Cup & Code

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Details

Founded:
2020
Hourly Rates:
Undisclosed
Employees:
10 - 49
Ratings:
4.6 10 Reviews

Industries Served

Manufacturing Legal Services Financial Services Events & Event Management Information Technology Telecommunications Construction Fashion & Apparel Healthcare Advertising & Marketing

Where We Specialize

24% Bot Development
Bot Development 24%
Virtual Reality 23%
Mobile App Development 21%
Software Development 14%
Game Development 12%
AI Development 6%

Industry Expertise

Food76% Restaurant17% Healthcare7%

Typical Project Size

43% Enterprise
37% Small Business
20% Midmarket Business

About

Cup & Code is a software development company that turns ideas into working products. Their core services include Digital Marketing and Web Development. The company operates with a team of 10 - 49 professionals. The team is based in Dubai, United Arab Emirates. These details offer a useful starting point when evaluating Cup & Code.

Cup & Code Reviews

4.6 10 Reviews
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Would happily work with them again

Oliver Doyle / Managing Director | Aug 15, 2026

I would rate this engagement highly on almost every front. They were upfront about what was realistic within our budget, which helped us prioritise the right features. We dealt with the same core team throughout, so we did not have to keep re-explaining things. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline.

It has made a real difference to how our team works day to day.

Happy to recommend them.

Project summary

Cup & Code was brought in to develop a scheduling and dispatch tool for our field team. Their team handled planning, development and QA, with our product owner signing off each milestone. We worked together for around 7 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$10,000 to $49,999
Project Duration:
Dec 2025 - Jul 2026
Business Type:
Manufacturing
Location:
Edinburgh, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Managing Director at Vertex Fabrication Ltd, a Manufacturing company based in Edinburgh, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to develop a scheduling and dispatch tool for our field team before our busy season.
What services did the company provide for your project?
Mainly Software Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Manufacturing clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Professional team that made a complex project feel manageable

James Doyle / Co-Founder | Jul 06, 2026

Our experience with Cup & Code was really positive from start to finish. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

We launched on schedule and have not had any major issues since. Overall, a team we trust and plan to keep working with.

Project summary

Cup & Code was brought in to develop a scheduling and dispatch tool for our field team. The work covered requirements, design, development, testing and launch support. Overall it was a 7-month engagement.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$10,000 to $49,999
Project Duration:
Oct 2025 - May 2026
Business Type:
Legal Services
Location:
Cambridge, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Legal Services company based in Cambridge, UK. I'm the Co-Founder and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to develop a scheduling and dispatch tool for our field team before our busy season.
What services did the company provide for your project?
Mainly Software Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Cup & Code asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Professional Mobile App Development Team, Smooth Delivery From Start to Finish

Brandon Foster / CEO | May 17, 2026

We were very happy with how this project went. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

The result looks great and performs well, and our internal team found it easy to take over. We are already discussing the next phase with them.

Project summary

We partnered with Cup & Code to build iOS and Android apps for our customers, including booking, payments and push notifications. They also took care of integrations with a couple of third-party tools we already used. Overall it was a 7-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$150,000 to $499,999
Project Duration:
Aug 2025 - Mar 2026
Business Type:
Financial Services
Location:
Seattle, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as CEO at Keystone Capital Inc. We operate in Financial Services and most of our customers are in and around Seattle, USA.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build iOS and Android apps for our customers, including booking, payments and push notifications before our busy season.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
They had relevant experience in Financial Services and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

They listened, asked the right questions, and delivered

Brandon Miller / Co-Founder & CTO | Mar 27, 2026

I would rate this engagement highly on almost every front. Their project manager kept things organised and was quick to flag anything that might affect the timeline. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

Since launch, everything has been stable and our team has adapted to it quickly. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We hired Cup & Code to build iOS and Android apps for our customers, including booking, payments and push notifications. They worked alongside our in-house team, which mostly handled business requirements and testing. The engagement ran for about 2 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$10,000 to $49,999
Project Duration:
Dec 2025 - Feb 2026
Business Type:
Events & Event Management
Location:
Tampa, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Events & Event Management company based in Tampa, USA. I'm the Co-Founder & CTO and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build iOS and Android apps for our customers, including booking, payments and push notifications so they could focus on customers.
What services did the company provide for your project?
Mainly Mobile App Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Cup & Code asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Good value and a team that genuinely cares about the result

Sarah Tremblay / Co-Founder | Mar 07, 2026

Our experience with Cup & Code was really positive from start to finish. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They shared working builds regularly, so we could test early and give feedback before things were locked in. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

We are already seeing better numbers than before the project. I would recommend Cup & Code to anyone looking for a dependable AI & Machine Learning partner.

Project summary

Our company worked with Cup & Code to build a demand forecasting model on top of our sales data. The work covered requirements, design, development, testing and launch support. Overall it was a 6-month engagement.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
Jun 2025 - Dec 2025
Business Type:
Information Technology
Location:
Ottawa, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Information Technology company based in Ottawa, Canada. I'm the Co-Founder and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to build a demand forecasting model on top of our sales data so they could focus on customers.
What services did the company provide for your project?
AI & Machine Learning, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Cup & Code asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Skilled Game Development Team That Understood Our Business

Sara Khan / Owner | Feb 16, 2026

Our experience with Cup & Code was really positive from start to finish. Their project manager kept things organised and was quick to flag anything that might affect the timeline. They shared working builds regularly, so we could test early and give feedback before things were locked in. The team asked a lot of questions early on, which felt slow at first but meant there were very few surprises later.

It has made a real difference to how our team works day to day.

Overall, a team we trust and plan to keep working with.

Project summary

We engaged Cup & Code to port our game to new platforms and improve performance. The work covered requirements, design, development, testing and launch support. Overall it was a 8-month engagement.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Game Development
Project Cost:
$50,000 to $149,999
Project Duration:
May 2025 - Jan 2026
Business Type:
Telecommunications
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Bluepeak Telecom FZ-LLC is a Telecommunications business in Dubai, UAE. As Owner, I was responsible for this project on our side and the main contact for Cup & Code.
What specific problem or business challenge led you to hire this company?
Our team was spending too much time on manual work. The goal was to port our game to new platforms and improve performance so they could focus on customers.
What services did the company provide for your project?
Mainly Game Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Cup & Code asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Telecommunications clients before.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Cup & Code Delivered a Quality Game Development Solution on Time

Raj MacDonald / IT Director | Feb 11, 2026

Honestly, this was one of the smoothest projects we have run with an outside team. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

The Game Development work has already made a noticeable difference — tasks that used to take hours now take minutes. If you need a team that communicates well and delivers, they are a good choice.

Project summary

We hired Cup & Code to port our game to new platforms and improve performance. Scope included discovery workshops, development in two-week sprints and a short support period after launch. Overall it was a 7-month engagement.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Game Development
Project Cost:
$500,000+
Project Duration:
Jun 2025 - Jan 2026
Business Type:
Construction
Location:
Edmonton, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Construction company based in Edmonton, Canada. I'm the IT Director and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to port our game to new platforms and improve performance, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Game Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Construction clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Cup & Code Delivered a Quality Software Development Solution on Time

Noura Qureshi / Owner | Feb 10, 2026

The project went well overall. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They were upfront about what was realistic within our budget, which helped us prioritise the right features. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

The result looks great and performs well, and our internal team found it easy to take over. Estimates on a few features were optimistic and those took longer than planned. Happy to recommend them.

Project summary

Our company worked with Cup & Code to build a custom operations platform to replace the spreadsheets and email threads we were running the business on. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 9 months from kickoff to launch.

  • Overall Rating 4.0
  • Quality 3.5
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$10,000 to $49,999
Project Duration:
Mar 2025 - Dec 2025
Business Type:
Fashion & Apparel
Location:
Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Trueline Apparel LLC is a Fashion & Apparel business in Dubai, UAE. As Owner, I was responsible for this project on our side and the main contact for Cup & Code.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a custom operations platform to replace the spreadsheets and email threads we were running the business on.
What services did the company provide for your project?
Software Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.

Great Experience With Cup & Code on Our Software Development Project

Tyler Miller / Managing Director | Feb 06, 2026

Cup & Code did an excellent job for us. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

Feedback from our customers has been very positive so far. We are already discussing the next phase with them.

Project summary

Cup & Code was brought in to build a custom operations platform to replace the spreadsheets and email threads we were running the business on. They also took care of integrations with a couple of third-party tools we already used. The project took roughly 4 months from kickoff to launch.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$50,000 to $149,999
Project Duration:
Sep 2025 - Jan 2026
Business Type:
Healthcare
Location:
Minneapolis, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Managing Director at Crestview Medical LLC. We operate in Healthcare and most of our customers are in and around Minneapolis, USA.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build a custom operations platform to replace the spreadsheets and email threads we were running the business on before our busy season.
What services did the company provide for your project?
End-to-end Software Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Cup & Code asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Healthcare clients before.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Software Development partner.

Capable Software Development team — happy with the end result

Neha Agarwal / Head of Digital Transformation | Feb 06, 2026

Overall the project was a success, though it was not without some challenges. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

Feedback from our customers has been very positive so far. A couple of milestones slipped by a week or so, mostly around testing. Happy to recommend them.

Project summary

We partnered with Cup & Code to rebuild an internal order management system that had outgrown its original design. Scope included discovery workshops, development in two-week sprints and a short support period after launch. We worked together for around 2 months.

  • Overall Rating 3.5
  • Quality 4.0
  • Schedule 3.5
  • Project Cost 3.5
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$500,000+
Project Duration:
Oct 2025 - Dec 2025
Business Type:
Advertising & Marketing
Location:
Hyderabad, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Copper Leaf Marketing Pvt Ltd is a Advertising & Marketing business in Hyderabad, India. As Head of Digital Transformation, I was responsible for this project on our side and the main contact for Cup & Code.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to rebuild an internal order management system that had outgrown its original design before our busy season.
What services did the company provide for your project?
Software Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
We compared three or four agencies. Cup & Code asked the best questions and had good reviews from past clients.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.
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