Ruby Soft

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Details

Founded:
2010
Hourly Rates:
Undisclosed
Employees:
2 - 9
Ratings:
4.2 8 Reviews

Industries Served

Insurance Sports & Fitness Nonprofit & NGO Events & Event Management Financial Services Travel & Hospitality Media & Entertainment Food & Beverage

Where We Specialize

25% AI Development
AI Development 25%
UI/UX 21%
Bot Development 14%
Mobile App Development 11%
Software Development 11%
Virtual Reality 10%
Web Design 8%

Industry Expertise

Travel40% Healthcare33% Hospitality27%

Typical Project Size

61% Midmarket Business
31% Small Business
8% Enterprise

About

Businesses looking for a reliable technology partner often consider Ruby Soft. Their core services include Web Development and UI/UX Design. Ruby Soft employs 2 - 9 people. Overall, Ruby Soft is one of the options worth shortlisting for a technology project.

Ruby Soft Reviews

4.2 8 Reviews
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Dependable UI/UX Design Partner for a Growing Insurance Business

Ben Harding / Head of Digital | Oct 15, 2026

Our experience with Ruby Soft was really positive from start to finish. They shared working builds regularly, so we could test early and give feedback before things were locked in. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Feedback from our customers has been very positive so far. We would definitely work with them again.

Project summary

Ruby Soft was brought in to redesign the user experience of our SaaS product. Their team handled planning, development and QA, with our product owner signing off each milestone. The engagement ran for about 2 months.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$50,000 to $149,999
Project Duration:
Jun 2026 - Aug 2026
Business Type:
Insurance
Location:
Reading, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Head of Digital at Atlas Insurance Ltd, a Insurance company based in Reading, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to redesign the user experience of our SaaS product before our busy season.
What services did the company provide for your project?
UI/UX Design, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Ruby Soft asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Capable Mobile App Development team — happy with the end result

Brandon Nguyen / Project Manager | Aug 26, 2026

The final product works well for us, although the process could have been smoother. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

We launched on schedule and have not had any major issues since. Documentation at handover was a bit thin and we had to ask for more detail. Happy to recommend them.

Project summary

We engaged Ruby Soft to develop a field-staff app with offline mode that syncs back to our main system. The project was split into milestones, with a working build shared at the end of each one. The project took roughly 6 months from kickoff to launch.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
Jan 2026 - Jul 2026
Business Type:
Sports & Fitness
Location:
Tampa, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Project Manager at Pioneer Fitness Inc. We operate in Sports & Fitness and most of our customers are in and around Tampa, USA.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to develop a field-staff app with offline mode that syncs back to our main system before our busy season.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Ruby Soft asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Dependable UI/UX Design Partner for a Growing Nonprofit & NGO Business

Kevin Henderson / IT Manager | Jul 26, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We are already seeing better numbers than before the project. Happy to recommend them.

Project summary

Our company worked with Ruby Soft to redesign the user experience of our SaaS product. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 7 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$50,000 to $149,999
Project Duration:
Oct 2025 - May 2026
Business Type:
Nonprofit & NGO
Location:
Charlotte, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the IT Manager at Blue Harbor Community Network, a Nonprofit & NGO company based in Charlotte, USA. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to redesign the user experience of our SaaS product so they could focus on customers.
What services did the company provide for your project?
End-to-end UI/UX Design — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
They had relevant experience in Nonprofit & NGO and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable UI/UX Design partner.

Easy to work with and very transparent on timelines and cost

Abdullah Al Harbi / Marketing Director | Jul 18, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They shared working builds regularly, so we could test early and give feedback before things were locked in.

The UI/UX Design work has already made a noticeable difference — tasks that used to take hours now take minutes.

Happy to recommend them.

Project summary

We partnered with Ruby Soft to run user research and create new designs for our mobile app. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 8-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$50,000 to $149,999
Project Duration:
Sep 2025 - May 2026
Business Type:
Events & Event Management
Location:
Dammam, Saudi Arabia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Horizon Experiences is a Events & Event Management business in Dammam, Saudi Arabia. As Marketing Director, I was responsible for this project on our side and the main contact for Ruby Soft.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to run user research and create new designs for our mobile app.
What services did the company provide for your project?
UI/UX Design, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Ruby Soft asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Events & Event Management clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Good value and a team that genuinely cares about the result

Nicole Graham / Senior Product Manager | Jun 21, 2026

We were very happy with how this project went. We dealt with the same core team throughout, so we did not have to keep re-explaining things. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

We launched on schedule and have not had any major issues since. I would recommend Ruby Soft to anyone looking for a dependable AI & Machine Learning partner.

Project summary

Ruby Soft was brought in to add an AI chatbot to our support site that answers questions from our help docs. They worked alongside our in-house team, which mostly handled business requirements and testing. We worked together for around 7 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
Oct 2025 - May 2026
Business Type:
Financial Services
Location:
Phoenix, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Senior Product Manager at Evergreen Lending LLC. We operate in Financial Services and most of our customers are in and around Phoenix, USA.
What specific problem or business challenge led you to hire this company?
We needed to add an AI chatbot to our support site that answers questions from our help docs, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mainly AI & Machine Learning. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
They had relevant experience in Financial Services and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Good results, communication improved as the project went on

Raj Leblanc / Founder | Jun 15, 2026

Overall the project was a success, though it was not without some challenges. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

It has made a real difference to how our team works day to day. Estimates on a few features were optimistic and those took longer than planned. Happy to recommend them.

Project summary

We engaged Ruby Soft to add an AI chatbot to our support site that answers questions from our help docs. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 6 months from kickoff to launch.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - Apr 2026
Business Type:
Travel & Hospitality
Location:
Toronto, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Westbridge Journeys Inc is a Travel & Hospitality business in Toronto, Canada. As Founder, I was responsible for this project on our side and the main contact for Ruby Soft.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to add an AI chatbot to our support site that answers questions from our help docs.
What services did the company provide for your project?
AI & Machine Learning, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Ruby Soft asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable AI & Machine Learning partner.

Professional Mobile App Development Team, Smooth Delivery From Start to Finish

Kevin Sullivan / Director of IT | May 09, 2026

I would rate this engagement highly on almost every front. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

We are already seeing better numbers than before the project.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

Our company worked with Ruby Soft to build iOS and Android apps for our customers, including booking, payments and push notifications. Their team handled planning, development and QA, with our product owner signing off each milestone. The engagement ran for about 4 months.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 4.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
Dec 2025 - Apr 2026
Business Type:
Media & Entertainment
Location:
Nashville, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Director of IT at Beacon Studios. We operate in Media & Entertainment and most of our customers are in and around Nashville, USA.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build iOS and Android apps for our customers, including booking, payments and push notifications before our busy season.
What services did the company provide for your project?
Mobile App Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Quality work, a little slower than we planned

Emily Hughes / Chief Digital Officer | Mar 31, 2026

The final product works well for us, although the process could have been smoother. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Since launch, everything has been stable and our team has adapted to it quickly. Documentation at handover was a bit thin and we had to ask for more detail. Overall, a team we trust and plan to keep working with.

Project summary

Ruby Soft was brought in to rebuild our existing mobile app, which had poor reviews and frequent crashes. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 3 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$500,000+
Project Duration:
Nov 2025 - Feb 2026
Business Type:
Food & Beverage
Location:
Birmingham, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Chief Digital Officer at Silverline Kitchen Ltd, a Food & Beverage company based in Birmingham, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to rebuild our existing mobile app, which had poor reviews and frequent crashes so they could focus on customers.
What services did the company provide for your project?
Mobile App Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Ruby Soft asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.
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