Axel

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Details

Founded:
2019
Hourly Rates:
$50 - $99 / hr
Employees:
10 - 49
Ratings:
4.7 9 Reviews

Industries Served

Travel & Hospitality Gaming & Gambling Aerospace & Defense Fashion & Apparel Mining & Metals Sports & Fitness Energy & Utilities Education Retail & E-commerce

Where We Specialize

39% Bot Development
Bot Development 39%
AI Development 25%
Mobile App Development 20%
Web Development 7%
Virtual Reality 5%
Software Development 4%

Industry Expertise

Real Estate100%

Typical Project Size

45% Small Business
45% Enterprise
10% Midmarket Business

About

Axel is a software development company that turns ideas into working products. Axel focuses on Mobile App Development. With 10 - 49 people on staff, Axel can take on projects of varying size. Projects are generally billed around $50 - $99 / hr/hr. Axel holds a 5.0-star rating across 8 client reviews. Axel operates out of Tampa, FL. This gives a quick snapshot of what to expect when working with Axel.

Axel Reviews

4.7 9 Reviews
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A reliable long-term partner for our tech needs

Stephanie Foster / Program Manager | Sep 18, 2026

Axel did an excellent job for us. They shared working builds regularly, so we could test early and give feedback before things were locked in. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They were upfront about what was realistic within our budget, which helped us prioritise the right features.

The result looks great and performs well, and our internal team found it easy to take over.

Happy to recommend them.

Project summary

We hired Axel to build iOS and Android apps for our customers, including booking, payments and push notifications. They worked alongside our in-house team, which mostly handled business requirements and testing. We worked together for around 8 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$500,000+
Project Duration:
Dec 2025 - Aug 2026
Business Type:
Travel & Hospitality
Location:
San Jose, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Keystone Hospitality LLC is a Travel & Hospitality business in San Jose, USA. As Program Manager, I was responsible for this project on our side and the main contact for Axel.
What specific problem or business challenge led you to hire this company?
We needed to build iOS and Android apps for our customers, including booking, payments and push notifications, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
End-to-end Mobile App Development — from requirements and design through to deployment and a support period afterwards.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
They understood our goals quickly, partly because they had worked with Travel & Hospitality clients before.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Professional team that made a complex project feel manageable

Heather Foster / Senior Product Manager | Aug 10, 2026

Our experience with Axel was really positive from start to finish. We dealt with the same core team throughout, so we did not have to keep re-explaining things. They were upfront about what was realistic within our budget, which helped us prioritise the right features. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

Feedback from our customers has been very positive so far.

We would definitely work with them again.

Project summary

Axel was brought in to build iOS and Android apps for our customers, including booking, payments and push notifications. The project was split into milestones, with a working build shared at the end of each one. Overall it was a 8-month engagement.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$150,000 to $499,999
Project Duration:
Oct 2025 - Jun 2026
Business Type:
Gaming & Gambling
Location:
San Diego, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as Senior Product Manager at Fairway Play. We operate in Gaming & Gambling and most of our customers are in and around San Diego, USA.
What specific problem or business challenge led you to hire this company?
Our existing setup was holding us back. We wanted to build iOS and Android apps for our customers, including booking, payments and push notifications before our busy season.
What services did the company provide for your project?
Mobile App Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Exceeded our expectations on quality and communication

Aoife O'Connor / CEO | Aug 07, 2026

Axel did an excellent job for us. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building. Even with the time zone difference, responses usually came the same day and we never felt left in the dark. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time.

Since launch, everything has been stable and our team has adapted to it quickly. I would recommend Axel to anyone looking for a dependable Mobile App Development partner.

Project summary

We engaged Axel to develop a field-staff app with offline mode that syncs back to our main system. They also took care of integrations with a couple of third-party tools we already used. The engagement ran for about 4 months.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Mobile App Development
Project Cost:
$10,000 to $49,999
Project Duration:
Mar 2026 - Jul 2026
Business Type:
Aerospace & Defense
Location:
Galway, Ireland

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I work as CEO at Blue Harbor Defense Systems Ltd. We operate in Aerospace & Defense and most of our customers are in and around Galway, Ireland.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to develop a field-staff app with offline mode that syncs back to our main system.
What services did the company provide for your project?
Mobile App Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
They had relevant experience in Aerospace & Defense and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Solid Web Development Work With Clear Communication Throughout

Emma Chen / Chief Digital Officer | Aug 04, 2026

Axel did good work for us, and we would use them again. We dealt with the same core team throughout, so we did not have to keep re-explaining things. Communication was consistent. We had a weekly call, a shared Slack channel and a project board we could check at any time. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

We launched on schedule and have not had any major issues since. Documentation at handover was a bit thin and we had to ask for more detail.

I would recommend Axel to anyone looking for a dependable Web Development partner.

Project summary

We partnered with Axel to rebuild a slow, outdated web app and move it to a new framework. They worked alongside our in-house team, which mostly handled business requirements and testing. We worked together for around 8 months.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$500,000+
Project Duration:
Nov 2025 - Jul 2026
Business Type:
Fashion & Apparel
Location:
Montreal, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Riverbend Apparel is a Fashion & Apparel business in Montreal, Canada. As Chief Digital Officer, I was responsible for this project on our side and the main contact for Axel.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to rebuild a slow, outdated web app and move it to a new framework.
What services did the company provide for your project?
Web Development, including planning, development, testing and launch support.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
It was delivered on time, and the final invoice matched the original estimate.
What tangible results or business impact have you seen since the project was completed?
We can now handle more volume without adding staff, which was the main goal.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable Web Development partner.

Great team to work with — professional, responsive and reliable

Charlotte Wright / IT Director | Jul 23, 2026

Overall we had a good experience working with Axel. Their project manager kept things organised and was quick to flag anything that might affect the timeline. The developers were knowledgeable and made a few suggestions that ended up saving us time and money.

It has made a real difference to how our team works day to day. A couple of milestones slipped by a week or so, mostly around testing. We would definitely work with them again.

Project summary

We engaged Axel to build a customer portal where clients can log in, track orders and download invoices. The project was split into milestones, with a working build shared at the end of each one. We worked together for around 8 months.

  • Overall Rating 4.0
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$500,000+
Project Duration:
Oct 2025 - Jun 2026
Business Type:
Mining & Metals
Location:
Cambridge, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the IT Director at Brightpath Minerals, a Mining & Metals company based in Cambridge, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a customer portal where clients can log in, track orders and download invoices.
What services did the company provide for your project?
Web Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
How easy they were to work with. They were responsive, honest and genuinely interested in our success.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Would happily work with them again

Divya Desai / Managing Director | Jul 18, 2026

We were very happy with how this project went. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. Even with the time zone difference, responses usually came the same day and we never felt left in the dark.

Since launch, everything has been stable and our team has adapted to it quickly.

Happy to recommend them.

Project summary

Our company worked with Axel to build a custom operations platform to replace the spreadsheets and email threads we were running the business on. Their team handled planning, development and QA, with our product owner signing off each milestone. The project took roughly 8 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
Less than $10,000
Project Duration:
Oct 2025 - Jun 2026
Business Type:
Sports & Fitness
Location:
Noida, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Sports & Fitness company based in Noida, India. I'm the Managing Director and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a custom operations platform to replace the spreadsheets and email threads we were running the business on.
What services did the company provide for your project?
Software Development, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Sports & Fitness and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Better than we expected. They pointed out a few things we had not thought about.
How was your overall experience with their communication and project management?
Organised and transparent. Their project manager kept the project on track and flagged risks early.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
The consistency. Same team, same standard, from the first week to the last.
Would you recommend this company to others, and would you work with them again?
Yes, I would recommend them and we plan to work with them again.

Easy to work with and very transparent on timelines and cost

Mark Brooks / Co-Founder & CTO | Jul 07, 2026

Axel did an excellent job for us. They were upfront about what was realistic within our budget, which helped us prioritise the right features. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

Feedback from our customers has been very positive so far. We are already discussing the next phase with them.

Project summary

We hired Axel to automate document data extraction that our team was doing by hand. Scope included discovery workshops, development in two-week sprints and a short support period after launch. The engagement ran for about 2 months.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$50,000 to $149,999
Project Duration:
Mar 2026 - Apr 2026
Business Type:
Energy & Utilities
Location:
San Diego, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
We're a mid-sized Energy & Utilities company based in San Diego, USA. I'm the Co-Founder & CTO and I oversaw the project from start to finish.
What specific problem or business challenge led you to hire this company?
We needed to automate document data extraction that our team was doing by hand, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
Mainly AI & Machine Learning. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
A colleague recommended them, and our first calls confirmed they understood what we needed.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Good. Weekly calls, regular updates and a shared board meant we always knew where things stood.
Did the company deliver the project on time and within your expected budget?
Yes. The only extra cost came from features we added ourselves, and they quoted those fairly.
What tangible results or business impact have you seen since the project was completed?
Our team saves several hours a week, and we have had very few issues since launch.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Definitely. We have already started talking about the next phase.

Axel Delivered a Quality AI & Machine Learning Solution on Time

Sam Doyle / Managing Director | May 05, 2026

Our experience with Axel was really positive from start to finish. The developers were knowledgeable and made a few suggestions that ended up saving us time and money. Their project manager kept things organised and was quick to flag anything that might affect the timeline.

It has made a real difference to how our team works day to day. Happy to recommend them.

Project summary

We hired Axel to add an AI chatbot to our support site that answers questions from our help docs. They also took care of integrations with a couple of third-party tools we already used. The project took roughly 2 months from kickoff to launch.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
AI & Machine Learning
Project Cost:
$10,000 to $49,999
Project Duration:
Jan 2026 - Mar 2026
Business Type:
Education
Location:
London, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I'm the Managing Director at Brightpath EdTech Ltd, a Education company based in London, UK. I look after our technology and work closely with outside partners on bigger projects.
What specific problem or business challenge led you to hire this company?
We needed to add an AI chatbot to our support site that answers questions from our help docs, and we didn't have the in-house capacity to do it ourselves.
What services did the company provide for your project?
AI & Machine Learning, plus QA and some consulting on how to structure the project.
Why did you choose this company over other providers you considered?
They had relevant experience in Education and their proposal was the clearest of the ones we received.
How clearly did the company understand your requirements and business goals?
Very well. They asked a lot of questions upfront and turned our rough ideas into a clear plan.
How was your overall experience with their communication and project management?
Communication was good overall and improved further once we settled into a routine.
Did the company deliver the project on time and within your expected budget?
Yes, on time and within budget.
What tangible results or business impact have you seen since the project was completed?
Customer feedback has been positive, and we have seen better engagement since going live.
What did you like most about working with this company?
That they were proactive — they suggested improvements instead of just doing what was asked.
Would you recommend this company to others, and would you work with them again?
Yes. They are a reliable AI & Machine Learning partner.

Dependable Software Development Partner for a Growing Retail & E-commerce Business

Nicole Morgan / VP of Engineering | Apr 17, 2026

Axel did an excellent job for us. When we changed our minds on a couple of features halfway through, they handled it without fuss and were clear about the impact on cost and timeline. They took the time to understand our business before suggesting anything, which we appreciated after previous agencies jumped straight into building.

Feedback from our customers has been very positive so far.

Happy to recommend them.

Project summary

We engaged Axel to build a custom operations platform to replace the spreadsheets and email threads we were running the business on. They worked alongside our in-house team, which mostly handled business requirements and testing. Overall it was a 3-month engagement.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Software Development
Project Cost:
$500,000+
Project Duration:
Dec 2025 - Mar 2026
Business Type:
Retail & E-commerce
Location:
Austin, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Brightpath Store LLC is a Retail & E-commerce business in Austin, USA. As VP of Engineering, I was responsible for this project on our side and the main contact for Axel.
What specific problem or business challenge led you to hire this company?
We had tried to do this internally and it stalled. We needed specialists to build a custom operations platform to replace the spreadsheets and email threads we were running the business on.
What services did the company provide for your project?
Mainly Software Development. They also helped with the technical planning and a few integrations with our existing tools.
Why did you choose this company over other providers you considered?
Their pricing was fair and they were honest about timelines instead of just telling us what we wanted to hear.
How clearly did the company understand your requirements and business goals?
Well. There were a couple of points we had to clarify early on, but after that they were spot on.
How was your overall experience with their communication and project management?
Very responsive. We usually heard back the same day, even with the time difference.
Did the company deliver the project on time and within your expected budget?
Mostly. One milestone slipped by about a week, but the final delivery was on schedule and the budget held.
What tangible results or business impact have you seen since the project was completed?
It is still early, but the numbers are trending in the right direction and the system has been stable.
What did you like most about working with this company?
Their attention to detail and the quality of the final product.
Would you recommend this company to others, and would you work with them again?
Yes, I've already recommended them to a couple of people I know.
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