Please describe your company, your role, and the industry you operate in.
As Co-Founder & CTO at Karakoram Software House I oversee technology spend and delivery across our Gaming & Gambling operations out of Karachi, Pakistan. We're a commercially minded business, so every technology decision gets judged on what it actually contributes to the bottom line, not on how elegant it looks on paper.
What specific problem or business challenge led you to hire this company?
Our previous vendor had maintained this platform for a few years, and the technical debt had piled up to the point where our delivery speed had dropped to a fraction of what it used to be. We needed fresh engineering eyes and an actual plan to deal with the underlying mess.
What services did the company provide for your project?
Mainly UI/UX Design, with some adjacent architecture and QA work folded in. They owned the whole thing from requirements to go-live, including hooking it into four of our existing systems. Not needing a second vendor to cover that ground was genuinely useful, both cost-wise and logistically.
Why did you choose this company over other providers you considered?
We were coming off a failed engagement and went into vendor selection this time with a lot more scrutiny. We asked pointed questions about how they handle scope changes, how they estimate, how they communicate bad news. The answers were specific and consistent across everyone we spoke to on their team, which gave us confidence it wasn't a rehearsed pitch.
How clearly did the company understand your requirements and business goals?
Very well. The discovery phase was more thorough than anything we'd been through with prior vendors. They pushed back on requirements that were vague or contradictory, suggested better alternatives where our own thinking was limited, and produced a spec our internal stakeholders agreed was the clearest version of the product they'd ever seen written down.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Karachi, Pakistan and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the UI/UX Design work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
What they did after launch. A lot of vendors treat go-live as the finish line. This team treated it as the start of a different phase — the hypercare period was substantial, the documentation held up in practice, and they checked back in at the thirty and ninety day marks to go over production metrics with us unprompted.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Gaming & Gambling network, both times to people facing UI/UX Design problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.