Icon Web Group

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Details

Founded:
2020
Hourly Rates:
Undisclosed
Employees:
2 - 9
Ratings:
4.2 8 Reviews

Industries Served

Advertising & Marketing Retail & E-commerce Energy & Utilities Sports & Fitness Insurance Travel & Hospitality Education Human Resources

Where We Specialize

29% Ruby on Rails
Ruby on Rails 29%
AI Development 28%
Software Development 17%
Bot Development 16%
Web Development 6%
Mobile App Development 4%

Industry Expertise

Logistics31% Automotive29% Retail15% Education14% Insurance11%

Typical Project Size

46% Midmarket Business
42% Small Business
12% Enterprise

About

Icon Web Group is a software development company that turns ideas into working products. Their core services include Web Development and Mobile App Development. With 2 - 9 people on staff, Icon Web Group can take on projects of varying size. The team is based in Benton, AR. Overall, Icon Web Group is one of the options worth shortlisting for a technology project.

Icon Web Group Reviews

4.2 8 Reviews
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They listened, asked the right questions, and delivered

Ben Edwards / Head of Product | Jul 27, 2026

We were happy with the final result. They shared working builds regularly, so we could test early and give feedback before things were locked in. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

We launched on schedule and have not had any major issues since. There were some early misunderstandings on requirements that took a few rounds to sort out. We would definitely work with them again.

Project summary

We partnered with Icon Web Group to rebuild our existing mobile app, which had poor reviews and frequent crashes. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 3-month engagement.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
Mar 2026 - Jun 2026
Business Type:
Advertising & Marketing
Location:
Birmingham, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Head of Product at Pinecrest Marketing Ltd, a Advertising & Marketing company based in Birmingham, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We needed to rebuild our existing mobile app, which had poor reviews and frequent crashes, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Skilled AI & Machine Learning Team That Understood Our Business

James Holmes / Co-Founder | Jul 26, 2026

Icon Web Group did an excellent job for us. They shared working builds regularly, so we could test early and give feedback before things were locked in. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

Since launch, everything has been stable and our team has adapted to it quickly. Happy to recommend them.

Project summary

We engaged Icon Web Group to build a demand forecasting model on top of our sales data. They worked alongside our in-house team, which mostly handled business requirements and testing. We worked together for around 2 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$10,000 to $49,999
Project Duration:
Apr 2026 - Jun 2026
Business Type:
Retail & E-commerce
Location:
Manchester, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Co-Founder at Beacon Goods. We operate in Retail & E-commerce and most of our customers are in and around Manchester, UK.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a demand forecasting model on top of our sales data so they could focus on customers.
What services did the company provide for your project?
AI & Machine Learning, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Great Experience With Icon Web Group on Our AI & Machine Learning Project

Lachlan Stewart / CEO | Jul 16, 2026

Icon Web Group did an excellent job for us. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

We are already seeing better numbers than before the project.

We are already discussing the next phase with them.

Project summary

We partnered with Icon Web Group to build a demand forecasting model on top of our sales data. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 5-month engagement.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 4.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$10,000 to $49,999
Project Duration:
Dec 2025 - May 2026
Business Type:
Energy & Utilities
Location:
Adelaide, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Redwood Power Pty Ltd is a Energy & Utilities business in Adelaide, Australia. As CEO, I was responsible for this project on our side and the main contact for Icon Web Group.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a demand forecasting model on top of our sales data.
What services did the company provide for your project?
AI & Machine Learning, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Good results, communication improved as the project went on

Siddharth Reddy / IT Manager | Jul 14, 2026

Overall the project was a success, though it was not without some challenges. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

We launched on schedule and have not had any major issues since. We had to follow up a few times on smaller bug fixes after launch. Overall, a team we trust and plan to keep working with.

Project summary

We hired Icon Web Group to develop a field-staff app with offline mode that syncs back to our main system. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 3-month engagement.

  • Overall Rating 3.5
  • Quality 4.0
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$150,000 to $499,999
Project Duration:
Mar 2026 - Jun 2026
Business Type:
Sports & Fitness
Location:
Kolkata, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Sports & Fitness company based in Kolkata, India. I'm the IT Manager and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to develop a field-staff app with offline mode that syncs back to our main system before our busy season.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Sports & Fitness clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.

Quality work, a little slower than we planned

Eric Morgan / Chief Digital Officer | Apr 15, 2026

Overall the project was a success, though it was not without some challenges. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

We launched on schedule and have not had any major issues since. Documentation at handover was a bit thin and we had to ask for more detail.

I would recommend Icon Web Group to anyone looking for a dependable Web Development partner.

Project summary

We hired Icon Web Group to rebuild a slow, outdated web app and move it to a new framework. They also took care of integrations with a couple of third-party tools we already used. The project took roughly 7 months from kickoff to launch.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$50,000 to $149,999
Project Duration:
Aug 2025 - Mar 2026
Business Type:
Insurance
Location:
Seattle, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Keystone Insurance Inc is a Insurance business in Seattle, USA. As Chief Digital Officer, I was responsible for this project on our side and the main contact for Icon Web Group.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to rebuild a slow, outdated web app and move it to a new framework.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Good work overall, with a few bumps along the way

Sarah MacDonald / Director | Mar 01, 2026

Overall the project was a success, though it was not without some challenges. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

Feedback from our customers has been very positive so far. There were some early misunderstandings on requirements that took a few rounds to sort out. Overall, a team we trust and plan to keep working with.

Project summary

We engaged Icon Web Group to automate document data extraction that our team was doing by hand. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 2 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
Less than $10,000
Project Duration:
Nov 2025 - Jan 2026
Business Type:
Travel & Hospitality
Location:
Waterloo, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Lakeshore Hotels Inc is a Travel & Hospitality business in Waterloo, Canada. As Director, I was responsible for this project on our side and the main contact for Icon Web Group.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to automate document data extraction that our team was doing by hand before our busy season.
What services did the company provide for your project?
Mainly AI & Machine Learning. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Travel & Hospitality clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Icon Web Group Delivered a Quality Mobile App Development Solution on Time

Lerato Nkosi / CTO | Jan 28, 2026

I would rate this engagement highly on almost every front. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

The Mobile App Development work has already made a noticeable difference — tasks that used to take hours now take minutes.

Happy to recommend them.

Project summary

We partnered with Icon Web Group to develop a field-staff app with offline mode that syncs back to our main system. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 3 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
Sep 2025 - Dec 2025
Business Type:
Education
Location:
Cape Town, South Africa

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Education company based in Cape Town, South Africa. I'm the CTO and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to develop a field-staff app with offline mode that syncs back to our main system so they could focus on customers.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
They had relevant experience in Education and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Education clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.

Great team to work with — professional, responsive and reliable

Pieter Dlamini / CEO | Jan 15, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

Since launch, everything has been stable and our team has adapted to it quickly. Overall, a team we trust and plan to keep working with.

Project summary

We hired Icon Web Group to build a custom operations platform to replace the spreadsheets and email threads we were running the business on. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 6 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$10,000 to $49,999
Project Duration:
Jun 2025 - Dec 2025
Business Type:
Human Resources
Location:
Johannesburg, South Africa

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as CEO at Westbridge Staffing (Pty) Ltd. We operate in Human Resources and most of our customers are in and around Johannesburg, South Africa.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a custom operations platform to replace the spreadsheets and email threads we were running the business on so they could focus on customers.
What services did the company provide for your project?
End-to-end Software Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.
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