Details

Founded:
2016
Hourly Rates:
Undisclosed
Employees:
10 - 49
Ratings:
4.3 8 Reviews

Industries Served

Pharmaceuticals & Biotechnology Government & Public Sector Legal Services Real Estate Insurance Information Technology Retail & E-commerce Aerospace & Defense

Where We Specialize

19% AI Development
AI Development 19%
UI/UX 19%
Bot Development 16%
Mobile App Development 12%
Web Design 10%
Software Development 9%
IoT Development 9%
Cross Platform 6%

Industry Expertise

Insurance48% Fitness24% FinTech15% Sports13%

Typical Project Size

34% Small Business
33% Midmarket Business
33% Enterprise

About

Nowday works with clients to plan, build, and ship digital products. Their work spans web development, mobile apps, and custom software projects. Nowday employs 10 - 49 people. The team is based in Lisboa, Portugal. This profile is a starting point — reach out to Nowday directly to discuss project specifics.

Nowday Reviews

4.3 8 Reviews
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Professional team that made a complex project feel manageable

Tom Doyle / Owner | Sep 02, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Since launch, everything has been stable and our team has adapted to it quickly. If you need a team that communicates well and delivers, they are a good choice.

Project summary

Nowday was brought in to set up a sensor network and alerts for our cold storage facilities. The work covered requirements, design, development, testing and launch support. Overall it was a 3-month engagement.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$10,000 to $49,999
Project Duration:
Apr 2026 - Jul 2026
Business Type:
Pharmaceuticals & Biotechnology
Location:
Cambridge, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Kinetic Bio Ltd is a Pharmaceuticals & Biotechnology business in Cambridge, UK. As Owner, I was responsible for this project on our side and the main contact for Nowday.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to set up a sensor network and alerts for our cold storage facilities before our busy season.
What services did the company provide for your project?
IoT Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Pharmaceuticals & Biotechnology clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable IoT Development partner.

Dependable IoT Development Partner for a Growing Government & Public Sector Business

Noura Al Mansoori / CEO | Aug 14, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

We are already seeing better numbers than before the project. I would recommend Nowday to anyone looking for a dependable IoT Development partner.

Project summary

We hired Nowday to build firmware and a companion app for a smart device we were launching. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 7 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$10,000 to $49,999
Project Duration:
Nov 2025 - Jun 2026
Business Type:
Government & Public Sector
Location:
Sharjah, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Lakeshore Civic Solutions LLC is a Government & Public Sector business in Sharjah, UAE. As CEO, I was responsible for this project on our side and the main contact for Nowday.
What specific problem or business challenge led you to hire this company?
We needed to build firmware and a companion app for a smart device we were launching, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mainly IoT Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
They had relevant experience in Government & Public Sector and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Government & Public Sector clients before.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable IoT Development partner.

Capable AI & Machine Learning team — happy with the end result

Julie Leblanc / Head of Digital Transformation | Apr 25, 2026

Overall the project was a success, though it was not without some challenges. We dealt with the same core team throughout, so we did not have to keep re-explaining things. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

It has made a real difference to how our team works day to day. Their team changed one developer midway, which slowed things down for a couple of weeks. Happy to recommend them.

Project summary

We hired Nowday to build a demand forecasting model on top of our sales data. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 6-month engagement.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$500,000+
Project Duration:
Oct 2025 - Apr 2026
Business Type:
Legal Services
Location:
Calgary, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Head of Digital Transformation at Blue Harbor Partners, a Legal Services company based in Calgary, Canada. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a demand forecasting model on top of our sales data.
What services did the company provide for your project?
AI & Machine Learning, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Legal Services and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Dependable Software Development Partner for a Growing Real Estate Business

Darragh Kelly / Chief Digital Officer | Apr 12, 2026

We were very happy with how this project went. They were upfront about what was realistic within our budget, which helped us prioritise the right features. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

The Software Development work has already made a noticeable difference — tasks that used to take hours now take minutes.

We would definitely work with them again.

Project summary

Nowday was brought in to rebuild an internal order management system that had outgrown its original design. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 8-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$500,000+
Project Duration:
Jul 2025 - Mar 2026
Business Type:
Real Estate
Location:
Cork, Ireland

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Chief Digital Officer at Greenfield Realty Ltd. We operate in Real Estate and most of our customers are in and around Cork, Ireland.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to rebuild an internal order management system that had outgrown its original design so they could focus on customers.
What services did the company provide for your project?
Software Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Nowday asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Good results, communication improved as the project went on

Harsh Bose / Head of Engineering | Mar 24, 2026

Overall the project was a success, though it was not without some challenges. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We launched on schedule and have not had any major issues since. There were some early misunderstandings on requirements that took a few rounds to sort out. Overall, a team we trust and plan to keep working with.

Project summary

Nowday was brought in to rebuild an internal order management system that had outgrown its original design. Their team handled planning, development and QA, with our product owner signing off each milestone. We worked together for around 4 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$150,000 to $499,999
Project Duration:
Sep 2025 - Jan 2026
Business Type:
Insurance
Location:
Bengaluru, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Head of Engineering at Pioneer Underwriters Pvt Ltd, a Insurance company based in Bengaluru, India. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to rebuild an internal order management system that had outgrown its original design so they could focus on customers.
What services did the company provide for your project?
Software Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Quality work, a little slower than we planned

Zoe Harris / CEO | Mar 10, 2026

We got a good result in the end, but the road there had a few bumps. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. They shared working builds regularly, so we could test early and give feedback before things were locked in. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

It has made a real difference to how our team works day to day. We had to follow up a few times on smaller bug fixes after launch. We would definitely work with them again.

Project summary

We hired Nowday to rebuild an internal order management system that had outgrown its original design. Their team handled planning, development and QA, with our product owner signing off each milestone. Overall it was a 6-month engagement.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$150,000 to $499,999
Project Duration:
Jul 2025 - Jan 2026
Business Type:
Information Technology
Location:
Perth, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Horizon Software is a Information Technology business in Perth, Australia. As CEO, I was responsible for this project on our side and the main contact for Nowday.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to rebuild an internal order management system that had outgrown its original design so they could focus on customers.
What services did the company provide for your project?
Software Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Information Technology and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Information Technology clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Good value and a team that genuinely cares about the result

Sean O'Connor / IT Manager | Feb 09, 2026

I would rate this engagement highly on almost every front. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They shared working builds regularly, so we could test early and give feedback before things were locked in.

Feedback from our customers has been very positive so far. I would recommend Nowday to anyone looking for a dependable Mobile App Development partner.

Project summary

We hired Nowday to rebuild our existing mobile app, which had poor reviews and frequent crashes. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 5 months.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
Aug 2025 - Jan 2026
Business Type:
Retail & E-commerce
Location:
Cork, Ireland

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Retail & E-commerce company based in Cork, Ireland. I'm the IT Manager and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to rebuild our existing mobile app, which had poor reviews and frequent crashes, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mobile App Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Solid IoT Development Work With Clear Communication Throughout

Jason Price / CEO | Feb 02, 2026

We were very happy with how this project went. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

We are already seeing better numbers than before the project. Happy to recommend them.

Project summary

We hired Nowday to connect our equipment to a cloud dashboard so we could monitor it remotely. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 7 months.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$50,000 to $149,999
Project Duration:
Jun 2025 - Jan 2026
Business Type:
Aerospace & Defense
Location:
Atlanta, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Beacon Aerospace LLC is a Aerospace & Defense business in Atlanta, USA. As CEO, I was responsible for this project on our side and the main contact for Nowday.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to connect our equipment to a cloud dashboard so we could monitor it remotely.
What services did the company provide for your project?
End-to-end IoT Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
They had relevant experience in Aerospace & Defense and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.
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