RightThinking

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Details

Founded:: 2022
Hourly Rates:: $100 - $149 / hr
Employees:: 2 - 9
Ratings:: 4.8 8 Reviews

Industries Served

Advertising & Marketing Real Estate Financial Services Travel & Hospitality Aerospace & Defense Human Resources Retail & E-commerce

Where We Specialize

30% Mobile App Development

Mobile App Development 30%

Bot Development 20%

IoT Development 20%

Android 13%

AI Development 8%

Virtual Reality 6%

Web Development 3%

Industry Expertise

Travel67% Hospitality21% Insurance12%

Typical Project Size

40% Midmarket Business

32% Enterprise

28% Small Business

About

RightThinking works with clients to plan, build, and ship digital products. Their core services include Custom Software Development and Mobile App Development. With 2 - 9 people on staff, RightThinking can take on projects of varying size. Typical hourly rates run around $100 - $149 / hr/hr. Their home base is Tallinn, Estonia. This gives a quick snapshot of what to expect when working with RightThinking.

RightThinking Reviews

4.8 8 Reviews

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Professional team that made a complex project feel manageable

Georgia Stewart / Program Manager | Sep 18, 2026

I would rate this engagement highly on almost every front. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They were upfront about what was realistic within our budget, which helped us prioritise the right features. They shared working builds regularly, so we could test early and give feedback before things were locked in.

Feedback from our customers has been very positive so far.

We would definitely work with them again.

Project summary

We engaged RightThinking to develop a field-staff app with offline mode that syncs back to our main system. They worked alongside our in-house team, which mostly handled business requirements and testing. The project took roughly 7 months from kickoff to launch.

Overall Rating 4.5
Quality 4.5
Schedule 4.5
Project Cost 4.5
Willing To Refer 5.0

Project Type:: Mobile App Development
Project Cost:: $500,000+
Project Duration:: Jan 2026 - Aug 2026
Business Type:: Advertising & Marketing
Location:: Sydney, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Advertising & Marketing company based in Sydney, Australia. I'm the Program Manager and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

We had tried to do this internally and it stalled. We needed specialists to develop a field-staff app with offline mode that syncs back to our main system.

What services did the company provide for your project?

Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.

Why did you choose this company over other providers you considered?

Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.

How clearly did the company understand your requirements and business goals?

Well. There were a couple of points we had to clarify early on, but after that they were spot on.

How was your overall experience with their communication and project management?

Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.

Did the company deliver the project on time and within your expected budget?

It was delivered on time, and the final invoice matched the original estimate.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

The consistency. Same team, same standard, from the first week to the last.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Reliable AI & Machine Learning Partner That Delivered What They Promised

Lucy Wright / Founder | Jul 06, 2026

RightThinking did an excellent job for us. We dealt with the same core team throughout, so we did not have to keep re-explaining things. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

Since launch, everything has been stable and our team has adapted to it quickly. We would definitely work with them again.

Project summary

We hired RightThinking to add an AI chatbot to our support site that answers questions from our help docs. The work covered requirements, design, development, testing and launch support. Overall it was a 8-month engagement.

Overall Rating 4.5
Quality 4.5
Schedule 4.0
Project Cost 5.0
Willing To Refer 5.0

Project Type:: AI & Machine Learning
Project Cost:: $10,000 to $49,999
Project Duration:: Sep 2025 - May 2026
Business Type:: Real Estate
Location:: Manchester, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Real Estate company based in Manchester, UK. I'm the Founder and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to add an AI chatbot to our support site that answers questions from our help docs before our busy season.

What services did the company provide for your project?

Mainly AI & Machine Learning. They also helped with the technical planning and a few integrations with our existing tools.

Why did you choose this company over other providers you considered?

A colleague recommended them, and our first calls confirmed they understood what we needed.

How clearly did the company understand your requirements and business goals?

Well. There were a couple of points we had to clarify early on, but after that they were spot on.

How was your overall experience with their communication and project management?

Communication was good overall and improved further once we settled into a routine.

Did the company deliver the project on time and within your expected budget?

Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Yes. They are a reliable AI & Machine Learning partner.

RightThinking Delivered a Quality AI & Machine Learning Solution on Time

Tom Ahmed / IT Director | Jun 25, 2026

I would rate this engagement highly on almost every front. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

Since launch, everything has been stable and our team has adapted to it quickly. Happy to recommend them.

Project summary

Our company worked with RightThinking to automate document data extraction that our team was doing by hand. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 9 months from kickoff to launch.

Overall Rating 5.0
Quality 5.0
Schedule 5.0
Project Cost 5.0
Willing To Refer 5.0

Project Type:: AI & Machine Learning
Project Cost:: $500,000+
Project Duration:: Sep 2025 - Jun 2026
Business Type:: Financial Services
Location:: Bristol, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Riverbend Wealth Ltd is a Financial Services business in Bristol, UK. As IT Director, I was responsible for this project on our side and the main contact for RightThinking.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to automate document data extraction that our team was doing by hand before our busy season.

What services did the company provide for your project?

Mainly AI & Machine Learning. They also helped with the technical planning and a few integrations with our existing tools.

Why did you choose this company over other providers you considered?

They had relevant experience in Financial Services and their proposal was the clearest of the ones we received.

How clearly did the company understand your requirements and business goals?

Well. There were a couple of points we had to clarify early on, but after that they were spot on.

How was your overall experience with their communication and project management?

Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

Customer feedback has been positive, and we have seen better engagement since going live.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

They listened, asked the right questions, and delivered

Rachel Ng / Managing Director | May 08, 2026

Our experience with RightThinking was really positive from start to finish. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

We launched on schedule and have not had any major issues since.

Happy to recommend them.

Project summary

We engaged RightThinking to build a demand forecasting model on top of our sales data. The work covered requirements, design, development, testing and launch support. Overall it was a 6-month engagement.

Overall Rating 4.5
Quality 4.5
Schedule 4.0
Project Cost 4.5
Willing To Refer 5.0

Project Type:: AI & Machine Learning
Project Cost:: $10,000 to $49,999
Project Duration:: Oct 2025 - Apr 2026
Business Type:: Travel & Hospitality
Location:: Singapore

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Maple Hotels Pte Ltd is a Travel & Hospitality business in Singapore. As Managing Director, I was responsible for this project on our side and the main contact for RightThinking.

What specific problem or business challenge led you to hire this company?

We had tried to do this internally and it stalled. We needed specialists to build a demand forecasting model on top of our sales data.

What services did the company provide for your project?

AI & Machine Learning, including planning, development, testing and launch support.

Why did you choose this company over other providers you considered?

They had relevant experience in Travel & Hospitality and their proposal was the clearest of the ones we received.

How clearly did the company understand your requirements and business goals?

Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.

How was your overall experience with their communication and project management?

Very responsive. We usually heard back the same day, even with the time difference.

Did the company deliver the project on time and within your expected budget?

Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.

What tangible results or business impact have you seen since the project was completed?

Our team saves several hours a week, and we have had very few issues since launch.

What did you like most about working with this company?

Their attention to detail and the quality of the final product.

Would you recommend this company to others, and would you work with them again?

Yes, I've already recommended them to a couple of people I know.

A reliable long-term partner for our tech needs

Rachel Henderson / Senior Product Manager | May 02, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

We are already seeing better numbers than before the project.

We are already discussing the next phase with them.

Project summary

We hired RightThinking to build a customer portal where clients can log in, track orders and download invoices. Scope included discovery workshops, development in two-week sprints and a short support period after launch. We worked together for around 8 months.

Overall Rating 5.0
Quality 4.5
Schedule 5.0
Project Cost 5.0
Willing To Refer 5.0

Project Type:: Web Development
Project Cost:: $500,000+
Project Duration:: Aug 2025 - Apr 2026
Business Type:: Aerospace & Defense
Location:: Tampa, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I work as Senior Product Manager at Northgate Aviation Inc. We operate in Aerospace & Defense and most of our customers are in and around Tampa, USA.

What specific problem or business challenge led you to hire this company?

We needed to build a customer portal where clients can log in, track orders and download invoices, and we didn't have the in-house capacity to do it ourselves.

What services did the company provide for your project?

Web Development, plus QA and some consulting on how to structure the project.

Why did you choose this company over other providers you considered?

A colleague recommended them, and our first calls confirmed they understood what we needed.

How clearly did the company understand your requirements and business goals?

Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.

How was your overall experience with their communication and project management?

Organised and transparent. Their project manager kept the project on track and flagged risks early.

Did the company deliver the project on time and within your expected budget?

It was delivered on time, and the final invoice matched the original estimate.

What tangible results or business impact have you seen since the project was completed?

Our team saves several hours a week, and we have had very few issues since launch.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Solid Web Development Work With Clear Communication Throughout

Sam Thompson / Engineering Manager | Apr 13, 2026

We were very happy with how this project went. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

We are already seeing better numbers than before the project. I would recommend RightThinking to anyone looking for a dependable Web Development partner.

Project summary

We engaged RightThinking to rebuild a slow, outdated web app and move it to a new framework. The work covered requirements, design, development, testing and launch support. We worked together for around 7 months.

Overall Rating 5.0
Quality 5.0
Schedule 4.5
Project Cost 4.5
Willing To Refer 5.0

Project Type:: Web Development
Project Cost:: $50,000 to $149,999
Project Duration:: Jul 2025 - Feb 2026
Business Type:: Human Resources
Location:: Christchurch, New Zealand

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I'm the Engineering Manager at Lumen People Solutions Ltd, a Human Resources company based in Christchurch, New Zealand. I look after our technology and work closely with outside partners on bigger projects.

What specific problem or business challenge led you to hire this company?

Our team was spending too much time on manual work. The goal was to rebuild a slow, outdated web app and move it to a new framework so they could focus on customers.