Details

Founded:
2020
Hourly Rates:
$100 - $149 / hr
Employees:
50 - 249
Ratings:
4.2 10 Reviews

Industries Served

Advertising & Marketing Manufacturing Nonprofit & NGO Education Logistics & Supply Chain Media & Entertainment Financial Services Construction Environmental Services

Where We Specialize

35% AI Development
AI Development 35%
Bot Development 24%
Mobile App Development 17%
Web Development 10%
Ruby on Rails 9%
Game Development 5%

Industry Expertise

Automotive57% Retail43%

Typical Project Size

44% Enterprise
30% Midmarket Business
26% Small Business

About

Since 2020, Formative Labz has operated as a technology services provider. Formative Labz focuses on Digital Marketing. With 50 - 249 people on staff, Formative Labz can take on projects of varying size. Projects are generally billed around $100 - $149 / hr/hr. Formative Labz holds a 4.5-star rating across 1 client reviews. Their home base is Saskatoon, Canada. This gives a quick snapshot of what to expect when working with Formative Labz.

Formative Labz Reviews

4.2 10 Reviews
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They listened, asked the right questions, and delivered

Felix Becker / CEO | Oct 18, 2026

Formative Labz did an excellent job for us. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

We are already seeing better numbers than before the project. I would recommend Formative Labz to anyone looking for a dependable Web Development partner.

Project summary

Formative Labz was brought in to redesign and rebuild our company website on a modern stack. Scope included discovery workshops, development in two-week sprints and a short support period after launch. We worked together for around 9 months.

  • Overall Rating 4.5
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Dec 2025 - Sep 2026
Business Type:
Advertising & Marketing
Location:
Cologne, Germany

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the CEO at Kinetic Agency GmbH, a Advertising & Marketing company based in Cologne, Germany. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to redesign and rebuild our company website on a modern stack before our busy season.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
They had relevant experience in Advertising & Marketing and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Quality work, a little slower than we planned

Oliver Hughes / Product Manager | Oct 09, 2026

We got a good result in the end, but the road there had a few bumps. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Feedback from our customers has been very positive so far. Estimates on a few features were optimistic and those took longer than planned. I would recommend Formative Labz to anyone looking for a dependable AI & Machine Learning partner.

Project summary

We partnered with Formative Labz to add an AI chatbot to our support site that answers questions from our help docs. They also took care of integrations with a couple of third-party tools we already used. We worked together for around 3 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
May 2026 - Aug 2026
Business Type:
Manufacturing
Location:
Cambridge, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Maple Components Ltd is a Manufacturing business in Cambridge, UK. As Product Manager, I was responsible for this project on our side and the main contact for Formative Labz.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to add an AI chatbot to our support site that answers questions from our help docs.
What services did the company provide for your project?
Mainly AI & Machine Learning. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Great Experience With Formative Labz on Our Mobile App Development Project

Johan Naidoo / Senior Engineering Manager | Sep 08, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

The Mobile App Development work has already made a noticeable difference — tasks that used to take hours now take minutes. We are already discussing the next phase with them.

Project summary

Our company worked with Formative Labz to rebuild our existing mobile app, which had poor reviews and frequent crashes. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 2 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
May 2026 - Jul 2026
Business Type:
Nonprofit & NGO
Location:
Cape Town, South Africa

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Atlas Community Network (Pty) Ltd is a Nonprofit & NGO business in Cape Town, South Africa. As Senior Engineering Manager, I was responsible for this project on our side and the main contact for Formative Labz.
What specific problem or business challenge led you to hire this company?
We needed to rebuild our existing mobile app, which had poor reviews and frequent crashes, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mobile App Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Nonprofit & NGO and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Nonprofit & NGO clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Skilled Mobile App Development Team That Understood Our Business

Layla Haddad / Founder | Aug 13, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

The Mobile App Development work has already made a noticeable difference — tasks that used to take hours now take minutes. If you need a team that communicates well and delivers, they are a good choice.

Project summary

Our company worked with Formative Labz to build iOS and Android apps for our customers, including booking, payments and push notifications. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 4-month engagement.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
Less than $10,000
Project Duration:
Mar 2026 - Jul 2026
Business Type:
Education
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Founder at Blue Harbor Tutors FZ-LLC. We operate in Education and most of our customers are in and around Dubai, UAE.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build iOS and Android apps for our customers, including booking, payments and push notifications so they could focus on customers.
What services did the company provide for your project?
Mobile App Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Good results, communication improved as the project went on

Aoife Byrne / Director | May 20, 2026

The final product works well for us, although the process could have been smoother. They shared working builds regularly, so we could test early and give feedback before things were locked in. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

Feedback from our customers has been very positive so far. Estimates on a few features were optimistic and those took longer than planned.

We are already discussing the next phase with them.

Project summary

Formative Labz was brought in to port our game to new platforms and improve performance. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 4 months from kickoff to launch.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Game Development
Project Cost:
$10,000 to $49,999
Project Duration:
Dec 2025 - Mar 2026
Business Type:
Logistics & Supply Chain
Location:
Cork, Ireland

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Keystone Supply Ltd is a Logistics & Supply Chain business in Cork, Ireland. As Director, I was responsible for this project on our side and the main contact for Formative Labz.
What specific problem or business challenge led you to hire this company?
We needed to port our game to new platforms and improve performance, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mainly Game Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Would happily work with them again

Ben Hughes / Senior Product Manager | May 17, 2026

Formative Labz did good work for us, and we would use them again. They were upfront about what was realistic within our budget, which helped us prioritise the right features. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

Feedback from our customers has been very positive so far. Estimates on a few features were optimistic and those took longer than planned.

If you need a team that communicates well and delivers, they are a good choice.

Project summary

We engaged Formative Labz to build a customer portal where clients can log in, track orders and download invoices. The work covered requirements, design, development, testing and launch support. Overall it was a 9-month engagement.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$500,000+
Project Duration:
Jun 2025 - Mar 2026
Business Type:
Media & Entertainment
Location:
Manchester, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Media & Entertainment company based in Manchester, UK. I'm the Senior Product Manager and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a customer portal where clients can log in, track orders and download invoices so they could focus on customers.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
They had relevant experience in Media & Entertainment and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Media & Entertainment clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Solid delivery, though timelines needed some pushing

Sara Al Mansoori / Director of Technology | Feb 23, 2026

The final product works well for us, although the process could have been smoother. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We are already seeing better numbers than before the project. Documentation at handover was a bit thin and we had to ask for more detail. We are already discussing the next phase with them.

Project summary

We partnered with Formative Labz to develop a field-staff app with offline mode that syncs back to our main system. The work covered requirements, design, development, testing and launch support. The engagement ran for about 3 months.

  • Overall Rating 3.5
  • Quality 3.5
  • Schedule 4.0
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$500,000+
Project Duration:
Oct 2025 - Jan 2026
Business Type:
Nonprofit & NGO
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Nonprofit & NGO company based in Dubai, UAE. I'm the Director of Technology and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to develop a field-staff app with offline mode that syncs back to our main system so they could focus on customers.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Nonprofit & NGO clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Professional Mobile App Development Team, Smooth Delivery From Start to Finish

Megan Brooks / Senior Product Manager | Feb 18, 2026

I would rate this engagement highly on almost every front. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

We launched on schedule and have not had any major issues since. Happy to recommend them.

Project summary

We engaged Formative Labz to rebuild our existing mobile app, which had poor reviews and frequent crashes. Their team handled planning, development and QA, with our product owner signing off each milestone. Overall it was a 4-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
Sep 2025 - Jan 2026
Business Type:
Financial Services
Location:
Phoenix, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Senior Product Manager at Westbridge Finance. We operate in Financial Services and most of our customers are in and around Phoenix, USA.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to rebuild our existing mobile app, which had poor reviews and frequent crashes so they could focus on customers.
What services did the company provide for your project?
Mobile App Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Formative Labz asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.

Exceeded our expectations on quality and communication

Omar Saleh / Co-Founder & CTO | Jan 17, 2026

Formative Labz did an excellent job for us. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

The result looks great and performs well, and our internal team found it easy to take over.

Overall, a team we trust and plan to keep working with.

Project summary

We engaged Formative Labz to redesign and rebuild our company website on a modern stack. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The project took roughly 2 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - Dec 2025
Business Type:
Construction
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Co-Founder & CTO at Bluepeak Construction FZ-LLC. We operate in Construction and most of our customers are in and around Dubai, UAE.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to redesign and rebuild our company website on a modern stack so they could focus on customers.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Formative Labz Delivered a Quality Web Development Solution on Time

Fatima Haddad / Project Manager | Jan 16, 2026

I would rate this engagement highly on almost every front. Their project manager kept things organised and was quick to flag anything that might affect the timeline. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

We are already seeing better numbers than before the project. Happy to recommend them.

Project summary

We hired Formative Labz to redesign and rebuild our company website on a modern stack. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 6-month engagement.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$50,000 to $149,999
Project Duration:
Jun 2025 - Dec 2025
Business Type:
Environmental Services
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Environmental Services company based in Dubai, UAE. I'm the Project Manager and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to redesign and rebuild our company website on a modern stack.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Formative Labz asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.
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