AppCraft

Details

Founded: 2011
Hourly Rates: $25 - $49
Employees: 10 - 49
Avg. Project Cost: $100,000+
Ratings:
4.1
8 Reviews

Services

  • Mobile App Development
  • Web Development
  • UI-UX Design
  • Custom Software Development
  • Web Design
  • SEO
  • App Marketing

Industries Served

Insurance Real Estate Logistics & Supply Chain Legal Services Manufacturing Healthcare Construction

About

All mobile apps are developed by our team. We use only up to date innovative technologies to make mobile applications. A well-adjusted working process is a key feature to keeping the deadlines. They understand the importance of sticking to the terms and finalize projects by deadline. They offer best prices and have a flexible system of discounts for their clients.

AppCraft Reviews

4.1 8 Reviews

Consolidated seven legacy systems down into one coherent data model

Morgan Ellsworth / Head of Digital Health | May 06, 2026

We handed this team an aggressive deadline, a genuinely complicated scope, and a client-side team on our end that was stretched thin and slow to respond at times. They handled all of it without complaint. When they needed something from us they asked precisely and on time. When they didn't, they just kept moving. The project still landed on schedule despite our side being the weaker link for a good chunk of it, which tells you something about how they operate under pressure.


Project summary

First notice of loss was taking us three days on average against a market benchmark of under four hours. Automating that intake and triage step became the clear priority.

4.0   Overall Rating
4.0   Quality
3.5   Schedule
4.5   Project Cost
5.0   Willing To Refer

Project Type:ERP Development
Project Cost:$50,000 to $149,999
Project Duration:Aug 2025 - Feb 2026
Business Type:Insurance
Location:Phoenix, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I run technology for Cedarview Health Systems, a growth-stage Insurance company based in Phoenix, USA. My role as Head of Digital Health covers product engineering, platform operations, and our vendor relationships. We'd hit a point where our internal capacity just couldn't keep pace with what the roadmap demanded.
What specific problem or business challenge led you to hire this company?
Regulation in our Insurance segment shifted and the compliance deadline came from the regulator, not from us. The scale of the ERP Development changes required justified bringing in a specialist rather than pulling our internal team off the product roadmap to handle it.
What services did the company provide for your project?
Full ERP Development delivery, with particular depth on the integration and data migration pieces — the riskiest parts of the whole program. On top of that, they kept a dedicated QA person on the project throughout and left our operations team with a proper runbook at handover.
Why did you choose this company over other providers you considered?
We were coming off a failed engagement and went into vendor selection this time with a lot more scrutiny. We asked pointed questions about how they handle scope changes, how they estimate, how they communicate bad news. The answers were specific and consistent across everyone we spoke to on their team, which gave us confidence it wasn't a rehearsed pitch.
How clearly did the company understand your requirements and business goals?
Thoroughly. The requirements document was detailed enough that our own QA team used it directly to build acceptance criteria. Every user story had a clear business reason attached, and nothing was left open to interpretation. That discipline early on paid off through the rest of development and testing.
How was your overall experience with their communication and project management?
Professional throughout. The project manager always had a clear view of the critical path and flagged changes to it honestly, without spin. The one significant scope change we made mid-project went through a clean process — fairly priced, clearly documented, and absorbed without knocking the rest of the timeline off course.
Did the company deliver the project on time and within your expected budget?
The project came in on schedule. Budget stayed within the agreed ceiling, including one scope addition we asked for ourselves, which was quoted fairly and handled without disturbing the rest of the timeline. Nothing about the invoice came as a surprise.
What tangible results or business impact have you seen since the project was completed?
We went live about three months ago. User adoption beat the target we'd set by roughly 20 percent in the first month, and support ticket volume has dropped noticeably since. Features we'd shelved because the old architecture made them too expensive to build are now back on the roadmap.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Absolutely, with one caveat worth mentioning: the value really starts in discovery, so clients who take that phase seriously will get the most out of it. We put real effort in upfront and it clearly paid off in what got delivered.

The return on this investment outpaced the business case we originally approved

Larissa Nogueira / Chief Digital Officer | Apr 28, 2026

We had proposals in hand ranging from roughly half to well over double what we eventually paid this team. What set their proposal apart wasn't the price — it was that the number matched what they actually delivered, almost line for line. I've been burned before by proposals that were really just opening offers in a negotiation that continues throughout the project. That wasn't the case here, and I don't say that lightly.


Project summary

Buyer behavior had gone fully digital-first and our search experience had quietly become a liability. It needed to match the quality of the listings it was supposed to represent.

4.5   Overall Rating
4.5   Quality
4.5   Schedule
4.5   Project Cost
5.0   Willing To Refer

Project Type:Low-Code / No-Code Development
Project Cost:$150,000 to $499,999
Project Duration:Sep 2025 - Feb 2026
Business Type:Real Estate
Location:Porto Alegre, Brazil

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I run technology for Serra Tech SA, a growth-stage Real Estate company based in Porto Alegre, Brazil. My role as Chief Digital Officer covers product engineering, platform operations, and our vendor relationships. We'd hit a point where our internal capacity just couldn't keep pace with what the roadmap demanded.
What specific problem or business challenge led you to hire this company?
Our Low-Code / No-Code Development capability had become the thing slowing everything else down. New feature requests, client asks, internal initiatives — all of it kept queuing up behind a platform that had been stretched way past what it was originally built for. We needed a proper rebuild, not another patch.
What services did the company provide for your project?
Mainly Low-Code / No-Code Development, with some adjacent architecture and QA work folded in. They owned the whole thing from requirements to go-live, including hooking it into four of our existing systems. Not needing a second vendor to cover that ground was genuinely useful, both cost-wise and logistically.
Why did you choose this company over other providers you considered?
The questions they asked during the briefing stage told us most of what we needed to know. Vendors who ask sharp questions during sales tend to bring that same rigor into delivery, and that held up. The technical proposal had real substance, the team was senior from the start, and the pricing was straightforward.
How clearly did the company understand your requirements and business goals?
Better than we understood them ourselves, honestly. The workshops they ran surfaced assumptions we'd never questioned and exposed a few requirements that flatly contradicted each other. Sorting that out before development started saved us from what would have been serious rework later.
How was your overall experience with their communication and project management?
The most structured project management I've dealt with from any outside vendor. Sprint planning was tight, acceptance criteria were specific, and retrospectives actually led to changes rather than just being a box to tick. The backlog and risk register were both treated as live tools, not paperwork. I never once had to chase a status update.
Did the company deliver the project on time and within your expected budget?
The project came in on schedule. Budget stayed within the agreed ceiling, including one scope addition we asked for ourselves, which was quoted fairly and handled without disturbing the rest of the timeline. Nothing about the invoice came as a surprise.
What tangible results or business impact have you seen since the project was completed?
The ROI model we took to the board was deliberately conservative. Current performance against that model puts us on track to hit payback well ahead of the eighteen-month target we set. The operational efficiency gains in particular have outpaced the model, partly because the new platform's data quality supports decisions the old system simply couldn't.
What did you like most about working with this company?
What they did after launch. A lot of vendors treat go-live as the finish line. This team treated it as the start of a different phase — the hypercare period was substantial, the documentation held up in practice, and they checked back in at the thirty and ninety day marks to go over production metrics with us unprompted.
Would you recommend this company to others, and would you work with them again?
Without reservation. We're already in early conversations about a second engagement, and I expect this to turn into a multi-year relationship. Anyone in Real Estate looking for real Low-Code / No-Code Development depth paired with actual delivery discipline should have this team near the top of their list.

Their architecture review steered us away from a vendor decision we would have regretted

Hamza Farooqi / Co-Founder & CTO | Apr 11, 2026

This was our fourth agency in three years, and I say that with some embarrassment. Every previous engagement had looked promising on paper and fallen apart somewhere in delivery. What was different here was the sequencing: they spent real time understanding the actual problem before proposing anything, rather than pattern-matching to a solution they already knew how to sell. The build ran to schedule, our own engineers had genuinely positive things to say during handover, and four months into live operation we haven't had a single critical incident. We're already talking about the next phase with them.


Project summary

Warehouse errors were becoming visible to clients, not just internal reporting. A modernized WMS was already the agreed direction internally — we just needed someone to actually build it.

4.0   Overall Rating
4.0   Quality
4.5   Schedule
4.0   Project Cost
5.0   Willing To Refer

Project Type:IT Consulting
Project Cost:$150,000 to $499,999
Project Duration:Oct 2025 - Feb 2026
Business Type:Logistics & Supply Chain
Location:Karachi, Pakistan

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Co-Founder & CTO at Karakoram Software House I oversee technology spend and delivery across our Logistics & Supply Chain operations out of Karachi, Pakistan. We're a commercially minded business, so every technology decision gets judged on what it actually contributes to the bottom line, not on how elegant it looks on paper.
What specific problem or business challenge led you to hire this company?
Regulation in our Logistics & Supply Chain segment shifted and the compliance deadline came from the regulator, not from us. The scale of the IT Consulting changes required justified bringing in a specialist rather than pulling our internal team off the product roadmap to handle it.
What services did the company provide for your project?
The core of it was IT Consulting, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
A peer in the Logistics & Supply Chain space had used them for something similar in IT Consulting and recommended them without hesitation. Our own due diligence backed that up. Domain knowledge, IT Consulting depth, and a track record of actually delivering — that combination made the decision easy.
How clearly did the company understand your requirements and business goals?
Better than we understood them ourselves, honestly. The workshops they ran surfaced assumptions we'd never questioned and exposed a few requirements that flatly contradicted each other. Sorting that out before development started saved us from what would have been serious rework later.
How was your overall experience with their communication and project management?
The most structured project management I've dealt with from any outside vendor. Sprint planning was tight, acceptance criteria were specific, and retrospectives actually led to changes rather than just being a box to tick. The backlog and risk register were both treated as live tools, not paperwork. I never once had to chase a status update.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
The clearest measure is how the system's actually performing in production. In the four months since go-live we've had zero major incidents, our page performance scores improved across every Core Web Vitals metric, and two enterprise clients who'd previously flagged our old platform's limits during renewal talks signed again without raising it.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Logistics & Supply Chain network, both times to people facing IT Consulting problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.

Headless CMS let our designers and developers finally work in parallel instead of in sequence

Wei Ling Ong / VP of Engineering | Apr 03, 2026

We had proposals in hand ranging from roughly half to well over double what we eventually paid this team. What set their proposal apart wasn't the price — it was that the number matched what they actually delivered, almost line for line. I've been burned before by proposals that were really just opening offers in a negotiation that continues throughout the project. That wasn't the case here, and I don't say that lightly.


Project summary

Matter management had quietly become a real drag on our fee earners' time — every hour on admin was an hour not spent on billable work. The case for fixing it wrote itself.

4.0   Overall Rating
4.5   Quality
3.5   Schedule
4.5   Project Cost
5.0   Willing To Refer

Project Type:CMS Development
Project Cost:$10,000 to $49,999
Project Duration:Apr 2025 - Jan 2026
Business Type:Legal Services
Location:Singapore

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Lion City Technologies Pte Ltd is a Legal Services business headquartered in Singapore. As VP of Engineering I'm responsible for the whole technology agenda — infrastructure, product, and how we pick vendors. Every decision we make on the technology side has to tie back to a clear business case before it gets approved.
What specific problem or business challenge led you to hire this company?
We had a clear product direction for our next stage of growth in Legal Services, but not the internal engineering depth to actually execute it. The CMS Development piece specifically needed specialist skills we couldn't realistically hire for on the timeline our business plan demanded.
What services did the company provide for your project?
The scope ran the full CMS Development lifecycle — discovery, requirements, architecture, development across roughly a dozen sprints, integration testing, performance validation, deployment, and a four-week hypercare window afterward. They also handed over full documentation and ran a knowledge transfer session for our internal team.
Why did you choose this company over other providers you considered?
We shortlisted five vendors through a structured process. The technical review knocked two out right away. Of the remaining three, this team stood out because their CMS Development approach was specific rather than generic, backed by actual reference projects in Legal Services — not just case studies pulled off a website. The reference calls confirmed everything the proposal claimed.
How clearly did the company understand your requirements and business goals?
Better than we understood them ourselves, honestly. The workshops they ran surfaced assumptions we'd never questioned and exposed a few requirements that flatly contradicted each other. Sorting that out before development started saved us from what would have been serious rework later.
How was your overall experience with their communication and project management?
Professional throughout. The project manager always had a clear view of the critical path and flagged changes to it honestly, without spin. The one significant scope change we made mid-project went through a clean process — fairly priced, clearly documented, and absorbed without knocking the rest of the timeline off course.
Did the company deliver the project on time and within your expected budget?
The project came in on schedule. Budget stayed within the agreed ceiling, including one scope addition we asked for ourselves, which was quoted fairly and handled without disturbing the rest of the timeline. Nothing about the invoice came as a surprise.
What tangible results or business impact have you seen since the project was completed?
We went live about three months ago. User adoption beat the target we'd set by roughly 20 percent in the first month, and support ticket volume has dropped noticeably since. Features we'd shelved because the old architecture made them too expensive to build are now back on the roadmap.
What did you like most about working with this company?
What they did after launch. A lot of vendors treat go-live as the finish line. This team treated it as the start of a different phase — the hypercare period was substantial, the documentation held up in practice, and they checked back in at the thirty and ninety day marks to go over production metrics with us unprompted.
Would you recommend this company to others, and would you work with them again?
Without reservation. We're already in early conversations about a second engagement, and I expect this to turn into a multi-year relationship. Anyone in Legal Services looking for real CMS Development depth paired with actual delivery discipline should have this team near the top of their list.

Got our board, our CTO, and engineering aligned on strategy for the first time in years

Amal Al-Hosani / Head of Digital Strategy | Mar 15, 2026

We had proposals in hand ranging from roughly half to well over double what we eventually paid this team. What set their proposal apart wasn't the price — it was that the number matched what they actually delivered, almost line for line. I've been burned before by proposals that were really just opening offers in a negotiation that continues throughout the project. That wasn't the case here, and I don't say that lightly.


Project summary

Our lean manufacturing push needed real-time OEE data at the line level, and our existing systems could only produce it through hours of manual spreadsheet work each week.

4.0   Overall Rating
4.0   Quality
4.0   Schedule
4.5   Project Cost
5.0   Willing To Refer

Project Type:IT Consulting
Project Cost:$50,000 to $149,999
Project Duration:Jun 2025 - Feb 2026
Business Type:Manufacturing
Location:Dubai, UAE

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Pearl Coast FinTech has been operating in Manufacturing for a while now, headquartered in Dubai, UAE. As Head of Digital Strategy I sit across both strategic planning and day-to-day technology delivery. We hold our vendors to a high bar because our own clients hold us to one — it's only fair to expect the same discipline from partners.
What specific problem or business challenge led you to hire this company?
A competitor move forced our hand and compressed a roadmap item we'd planned for the following year. The IT Consulting investment we'd scheduled twelve months out suddenly needed to happen in six, and building it internally in that window wasn't realistic.
What services did the company provide for your project?
Full IT Consulting delivery, with particular depth on the integration and data migration pieces — the riskiest parts of the whole program. On top of that, they kept a dedicated QA person on the project throughout and left our operations team with a proper runbook at handover.
Why did you choose this company over other providers you considered?
We were coming off a failed engagement and went into vendor selection this time with a lot more scrutiny. We asked pointed questions about how they handle scope changes, how they estimate, how they communicate bad news. The answers were specific and consistent across everyone we spoke to on their team, which gave us confidence it wasn't a rehearsed pitch.
How clearly did the company understand your requirements and business goals?
Very well. The discovery phase was more thorough than anything we'd been through with prior vendors. They pushed back on requirements that were vague or contradictory, suggested better alternatives where our own thinking was limited, and produced a spec our internal stakeholders agreed was the clearest version of the product they'd ever seen written down.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Dubai, UAE and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
On time and inside the approved budget. Their estimating was notably accurate — they'd broken the work down in enough detail during discovery that the forecast held up the whole way through, instead of drifting with every small change. We had exactly one change request, and it was for scope we added ourselves.
What tangible results or business impact have you seen since the project was completed?
We went live about three months ago. User adoption beat the target we'd set by roughly 20 percent in the first month, and support ticket volume has dropped noticeably since. Features we'd shelved because the old architecture made them too expensive to build are now back on the roadmap.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Without reservation. We're already in early conversations about a second engagement, and I expect this to turn into a multi-year relationship. Anyone in Manufacturing looking for real IT Consulting depth paired with actual delivery discipline should have this team near the top of their list.

Finally translated our infrastructure needs into terms our CFO could actually approve

Karthik Iyengar / Head of Platform | Mar 10, 2026

This was our fourth agency in three years, and I say that with some embarrassment. Every previous engagement had looked promising on paper and fallen apart somewhere in delivery. What was different here was the sequencing: they spent real time understanding the actual problem before proposing anything, rather than pattern-matching to a solution they already knew how to sell. The build ran to schedule, our own engineers had genuinely positive things to say during handover, and four months into live operation we haven't had a single critical incident. We're already talking about the next phase with them.


Project summary

The handoff between our clinic system and our patient app kept breaking in the same places. We needed a partner willing to own that integration end to end, not just patch it again.

4.0   Overall Rating
4.0   Quality
4.0   Schedule
4.0   Project Cost
5.0   Willing To Refer

Project Type:IT Consulting
Project Cost:$50,000 to $149,999
Project Duration:Aug 2025 - Dec 2025
Business Type:Healthcare
Location:Coimbatore, India

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Novus EdTech Solutions is a Healthcare business headquartered in Coimbatore, India. As Head of Platform I'm responsible for the whole technology agenda — infrastructure, product, and how we pick vendors. Every decision we make on the technology side has to tie back to a clear business case before it gets approved.
What specific problem or business challenge led you to hire this company?
Our previous vendor had maintained this platform for a few years, and the technical debt had piled up to the point where our delivery speed had dropped to a fraction of what it used to be. We needed fresh engineering eyes and an actual plan to deal with the underlying mess.
What services did the company provide for your project?
The scope ran the full IT Consulting lifecycle — discovery, requirements, architecture, development across roughly a dozen sprints, integration testing, performance validation, deployment, and a four-week hypercare window afterward. They also handed over full documentation and ran a knowledge transfer session for our internal team.
Why did you choose this company over other providers you considered?
We shortlisted five vendors through a structured process. The technical review knocked two out right away. Of the remaining three, this team stood out because their IT Consulting approach was specific rather than generic, backed by actual reference projects in Healthcare — not just case studies pulled off a website. The reference calls confirmed everything the proposal claimed.
How clearly did the company understand your requirements and business goals?
Very well. The discovery phase was more thorough than anything we'd been through with prior vendors. They pushed back on requirements that were vague or contradictory, suggested better alternatives where our own thinking was limited, and produced a spec our internal stakeholders agreed was the clearest version of the product they'd ever seen written down.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Coimbatore, India and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
Yes to both. I'd quietly built in some contingency given the complexity and the number of integrations involved, and none of it ended up being needed. Delivery landed on the agreed date and the final invoice was within a rounding error of the approved budget — rarer than most people in this industry would admit.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the IT Consulting work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Healthcare network, both times to people facing IT Consulting problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.

Delivered the sales visibility we'd been requesting internally for three years, in fourteen weeks

Griffin Ashcombe / Managing Director, Tech | Jan 14, 2026

This was our fourth agency in three years, and I say that with some embarrassment. Every previous engagement had looked promising on paper and fallen apart somewhere in delivery. What was different here was the sequencing: they spent real time understanding the actual problem before proposing anything, rather than pattern-matching to a solution they already knew how to sell. The build ran to schedule, our own engineers had genuinely positive things to say during handover, and four months into live operation we haven't had a single critical incident. We're already talking about the next phase with them.


Project summary

The handoff between our clinic system and our patient app kept breaking in the same places. We needed a partner willing to own that integration end to end, not just patch it again.

4.0   Overall Rating
4.0   Quality
4.5   Schedule
4.0   Project Cost
5.0   Willing To Refer

Project Type:CRM Development
Project Cost:$150,000 to $499,999
Project Duration:Jan 2025 - Oct 2025
Business Type:Healthcare
Location:San Francisco, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Ridgeline Capital Partners is a Healthcare business headquartered in San Francisco, USA. As Managing Director, Tech I'm responsible for the whole technology agenda — infrastructure, product, and how we pick vendors. Every decision we make on the technology side has to tie back to a clear business case before it gets approved.
What specific problem or business challenge led you to hire this company?
A competitor move forced our hand and compressed a roadmap item we'd planned for the following year. The CRM Development investment we'd scheduled twelve months out suddenly needed to happen in six, and building it internally in that window wasn't realistic.
What services did the company provide for your project?
The core of it was CRM Development, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
We were coming off a failed engagement and went into vendor selection this time with a lot more scrutiny. We asked pointed questions about how they handle scope changes, how they estimate, how they communicate bad news. The answers were specific and consistent across everyone we spoke to on their team, which gave us confidence it wasn't a rehearsed pitch.
How clearly did the company understand your requirements and business goals?
Better than we understood them ourselves, honestly. The workshops they ran surfaced assumptions we'd never questioned and exposed a few requirements that flatly contradicted each other. Sorting that out before development started saved us from what would have been serious rework later.
How was your overall experience with their communication and project management?
Proactive and well-calibrated. Technical detail for the engineering side, plain summaries for the steering group, and risk flags that came with a proposed fix attached rather than just a problem statement. The biweekly sprint reviews kept our stakeholders in the loop without requiring them to sit in on every working session.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the CRM Development work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
The team stayed the same the whole way through. The engineers in the discovery sessions were the same ones who built the system. That continuity matters more than people expect, and you really only notice it when it's missing. Every conversation picked up where the last one left off.
Would you recommend this company to others, and would you work with them again?
Without reservation. We're already in early conversations about a second engagement, and I expect this to turn into a multi-year relationship. Anyone in Healthcare looking for real CRM Development depth paired with actual delivery discipline should have this team near the top of their list.

Core Web Vitals scores validated every performance decision they pushed us to make

Bartosz Nowicki / Head of Development | Jan 06, 2026

The easiest thing to praise is the technical output itself — solid test coverage, a deployment pipeline that just works, documentation that people actually reference instead of ignoring. But what I keep coming back to is the number of conversations we haven't had to have since launch. No 2am incident calls. No emergency patches. No post-mortems about what went sideways. That absence is really the whole pitch, if you ask me.


Project summary

Years of incremental patches had left us with a platform that technically worked but was quietly holding the business back strategically. A proper rebuild was the agreed way forward.

4.5   Overall Rating
4.5   Quality
4.5   Schedule
4.5   Project Cost
5.0   Willing To Refer

Project Type:Web Development
Project Cost:$150,000 to $499,999
Project Duration:Jan 2025 - Oct 2025
Business Type:Construction
Location:Kraków, Poland

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Wełna Software Sp zoo is a Construction business headquartered in Kraków, Poland. As Head of Development I'm responsible for the whole technology agenda — infrastructure, product, and how we pick vendors. Every decision we make on the technology side has to tie back to a clear business case before it gets approved.
What specific problem or business challenge led you to hire this company?
A competitor move forced our hand and compressed a roadmap item we'd planned for the following year. The Web Development investment we'd scheduled twelve months out suddenly needed to happen in six, and building it internally in that window wasn't realistic.
What services did the company provide for your project?
The scope ran the full Web Development lifecycle — discovery, requirements, architecture, development across roughly a dozen sprints, integration testing, performance validation, deployment, and a four-week hypercare window afterward. They also handed over full documentation and ran a knowledge transfer session for our internal team.
Why did you choose this company over other providers you considered?
We shortlisted five vendors through a structured process. The technical review knocked two out right away. Of the remaining three, this team stood out because their Web Development approach was specific rather than generic, backed by actual reference projects in Construction — not just case studies pulled off a website. The reference calls confirmed everything the proposal claimed.
How clearly did the company understand your requirements and business goals?
Thoroughly. The requirements document was detailed enough that our own QA team used it directly to build acceptance criteria. Every user story had a clear business reason attached, and nothing was left open to interpretation. That discipline early on paid off through the rest of development and testing.
How was your overall experience with their communication and project management?
The most structured project management I've dealt with from any outside vendor. Sprint planning was tight, acceptance criteria were specific, and retrospectives actually led to changes rather than just being a box to tick. The backlog and risk register were both treated as live tools, not paperwork. I never once had to chase a status update.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
The clearest measure is how the system's actually performing in production. In the four months since go-live we've had zero major incidents, our page performance scores improved across every Core Web Vitals metric, and two enterprise clients who'd previously flagged our old platform's limits during renewal talks signed again without raising it.
What did you like most about working with this company?
What they did after launch. A lot of vendors treat go-live as the finish line. This team treated it as the start of a different phase — the hypercare period was substantial, the documentation held up in practice, and they checked back in at the thirty and ninety day marks to go over production metrics with us unprompted.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Construction network, both times to people facing Web Development problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.
FAQ

Frequently Asked Questions

Got questions about our specialized technology solutions? We have the answers to help you make informed decisions.

AppCraft typically covers the standard range of software development work — mobile apps, web platforms, custom internal tools, UI/UX design, cloud infrastructure, AI integrations, and larger enterprise builds. Its core focus areas include App Marketing, Custom Software Development, Mobile App Development, SEO and UI-UX Design.

AppCraft has delivered projects across a range of different industries, including Healthcare, Mining & Metals, Advertising & Marketing, Travel & Hospitality, Pharmaceuticals & Biotechnology and Telecommunications.

Generally, yes — companies like AppCraft tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, its listed capabilities span App Marketing, Custom Software Development, Mobile App Development, SEO and UI-UX Design, and it reports a team size of 10 - 49 professionals.

When you're weighing up a software partner such as AppCraft, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, it has experience across industries such as Healthcare, Mining & Metals, Advertising & Marketing, Travel & Hospitality, Pharmaceuticals & Biotechnology and Telecommunications, and its typical hourly rate is around $25 - $49.

Usually, yes — a dedicated developer arrangement is a common option with firms like AppCraft, where you get engineers working exclusively on your project as an extension of your in-house team rather than as a separate outsourced unit. For context, it has experience across industries such as Healthcare, Mining & Metals, Advertising & Marketing, Travel & Hospitality, Pharmaceuticals & Biotechnology and Telecommunications, and it has been operating since 2011.

Most companies structured like AppCraft give you a choice between a fixed-price contract, a dedicated team arrangement, or time-and-materials billing, so you can pick whichever lines up with your budget and how well-defined your scope already is. For context, it has experience across industries such as Healthcare, Mining & Metals, Advertising & Marketing, Travel & Hospitality, Pharmaceuticals & Biotechnology and Telecommunications, and its typical hourly rate is around $25 - $49.

Most professional shops, including AppCraft, expect to sign a Non-Disclosure Agreement before getting into specifics — it's a fairly standard ask and a reasonable one to make before sharing anything sensitive. For context, it has experience across industries such as Healthcare, Mining & Metals, Advertising & Marketing, Travel & Hospitality, Pharmaceuticals & Biotechnology and Telecommunications, and it reports a team size of 10 - 49 professionals.

It's a common line of work for a company like AppCraft — multi-tenant architecture, subscription billing hooked up properly, and cloud-native deployment built for a product meant to scale as a service rather than a one-off build. For context, it has experience across industries such as Healthcare, Mining & Metals, Advertising & Marketing, Travel & Hospitality, Pharmaceuticals & Biotechnology and Telecommunications, and it has been operating since 2011.

AppCraft generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, it has experience across industries such as Healthcare, Mining & Metals, Advertising & Marketing, Travel & Hospitality, Pharmaceuticals & Biotechnology and Telecommunications, and its listed capabilities span App Marketing, Custom Software Development, Mobile App Development, SEO and UI-UX Design.
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