Please describe your company, your role, and the industry you operate in.
I run technology for Lumen Media Collective, a growth-stage Events & Event Management company based in San Diego, USA. My role as Chief Product Officer covers product engineering, platform operations, and our vendor relationships. We'd hit a point where our internal capacity just couldn't keep pace with what the roadmap demanded.
What specific problem or business challenge led you to hire this company?
Our Data & Analytics capability had become the thing slowing everything else down. New feature requests, client asks, internal initiatives — all of it kept queuing up behind a platform that had been stretched way past what it was originally built for. We needed a proper rebuild, not another patch.
What services did the company provide for your project?
The scope ran the full Data & Analytics lifecycle — discovery, requirements, architecture, development across roughly a dozen sprints, integration testing, performance validation, deployment, and a four-week hypercare window afterward. They also handed over full documentation and ran a knowledge transfer session for our internal team.
Why did you choose this company over other providers you considered?
A peer in the Events & Event Management space had used them for something similar in Data & Analytics and recommended them without hesitation. Our own due diligence backed that up. Domain knowledge, Data & Analytics depth, and a track record of actually delivering — that combination made the decision easy.
How clearly did the company understand your requirements and business goals?
Really well, partly because they already had Events & Event Management experience that cut down on the amount of context we had to provide. They knew the terminology, asked the right questions, and translated our business requirements into technical specs accurately enough that development barely needed any clarification cycles.
How was your overall experience with their communication and project management?
Proactive and well-calibrated. Technical detail for the engineering side, plain summaries for the steering group, and risk flags that came with a proposed fix attached rather than just a problem statement. The biweekly sprint reviews kept our stakeholders in the loop without requiring them to sit in on every working session.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the Data & Analytics work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Absolutely, with one caveat worth mentioning: the value really starts in discovery, so clients who take that phase seriously will get the most out of it. We put real effort in upfront and it clearly paid off in what got delivered.