Potential Digital Agency

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Details

Founded:: 2012
Hourly Rates:: < $25 / hr
Employees:: 10 - 49
Ratings:: 4.1 9 Reviews

Industries Served

Legal Services Nonprofit & NGO Education Aerospace & Defense Government & Public Sector Construction Food & Beverage

Where We Specialize

20% IT Consulting

IT Consulting 20%

Mobile App Development 19%

IT Services 17%

AI Development 15%

Game Development 11%

Bot Development 11%

Virtual Reality 4%

Software Development 3%

Industry Expertise

Retail100%

Typical Project Size

39% Enterprise

32% Midmarket Business

29% Small Business

About

Potential Digital Agency has been in business since 2012, delivering technology projects for clients. Their core services include Digital Marketing and Web Development, with experience serving clients in Retail & E-commerce and Nonprofit & NGO. Potential Digital Agency employs 10 - 49 people. Typical hourly rates run around < $25 / hr/hr. Potential Digital Agency holds a 4.8-star rating across 3 client reviews. The team is based in New York, NY. These details offer a useful starting point when evaluating Potential Digital Agency.

Potential Digital Agency Reviews

4.1 9 Reviews

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Great team to work with — professional, responsive and reliable

Ella Wilson / Managing Director | Sep 02, 2026

Potential Digital Agency did good work for us, and we would use them again. They were upfront about what was realistic within our budget, which helped us prioritise the right features. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We launched on schedule and have not had any major issues since. We had to follow up a few times on smaller bug fixes after launch. We would definitely work with them again.

Project summary

We engaged Potential Digital Agency to rebuild an internal order management system that had outgrown its original design. They also took care of integrations with a couple of third-party tools we already used. The project took roughly 2 months from kickoff to launch.

Overall Rating 4.0
Quality 3.5
Schedule 4.0
Project Cost 3.5
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: $10,000 to $49,999
Project Duration:: Jun 2026 - Aug 2026
Business Type:: Legal Services
Location:: Christchurch, New Zealand

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Sage Law Group Ltd is a Legal Services business in Christchurch, New Zealand. As Managing Director, I was responsible for this project on our side and the main contact for Potential Digital Agency.

What specific problem or business challenge led you to hire this company?

We needed to rebuild an internal order management system that had outgrown its original design, and we didn't have the in-house capacity to do it ourselves.

What services did the company provide for your project?

Software Development, including planning, development, testing and launch support.

Why did you choose this company over other providers you considered?

We compared three or four agencies. Potential Digital Agency asked the best questions and had good reviews from past clients.

How clearly did the company understand your requirements and business goals?

They understood our goals quickly, partly because they had worked with Legal Services clients before.

How was your overall experience with their communication and project management?

Communication was good overall and improved further once we settled into a routine.

Did the company deliver the project on time and within your expected budget?

Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

That they were proactive — they suggested improvements instead of just doing what was asked.

Would you recommend this company to others, and would you work with them again?

Yes, I've already recommended them to a couple of people I know.

Exceeded our expectations on quality and communication

Neha Gupta / Chief Digital Officer | Aug 12, 2026

Potential Digital Agency did good work for us, and we would use them again. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

It has made a real difference to how our team works day to day. Their team changed one developer midway, which slowed things down for a couple of weeks.

I would recommend Potential Digital Agency to anyone looking for a dependable Mobile App Development partner.

Project summary

We engaged Potential Digital Agency to build iOS and Android apps for our customers, including booking, payments and push notifications. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 6 months from kickoff to launch.

Overall Rating 4.0
Quality 4.5
Schedule 4.5
Project Cost 4.0
Willing To Refer 5.0

Project Type:: Mobile App Development
Project Cost:: $500,000+
Project Duration:: Dec 2025 - Jun 2026
Business Type:: Nonprofit & NGO
Location:: Kolkata, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Nonprofit & NGO company based in Kolkata, India. I'm the Chief Digital Officer and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to build iOS and Android apps for our customers, including booking, payments and push notifications before our busy season.

What services did the company provide for your project?

Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.

Why did you choose this company over other providers you considered?

They had relevant experience in Nonprofit & NGO and their proposal was the clearest of the ones we received.

How clearly did the company understand your requirements and business goals?

Well. There were a couple of points we had to clarify early on, but after that they were spot on.

How was your overall experience with their communication and project management?

Organised and transparent. Their project manager kept the project on track and flagged risks early.

Did the company deliver the project on time and within your expected budget?

It was delivered on time, and the final invoice matched the original estimate.

What tangible results or business impact have you seen since the project was completed?

Our team saves several hours a week, and we have had very few issues since launch.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Potential Digital Agency Delivered a Quality AI & Machine Learning Solution on Time

Abdullah Al Harbi / Director of Technology | May 10, 2026

The project went well overall. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

We launched on schedule and have not had any major issues since. There were some early misunderstandings on requirements that took a few rounds to sort out.

We would definitely work with them again.

Project summary

We partnered with Potential Digital Agency to automate document data extraction that our team was doing by hand. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 3 months from kickoff to launch.

Overall Rating 4.0
Quality 4.0
Schedule 4.5
Project Cost 4.5
Willing To Refer 5.0

Project Type:: AI & Machine Learning
Project Cost:: $500,000+
Project Duration:: Dec 2025 - Mar 2026
Business Type:: Education
Location:: Dammam, Saudi Arabia

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Kinetic Academy Co is a Education business in Dammam, Saudi Arabia. As Director of Technology, I was responsible for this project on our side and the main contact for Potential Digital Agency.

What specific problem or business challenge led you to hire this company?

We needed to automate document data extraction that our team was doing by hand, and we didn't have the in-house capacity to do it ourselves.

What services did the company provide for your project?

AI & Machine Learning, plus QA and some consulting on how to structure the project.

Why did you choose this company over other providers you considered?

Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.

How clearly did the company understand your requirements and business goals?

Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.

How was your overall experience with their communication and project management?

Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.

Did the company deliver the project on time and within your expected budget?

It was delivered on time, and the final invoice matched the original estimate.

What tangible results or business impact have you seen since the project was completed?

Customer feedback has been positive, and we have seen better engagement since going live.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Yes, I would recommend them and we plan to work with them again.

Reliable Software Development Partner That Delivered What They Promised

Sam Walker / Product Manager | Apr 07, 2026

Potential Digital Agency did an excellent job for us. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

We are already seeing better numbers than before the project. I would recommend Potential Digital Agency to anyone looking for a dependable Software Development partner.

Project summary

We hired Potential Digital Agency to rebuild an internal order management system that had outgrown its original design. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 9-month engagement.

Overall Rating 5.0
Quality 5.0
Schedule 5.0
Project Cost 5.0
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: $50,000 to $149,999
Project Duration:: May 2025 - Feb 2026
Business Type:: Education
Location:: Auckland, New Zealand

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I'm the Product Manager at Beacon EdTech, a Education company based in Auckland, New Zealand. I look after our technology and work closely with outside partners on bigger projects.

What specific problem or business challenge led you to hire this company?

We needed to rebuild an internal order management system that had outgrown its original design, and we didn't have the in-house capacity to do it ourselves.

What services did the company provide for your project?

Software Development, plus QA and some consulting on how to structure the project.

Why did you choose this company over other providers you considered?

They had relevant experience in Education and their proposal was the clearest of the ones we received.

How clearly did the company understand your requirements and business goals?

Well. There were a couple of points we had to clarify early on, but after that they were spot on.

How was your overall experience with their communication and project management?

Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

That they were proactive — they suggested improvements instead of just doing what was asked.

Would you recommend this company to others, and would you work with them again?

Yes, I've already recommended them to a couple of people I know.

Potential Digital Agency Delivered a Quality Software Development Solution on Time

Ryan Wallace / Program Manager | Apr 02, 2026

Potential Digital Agency did an excellent job for us. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They shared working builds regularly, so we could test early and give feedback before things were locked in.

Feedback from our customers has been very positive so far.

We would definitely work with them again.

Project summary

We partnered with Potential Digital Agency to develop a scheduling and dispatch tool for our field team. They worked alongside our in-house team, which mostly handled business requirements and testing. The project took roughly 2 months from kickoff to launch.

Overall Rating 4.5
Quality 4.5
Schedule 4.5
Project Cost 4.0
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: $500,000+
Project Duration:: Dec 2025 - Feb 2026
Business Type:: Aerospace & Defense
Location:: Portland, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I work as Program Manager at Copper Leaf Aviation. We operate in Aerospace & Defense and most of our customers are in and around Portland, USA.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to develop a scheduling and dispatch tool for our field team before our busy season.

What services did the company provide for your project?

End-to-end Software Development — from requirements and design through to deployment and a support period afterwards.

Why did you choose this company over other providers you considered?

They had relevant experience in Aerospace & Defense and their proposal was the clearest of the ones we received.

How clearly did the company understand your requirements and business goals?

Better than we expected. They pointed out a few things we had not thought about.

How was your overall experience with their communication and project management?

Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.

Did the company deliver the project on time and within your expected budget?

It was delivered on time, and the final invoice matched the original estimate.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

How easy they were to work with. They were responsive, honest and genuinely interested in our success.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Capable Software Development team — happy with the end result

Lotte Jansen / Chief Digital Officer | Feb 28, 2026

Overall the project was a success, though it was not without some challenges. They were upfront about what was realistic within our budget, which helped us prioritise the right features. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

It has made a real difference to how our team works day to day. Documentation at handover was a bit thin and we had to ask for more detail. We are already discussing the next phase with them.

Project summary

We partnered with Potential Digital Agency to rebuild an internal order management system that had outgrown its original design. They also took care of integrations with a couple of third-party tools we already used. We worked together for around 3 months.

Overall Rating 4.0
Quality 3.5
Schedule 3.5
Project Cost 3.5
Willing To Refer 5.0

Project Type:: Software Development
Project Cost:: $500,000+
Project Duration:: Nov 2025 - Feb 2026
Business Type:: Education
Location:: Rotterdam, Netherlands

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Brightpath Learning BV is a Education business in Rotterdam, Netherlands. As Chief Digital Officer, I was responsible for this project on our side and the main contact for Potential Digital Agency.

What specific problem or business challenge led you to hire this company?

We had tried to do this internally and it stalled. We needed specialists to rebuild an internal order management system that had outgrown its original design.