Please describe your company, your role, and the industry you operate in.
As Head of Technology at Chenab Digital Agency I oversee technology spend and delivery across our Telecommunications operations out of Faisalabad, Pakistan. We're a commercially minded business, so every technology decision gets judged on what it actually contributes to the bottom line, not on how elegant it looks on paper.
What specific problem or business challenge led you to hire this company?
Our AI & Machine Learning capability had become the thing slowing everything else down. New feature requests, client asks, internal initiatives — all of it kept queuing up behind a platform that had been stretched way past what it was originally built for. We needed a proper rebuild, not another patch.
What services did the company provide for your project?
The scope ran the full AI & Machine Learning lifecycle — discovery, requirements, architecture, development across roughly a dozen sprints, integration testing, performance validation, deployment, and a four-week hypercare window afterward. They also handed over full documentation and ran a knowledge transfer session for our internal team.
Why did you choose this company over other providers you considered?
We shortlisted five vendors through a structured process. The technical review knocked two out right away. Of the remaining three, this team stood out because their AI & Machine Learning approach was specific rather than generic, backed by actual reference projects in Telecommunications — not just case studies pulled off a website. The reference calls confirmed everything the proposal claimed.
How clearly did the company understand your requirements and business goals?
Really well, partly because they already had Telecommunications experience that cut down on the amount of context we had to provide. They knew the terminology, asked the right questions, and translated our business requirements into technical specs accurately enough that development barely needed any clarification cycles.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Faisalabad, Pakistan and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
On time and inside the approved budget. Their estimating was notably accurate — they'd broken the work down in enough detail during discovery that the forecast held up the whole way through, instead of drifting with every small change. We had exactly one change request, and it was for scope we added ourselves.
What tangible results or business impact have you seen since the project was completed?
The ROI model we took to the board was deliberately conservative. Current performance against that model puts us on track to hit payback well ahead of the eighteen-month target we set. The operational efficiency gains in particular have outpaced the model, partly because the new platform's data quality supports decisions the old system simply couldn't.
What did you like most about working with this company?
What they did after launch. A lot of vendors treat go-live as the finish line. This team treated it as the start of a different phase — the hypercare period was substantial, the documentation held up in practice, and they checked back in at the thirty and ninety day marks to go over production metrics with us unprompted.
Would you recommend this company to others, and would you work with them again?
Absolutely, with one caveat worth mentioning: the value really starts in discovery, so clients who take that phase seriously will get the most out of it. We put real effort in upfront and it clearly paid off in what got delivered.