New Icon

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Details

Founded:
2007
Hourly Rates:
$150 - $199 / hr
Employees:
10 - 49
Ratings:
4.6 9 Reviews

Industries Served

Pharmaceuticals & Biotechnology Manufacturing Automotive Mining & Metals Financial Services Food & Beverage Sports & Fitness Fashion & Apparel

Where We Specialize

23% Web Design
Web Design 23%
Mobile App Development 22%
Software Development 20%
IoT Development 12%
Web Development 11%
Augmented Reality 10%
Virtual Reality 2%

Industry Expertise

FinTech100%

Typical Project Size

48% Midmarket Business
37% Small Business
15% Enterprise

About

New Icon is a technology company founded in 2007. Their core services include Custom Software Development. Its team includes 10 - 49 specialists working across design, development, and delivery. Projects are generally billed around $150 - $199 / hr/hr. New Icon holds a 5.0-star rating across 1 client reviews. The team is based in Bristol, England. Overall, New Icon is one of the options worth shortlisting for a technology project.

New Icon Reviews

4.6 9 Reviews
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A reliable long-term partner for our tech needs

Heather Fisher / Founder & CEO | Oct 15, 2026

Our experience with New Icon was really positive from start to finish. We dealt with the same core team throughout, so we did not have to keep re-explaining things. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

The Mobile App Development work has already made a noticeable difference — tasks that used to take hours now take minutes. Happy to recommend them.

Project summary

We engaged New Icon to rebuild our existing mobile app, which had poor reviews and frequent crashes. The work covered requirements, design, development, testing and launch support. Overall it was a 7-month engagement.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$10,000 to $49,999
Project Duration:
Feb 2026 - Sep 2026
Business Type:
Pharmaceuticals & Biotechnology
Location:
Chicago, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Beacon Therapeutics Inc is a Pharmaceuticals & Biotechnology business in Chicago, USA. As Founder & CEO, I was responsible for this project on our side and the main contact for New Icon.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to rebuild our existing mobile app, which had poor reviews and frequent crashes so they could focus on customers.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
We compared three or four agencies. New Icon asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

New Icon Delivered a Quality Software Development Solution on Time

Noura Rahman / Program Manager | Oct 12, 2026

We were happy with the final result. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. They shared working builds regularly, so we could test early and give feedback before things were locked in.

Feedback from our customers has been very positive so far. A couple of milestones slipped by a week or so, mostly around testing.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

New Icon was brought in to rebuild an internal order management system that had outgrown its original design. Their team handled planning, development and QA, with our product owner signing off each milestone. We worked together for around 4 months.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$500,000+
Project Duration:
May 2026 - Sep 2026
Business Type:
Manufacturing
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Sage Components is a Manufacturing business in Dubai, UAE. As Program Manager, I was responsible for this project on our side and the main contact for New Icon.
What specific problem or business challenge led you to hire this company?
We needed to rebuild an internal order management system that had outgrown its original design, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
End-to-end Software Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Dependable UI/UX Design Partner for a Growing Automotive Business

Ben Doyle / Founder | Oct 09, 2026

New Icon did good work for us, and we would use them again. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

Feedback from our customers has been very positive so far. Documentation at handover was a bit thin and we had to ask for more detail.

Overall, a team we trust and plan to keep working with.

Project summary

We engaged New Icon to redesign the user experience of our SaaS product. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 8 months from kickoff to launch.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$50,000 to $149,999
Project Duration:
Dec 2025 - Aug 2026
Business Type:
Automotive
Location:
London, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Automotive company based in London, UK. I'm the Founder and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to redesign the user experience of our SaaS product before our busy season.
What services did the company provide for your project?
End-to-end UI/UX Design — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
We compared three or four agencies. New Icon asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

New Icon Delivered a Quality IoT Development Solution on Time

Nora Al Otaibi / Project Manager | Aug 19, 2026

Our experience with New Icon was really positive from start to finish. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

We are already seeing better numbers than before the project. Overall, a team we trust and plan to keep working with.

Project summary

We hired New Icon to build firmware and a companion app for a smart device we were launching. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 7-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$150,000 to $499,999
Project Duration:
Dec 2025 - Jul 2026
Business Type:
Mining & Metals
Location:
Jeddah, Saudi Arabia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Project Manager at Brightpath Resources Co. We operate in Mining & Metals and most of our customers are in and around Jeddah, Saudi Arabia.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build firmware and a companion app for a smart device we were launching before our busy season.
What services did the company provide for your project?
IoT Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Mining & Metals and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

They listened, asked the right questions, and delivered

Ben Wright / Head of Digital Transformation | Jun 10, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

We are already seeing better numbers than before the project. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We partnered with New Icon to develop a scheduling and dispatch tool for our field team. They worked alongside our in-house team, which mostly handled business requirements and testing. We worked together for around 4 months.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$50,000 to $149,999
Project Duration:
Jan 2026 - May 2026
Business Type:
Financial Services
Location:
Cardiff, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Head of Digital Transformation at Brightpath Payments, a Financial Services company based in Cardiff, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to develop a scheduling and dispatch tool for our field team before our busy season.
What services did the company provide for your project?
Software Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. New Icon asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Honest advice and solid execution

Layla Saleh / Director | May 14, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

It has made a real difference to how our team works day to day. Happy to recommend them.

Project summary

We engaged New Icon to build a customer portal where clients can log in, track orders and download invoices. They worked alongside our in-house team, which mostly handled business requirements and testing. The engagement ran for about 8 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Aug 2025 - Apr 2026
Business Type:
Food & Beverage
Location:
Sharjah, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Food & Beverage company based in Sharjah, UAE. I'm the Director and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to build a customer portal where clients can log in, track orders and download invoices, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Dependable UI/UX Design Partner for a Growing Sports & Fitness Business

Niamh Byrne / Owner | Mar 20, 2026

New Icon did an excellent job for us. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

The result looks great and performs well, and our internal team found it easy to take over.

We would definitely work with them again.

Project summary

We engaged New Icon to build a design system so our product looked consistent across screens. They worked alongside our in-house team, which mostly handled business requirements and testing. We worked together for around 2 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$10,000 to $49,999
Project Duration:
Dec 2025 - Feb 2026
Business Type:
Sports & Fitness
Location:
Dublin, Ireland

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Sports & Fitness company based in Dublin, Ireland. I'm the Owner and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build a design system so our product looked consistent across screens before our busy season.
What services did the company provide for your project?
End-to-end UI/UX Design — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable UI/UX Design partner.

Professional Software Development Team, Smooth Delivery From Start to Finish

Julie Campbell / Co-Founder & CTO | Mar 19, 2026

We were very happy with how this project went. Their project manager kept things organised and was quick to flag anything that might affect the timeline. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

It has made a real difference to how our team works day to day. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We partnered with New Icon to rebuild an internal order management system that had outgrown its original design. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 3-month engagement.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$10,000 to $49,999
Project Duration:
Nov 2025 - Feb 2026
Business Type:
Mining & Metals
Location:
Vancouver, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Co-Founder & CTO at Evergreen Metals, a Mining & Metals company based in Vancouver, Canada. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to rebuild an internal order management system that had outgrown its original design.
What services did the company provide for your project?
Software Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

New Icon Delivered a Quality Mobile App Development Solution on Time

Chris Price / Founder & CEO | Jan 20, 2026

We were very happy with how this project went. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

We are already seeing better numbers than before the project.

Overall, a team we trust and plan to keep working with.

Project summary

We engaged New Icon to rebuild our existing mobile app, which had poor reviews and frequent crashes. They worked alongside our in-house team, which mostly handled business requirements and testing. The engagement ran for about 5 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$150,000 to $499,999
Project Duration:
Jul 2025 - Dec 2025
Business Type:
Fashion & Apparel
Location:
Raleigh, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Founder & CEO at Atlas Apparel LLC, a Fashion & Apparel company based in Raleigh, USA. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to rebuild our existing mobile app, which had poor reviews and frequent crashes before our busy season.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
We compared three or four agencies. New Icon asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.
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