Embrace

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Details

Founded:
2019
Hourly Rates:
$150 - $199 / hr
Employees:
10 - 49
Ratings:
4.8 10 Reviews

Industries Served

Retail & E-commerce Information Technology Media & Entertainment Pharmaceuticals & Biotechnology Travel & Hospitality Education Food & Beverage Manufacturing Real Estate

Where We Specialize

21% Mobile App Development
Mobile App Development 21%
Game Development 16%
Cross Platform 12%
Bot Development 10%
AI Development 10%
Virtual Reality 10%
Web Development 7%
Ruby on Rails 5%
DevOps 4%
Web Design 3%
UI/UX 2%

Industry Expertise

Healthcare65% Retail35%

Typical Project Size

58% Small Business
36% Enterprise
6% Midmarket Business

About

Embrace is a software development company that turns ideas into working products. Their core services include UI/UX Design. Its team includes 10 - 49 specialists working across design, development, and delivery. Typical hourly rates run around $150 - $199 / hr/hr. The team is based in London, England. This profile is a starting point — reach out to Embrace directly to discuss project specifics.

Embrace Reviews

4.8 10 Reviews
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Skilled AI & Machine Learning Team That Understood Our Business

Omar Al Nuaimi / Co-Founder | Oct 18, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. They shared working builds regularly, so we could test early and give feedback before things were locked in. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

It has made a real difference to how our team works day to day.

I would recommend Embrace to anyone looking for a dependable AI & Machine Learning partner.

Project summary

We hired Embrace to automate document data extraction that our team was doing by hand. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 8 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$10,000 to $49,999
Project Duration:
Jan 2026 - Sep 2026
Business Type:
Retail & E-commerce
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Co-Founder at Ironwood Market. We operate in Retail & E-commerce and most of our customers are in and around Dubai, UAE.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to automate document data extraction that our team was doing by hand before our busy season.
What services did the company provide for your project?
End-to-end AI & Machine Learning — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Retail & E-commerce clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Would happily work with them again

Darren Chua / Program Manager | Sep 20, 2026

We were very happy with how this project went. They shared working builds regularly, so we could test early and give feedback before things were locked in. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

The Game Development work has already made a noticeable difference — tasks that used to take hours now take minutes.

We would definitely work with them again.

Project summary

Embrace was brought in to port our game to new platforms and improve performance. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 7 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Game Development
Project Cost:
$500,000+
Project Duration:
Dec 2025 - Jul 2026
Business Type:
Information Technology
Location:
Singapore

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Program Manager at Westbridge Software Pte Ltd. We operate in Information Technology and most of our customers are in and around Singapore.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to port our game to new platforms and improve performance before our busy season.
What services did the company provide for your project?
Mainly Game Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Reliable Web Development Partner That Delivered What They Promised

Sam Thompson / Co-Founder & CTO | Sep 11, 2026

Embrace did an excellent job for us. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

The Web Development work has already made a noticeable difference — tasks that used to take hours now take minutes. Overall, a team we trust and plan to keep working with.

Project summary

We partnered with Embrace to redesign and rebuild our company website on a modern stack. They also took care of integrations with a couple of third-party tools we already used. Overall it was a 4-month engagement.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$10,000 to $49,999
Project Duration:
Mar 2026 - Jul 2026
Business Type:
Media & Entertainment
Location:
Auckland, New Zealand

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Media & Entertainment company based in Auckland, New Zealand. I'm the Co-Founder & CTO and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to redesign and rebuild our company website on a modern stack before our busy season.
What services did the company provide for your project?
Mainly Web Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Great Experience With Embrace on Our Game Development Project

Priya Henderson / Operations Manager | Sep 08, 2026

We were very happy with how this project went. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They shared working builds regularly, so we could test early and give feedback before things were locked in.

We launched on schedule and have not had any major issues since. I would recommend Embrace to anyone looking for a dependable Game Development partner.

Project summary

We partnered with Embrace to port our game to new platforms and improve performance. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 8 months.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Game Development
Project Cost:
$150,000 to $499,999
Project Duration:
Dec 2025 - Aug 2026
Business Type:
Pharmaceuticals & Biotechnology
Location:
Dallas, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Operations Manager at Ironwood Pharma Inc. We operate in Pharmaceuticals & Biotechnology and most of our customers are in and around Dallas, USA.
What specific problem or business challenge led you to hire this company?
We needed to port our game to new platforms and improve performance, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Game Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Pharmaceuticals & Biotechnology and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Professional DevOps Services Team, Smooth Delivery From Start to Finish

Luke Murphy / Director of Technology | Sep 03, 2026

I would rate this engagement highly on almost every front. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

It has made a real difference to how our team works day to day. If you need a team that communicates well and delivers, they are a good choice.

Project summary

Our company worked with Embrace to set up CI/CD pipelines and automated deployments for our product. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 7 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
DevOps Services
Project Cost:
$500,000+
Project Duration:
Dec 2025 - Jul 2026
Business Type:
Travel & Hospitality
Location:
Adelaide, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Travel & Hospitality company based in Adelaide, Australia. I'm the Director of Technology and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to set up CI/CD pipelines and automated deployments for our product, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
DevOps Services, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Embrace asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Travel & Hospitality clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Honest advice and solid execution

Liam Gagnon / Head of Engineering | Jun 15, 2026

Our experience with Embrace was really positive from start to finish. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

It has made a real difference to how our team works day to day.

We would definitely work with them again.

Project summary

We engaged Embrace to build iOS and Android apps for our customers, including booking, payments and push notifications. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 7-month engagement.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$50,000 to $149,999
Project Duration:
Sep 2025 - Apr 2026
Business Type:
Education
Location:
Calgary, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Head of Engineering at Stonebridge Learning Inc. We operate in Education and most of our customers are in and around Calgary, Canada.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build iOS and Android apps for our customers, including booking, payments and push notifications.
What services did the company provide for your project?
Mobile App Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Embrace asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Education clients before.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Mobile App Development partner.

They listened, asked the right questions, and delivered

Sean Walsh / Co-Founder | May 01, 2026

Embrace did an excellent job for us. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They shared working builds regularly, so we could test early and give feedback before things were locked in. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

The Game Development work has already made a noticeable difference — tasks that used to take hours now take minutes.

I would recommend Embrace to anyone looking for a dependable Game Development partner.

Project summary

We partnered with Embrace to port our game to new platforms and improve performance. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 8 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Game Development
Project Cost:
$10,000 to $49,999
Project Duration:
Jul 2025 - Mar 2026
Business Type:
Food & Beverage
Location:
Dublin, Ireland

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Food & Beverage company based in Dublin, Ireland. I'm the Co-Founder and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to port our game to new platforms and improve performance, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mainly Game Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Embrace asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Game Development partner.

Delivered on time and stayed involved after launch

Tom Harding / Engineering Manager | Apr 29, 2026

Embrace did an excellent job for us. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

It has made a real difference to how our team works day to day. We are already discussing the next phase with them.

Project summary

We partnered with Embrace to redesign the user experience of our SaaS product. The work covered requirements, design, development, testing and launch support. We worked together for around 9 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
UI/UX Design
Project Cost:
$50,000 to $149,999
Project Duration:
Jul 2025 - Apr 2026
Business Type:
Food & Beverage
Location:
Reading, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Engineering Manager at Harborview Kitchen Ltd, a Food & Beverage company based in Reading, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to redesign the user experience of our SaaS product so they could focus on customers.
What services did the company provide for your project?
End-to-end UI/UX Design — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Easy to work with and very transparent on timelines and cost

Tyler Brooks / Founder & CEO | Apr 22, 2026

Embrace did an excellent job for us. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later. We dealt with the same core team throughout, so we did not have to keep re-explaining things.

We launched on schedule and have not had any major issues since. We are already discussing the next phase with them.

Project summary

We hired Embrace to containerize our application and move it to Kubernetes. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 4-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
DevOps Services
Project Cost:
Less than $10,000
Project Duration:
Oct 2025 - Feb 2026
Business Type:
Manufacturing
Location:
Phoenix, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Founder & CEO at Lakeshore Components. We operate in Manufacturing and most of our customers are in and around Phoenix, USA.
What specific problem or business challenge led you to hire this company?
We needed to containerize our application and move it to Kubernetes, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
End-to-end DevOps Services — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Strong Technical Skills and a Very Responsive Web Development Team

Lena Schmidt / Director of IT | Feb 16, 2026

We were very happy with how this project went. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

The Web Development work has already made a noticeable difference — tasks that used to take hours now take minutes. Happy to recommend them.

Project summary

Embrace was brought in to build a customer portal where clients can log in, track orders and download invoices. Their team handled planning, development and QA, with our product owner signing off each milestone. We worked together for around 9 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$50,000 to $149,999
Project Duration:
Mar 2025 - Dec 2025
Business Type:
Real Estate
Location:
Frankfurt, Germany

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Real Estate company based in Frankfurt, Germany. I'm the Director of IT and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a customer portal where clients can log in, track orders and download invoices so they could focus on customers.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Real Estate and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.
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