ROUGH IDEAS

Visit Website Write a Review Claim this Company

Details

Founded:
2015
Hourly Rates:
$50 - $99 / hr
Employees:
2 - 9
Ratings:
4.1 10 Reviews

Industries Served

Construction Events & Event Management Environmental Services Energy & Utilities Real Estate Mining & Metals Agriculture Gaming & Gambling Manufacturing

Where We Specialize

22% Web Development
Web Development 22%
Speech & Voice Recognition 17%
Web Design 16%
IoT Development 15%
Bot Development 11%
Mobile App Development 8%
Retrieval Augmented Generation 6%
ASP.NET 3%
AI Development 2%

Industry Expertise

Retail46% Manufacturing44% Real Estate10%

Typical Project Size

34% Small Business
34% Midmarket Business
32% Enterprise

About

Businesses looking for a reliable technology partner often consider ROUGH IDEAS. Their core services include Web Development and Custom Software Development. With 2 - 9 people on staff, ROUGH IDEAS can take on projects of varying size. Projects are generally billed around $50 - $99 / hr/hr. Their home base is Hyderabad, India. This gives a quick snapshot of what to expect when working with ROUGH IDEAS.

ROUGH IDEAS Reviews

4.1 10 Reviews
Submit Review

Quality work, a little slower than we planned

Stephanie Hayes / Founder | Oct 20, 2026

The final product works well for us, although the process could have been smoother. They shared working builds regularly, so we could test early and give feedback before things were locked in. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

It has made a real difference to how our team works day to day. Their team changed one developer midway, which slowed things down for a couple of weeks. I would recommend ROUGH IDEAS to anyone looking for a dependable UI/UX Design partner.

Project summary

We engaged ROUGH IDEAS to build a design system so our product looked consistent across screens. The project was split into milestones, with a working build shared at the end of each one. The engagement ran for about 6 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$10,000 to $49,999
Project Duration:
Mar 2026 - Sep 2026
Business Type:
Construction
Location:
Boston, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Sage Builders is a Construction business in Boston, USA. As Founder, I was responsible for this project on our side and the main contact for ROUGH IDEAS.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a design system so our product looked consistent across screens so they could focus on customers.
What services did the company provide for your project?
UI/UX Design, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. ROUGH IDEAS asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Good value and a team that genuinely cares about the result

Nikhil Reddy / CTO | Oct 04, 2026

We were very happy with how this project went. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Their project manager kept things organised and was quick to flag anything that might affect the timeline. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

We launched on schedule and have not had any major issues since. Overall, a team we trust and plan to keep working with.

Project summary

We hired ROUGH IDEAS to redesign and rebuild our company website on a modern stack. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 3 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$50,000 to $149,999
Project Duration:
May 2026 - Aug 2026
Business Type:
Events & Event Management
Location:
Ahmedabad, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Greenfield Events Pvt Ltd is a Events & Event Management business in Ahmedabad, India. As CTO, I was responsible for this project on our side and the main contact for ROUGH IDEAS.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to redesign and rebuild our company website on a modern stack.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Web Development partner.

Good results, communication improved as the project went on

Ahmed Qureshi / Owner | Sep 11, 2026

Overall the project was a success, though it was not without some challenges. We dealt with the same core team throughout, so we did not have to keep re-explaining things. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

Feedback from our customers has been very positive so far. There were some early misunderstandings on requirements that took a few rounds to sort out. We would definitely work with them again.

Project summary

We partnered with ROUGH IDEAS to build a design system so our product looked consistent across screens. The project was split into milestones, with a working build shared at the end of each one. Overall it was a 6-month engagement.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$10,000 to $49,999
Project Duration:
Feb 2026 - Aug 2026
Business Type:
Environmental Services
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Owner at Stonebridge Green Solutions, a Environmental Services company based in Dubai, UAE. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We needed to build a design system so our product looked consistent across screens, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
UI/UX Design, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Environmental Services and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable UI/UX Design partner.

Easy to work with and very transparent on timelines and cost

Pooja Joshi / Founder | Jun 26, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. They shared working builds regularly, so we could test early and give feedback before things were locked in. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

It has made a real difference to how our team works day to day. If you need a team that communicates well and delivers, they are a good choice.

Project summary

ROUGH IDEAS was brought in to build a customer portal where clients can log in, track orders and download invoices. The project was split into milestones, with a working build shared at the end of each one. The project took roughly 7 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
Less than $10,000
Project Duration:
Oct 2025 - May 2026
Business Type:
Environmental Services
Location:
Pune, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Founder at Pioneer Recycling. We operate in Environmental Services and most of our customers are in and around Pune, India.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build a customer portal where clients can log in, track orders and download invoices before our busy season.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Environmental Services and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

ROUGH IDEAS Delivered a Quality AI & Machine Learning Solution on Time

Harry Turner / Marketing Director | Jun 05, 2026

The project went well overall. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They shared working builds regularly, so we could test early and give feedback before things were locked in.

It has made a real difference to how our team works day to day. Estimates on a few features were optimistic and those took longer than planned.

Happy to recommend them.

Project summary

We partnered with ROUGH IDEAS to build a demand forecasting model on top of our sales data. The work covered requirements, design, development, testing and launch support. Overall it was a 8-month engagement.

  • Overall Rating 4.0
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
Sep 2025 - May 2026
Business Type:
Energy & Utilities
Location:
Edinburgh, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Beacon Power Ltd is a Energy & Utilities business in Edinburgh, UK. As Marketing Director, I was responsible for this project on our side and the main contact for ROUGH IDEAS.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build a demand forecasting model on top of our sales data before our busy season.
What services did the company provide for your project?
End-to-end AI & Machine Learning — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
They had relevant experience in Energy & Utilities and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Energy & Utilities clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Strong Technical Skills and a Very Responsive IoT Development Team

Khalid Al Nuaimi / Co-Founder | May 09, 2026

ROUGH IDEAS did good work for us, and we would use them again. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

Since launch, everything has been stable and our team has adapted to it quickly. A couple of milestones slipped by a week or so, mostly around testing. Overall, a team we trust and plan to keep working with.

Project summary

We hired ROUGH IDEAS to set up a sensor network and alerts for our cold storage facilities. The project was split into milestones, with a working build shared at the end of each one. Overall it was a 9-month engagement.

  • Overall Rating 4.0
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$10,000 to $49,999
Project Duration:
Jul 2025 - Apr 2026
Business Type:
Real Estate
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Co-Founder at Brightpath Properties LLC. We operate in Real Estate and most of our customers are in and around Dubai, UAE.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to set up a sensor network and alerts for our cold storage facilities.
What services did the company provide for your project?
End-to-end IoT Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Capable UI/UX Design team — happy with the end result

Andre Hughes / Head of Product | Apr 13, 2026

The final product works well for us, although the process could have been smoother. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

We are already seeing better numbers than before the project. Their team changed one developer midway, which slowed things down for a couple of weeks. Overall, a team we trust and plan to keep working with.

Project summary

We partnered with ROUGH IDEAS to run user research and create new designs for our mobile app. The project was split into milestones, with a working build shared at the end of each one. The engagement ran for about 5 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$50,000 to $149,999
Project Duration:
Oct 2025 - Mar 2026
Business Type:
Mining & Metals
Location:
Austin, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Head of Product at Maple Metals, a Mining & Metals company based in Austin, USA. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to run user research and create new designs for our mobile app.
What services did the company provide for your project?
End-to-end UI/UX Design — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable UI/UX Design partner.

Solid delivery, though timelines needed some pushing

Maya Tremblay / Program Manager | Mar 07, 2026

The final product works well for us, although the process could have been smoother. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They shared working builds regularly, so we could test early and give feedback before things were locked in. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

Since launch, everything has been stable and our team has adapted to it quickly. A couple of milestones slipped by a week or so, mostly around testing. Happy to recommend them.

Project summary

ROUGH IDEAS was brought in to build firmware and a companion app for a smart device we were launching. Their team handled planning, development and QA, with our product owner signing off each milestone. Overall it was a 3-month engagement.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$500,000+
Project Duration:
Oct 2025 - Jan 2026
Business Type:
Agriculture
Location:
Waterloo, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Agriculture company based in Waterloo, Canada. I'm the Program Manager and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build firmware and a companion app for a smart device we were launching.
What services did the company provide for your project?
IoT Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

ROUGH IDEAS Delivered a Quality UI/UX Design Solution on Time

Maya Thompson / Director of IT | Feb 05, 2026

I would rate this engagement highly on almost every front. They shared working builds regularly, so we could test early and give feedback before things were locked in. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Feedback from our customers has been very positive so far. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We engaged ROUGH IDEAS to build a design system so our product looked consistent across screens. The work covered requirements, design, development, testing and launch support. We worked together for around 6 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$50,000 to $149,999
Project Duration:
Jun 2025 - Dec 2025
Business Type:
Gaming & Gambling
Location:
Edmonton, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Director of IT at Bridgewater Gaming. We operate in Gaming & Gambling and most of our customers are in and around Edmonton, Canada.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a design system so our product looked consistent across screens so they could focus on customers.
What services did the company provide for your project?
End-to-end UI/UX Design — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
They had relevant experience in Gaming & Gambling and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Dependable UI/UX Design Partner for a Growing Manufacturing Business

Sophie Doyle / Owner | Jan 06, 2026

ROUGH IDEAS did an excellent job for us. They shared working builds regularly, so we could test early and give feedback before things were locked in. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

The result looks great and performs well, and our internal team found it easy to take over. Happy to recommend them.

Project summary

Our company worked with ROUGH IDEAS to build a design system so our product looked consistent across screens. The work covered requirements, design, development, testing and launch support. The project took roughly 6 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$10,000 to $49,999
Project Duration:
Jun 2025 - Dec 2025
Business Type:
Manufacturing
Location:
Cambridge, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Owner at Harborview Components, a Manufacturing company based in Cambridge, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We needed to build a design system so our product looked consistent across screens, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
UI/UX Design, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.
Get Listed