Simple Idea LTD

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Details

Founded:: 2001
Hourly Rates:: $50 - $99 / hr
Employees:: 10 - 49
Ratings:: 4.8 9 Reviews

Industries Served

Pharmaceuticals & Biotechnology Energy & Utilities Telecommunications Agriculture Fashion & Apparel Environmental Services Events & Event Management Logistics & Supply Chain

Where We Specialize

20% Web Development

Web Development 20%

Software Development 20%

Augmented Reality 18%

Mobile App Development 15%

Virtual Reality 15%

Bot Development 10%

AI Development 2%

Industry Expertise

Entertainment42% FinTech38% Manufacturing20%

Typical Project Size

45% Small Business

33% Enterprise

22% Midmarket Business

About

Simple Idea LTD has been in business since 2001, delivering technology projects for clients. The company's main offerings are Custom Software Development. Simple Idea LTD employs 10 - 49 people. Projects are generally billed around $50 - $99 / hr/hr. Clients have rated Simple Idea LTD 5.0 out of 5 in 1 reviews. Simple Idea LTD operates out of Netanya, Israel. This gives a quick snapshot of what to expect when working with Simple Idea LTD.

Simple Idea LTD Reviews

4.8 9 Reviews

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Skilled Web Development Team That Understood Our Business

Kevin Reed / Project Manager | Oct 18, 2026

I would rate this engagement highly on almost every front. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They shared working builds regularly, so we could test early and give feedback before things were locked in.

Feedback from our customers has been very positive so far. Overall, a team we trust and plan to keep working with.

Project summary

Simple Idea LTD was brought in to redesign and rebuild our company website on a modern stack. They also took care of integrations with a couple of third-party tools we already used. Overall it was a 8-month engagement.

Overall Rating 5.0
Quality 5.0
Schedule 5.0
Project Cost 5.0
Willing To Refer 5.0

Project Type:: Web Development
Project Cost:: $150,000 to $499,999
Project Duration:: Jan 2026 - Sep 2026
Business Type:: Pharmaceuticals & Biotechnology
Location:: New York, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I work as Project Manager at Keystone Bio Inc. We operate in Pharmaceuticals & Biotechnology and most of our customers are in and around New York, USA.

What specific problem or business challenge led you to hire this company?

We had tried to do this internally and it stalled. We needed specialists to redesign and rebuild our company website on a modern stack.

What services did the company provide for your project?

End-to-end Web Development — from requirements and design through to deployment and a support period afterwards.

Why did you choose this company over other providers you considered?

A colleague recommended them, and our first calls confirmed they understood what we needed.

How clearly did the company understand your requirements and business goals?

Well. There were a couple of points we had to clarify early on, but after that they were spot on.

How was your overall experience with their communication and project management?

Communication was good overall and improved further once we settled into a routine.

Did the company deliver the project on time and within your expected budget?

It was delivered on time, and the final invoice matched the original estimate.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

The consistency. Same team, same standard, from the first week to the last.

Would you recommend this company to others, and would you work with them again?

Yes, I would recommend them and we plan to work with them again.

Would happily work with them again

Callum Barker / Founder & CEO | Oct 07, 2026

We were very happy with how this project went. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They shared working builds regularly, so we could test early and give feedback before things were locked in. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

Feedback from our customers has been very positive so far. If you need a team that communicates well and delivers, they are a good choice.

Project summary

Simple Idea LTD was brought in to automate document data extraction that our team was doing by hand. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 3 months.

Overall Rating 5.0
Quality 5.0
Schedule 5.0
Project Cost 5.0
Willing To Refer 5.0

Project Type:: AI & Machine Learning
Project Cost:: $10,000 to $49,999
Project Duration:: May 2026 - Aug 2026
Business Type:: Energy & Utilities
Location:: Nottingham, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I'm the Founder & CEO at Ironwood Energy Ltd, a Energy & Utilities company based in Nottingham, UK. I look after our technology and work closely with outside partners on bigger projects.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to automate document data extraction that our team was doing by hand before our busy season.

What services did the company provide for your project?

Mainly AI & Machine Learning. They also helped with the technical planning and a few integrations with our existing tools.

Why did you choose this company over other providers you considered?

We compared three or four agencies. Simple Idea LTD asked the best questions and had good reviews from past clients.

How clearly did the company understand your requirements and business goals?

They understood our goals quickly, partly because they had worked with Energy & Utilities clients before.

How was your overall experience with their communication and project management?

Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.

Did the company deliver the project on time and within your expected budget?

Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Reliable Mobile App Development Partner That Delivered What They Promised

Aoife Kelly / Co-Founder & CTO | Jun 09, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

We launched on schedule and have not had any major issues since. If you need a team that communicates well and delivers, they are a good choice.

Project summary

Simple Idea LTD was brought in to develop a field-staff app with offline mode that syncs back to our main system. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The engagement ran for about 6 months.

Overall Rating 4.5
Quality 4.5
Schedule 5.0
Project Cost 4.5
Willing To Refer 5.0

Project Type:: Mobile App Development
Project Cost:: $150,000 to $499,999
Project Duration:: Nov 2025 - May 2026
Business Type:: Telecommunications
Location:: Galway, Ireland

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Telecommunications company based in Galway, Ireland. I'm the Co-Founder & CTO and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to develop a field-staff app with offline mode that syncs back to our main system before our busy season.

What services did the company provide for your project?

Mobile App Development, plus QA and some consulting on how to structure the project.

Why did you choose this company over other providers you considered?

A colleague recommended them, and our first calls confirmed they understood what we needed.

How clearly did the company understand your requirements and business goals?

Well. There were a couple of points we had to clarify early on, but after that they were spot on.

How was your overall experience with their communication and project management?

Organised and transparent. Their project manager kept the project on track and flagged risks early.

Did the company deliver the project on time and within your expected budget?

Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.

What tangible results or business impact have you seen since the project was completed?

Customer feedback has been positive, and we have seen better engagement since going live.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Yes. They are a reliable Mobile App Development partner.

A reliable long-term partner for our tech needs

Abdullah Al Otaibi / VP of Engineering | May 13, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

The result looks great and performs well, and our internal team found it easy to take over.

I would recommend Simple Idea LTD to anyone looking for a dependable Software Development partner.

Project summary

We partnered with Simple Idea LTD to develop a scheduling and dispatch tool for our field team. The work covered requirements, design, development, testing and launch support. Overall it was a 9-month engagement.

Overall Rating 5.0
Quality 5.0
Schedule 5.0
Project Cost 5.0
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: $500,000+
Project Duration:: Jul 2025 - Apr 2026
Business Type:: Agriculture
Location:: Riyadh, Saudi Arabia

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Agriculture company based in Riyadh, Saudi Arabia. I'm the VP of Engineering and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to develop a scheduling and dispatch tool for our field team before our busy season.

What services did the company provide for your project?

Mainly Software Development. They also helped with the technical planning and a few integrations with our existing tools.

Why did you choose this company over other providers you considered?

Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.

How clearly did the company understand your requirements and business goals?

They understood our goals quickly, partly because they had worked with Agriculture clients before.

How was your overall experience with their communication and project management?

Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

Our team saves several hours a week, and we have had very few issues since launch.

What did you like most about working with this company?

Their attention to detail and the quality of the final product.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Simple Idea LTD Delivered a Quality AI & Machine Learning Solution on Time

Nora Al Otaibi / Owner | May 01, 2026

I would rate this engagement highly on almost every front. They shared working builds regularly, so we could test early and give feedback before things were locked in. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

The result looks great and performs well, and our internal team found it easy to take over. Happy to recommend them.

Project summary

Simple Idea LTD was brought in to automate document data extraction that our team was doing by hand. The work covered requirements, design, development, testing and launch support. The engagement ran for about 3 months.

Overall Rating 5.0
Quality 5.0
Schedule 4.5
Project Cost 5.0
Willing To Refer 5.0

Project Type:: AI & Machine Learning
Project Cost:: $10,000 to $49,999
Project Duration:: Dec 2025 - Mar 2026
Business Type:: Fashion & Apparel
Location:: Dammam, Saudi Arabia

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I work as Owner at Vertex Wear Co. We operate in Fashion & Apparel and most of our customers are in and around Dammam, Saudi Arabia.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to automate document data extraction that our team was doing by hand before our busy season.

What services did the company provide for your project?

Mainly AI & Machine Learning. They also helped with the technical planning and a few integrations with our existing tools.

Why did you choose this company over other providers you considered?

We compared three or four agencies. Simple Idea LTD asked the best questions and had good reviews from past clients.

How clearly did the company understand your requirements and business goals?

Better than we expected. They pointed out a few things we had not thought about.

How was your overall experience with their communication and project management?

Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

We can now handle more volume without adding staff, which was the main goal.

What did you like most about working with this company?

Their attention to detail and the quality of the final product.

Would you recommend this company to others, and would you work with them again?

Yes. They are a reliable AI & Machine Learning partner.

They listened, asked the right questions, and delivered

Raj Tremblay / Operations Manager | Apr 13, 2026

Simple Idea LTD did an excellent job for us. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

The Software Development work has already made a noticeable difference — tasks that used to take hours now take minutes.

Happy to recommend them.

Project summary

We hired Simple Idea LTD to develop a scheduling and dispatch tool for our field team. They also took care of integrations with a couple of third-party tools we already used. The project took roughly 7 months from kickoff to launch.

Overall Rating 4.5
Quality 4.0
Schedule 4.5
Project Cost 4.0
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: $50,000 to $149,999
Project Duration:: Jul 2025 - Feb 2026
Business Type:: Telecommunications
Location:: Edmonton, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Telecommunications company based in Edmonton, Canada. I'm the Operations Manager and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

We needed to develop a scheduling and dispatch tool for our field team, and we didn't have the in-house capacity to do it ourselves.

What services did the company provide for your project?

Software Development, plus QA and some consulting on how to structure the project.

Why did you choose this company over other providers you considered?

A colleague recommended them, and our first calls confirmed they understood what we needed.

How clearly did the company understand your requirements and business goals?

Well. There were a couple of points we had to clarify early on, but after that they were spot on.

How was your overall experience with their communication and project management?

Communication was good overall and improved further once we settled into a routine.

Did the company deliver the project on time and within your expected budget?

Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Yes, I've already recommended them to a couple of people I know.

Exceeded our expectations on quality and communication

Arjun Mehta / CEO | Mar 22, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

We launched on schedule and have not had any major issues since. I would recommend Simple Idea LTD to anyone looking for a dependable Software Development partner.

Project summary

We engaged Simple Idea LTD to rebuild an internal order management system that had outgrown its original design. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 5 months from kickoff to launch.

Overall Rating 4.5
Quality 5.0
Schedule 5.0
Project Cost 4.5
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: Less than $10,000
Project Duration:: Sep 2025 - Feb 2026
Business Type:: Environmental Services
Location:: Hyderabad, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Bluepeak Recycling Pvt Ltd is a Environmental Services business in Hyderabad, India. As CEO, I was responsible for this project on our side and the main contact for Simple Idea LTD.

What specific problem or business challenge led you to hire this company?

We needed to rebuild an internal order management system that had outgrown its original design, and we didn't have the in-house capacity to do it ourselves.

What services did the company provide for your project?

End-to-end Software Development — from requirements and design through to deployment and a support period afterwards.

Why did you choose this company over other providers you considered?

A colleague recommended them, and our first calls confirmed they understood what we needed.

How clearly did the company understand your requirements and business goals?

They understood our goals quickly, partly because they had worked with Environmental Services clients before.

How was your overall experience with their communication and project management?

Very responsive. We usually heard back the same day, even with the time difference.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

We can now handle more volume without adding staff, which was the main goal.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Good value and a team that genuinely cares about the result

Raj Campbell / IT Manager | Mar 21, 2026

Our experience with Simple Idea LTD was really positive from start to finish. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They shared working builds regularly, so we could test early and give feedback before things were locked in. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

The result looks great and performs well, and our internal team found it easy to take over.

Happy to recommend them.

Project summary

Simple Idea LTD was brought in to develop a scheduling and dispatch tool for our field team. They also took care of integrations with a couple of third-party tools we already used. We worked together for around 3 months.

Overall Rating 4.5
Quality 4.5
Schedule 4.5
Project Cost 4.5
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: $150,000 to $499,999
Project Duration:: Oct 2025 - Jan 2026
Business Type:: Events & Event Management
Location:: Toronto, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Events & Event Management company based in Toronto, Canada. I'm the IT Manager and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

We had tried to do this internally and it stalled. We needed specialists to develop a scheduling and dispatch tool for our field team.

What services did the company provide for your project?

Software Development, plus QA and some consulting on how to structure the project.

Why did you choose this company over other providers you considered?

They had relevant experience in Events & Event Management and their proposal was the clearest of the ones we received.

How clearly did the company understand your requirements and business goals?

Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.

How was your overall experience with their communication and project management?

Communication was good overall and improved further once we settled into a routine.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

Customer feedback has been positive, and we have seen better engagement since going live.

What did you like most about working with this company?

Their attention to detail and the quality of the final product.

Would you recommend this company to others, and would you work with them again?

Yes. They are a reliable Software Development partner.

Professional Software Development Team, Smooth Delivery From Start to Finish

Lucy Clarke / Co-Founder & CTO | Feb 09, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They shared working builds regularly, so we could test early and give feedback before things were locked in. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

We launched on schedule and have not had any major issues since.

We are already discussing the next phase with them.

Project summary

Simple Idea LTD was brought in to rebuild an internal order management system that had outgrown its original design. The work covered requirements, design, development, testing and launch support. The engagement ran for about 9 months.

Overall Rating 5.0
Quality 5.0
Schedule 5.0
Project Cost 5.0
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: Less than $10,000
Project Duration:: Mar 2025 - Dec 2025
Business Type:: Logistics & Supply Chain
Location:: London, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I work as Co-Founder & CTO at Swift Supply Ltd. We operate in Logistics & Supply Chain and most of our customers are in and around London, UK.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to rebuild an internal order management system that had outgrown its original design before our busy season.