Please describe your company, your role, and the industry you operate in.
I run technology for Bauer Industrie GmbH, a growth-stage Events & Event Management company based in Munich, Germany. My role as Leiter Digitalisierung covers product engineering, platform operations, and our vendor relationships. We'd hit a point where our internal capacity just couldn't keep pace with what the roadmap demanded.
What specific problem or business challenge led you to hire this company?
Our Digital Marketing capability had become the thing slowing everything else down. New feature requests, client asks, internal initiatives — all of it kept queuing up behind a platform that had been stretched way past what it was originally built for. We needed a proper rebuild, not another patch.
What services did the company provide for your project?
The core of it was Digital Marketing, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
The questions they asked during the briefing stage told us most of what we needed to know. Vendors who ask sharp questions during sales tend to bring that same rigor into delivery, and that held up. The technical proposal had real substance, the team was senior from the start, and the pricing was straightforward.
How clearly did the company understand your requirements and business goals?
Very well. The discovery phase was more thorough than anything we'd been through with prior vendors. They pushed back on requirements that were vague or contradictory, suggested better alternatives where our own thinking was limited, and produced a spec our internal stakeholders agreed was the clearest version of the product they'd ever seen written down.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Munich, Germany and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the Digital Marketing work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Without reservation. We're already in early conversations about a second engagement, and I expect this to turn into a multi-year relationship. Anyone in Events & Event Management looking for real Digital Marketing depth paired with actual delivery discipline should have this team near the top of their list.