Top 10 AI Tools Every Digital Marketer Should Be Familiar to Use

• By Hareesh B
• 13-02-2025
• Digital Marketing

AI has transformed the digital marketing landscape, enabling marketers to achieve unprecedented efficiency, creativity, and precision. From content creation to analytics, AI tools have become indispensable for staying competitive.

Best 10 AI Tools Every Digital Marketer to Enhance Their Strategy

1. ChatGPT by OpenAI

Best For: Content creation, brainstorming, and customer interaction.

Why to Use ChatGPt: ChatGPT can help generate compelling copy, write blog posts, and create social media content in seconds. It’s also an excellent tool for drafting emails or answering customer inquiries through chatbots.

Features of ChatGpt:

• Generate high-quality blog posts, ad copy, and social media content.
• Answer customer queries in real time when integrated with chatbots.
• Develop creative ideas for campaigns and slogans.
• Multilingual support for global audiences.

ChatGPT Pricing:

• Free Plan: Limited GPT-3.5 access.
• ChatGPT Plus: $20/month for GPT-4 access with faster response times and better capabilities.

2. Jasper

Best For: Automated writing and marketing copy.

Why to Use Jasper AI: Jasper specializes in creating high-converting sales emails, landing pages, and ads. Its AI algorithms can tailor content for specific audiences, boosting engagement and conversion rates.

Features of Jasper AI:

• Write SEO-optimized blogs, emails, and ad copy.
• Use templates for specific marketing needs (e.g., Facebook ads, product descriptions).
• Customize content tone and style for particular audiences.

Jasper AIPricing:

• Creator Plan: Starts at $49/month for individuals.
• Teams Plan: Collaboration starts at $125/month.
• Free trial available for new users.

3. Surfer SEO

Best For: Content optimization and SEO strategies.

Why to Use Surfer SEO: Surfer SEO integrates AI with keyword analysis to help marketers craft SEO-friendly content. It provides actionable recommendations to improve rankings, including ideal word counts, headings, and keyword placement.

Features of Surfer SEO:

• Content Editor provides keyword density, headings, and word count suggestions.
• The audit tool analyzes existing pages for SEO improvements.
• Integration with tools like Jasper for seamless content creation.

Surfer Pricing Details:

• Plans start at $19/month for basic users.
• For agencies and professionals, higher-tier plans ($119-$239/month).
• There is no free plan, but free trials are available.

4. Semrush

Best For: Competitor analysis and keyword research.

Why to Use SEMrush: With its AI-powered tools, Semrush delivers deep insights into competitors’ strategies, keyword trends, and backlink opportunities, empowering marketers to refine their digital campaigns effectively.

Features of SEMrush:

• Comprehensive site audits and keyword tracking.
• Competitive analysis for discovering rivals’ strategies.
• Social media management and PPC optimization.

SEMrush Pricing:

• Pro Plan: $129.95/month for freelancers and startups.
• Guru Plan: $249.95/month for growing businesses.
• Business Plan: $499.95/month for large agencies.
• Free version with limited features.

5. Canva (Magic Tools)

Best For: Visual content creation.

Why to Use Canva: Canvas AI-driven features like Magic Resize and design suggestions make creating visually appealing graphics simple for non-designers. They are perfect for social media posts, presentations, and ads.

Features of Canva:

• Drag-and-drop interface with AI design suggestions.
• Magic Resize is used to adjust visuals to fit various platforms.
• Text-to-image and AI background remover features.

Canva Pricing:

• Free Plan: Includes thousands of templates and basic features.
• Pro Plan: $12.99/month or $119.99/year for access to premium tools.
• Enterprise Plan: Custom pricing for large teams.

6. Grammarly

Best For: Writing refinement and grammar checks.

Why to Use Grammarly: Grammarly’s AI ensures your content is error-free and stylistically appropriate. It also offers tone suggestions to align your writing with your audience’s expectations.

Features of Grammarly:

• Real-time grammar and spelling checks.
• Tone detector and style enhancement suggestions.
• Integration with apps like Google Docs and social media platforms.

Grammarly Pricing:

• Free Plan: Basic grammar and spell checks.
• Premium Plan: Starts at $12/month and offers advanced features.
• Business Plan: $15/user/month for team collaboration.

7. Adzooma

Best For: Ad campaign management.

Why Use It: Adzooma uses AI to analyze your PPC campaigns across platforms like Google Ads, Facebook, and Microsoft Ads, offering optimization tips to enhance performance and reduce costs.

Features of Adzooma:

• Manage Google Ads, Facebook Ads, and Microsoft Ads from one dashboard.
• AI-powered performance insights and optimization tips.
• Budget management to reduce overspending.

Adzooma Pricing:

• Free for basic features.
• Premium plans start at $99/month for advanced analytics and tools.

8. HubSpot CRM

Best For: Marketing automation and CRM.

Why Use It: HubSpot’s AI capabilities streamline marketing automation solutions that includes lead scoring, email personalization, and customer journey tracking, ensuring your campaigns are efficient and effective.

Features of Hubspot CRM:

• AI-based lead scoring and behavior tracking.
• Automated email marketing and personalized workflows.
• Comprehensive reporting dashboards.

Pricing of Hubspot CRM:

• Free CRM Plan: Basic contact and lead management.
• Marketing Hub starts at $50/month, with advanced features in higher-tier plans.

9. Lumen5

Best For: Video content creation, video maker, text to video maker.

Why to Use Lumen5: Lumen5 uses AI to turn blog posts or articles into engaging videos. It is ideal for repurposing content and boosting your video marketing efforts on platforms like YouTube and Instagram.

Features of Lumen5:

• Convert blog posts or articles into engaging videos.
• AI-powered video templates for social media platforms.
• Add text, music, and transitions easily.

Lumen5 Pricing:

• Free Plan: Limited video resolution and features.
• Starter Plan: $19/month for HD videos.
• Business Plan: $149/month with advanced options.

10. Zapier

Best For: Workflow automation.

Why to Use Zapier: While not exclusively AI-based, Zapier employs automation to connect your marketing tools, streamlining repetitive tasks and enabling you to focus on strategy and creativity.

Features of Zapier:

• Automates repetitive tasks like social media posting and lead data transfer.
• Zapier automation tool connects apps like Google Ads, HubSpot, and Slack.
• This tool supports over 5,000 apps.

Pricing of Zapier:

• Free Plan: Up to 100 tasks/month.
• Paid plans start at $19.99/month for additional tasks and features.

Conclusion

These AI tools empower digital marketers to enhance productivity, refine strategies, and drive better results. Whether you’re creating content, optimizing campaigns, or managing workflows, there’s a tool on this list tailored to your needs. Embrace these tools and technologies to stay ahead in the competitive digital marketing landscape and maximize your ROI. Hire a digital marketing agency to fulfill the marketing objectives with a solid strategy and plan your business growth.