GoodPegg

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Details

Founded:
2021
Hourly Rates:
$25 - $49 / hr
Employees:
10 - 49
Ratings:
4.5 10 Reviews

Industries Served

Information Technology Education Legal Services Environmental Services Telecommunications Construction Advertising & Marketing Automotive Events & Event Management

Where We Specialize

41% Web Design
Web Design 41%
AI Development 19%
IoT Development 18%
UI/UX 10%
Mobile App Development 8%
Bot Development 4%

Industry Expertise

Hospitality88% Travel12%

Typical Project Size

46% Midmarket Business
33% Enterprise
21% Small Business

About

GoodPegg is a software development company that turns ideas into working products. The company's main offerings are Mobile App Development and UI/UX Design. GoodPegg employs 10 - 49 people. Projects are generally billed around $25 - $49 / hr/hr. GoodPegg holds a 5.0-star rating across 2 client reviews. The team is based in London, Canada. This profile is a starting point — reach out to GoodPegg directly to discuss project specifics.

GoodPegg Reviews

4.5 10 Reviews
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A reliable long-term partner for our tech needs

Layla Rahman / Managing Director | Sep 26, 2026

I would rate this engagement highly on almost every front. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Since launch, everything has been stable and our team has adapted to it quickly. We would definitely work with them again.

Project summary

Our company worked with GoodPegg to set up a sensor network and alerts for our cold storage facilities. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 5-month engagement.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
Less than $10,000
Project Duration:
Mar 2026 - Aug 2026
Business Type:
Information Technology
Location:
Sharjah, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Managing Director at Atlas Labs FZ-LLC. We operate in Information Technology and most of our customers are in and around Sharjah, UAE.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to set up a sensor network and alerts for our cold storage facilities so they could focus on customers.
What services did the company provide for your project?
IoT Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Information Technology and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Professional team that made a complex project feel manageable

Sam Doyle / Senior Product Manager | Sep 18, 2026

I would rate this engagement highly on almost every front. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

We are already seeing better numbers than before the project. I would recommend GoodPegg to anyone looking for a dependable UI/UX Design partner.

Project summary

Our company worked with GoodPegg to run user research and create new designs for our mobile app. The work covered requirements, design, development, testing and launch support. Overall it was a 5-month engagement.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$50,000 to $149,999
Project Duration:
Feb 2026 - Jul 2026
Business Type:
Education
Location:
Reading, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Brightpath Academy Ltd is a Education business in Reading, UK. As Senior Product Manager, I was responsible for this project on our side and the main contact for GoodPegg.
What specific problem or business challenge led you to hire this company?
We needed to run user research and create new designs for our mobile app, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
UI/UX Design, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Education and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Skilled Mobile App Development Team That Understood Our Business

Jack Kelly / Founder & CEO | Aug 27, 2026

GoodPegg did good work for us, and we would use them again. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

We are already seeing better numbers than before the project. Estimates on a few features were optimistic and those took longer than planned. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We hired GoodPegg to rebuild our existing mobile app, which had poor reviews and frequent crashes. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 3 months from kickoff to launch.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
Less than $10,000
Project Duration:
May 2026 - Aug 2026
Business Type:
Legal Services
Location:
Perth, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Founder & CEO at Bridgewater Partners, a Legal Services company based in Perth, Australia. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We needed to rebuild our existing mobile app, which had poor reviews and frequent crashes, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mobile App Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Legal Services and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Legal Services clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.

Would happily work with them again

Daan de Vries / CTO | Aug 12, 2026

The project went well overall. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

We are already seeing better numbers than before the project. Estimates on a few features were optimistic and those took longer than planned. Overall, a team we trust and plan to keep working with.

Project summary

We engaged GoodPegg to add an AI chatbot to our support site that answers questions from our help docs. The project was split into milestones, with a working build shared at the end of each one. The engagement ran for about 6 months.

  • Overall Rating 4.0
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$150,000 to $499,999
Project Duration:
Jan 2026 - Jul 2026
Business Type:
Environmental Services
Location:
Utrecht, Netherlands

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Brightpath Environmental BV is a Environmental Services business in Utrecht, Netherlands. As CTO, I was responsible for this project on our side and the main contact for GoodPegg.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to add an AI chatbot to our support site that answers questions from our help docs so they could focus on customers.
What services did the company provide for your project?
AI & Machine Learning, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Easy to work with and very transparent on timelines and cost

Maya Sandhu / Director | Jul 13, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. They were upfront about what was realistic within our budget, which helped us prioritise the right features. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

It has made a real difference to how our team works day to day. We are already discussing the next phase with them.

Project summary

We hired GoodPegg to build firmware and a companion app for a smart device we were launching. They worked alongside our in-house team, which mostly handled business requirements and testing. The project took roughly 9 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$10,000 to $49,999
Project Duration:
Aug 2025 - May 2026
Business Type:
Legal Services
Location:
Calgary, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Keystone Legal is a Legal Services business in Calgary, Canada. As Director, I was responsible for this project on our side and the main contact for GoodPegg.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build firmware and a companion app for a smart device we were launching so they could focus on customers.
What services did the company provide for your project?
End-to-end IoT Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Quality work, a little slower than we planned

Hannah Hughes / Co-Founder | May 12, 2026

We got a good result in the end, but the road there had a few bumps. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. They shared working builds regularly, so we could test early and give feedback before things were locked in.

We launched on schedule and have not had any major issues since. Documentation at handover was a bit thin and we had to ask for more detail. Happy to recommend them.

Project summary

We engaged GoodPegg to build firmware and a companion app for a smart device we were launching. The work covered requirements, design, development, testing and launch support. The engagement ran for about 7 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$10,000 to $49,999
Project Duration:
Aug 2025 - Mar 2026
Business Type:
Telecommunications
Location:
Leeds, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Telecommunications company based in Leeds, UK. I'm the Co-Founder and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build firmware and a companion app for a smart device we were launching before our busy season.
What services did the company provide for your project?
IoT Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Telecommunications and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Telecommunications clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Honest advice and solid execution

Daniel Rahman / Co-Founder & CTO | Mar 19, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

Since launch, everything has been stable and our team has adapted to it quickly. We would definitely work with them again.

Project summary

We hired GoodPegg to build a demand forecasting model on top of our sales data. The work covered requirements, design, development, testing and launch support. The engagement ran for about 6 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
Jul 2025 - Jan 2026
Business Type:
Construction
Location:
Abu Dhabi, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Co-Founder & CTO at Lumen Projects LLC. We operate in Construction and most of our customers are in and around Abu Dhabi, UAE.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a demand forecasting model on top of our sales data so they could focus on customers.
What services did the company provide for your project?
AI & Machine Learning, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Construction clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

They listened, asked the right questions, and delivered

Felix Fischer / Director of Technology | Feb 22, 2026

GoodPegg did an excellent job for us. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

It has made a real difference to how our team works day to day.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

We partnered with GoodPegg to build a demand forecasting model on top of our sales data. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 3 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$500,000+
Project Duration:
Sep 2025 - Dec 2025
Business Type:
Advertising & Marketing
Location:
Munich, Germany

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Ironwood Creative GmbH is a Advertising & Marketing business in Munich, Germany. As Director of Technology, I was responsible for this project on our side and the main contact for GoodPegg.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build a demand forecasting model on top of our sales data before our busy season.
What services did the company provide for your project?
AI & Machine Learning, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Advertising & Marketing clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable AI & Machine Learning partner.

Exceeded our expectations on quality and communication

Julie Leblanc / Program Manager | Jan 27, 2026

We were very happy with how this project went. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They shared working builds regularly, so we could test early and give feedback before things were locked in. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

The result looks great and performs well, and our internal team found it easy to take over.

We would definitely work with them again.

Project summary

We engaged GoodPegg to automate document data extraction that our team was doing by hand. The project was split into milestones, with a working build shared at the end of each one. The project took roughly 7 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$500,000+
Project Duration:
Apr 2025 - Nov 2025
Business Type:
Automotive
Location:
Ottawa, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Program Manager at Redwood Mobility. We operate in Automotive and most of our customers are in and around Ottawa, Canada.
What specific problem or business challenge led you to hire this company?
We needed to automate document data extraction that our team was doing by hand, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
AI & Machine Learning, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Automotive and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Automotive clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Great team to work with — professional, responsive and reliable

Pooja Verma / Director | Jan 14, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. They shared working builds regularly, so we could test early and give feedback before things were locked in. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We are already seeing better numbers than before the project.

I would recommend GoodPegg to anyone looking for a dependable IoT Development partner.

Project summary

Our company worked with GoodPegg to build firmware and a companion app for a smart device we were launching. The work covered requirements, design, development, testing and launch support. The project took roughly 2 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IoT Development
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - Dec 2025
Business Type:
Events & Event Management
Location:
Noida, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Director at Harborview Experiences. We operate in Events & Event Management and most of our customers are in and around Noida, India.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build firmware and a companion app for a smart device we were launching.
What services did the company provide for your project?
IoT Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Events & Event Management and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Events & Event Management clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.
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