
| 4.5 Project Cost |
| 5.0 Willing To Refer |
| Project Type: | POS System Development |
|---|---|
| Project Cost: | $500,000+ |
| Project Duration: | Feb 2025 - Oct 2025 |
| Business Type: | Fashion & Apparel |
|---|---|
| Location: | Uppsala, Sweden |
Questions & Answers
Please describe your company, your role, and the industry you operate in.
As Head of Product Engineering at Vinter Digital AB I oversee technology spend and delivery across our Fashion & Apparel operations out of Uppsala, Sweden. We're a commercially minded business, so every technology decision gets judged on what it actually contributes to the bottom line, not on how elegant it looks on paper.
What specific problem or business challenge led you to hire this company?
Our POS System Development capability had become the thing slowing everything else down. New feature requests, client asks, internal initiatives — all of it kept queuing up behind a platform that had been stretched way past what it was originally built for. We needed a proper rebuild, not another patch.
What services did the company provide for your project?
The core of it was POS System Development, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
We were coming off a failed engagement and went into vendor selection this time with a lot more scrutiny. We asked pointed questions about how they handle scope changes, how they estimate, how they communicate bad news. The answers were specific and consistent across everyone we spoke to on their team, which gave us confidence it wasn't a rehearsed pitch.
How clearly did the company understand your requirements and business goals?
Thoroughly. The requirements document was detailed enough that our own QA team used it directly to build acceptance criteria. Every user story had a clear business reason attached, and nothing was left open to interpretation. That discipline early on paid off through the rest of development and testing.
How was your overall experience with their communication and project management?
The most structured project management I've dealt with from any outside vendor. Sprint planning was tight, acceptance criteria were specific, and retrospectives actually led to changes rather than just being a box to tick. The backlog and risk register were both treated as live tools, not paperwork. I never once had to chase a status update.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the POS System Development work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
Their willingness to just be direct. If our requirements were unclear, they said so. If our priorities contradicted each other, they explained why. If an approach we'd assumed was right actually had real downsides, they told us before we'd committed to it. That kind of honesty is exactly what I look for in a long-term partner.
Would you recommend this company to others, and would you work with them again?
Yes — though I'll add that they're not the cheapest option out there and they're selective about what they take on. If price is your main filter, look elsewhere. If you need a partner you can trust with a serious POS System Development program in Fashion & Apparel and expect them to actually deliver against the brief, this is the team.
Got the outcome we asked for, delivered the way we needed it, by people we'd hire again
Hamish Bellamy / GM of Technology | Jan 26, 2026We handed this team an aggressive deadline, a genuinely complicated scope, and a client-side team on our end that was stretched thin and slow to respond at times. They handled all of it without complaint. When they needed something from us they asked precisely and on time. When they didn't, they just kept moving. The project still landed on schedule despite our side being the weaker link for a good chunk of it, which tells you something about how they operate under pressure.
Project summary
Our client portal hadn't been touched since it launched years earlier, and clients had started comparing it unfavorably to competitors' portals in live pitches.
| 4.5 Overall Rating |
| 4.5 Quality |
| 4.5 Schedule |
| 4.0 Project Cost |
| 5.0 Willing To Refer |
| Project Type: | POS System Development |
|---|---|
| Project Cost: | $500,000+ |
| Project Duration: | Jul 2025 - Dec 2025 |
| Business Type: | Legal Services |
|---|---|
| Location: | Melbourne, Australia |
Questions & Answers
Please describe your company, your role, and the industry you operate in.
Tasman Commerce Group is a Legal Services business headquartered in Melbourne, Australia. As GM of Technology I'm responsible for the whole technology agenda — infrastructure, product, and how we pick vendors. Every decision we make on the technology side has to tie back to a clear business case before it gets approved.
What specific problem or business challenge led you to hire this company?
We had a clear product direction for our next stage of growth in Legal Services, but not the internal engineering depth to actually execute it. The POS System Development piece specifically needed specialist skills we couldn't realistically hire for on the timeline our business plan demanded.
What services did the company provide for your project?
The scope ran the full POS System Development lifecycle — discovery, requirements, architecture, development across roughly a dozen sprints, integration testing, performance validation, deployment, and a four-week hypercare window afterward. They also handed over full documentation and ran a knowledge transfer session for our internal team.
Why did you choose this company over other providers you considered?
We shortlisted five vendors through a structured process. The technical review knocked two out right away. Of the remaining three, this team stood out because their POS System Development approach was specific rather than generic, backed by actual reference projects in Legal Services — not just case studies pulled off a website. The reference calls confirmed everything the proposal claimed.
How clearly did the company understand your requirements and business goals?
Thoroughly. The requirements document was detailed enough that our own QA team used it directly to build acceptance criteria. Every user story had a clear business reason attached, and nothing was left open to interpretation. That discipline early on paid off through the rest of development and testing.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Melbourne, Australia and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
On time and inside the approved budget. Their estimating was notably accurate — they'd broken the work down in enough detail during discovery that the forecast held up the whole way through, instead of drifting with every small change. We had exactly one change request, and it was for scope we added ourselves.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the POS System Development work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
What they did after launch. A lot of vendors treat go-live as the finish line. This team treated it as the start of a different phase — the hypercare period was substantial, the documentation held up in practice, and they checked back in at the thirty and ninety day marks to go over production metrics with us unprompted.
Would you recommend this company to others, and would you work with them again?
Yes — though I'll add that they're not the cheapest option out there and they're selective about what they take on. If price is your main filter, look elsewhere. If you need a partner you can trust with a serious POS System Development program in Legal Services and expect them to actually deliver against the brief, this is the team.
FAQ
Frequently Asked Questions
Got questions about our specialized technology solutions? We have the answers to help you make informed decisions.
SoFriendly Designs typically covers the standard range of software development work — mobile apps, web platforms, custom internal tools, UI/UX design, cloud infrastructure, AI integrations, and larger enterprise builds. Its core focus areas include App Marketing, Branding, Mobile App Development, UI-UX Design and Web Design.
What SoFriendly Designs charges comes down to a handful of variables — how complex the project is, the number of development hours involved, the tech stack required, team size, and which engagement model you pick. Based on available data, SoFriendly Designs's typical hourly rate is around $50 - $99.
The exact stack shifts by project, but SoFriendly Designs commonly works across things like React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, native iOS and Android, and cloud platforms like AWS and Azure. For context, its listed capabilities span App Marketing, Branding, Mobile App Development, UI-UX Design and Web Design, and its typical hourly rate is around $50 - $99.
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 2 - 9 professionals, SoFriendly Designs can scale resources based on project urgency.
That depends on where SoFriendly Designs is based and who they primarily serve — some firms like this operate fully offshore, some are local-first, and plenty run a hybrid model that mixes both. For context, its listed capabilities span App Marketing, Branding, Mobile App Development, UI-UX Design and Web Design, and it reports a team size of 2 - 9 professionals.
Plenty of modern software teams, SoFriendly Designs included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, it has experience across industries such as Education, Construction, Events & Event Management, Nonprofit & NGO, Retail & E-commerce and Telecommunications, and it has been operating since 2016.
Most professional shops, including SoFriendly Designs, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, its listed capabilities span App Marketing, Branding, Mobile App Development, UI-UX Design and Web Design, and it reports a team size of 2 - 9 professionals.
It's a common line of work for a company like SoFriendly Designs — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, its listed capabilities span App Marketing, Branding, Mobile App Development, UI-UX Design and Web Design, and its typical hourly rate is around $50 - $99.
SoFriendly Designs generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, it has experience across industries such as Education, Construction, Events & Event Management, Nonprofit & NGO, Retail & E-commerce and Telecommunications, and its listed capabilities span App Marketing, Branding, Mobile App Development, UI-UX Design and Web Design.
The most reliable route is giving SoFriendly Designs a clear, specific brief up front — through their website form, a direct email, or a call — since a vague ask tends to get a vague answer back, while a concrete one usually gets a proper estimate. For context, its listed capabilities span App Marketing, Branding, Mobile App Development, UI-UX Design and Web Design, and it reports a team size of 2 - 9 professionals.
