New Normal

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Details

Founded:: 2012
Hourly Rates:: $100 - $149 / hr
Employees:: 10 - 49
Ratings:: 4.8 9 Reviews

Industries Served

Mining & Metals Fashion & Apparel Events & Event Management Manufacturing Advertising & Marketing Construction Human Resources

Where We Specialize

22% Software Development

Software Development 22%

AI Development 22%

Virtual Reality 20%

Bot Development 16%

Mobile App Development 15%

Web Development 5%

Industry Expertise

Sports69% Fitness31%

Typical Project Size

42% Small Business

40% Enterprise

18% Midmarket Business

About

Since 2012, New Normal has operated as a technology services provider. Their core services include Custom Software Development. With 10 - 49 people on staff, New Normal can take on projects of varying size. Projects are generally billed around $100 - $149 / hr/hr. New Normal holds a 5.0-star rating across 5 client reviews. New Normal operates out of Seattle, WA. This profile is a starting point — reach out to New Normal directly to discuss project specifics.

New Normal Reviews

4.8 9 Reviews

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Professional AI & Machine Learning Team, Smooth Delivery From Start to Finish

Ruben Visser / Head of Engineering | Sep 25, 2026

We were very happy with how this project went. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

Feedback from our customers has been very positive so far. Happy to recommend them.

Project summary

We partnered with New Normal to automate document data extraction that our team was doing by hand. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 4-month engagement.

Overall Rating 4.5
Quality 4.0
Schedule 5.0
Project Cost 4.5
Willing To Refer 5.0

Project Type:: AI & Machine Learning
Project Cost:: $150,000 to $499,999
Project Duration:: Apr 2026 - Aug 2026
Business Type:: Mining & Metals
Location:: Rotterdam, Netherlands

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I work as Head of Engineering at Maple Metals BV. We operate in Mining & Metals and most of our customers are in and around Rotterdam, Netherlands.

What specific problem or business challenge led you to hire this company?

We had tried to do this internally and it stalled. We needed specialists to automate document data extraction that our team was doing by hand.

What services did the company provide for your project?

AI & Machine Learning, plus QA and some consulting on how to structure the project.

Why did you choose this company over other providers you considered?

Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.

How clearly did the company understand your requirements and business goals?

They understood our goals quickly, partly because they had worked with Mining & Metals clients before.

How was your overall experience with their communication and project management?

Organised and transparent. Their project manager kept the project on track and flagged risks early.

Did the company deliver the project on time and within your expected budget?

Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.

What tangible results or business impact have you seen since the project was completed?

It is still early, but the numbers are trending in the right direction and the system has been stable.

What did you like most about working with this company?

That they were proactive — they suggested improvements instead of just doing what was asked.

Would you recommend this company to others, and would you work with them again?

Yes, I would recommend them and we plan to work with them again.

Delivered on time and stayed involved after launch

Rohan Sharma / Managing Director | Sep 22, 2026

I would rate this engagement highly on almost every front. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

Since launch, everything has been stable and our team has adapted to it quickly. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We engaged New Normal to build a customer portal where clients can log in, track orders and download invoices. They also took care of integrations with a couple of third-party tools we already used. Overall it was a 9-month engagement.

Overall Rating 5.0
Quality 5.0
Schedule 5.0
Project Cost 5.0
Willing To Refer 5.0

Project Type:: Web Development
Project Cost:: Less than $10,000
Project Duration:: Nov 2025 - Aug 2026
Business Type:: Mining & Metals
Location:: Bengaluru, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I'm the Managing Director at Beacon Metals Pvt Ltd, a Mining & Metals company based in Bengaluru, India. I look after our technology and work closely with outside partners on bigger projects.

What specific problem or business challenge led you to hire this company?

Our team was spending too much time on manual work. The goal was to build a customer portal where clients can log in, track orders and download invoices so they could focus on customers.

What services did the company provide for your project?

Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.

Why did you choose this company over other providers you considered?

A colleague recommended them, and our first calls confirmed they understood what we needed.

How clearly did the company understand your requirements and business goals?

They understood our goals quickly, partly because they had worked with Mining & Metals clients before.

How was your overall experience with their communication and project management?

Communication was good overall and improved further once we settled into a routine.

Did the company deliver the project on time and within your expected budget?

Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.

What tangible results or business impact have you seen since the project was completed?

Our team saves several hours a week, and we have had very few issues since launch.

What did you like most about working with this company?

That they were proactive — they suggested improvements instead of just doing what was asked.

Would you recommend this company to others, and would you work with them again?

Definitely. We have already started talking about the next phase.

Great team to work with — professional, responsive and reliable

Tom Edwards / Managing Director | Sep 16, 2026

We were very happy with how this project went. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

The AI & Machine Learning work has already made a noticeable difference — tasks that used to take hours now take minutes. I would recommend New Normal to anyone looking for a dependable AI & Machine Learning partner.

Project summary

We partnered with New Normal to build a demand forecasting model on top of our sales data. Their team handled planning, development and QA, with our product owner signing off each milestone. We worked together for around 6 months.

Overall Rating 5.0
Quality 5.0
Schedule 4.5
Project Cost 5.0
Willing To Refer 5.0

Project Type:: AI & Machine Learning
Project Cost:: $10,000 to $49,999
Project Duration:: Jan 2026 - Jul 2026
Business Type:: Fashion & Apparel
Location:: Bristol, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I'm the Managing Director at Stonebridge Clothing Ltd, a Fashion & Apparel company based in Bristol, UK. I look after our technology and work closely with outside partners on bigger projects.

What specific problem or business challenge led you to hire this company?

We had tried to do this internally and it stalled. We needed specialists to build a demand forecasting model on top of our sales data.

What services did the company provide for your project?

End-to-end AI & Machine Learning — from requirements and design through to deployment and a support period afterwards.

Why did you choose this company over other providers you considered?

Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.

How clearly did the company understand your requirements and business goals?

They understood our goals quickly, partly because they had worked with Fashion & Apparel clients before.

How was your overall experience with their communication and project management?

Communication was good overall and improved further once we settled into a routine.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

Our team saves several hours a week, and we have had very few issues since launch.

What did you like most about working with this company?

The consistency. Same team, same standard, from the first week to the last.

Would you recommend this company to others, and would you work with them again?

Yes. They are a reliable AI & Machine Learning partner.

New Normal Delivered a Quality AI & Machine Learning Solution on Time

Tom Ahmed / Founder & CEO | Aug 31, 2026

New Normal did an excellent job for us. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. They shared working builds regularly, so we could test early and give feedback before things were locked in.

We are already seeing better numbers than before the project.

Happy to recommend them.

Project summary

Our company worked with New Normal to build a demand forecasting model on top of our sales data. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 6 months.

Overall Rating 5.0
Quality 5.0
Schedule 5.0
Project Cost 5.0
Willing To Refer 5.0

Project Type:: AI & Machine Learning
Project Cost:: $10,000 to $49,999
Project Duration:: Feb 2026 - Aug 2026
Business Type:: Events & Event Management
Location:: London, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Events & Event Management company based in London, UK. I'm the Founder & CEO and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

Our team was spending too much time on manual work. The goal was to build a demand forecasting model on top of our sales data so they could focus on customers.

What services did the company provide for your project?

AI & Machine Learning, plus QA and some consulting on how to structure the project.

Why did you choose this company over other providers you considered?

Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.

How clearly did the company understand your requirements and business goals?

They understood our goals quickly, partly because they had worked with Events & Event Management clients before.

How was your overall experience with their communication and project management?

Organised and transparent. Their project manager kept the project on track and flagged risks early.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

We can now handle more volume without adding staff, which was the main goal.

What did you like most about working with this company?

The consistency. Same team, same standard, from the first week to the last.

Would you recommend this company to others, and would you work with them again?

Yes, I would recommend them and we plan to work with them again.

Great Experience With New Normal on Our Mobile App Development Project

Nikhil Agarwal / IT Director | Aug 27, 2026

I would rate this engagement highly on almost every front. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

We are already seeing better numbers than before the project. Happy to recommend them.

Project summary

We partnered with New Normal to rebuild our existing mobile app, which had poor reviews and frequent crashes. They worked alongside our in-house team, which mostly handled business requirements and testing. We worked together for around 5 months.

Overall Rating 4.5
Quality 5.0
Schedule 4.5
Project Cost 4.5
Willing To Refer 5.0

Project Type:: Mobile App Development
Project Cost:: $50,000 to $149,999
Project Duration:: Mar 2026 - Aug 2026
Business Type:: Manufacturing
Location:: Chennai, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I'm the IT Director at Ironwood Manufacturing, a Manufacturing company based in Chennai, India. I look after our technology and work closely with outside partners on bigger projects.

What specific problem or business challenge led you to hire this company?

Our team was spending too much time on manual work. The goal was to rebuild our existing mobile app, which had poor reviews and frequent crashes so they could focus on customers.

What services did the company provide for your project?

End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.

Why did you choose this company over other providers you considered?

They had relevant experience in Manufacturing and their proposal was the clearest of the ones we received.

How clearly did the company understand your requirements and business goals?

They understood our goals quickly, partly because they had worked with Manufacturing clients before.

How was your overall experience with their communication and project management?

Organised and transparent. Their project manager kept the project on track and flagged risks early.

Did the company deliver the project on time and within your expected budget?

Yes, on time and within budget.

What tangible results or business impact have you seen since the project was completed?

Customer feedback has been positive, and we have seen better engagement since going live.

What did you like most about working with this company?

The consistency. Same team, same standard, from the first week to the last.

Would you recommend this company to others, and would you work with them again?

Yes, I've already recommended them to a couple of people I know.

A reliable long-term partner for our tech needs

Jason Hughes / Head of Digital Transformation | Jul 07, 2026

New Normal did an excellent job for us. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

Since launch, everything has been stable and our team has adapted to it quickly. Overall, a team we trust and plan to keep working with.

Project summary

We hired New Normal to build iOS and Android apps for our customers, including booking, payments and push notifications. They also took care of integrations with a couple of third-party tools we already used. Overall it was a 8-month engagement.

Overall Rating 4.5
Quality 5.0
Schedule 4.5
Project Cost 5.0
Willing To Refer 5.0

Project Type:: Mobile App Development
Project Cost:: $50,000 to $149,999
Project Duration:: Sep 2025 - May 2026
Business Type:: Advertising & Marketing
Location:: Dallas, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Advertising & Marketing company based in Dallas, USA. I'm the Head of Digital Transformation and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

Our team was spending too much time on manual work. The goal was to build iOS and Android apps for our customers, including booking, payments and push notifications so they could focus on customers.

What services did the company provide for your project?

End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.

Why did you choose this company over other providers you considered?

A colleague recommended them, and our first calls confirmed they understood what we needed.

How clearly did the company understand your requirements and business goals?

Well. There were a couple of points we had to clarify early on, but after that they were spot on.

How was your overall experience with their communication and project management?

Communication was good overall and improved further once we settled into a routine.

Did the company deliver the project on time and within your expected budget?

Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.

What tangible results or business impact have you seen since the project was completed?

Our team saves several hours a week, and we have had very few issues since launch.

What did you like most about working with this company?

Their attention to detail and the quality of the final product.

Would you recommend this company to others, and would you work with them again?

Yes, I would recommend them and we plan to work with them again.

Professional Mobile App Development Team, Smooth Delivery From Start to Finish

Brandon Brooks / Senior Product Manager | Jun 02, 2026

I would rate this engagement highly on almost every front. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. They shared working builds regularly, so we could test early and give feedback before things were locked in. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

It has made a real difference to how our team works day to day. We are already discussing the next phase with them.

Project summary

We engaged New Normal to build iOS and Android apps for our customers, including booking, payments and push notifications. The work covered requirements, design, development, testing and launch support. The engagement ran for about 9 months.

Overall Rating 5.0
Quality 5.0
Schedule 4.5
Project Cost 4.5
Willing To Refer 5.0

Project Type:: Mobile App Development
Project Cost:: $500,000+
Project Duration:: Aug 2025 - May 2026
Business Type:: Events & Event Management
Location:: Nashville, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.

We're a mid-sized Events & Event Management company based in Nashville, USA. I'm the Senior Product Manager and I oversaw the project from start to finish.

What specific problem or business challenge led you to hire this company?

Our existing setup was holding us back. We wanted to build iOS and Android apps for our customers, including booking, payments and push notifications before our busy season.

What services did the company provide for your project?

Mobile App Development, including planning, development, testing and launch support.