52inc

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Details

Founded:
2012
Hourly Rates:
N/A
Employees:
2 - 9
Avg. Project Cost:
$50,000+
Ratings:
4.6 8 Reviews

Services

  • Web Development
  • UI-UX Design
  • Branding
  • Android App Development
  • iOS App Development

Industries Served

Logistics & Supply Chain Events & Event Management Information Technology Construction Real Estate Healthcare Mining & Metals Gaming & Gambling

Where We Specialize

15% DevOps
DevOps 15%
E-commerce Development 14%
IoT Development 14%
Android 14%
UI/UX 12%
Web Design 9%
Web Development 8%
Salesforce Development 7%
Mobile App Development 5%
Big Data Analytics 2%

Industry Expertise

Restaurant53% Healthcare39% Food8%

Typical Project Size

56% Small Business
32% Enterprise
12% Midmarket Business

About

Since 2012, 52inc has operated as a technology services provider. The company's main offerings are Mobile App Development. The company operates with a team of 2 - 9 professionals. The average project on record costs around $25,000. Overall, 52inc is one of the options worth shortlisting for a technology project.

52inc Reviews

4.6 8 Reviews
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Outperformed our old in-house desk on every SLA metric we track

Hamza Farooqi / Co-Founder & CTO | May 10, 2026

This was our fourth agency in three years, and I say that with some embarrassment. Every previous engagement had looked promising on paper and fallen apart somewhere in delivery. What was different here was the sequencing: they spent real time understanding the actual problem before proposing anything, rather than pattern-matching to a solution they already knew how to sell. The build ran to schedule, our own engineers had genuinely positive things to say during handover, and four months into live operation we haven't had a single critical incident. We're already talking about the next phase with them.

Project summary

Track-and-trace had gone from a nice-to-have to something every RFP now required, and our platform simply didn't have it. We needed to close that gap before our next tender round.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IT Managed Services
Project Cost:
Less than $10,000
Project Duration:
Jul 2025 - Apr 2026
Business Type:
Logistics & Supply Chain
Location:
Karachi, Pakistan

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Karakoram Software House has been operating in Logistics & Supply Chain for a while now, headquartered in Karachi, Pakistan. As Co-Founder & CTO I sit across both strategic planning and day-to-day technology delivery. We hold our vendors to a high bar because our own clients hold us to one — it's only fair to expect the same discipline from partners.
What specific problem or business challenge led you to hire this company?
We had a clear product direction for our next stage of growth in Logistics & Supply Chain, but not the internal engineering depth to actually execute it. The IT Managed Services piece specifically needed specialist skills we couldn't realistically hire for on the timeline our business plan demanded.
What services did the company provide for your project?
Mainly IT Managed Services, with some adjacent architecture and QA work folded in. They owned the whole thing from requirements to go-live, including hooking it into four of our existing systems. Not needing a second vendor to cover that ground was genuinely useful, both cost-wise and logistically.
Why did you choose this company over other providers you considered?
We shortlisted five vendors through a structured process. The technical review knocked two out right away. Of the remaining three, this team stood out because their IT Managed Services approach was specific rather than generic, backed by actual reference projects in Logistics & Supply Chain — not just case studies pulled off a website. The reference calls confirmed everything the proposal claimed.
How clearly did the company understand your requirements and business goals?
Thoroughly. The requirements document was detailed enough that our own QA team used it directly to build acceptance criteria. Every user story had a clear business reason attached, and nothing was left open to interpretation. That discipline early on paid off through the rest of development and testing.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Karachi, Pakistan and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
Yes to both. I'd quietly built in some contingency given the complexity and the number of integrations involved, and none of it ended up being needed. Delivery landed on the agreed date and the final invoice was within a rounding error of the approved budget — rarer than most people in this industry would admit.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate perfectly given everything else going on in the business, but the numbers we can attribute directly to the IT Managed Services work are solid: session duration up, conversion up, error rate down, and our NPS for that touchpoint has moved noticeably. Our account managers say it's coming up positively in client conversations now too.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Yes — though I'll add that they're not the cheapest option out there and they're selective about what they take on. If price is your main filter, look elsewhere. If you need a partner you can trust with a serious IT Managed Services program in Logistics & Supply Chain and expect them to actually deliver against the brief, this is the team.

Marketing now ships page updates themselves — no engineering ticket required anymore

Anjali Raghunathan / VP of Data Science | Apr 24, 2026

Five months post-launch, we're running at roughly double the transaction volume we'd specified in the original scope document, and the platform hasn't needed a single structural change to handle it. That's the real tell for whether a team designed for what you told them versus what you were actually going to need. We're now scoping a second phase and I expect this to be a multi-year relationship at this point.

Project summary

A previous project had worked fine in staging and fallen apart in production. We approached vendor selection this time with a lot more scrutiny as a direct result.

  • Overall Rating 5.0
  • Quality 4.5
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Web Development
Project Cost:
$500,000+
Project Duration:
Dec 2025 - Mar 2026
Business Type:
Events & Event Management
Location:
Seattle, USA

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Clearwave Analytics Inc has been operating in Events & Event Management for a while now, headquartered in Seattle, USA. As VP of Data Science I sit across both strategic planning and day-to-day technology delivery. We hold our vendors to a high bar because our own clients hold us to one — it's only fair to expect the same discipline from partners.
What specific problem or business challenge led you to hire this company?
Regulation in our Events & Event Management segment shifted and the compliance deadline came from the regulator, not from us. The scale of the Web Development changes required justified bringing in a specialist rather than pulling our internal team off the product roadmap to handle it.
What services did the company provide for your project?
The core of it was Web Development, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
The questions they asked during the briefing stage told us most of what we needed to know. Vendors who ask sharp questions during sales tend to bring that same rigor into delivery, and that held up. The technical proposal had real substance, the team was senior from the start, and the pricing was straightforward.
How clearly did the company understand your requirements and business goals?
Really well, partly because they already had Events & Event Management experience that cut down on the amount of context we had to provide. They knew the terminology, asked the right questions, and translated our business requirements into technical specs accurately enough that development barely needed any clarification cycles.
How was your overall experience with their communication and project management?
Proactive and well-calibrated. Technical detail for the engineering side, plain summaries for the steering group, and risk flags that came with a proposed fix attached rather than just a problem statement. The biweekly sprint reviews kept our stakeholders in the loop without requiring them to sit in on every working session.
Did the company deliver the project on time and within your expected budget?
Yes to both. I'd quietly built in some contingency given the complexity and the number of integrations involved, and none of it ended up being needed. Delivery landed on the agreed date and the final invoice was within a rounding error of the approved budget — rarer than most people in this industry would admit.
What tangible results or business impact have you seen since the project was completed?
The clearest measure is how the system's actually performing in production. In the four months since go-live we've had zero major incidents, our page performance scores improved across every Core Web Vitals metric, and two enterprise clients who'd previously flagged our old platform's limits during renewal talks signed again without raising it.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Yes — though I'll add that they're not the cheapest option out there and they're selective about what they take on. If price is your main filter, look elsewhere. If you need a partner you can trust with a serious Web Development program in Events & Event Management and expect them to actually deliver against the brief, this is the team.

Execution matched the proposal on every dimension that actually mattered to us

Roisin Cassidy / VP of Product Engineering | Apr 20, 2026

Five months post-launch, we're running at roughly double the transaction volume we'd specified in the original scope document, and the platform hasn't needed a single structural change to handle it. That's the real tell for whether a team designed for what you told them versus what you were actually going to need. We're now scoping a second phase and I expect this to be a multi-year relationship at this point.

Project summary

Our headcount had grown faster than our platform engineering depth. We needed an experienced team to close that gap while we hired, without letting quality or the roadmap slip in the meantime.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
POS System Development
Project Cost:
$10,000 to $49,999
Project Duration:
Apr 2025 - Jan 2026
Business Type:
Information Technology
Location:
Belfast, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I run technology for Silverbrook Digital Ltd, a growth-stage Information Technology company based in Belfast, UK. My role as VP of Product Engineering covers product engineering, platform operations, and our vendor relationships. We'd hit a point where our internal capacity just couldn't keep pace with what the roadmap demanded.
What specific problem or business challenge led you to hire this company?
We had a clear product direction for our next stage of growth in Information Technology, but not the internal engineering depth to actually execute it. The POS System Development piece specifically needed specialist skills we couldn't realistically hire for on the timeline our business plan demanded.
What services did the company provide for your project?
The core of it was POS System Development, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
A peer in the Information Technology space had used them for something similar in POS System Development and recommended them without hesitation. Our own due diligence backed that up. Domain knowledge, POS System Development depth, and a track record of actually delivering — that combination made the decision easy.
How clearly did the company understand your requirements and business goals?
Better than we understood them ourselves, honestly. The workshops they ran surfaced assumptions we'd never questioned and exposed a few requirements that flatly contradicted each other. Sorting that out before development started saved us from what would have been serious rework later.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Belfast, UK and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
On time and inside the approved budget. Their estimating was notably accurate — they'd broken the work down in enough detail during discovery that the forecast held up the whole way through, instead of drifting with every small change. We had exactly one change request, and it was for scope we added ourselves.
What tangible results or business impact have you seen since the project was completed?
The clearest measure is how the system's actually performing in production. In the four months since go-live we've had zero major incidents, our page performance scores improved across every Core Web Vitals metric, and two enterprise clients who'd previously flagged our old platform's limits during renewal talks signed again without raising it.
What did you like most about working with this company?
What they did after launch. A lot of vendors treat go-live as the finish line. This team treated it as the start of a different phase — the hypercare period was substantial, the documentation held up in practice, and they checked back in at the thirty and ninety day marks to go over production metrics with us unprompted.
Would you recommend this company to others, and would you work with them again?
Yes — though I'll add that they're not the cheapest option out there and they're selective about what they take on. If price is your main filter, look elsewhere. If you need a partner you can trust with a serious POS System Development program in Information Technology and expect them to actually deliver against the brief, this is the team.

Delivered with the change management and documentation a project this size actually needs

Nicolas Fontaine / Directeur Technique | Feb 10, 2026

We handed this team an aggressive deadline, a genuinely complicated scope, and a client-side team on our end that was stretched thin and slow to respond at times. They handled all of it without complaint. When they needed something from us they asked precisely and on time. When they didn't, they just kept moving. The project still landed on schedule despite our side being the weaker link for a good chunk of it, which tells you something about how they operate under pressure.

Project summary

Our internal engineering capacity was fully committed to keeping existing systems running, with no room for a build of this size. An outside partner with the right depth was really our only option.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 4.5
  • Willing To Refer 5.0
Project Type:
ERP Development
Project Cost:
$10,000 to $49,999
Project Duration:
Apr 2025 - Dec 2025
Business Type:
Construction
Location:
Lyon, France

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Directeur Technique at Étoile Technologies SAS I oversee technology spend and delivery across our Construction operations out of Lyon, France. We're a commercially minded business, so every technology decision gets judged on what it actually contributes to the bottom line, not on how elegant it looks on paper.
What specific problem or business challenge led you to hire this company?
Regulation in our Construction segment shifted and the compliance deadline came from the regulator, not from us. The scale of the ERP Development changes required justified bringing in a specialist rather than pulling our internal team off the product roadmap to handle it.
What services did the company provide for your project?
The core of it was ERP Development, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
The questions they asked during the briefing stage told us most of what we needed to know. Vendors who ask sharp questions during sales tend to bring that same rigor into delivery, and that held up. The technical proposal had real substance, the team was senior from the start, and the pricing was straightforward.
How clearly did the company understand your requirements and business goals?
Better than we understood them ourselves, honestly. The workshops they ran surfaced assumptions we'd never questioned and exposed a few requirements that flatly contradicted each other. Sorting that out before development started saved us from what would have been serious rework later.
How was your overall experience with their communication and project management?
Professional throughout. The project manager always had a clear view of the critical path and flagged changes to it honestly, without spin. The one significant scope change we made mid-project went through a clean process — fairly priced, clearly documented, and absorbed without knocking the rest of the timeline off course.
Did the company deliver the project on time and within your expected budget?
Yes to both. I'd quietly built in some contingency given the complexity and the number of integrations involved, and none of it ended up being needed. Delivery landed on the agreed date and the final invoice was within a rounding error of the approved budget — rarer than most people in this industry would admit.
What tangible results or business impact have you seen since the project was completed?
The clearest measure is how the system's actually performing in production. In the four months since go-live we've had zero major incidents, our page performance scores improved across every Core Web Vitals metric, and two enterprise clients who'd previously flagged our old platform's limits during renewal talks signed again without raising it.
What did you like most about working with this company?
The team stayed the same the whole way through. The engineers in the discovery sessions were the same ones who built the system. That continuity matters more than people expect, and you really only notice it when it's missing. Every conversation picked up where the last one left off.
Would you recommend this company to others, and would you work with them again?
Yes — though I'll add that they're not the cheapest option out there and they're selective about what they take on. If price is your main filter, look elsewhere. If you need a partner you can trust with a serious ERP Development program in Construction and expect them to actually deliver against the brief, this is the team.

Finally got sales, marketing, and customer success working from the same system

Marc-Antoine Girard / VP of Innovation | Feb 02, 2026

What actually moved the needle wasn't their ability to follow a spec — any competent team can do that. It was their willingness to push back when a requirement didn't make sense, explain clearly why, and help us decide on something better instead. That extra layer of judgment took the final product past what we'd actually asked for and closer to what we genuinely needed, which isn't always the same thing.

Project summary

Buyer behavior had gone fully digital-first and our search experience had quietly become a liability. It needed to match the quality of the listings it was supposed to represent.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.0
  • Project Cost 4.0
  • Willing To Refer 5.0
Project Type:
CRM Development
Project Cost:
$50,000 to $149,999
Project Duration:
Apr 2025 - Jan 2026
Business Type:
Real Estate
Location:
Montreal, Canada

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Laurier Tech Partners is a Real Estate business headquartered in Montreal, Canada. As VP of Innovation I'm responsible for the whole technology agenda — infrastructure, product, and how we pick vendors. Every decision we make on the technology side has to tie back to a clear business case before it gets approved.
What specific problem or business challenge led you to hire this company?
Regulation in our Real Estate segment shifted and the compliance deadline came from the regulator, not from us. The scale of the CRM Development changes required justified bringing in a specialist rather than pulling our internal team off the product roadmap to handle it.
What services did the company provide for your project?
The core of it was CRM Development, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
We shortlisted five vendors through a structured process. The technical review knocked two out right away. Of the remaining three, this team stood out because their CRM Development approach was specific rather than generic, backed by actual reference projects in Real Estate — not just case studies pulled off a website. The reference calls confirmed everything the proposal claimed.
How clearly did the company understand your requirements and business goals?
Very well. The discovery phase was more thorough than anything we'd been through with prior vendors. They pushed back on requirements that were vague or contradictory, suggested better alternatives where our own thinking was limited, and produced a spec our internal stakeholders agreed was the clearest version of the product they'd ever seen written down.
How was your overall experience with their communication and project management?
Genuinely excellent, especially given the time difference between Montreal, Canada and the delivery team. Written updates were consistent and specific, anything needing a decision got same-day turnaround, and nothing slipped through the cracks across the whole engagement.
Did the company deliver the project on time and within your expected budget?
Yes to both. I'd quietly built in some contingency given the complexity and the number of integrations involved, and none of it ended up being needed. Delivery landed on the agreed date and the final invoice was within a rounding error of the approved budget — rarer than most people in this industry would admit.
What tangible results or business impact have you seen since the project was completed?
The ROI model we took to the board was deliberately conservative. Current performance against that model puts us on track to hit payback well ahead of the eighteen-month target we set. The operational efficiency gains in particular have outpaced the model, partly because the new platform's data quality supports decisions the old system simply couldn't.
What did you like most about working with this company?
Their willingness to just be direct. If our requirements were unclear, they said so. If our priorities contradicted each other, they explained why. If an approach we'd assumed was right actually had real downsides, they told us before we'd committed to it. That kind of honesty is exactly what I look for in a long-term partner.
Would you recommend this company to others, and would you work with them again?
Yes — though I'll add that they're not the cheapest option out there and they're selective about what they take on. If price is your main filter, look elsewhere. If you need a partner you can trust with a serious CRM Development program in Real Estate and expect them to actually deliver against the brief, this is the team.

Took us from on-prem to cloud-native on a timeline two other vendors called unrealistic

Margaux Lefèvre / Head of Digital Products | Jan 28, 2026

The easiest thing to praise is the technical output itself — solid test coverage, a deployment pipeline that just works, documentation that people actually reference instead of ignoring. But what I keep coming back to is the number of conversations we haven't had to have since launch. No 2am incident calls. No emergency patches. No post-mortems about what went sideways. That absence is really the whole pitch, if you ask me.

Project summary

The handoff between our clinic system and our patient app kept breaking in the same places. We needed a partner willing to own that integration end to end, not just patch it again.

  • Overall Rating 4.5
  • Quality 4.5
  • Schedule 4.5
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
Cloud Services
Project Cost:
$500,000+
Project Duration:
May 2025 - Dec 2025
Business Type:
Healthcare
Location:
Nice, France

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Horizon Digital SAS is a Healthcare business headquartered in Nice, France. As Head of Digital Products I'm responsible for the whole technology agenda — infrastructure, product, and how we pick vendors. Every decision we make on the technology side has to tie back to a clear business case before it gets approved.
What specific problem or business challenge led you to hire this company?
We had a clear product direction for our next stage of growth in Healthcare, but not the internal engineering depth to actually execute it. The Cloud Services piece specifically needed specialist skills we couldn't realistically hire for on the timeline our business plan demanded.
What services did the company provide for your project?
Mainly Cloud Services, with some adjacent architecture and QA work folded in. They owned the whole thing from requirements to go-live, including hooking it into four of our existing systems. Not needing a second vendor to cover that ground was genuinely useful, both cost-wise and logistically.
Why did you choose this company over other providers you considered?
A peer in the Healthcare space had used them for something similar in Cloud Services and recommended them without hesitation. Our own due diligence backed that up. Domain knowledge, Cloud Services depth, and a track record of actually delivering — that combination made the decision easy.
How clearly did the company understand your requirements and business goals?
Better than we understood them ourselves, honestly. The workshops they ran surfaced assumptions we'd never questioned and exposed a few requirements that flatly contradicted each other. Sorting that out before development started saved us from what would have been serious rework later.
How was your overall experience with their communication and project management?
Proactive and well-calibrated. Technical detail for the engineering side, plain summaries for the steering group, and risk flags that came with a proposed fix attached rather than just a problem statement. The biweekly sprint reviews kept our stakeholders in the loop without requiring them to sit in on every working session.
Did the company deliver the project on time and within your expected budget?
On time and inside the approved budget. Their estimating was notably accurate — they'd broken the work down in enough detail during discovery that the forecast held up the whole way through, instead of drifting with every small change. We had exactly one change request, and it was for scope we added ourselves.
What tangible results or business impact have you seen since the project was completed?
The clearest measure is how the system's actually performing in production. In the four months since go-live we've had zero major incidents, our page performance scores improved across every Core Web Vitals metric, and two enterprise clients who'd previously flagged our old platform's limits during renewal talks signed again without raising it.
What did you like most about working with this company?
Their willingness to just be direct. If our requirements were unclear, they said so. If our priorities contradicted each other, they explained why. If an approach we'd assumed was right actually had real downsides, they told us before we'd committed to it. That kind of honesty is exactly what I look for in a long-term partner.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Healthcare network, both times to people facing Cloud Services problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.

Outperformed our old in-house desk on every SLA metric we track

Hamish Bellamy / GM of Technology | Jan 20, 2026

Five months post-launch, we're running at roughly double the transaction volume we'd specified in the original scope document, and the platform hasn't needed a single structural change to handle it. That's the real tell for whether a team designed for what you told them versus what you were actually going to need. We're now scoping a second phase and I expect this to be a multi-year relationship at this point.

Project summary

This project had a board-facing deadline tied to a wider strategic push. We needed a partner who'd treat that date like it was their own problem, not just ours.

  • Overall Rating 5.0
  • Quality 5.0
  • Schedule 5.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
IT Managed Services
Project Cost:
Less than $10,000
Project Duration:
May 2025 - Nov 2025
Business Type:
Mining & Metals
Location:
Melbourne, Australia

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I run technology for Tasman Commerce Group, a growth-stage Mining & Metals company based in Melbourne, Australia. My role as GM of Technology covers product engineering, platform operations, and our vendor relationships. We'd hit a point where our internal capacity just couldn't keep pace with what the roadmap demanded.
What specific problem or business challenge led you to hire this company?
We had a clear product direction for our next stage of growth in Mining & Metals, but not the internal engineering depth to actually execute it. The IT Managed Services piece specifically needed specialist skills we couldn't realistically hire for on the timeline our business plan demanded.
What services did the company provide for your project?
Full IT Managed Services delivery, with particular depth on the integration and data migration pieces — the riskiest parts of the whole program. On top of that, they kept a dedicated QA person on the project throughout and left our operations team with a proper runbook at handover.
Why did you choose this company over other providers you considered?
The questions they asked during the briefing stage told us most of what we needed to know. Vendors who ask sharp questions during sales tend to bring that same rigor into delivery, and that held up. The technical proposal had real substance, the team was senior from the start, and the pricing was straightforward.
How clearly did the company understand your requirements and business goals?
Thoroughly. The requirements document was detailed enough that our own QA team used it directly to build acceptance criteria. Every user story had a clear business reason attached, and nothing was left open to interpretation. That discipline early on paid off through the rest of development and testing.
How was your overall experience with their communication and project management?
The most structured project management I've dealt with from any outside vendor. Sprint planning was tight, acceptance criteria were specific, and retrospectives actually led to changes rather than just being a box to tick. The backlog and risk register were both treated as live tools, not paperwork. I never once had to chase a status update.
Did the company deliver the project on time and within your expected budget?
The project came in on schedule. Budget stayed within the agreed ceiling, including one scope addition we asked for ourselves, which was quoted fairly and handled without disturbing the rest of the timeline. Nothing about the invoice came as a surprise.
What tangible results or business impact have you seen since the project was completed?
We went live about three months ago. User adoption beat the target we'd set by roughly 20 percent in the first month, and support ticket volume has dropped noticeably since. Features we'd shelved because the old architecture made them too expensive to build are now back on the roadmap.
What did you like most about working with this company?
Their instinct for never losing the business goal in the middle of technical decisions. I've worked with technically strong teams before who lose that thread once things get complicated. This team kept every architectural call tied back to the outcome we'd actually agreed to, which made the harder trade-off conversations a lot easier.
Would you recommend this company to others, and would you work with them again?
Yes, no hesitation. I've already referred them twice within my own Mining & Metals network, both times to people facing IT Managed Services problems similar to ours. I made those referrals confidently because I know the experience I had was repeatable, not a one-off stroke of luck on our project.

Editorial team adopted this without escalating a single support ticket

Percy Wren / Director of eCommerce | Jan 04, 2026

What actually moved the needle wasn't their ability to follow a spec — any competent team can do that. It was their willingness to push back when a requirement didn't make sense, explain clearly why, and help us decide on something better instead. That extra layer of judgment took the final product past what we'd actually asked for and closer to what we genuinely needed, which isn't always the same thing.

Project summary

Our product thinking internally was solid, but our execution depth in this particular technical domain wasn't. We needed real specialists, not another generalist team.

  • Overall Rating 4.5
  • Quality 4.0
  • Schedule 4.0
  • Project Cost 5.0
  • Willing To Refer 5.0
Project Type:
CMS Development
Project Cost:
$150,000 to $499,999
Project Duration:
Feb 2025 - Nov 2025
Business Type:
Gaming & Gambling
Location:
Birmingham, UK

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Wren & Holt Retail PLC is a Gaming & Gambling business headquartered in Birmingham, UK. As Director of eCommerce I'm responsible for the whole technology agenda — infrastructure, product, and how we pick vendors. Every decision we make on the technology side has to tie back to a clear business case before it gets approved.
What specific problem or business challenge led you to hire this company?
Regulation in our Gaming & Gambling segment shifted and the compliance deadline came from the regulator, not from us. The scale of the CMS Development changes required justified bringing in a specialist rather than pulling our internal team off the product roadmap to handle it.
What services did the company provide for your project?
The core of it was CMS Development, though their involvement grew to include technical consulting during discovery that meaningfully sharpened our own requirements. They also took full ownership of the third-party integration work, which had been a coordination headache on past projects, and just handled it themselves.
Why did you choose this company over other providers you considered?
The questions they asked during the briefing stage told us most of what we needed to know. Vendors who ask sharp questions during sales tend to bring that same rigor into delivery, and that held up. The technical proposal had real substance, the team was senior from the start, and the pricing was straightforward.
How clearly did the company understand your requirements and business goals?
Really well, partly because they already had Gaming & Gambling experience that cut down on the amount of context we had to provide. They knew the terminology, asked the right questions, and translated our business requirements into technical specs accurately enough that development barely needed any clarification cycles.
How was your overall experience with their communication and project management?
The most structured project management I've dealt with from any outside vendor. Sprint planning was tight, acceptance criteria were specific, and retrospectives actually led to changes rather than just being a box to tick. The backlog and risk register were both treated as live tools, not paperwork. I never once had to chase a status update.
Did the company deliver the project on time and within your expected budget?
Both, yes. One sprint hit a one-week delay from a third-party API dependency outside anyone's control. The team flagged it three weeks ahead of time, laid out two options, and we picked an approach that clawed the schedule back within the same sprint. That's the kind of foresight that separates real project management from just reacting to problems.
What tangible results or business impact have you seen since the project was completed?
We went live about three months ago. User adoption beat the target we'd set by roughly 20 percent in the first month, and support ticket volume has dropped noticeably since. Features we'd shelved because the old architecture made them too expensive to build are now back on the roadmap.
What did you like most about working with this company?
The team stayed the same the whole way through. The engineers in the discovery sessions were the same ones who built the system. That continuity matters more than people expect, and you really only notice it when it's missing. Every conversation picked up where the last one left off.
Would you recommend this company to others, and would you work with them again?
Without reservation. We're already in early conversations about a second engagement, and I expect this to turn into a multi-year relationship. Anyone in Gaming & Gambling looking for real CMS Development depth paired with actual delivery discipline should have this team near the top of their list.
FAQ

Frequently Asked Questions

Got questions about our specialized technology solutions? We have the answers to help you make informed decisions.

What 52inc charges comes down to a handful of variables — how complex the project is, the number of development hours involved, the tech stack required, team size, and which engagement model you pick. Based on available data, 52inc's typical hourly rate is around N/A.

52inc has delivered projects across a range of different industries, including Sports & Fitness, Gaming & Gambling, Travel & Hospitality, Government & Public Sector, Mining & Metals and Healthcare.

Generally, yes — companies like 52inc tend to work well with startups because of what they typically offer: MVP builds, product strategy input, architecture that can scale later, and dedicated teams that keep costs manageable while still moving fast. For context, its listed capabilities span Android App Development, Branding, iOS App Development, UI-UX Design and Web Development, and it has experience across industries such as Sports & Fitness, Gaming & Gambling, Travel & Hospitality, Government & Public Sector, Mining & Metals and Healthcare.

The exact stack shifts by project, but 52inc commonly works across things like React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, native iOS and Android, and cloud platforms like AWS and Azure. For context, it has experience across industries such as Sports & Fitness, Gaming & Gambling, Travel & Hospitality, Government & Public Sector, Mining & Metals and Healthcare, and its typical hourly rate is around N/A.

Most businesses reach 52inc through its website, a direct email, or a contact form — any of which works for discussing what you need, booking an initial conversation, or asking for a rough estimate. For context, it has experience across industries such as Sports & Fitness, Gaming & Gambling, Travel & Hospitality, Government & Public Sector, Mining & Metals and Healthcare, and its typical hourly rate is around N/A.

When you're weighing up a software partner such as 52inc, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, it has experience across industries such as Sports & Fitness, Gaming & Gambling, Travel & Hospitality, Government & Public Sector, Mining & Metals and Healthcare, and its typical hourly rate is around N/A.

Most companies structured like 52inc give you a choice between a fixed-price contract, a dedicated team arrangement, or time-and-materials billing, so you can pick whichever lines up with your budget and how well-defined your scope already is. For context, its listed capabilities span Android App Development, Branding, iOS App Development, UI-UX Design and Web Development, and it reports a team size of 2 - 9 professionals.

Plenty of modern software teams, 52inc included, now build real AI and machine learning features — chatbots, predictive models, computer vision, and automation that goes beyond simple rule-based scripts. For context, it has experience across industries such as Sports & Fitness, Gaming & Gambling, Travel & Hospitality, Government & Public Sector, Mining & Metals and Healthcare, and it reports a team size of 2 - 9 professionals.

52inc isn't necessarily limited to one region and may take on clients across several countries, depending on market demand and business partnerships.
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