Please describe your company, your role, and the industry you operate in.
I run technology for Coastline Retail Group, a growth-stage Events & Event Management company based in Miami, USA. My role as Chief Digital Officer covers product engineering, platform operations, and our vendor relationships. We'd hit a point where our internal capacity just couldn't keep pace with what the roadmap demanded.
What specific problem or business challenge led you to hire this company?
We had a clear product direction for our next stage of growth in Events & Event Management, but not the internal engineering depth to actually execute it. The CMS Development piece specifically needed specialist skills we couldn't realistically hire for on the timeline our business plan demanded.
What services did the company provide for your project?
Mainly CMS Development, with some adjacent architecture and QA work folded in. They owned the whole thing from requirements to go-live, including hooking it into four of our existing systems. Not needing a second vendor to cover that ground was genuinely useful, both cost-wise and logistically.
Why did you choose this company over other providers you considered?
A peer in the Events & Event Management space had used them for something similar in CMS Development and recommended them without hesitation. Our own due diligence backed that up. Domain knowledge, CMS Development depth, and a track record of actually delivering — that combination made the decision easy.
How clearly did the company understand your requirements and business goals?
Thoroughly. The requirements document was detailed enough that our own QA team used it directly to build acceptance criteria. Every user story had a clear business reason attached, and nothing was left open to interpretation. That discipline early on paid off through the rest of development and testing.
How was your overall experience with their communication and project management?
The most structured project management I've dealt with from any outside vendor. Sprint planning was tight, acceptance criteria were specific, and retrospectives actually led to changes rather than just being a box to tick. The backlog and risk register were both treated as live tools, not paperwork. I never once had to chase a status update.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the CMS Development work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
Their willingness to just be direct. If our requirements were unclear, they said so. If our priorities contradicted each other, they explained why. If an approach we'd assumed was right actually had real downsides, they told us before we'd committed to it. That kind of honesty is exactly what I look for in a long-term partner.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Events & Event Management network, both times to people facing CMS Development problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.